Top 13 Dropshipping Toys Suppliers & Steps to Build a Thriving Store

Do not index

Toys never go out of style. Children of all ages love them, and they make great gifts for holidays, birthdays, and special occasions. As a result, the toy business remains strong even during economic downturns. In 2022, the toy industry generated approximately $36 billion in revenue despite inflation and rising interest rates. Furthermore, the market will continue to grow in the coming years. According to market research, the toy industry's revenue will reach $45 billion by 2028, growing at a compound annual growth rate (CAGR) of 3.9%. With so much money at stake, it’s no wonder that toy dropshipping is one of the best dropshipping niches. In this article, we’ll discuss how to start a profitable toy dropshipping business, including finding reliable suppliers and Best Dropshipping Niches 2025 for success.

To make running your new toy dropshipping business even easier, you can utilize Shophunter’s Shopify sales tracker. This helpful tool provides valuable insights to help you successfully launch and scale your online store.

Are Toys Good for Dropshipping?

Toys are timeless. As long as children are in this world, there will be toys for them to play with. The global toy market is worth more than $88 billion, proving there’s money to be made if you can identify a profitable niche.

There is a worldwide trend towards eCommerce as people prefer to shop online, and toys are great products in demand all year round.

How to Identify and Capitalize on Emerging Toy Trends in Dropshipping

The other significant benefit of dropshipping toys is that the market constantly evolves, and parents always look for new options to entertain their children. If you can tap into a new trend, you can make much money.

Despite the toy market being highly competitive and dominated by big brands, dropshipping allows you to test the market and, potentially, build a successful eCommerce business. Understanding these trends and exploiting them is crucial to maximizing your dropshipping sales. Here are some current trends to consider.

Current Trends In Dropshipping Toy

STEM and Educational Toys

With growing awareness of the importance of education from an early age, toys that promote the learning and development of science, technology, engineering, and math (STEM) skills are becoming increasingly popular. Offering a range of educational toys can appeal to parents concerned about their children's education.

Eco-Friendly Toys

The trend towards a more sustainable lifestyle also influences the choice of toys. Products made from recycled or environmentally friendly materials are increasingly in demand. Highlighting the sustainability of your toys can help you target an eco-conscious market.

Customization

Customizable toys offer a unique experience and are highly sought-after. Offering customization options, such as name personalization, color selection, or functionality, can increase the appeal of your products.

Technology and Augmented Reality

Toys incorporating modern technologies, such as augmented reality (AR), appeal to children and adults. These products offer a new dimension of play and learning, merging the real and virtual worlds.

Back to the Classics

Alongside innovations, there is a renewed interest in classic and retro toys. Board games, wooden toys, and nostalgic products from previous years are reviving, attracting new generations and their parents.

By incorporating these trends into your product selection and highlighting them in your online store and marketing campaigns, you can meet current consumer needs and stand out in the competitive toy dropshipping sector.

High-Profit Toys to Dropship in 2025

1. Plush Toys

Plush toys offer a comforting and nostalgic charm, appealing to individuals of all ages with soft textures and cuddly designs. With styles ranging from classic teddy bears to whimsical animal characters, plush toys provide endless options for gift-giving or personal enjoyment.

Effective Marketing Strategies for Selling Plush Toys in the Dropshipping Business

Target families, collectors, and gift buyers seeking to add warmth and joy to their lives through these delightful companions. Market plush toys by highlighting their quality craftsmanship and timeless appeal through heartwarming visuals on platforms like Instagram and family-oriented blogs, collaborating with parenting influencers and lifestyle bloggers to showcase plush toys’ emotional connection and playfulness to everyday life.

We offer seasonal promotions and personalized gift options to create memorable customer experiences, ultimately establishing your brand as a trusted source for comfort and companionship in plush toys.

2. Action Figures

With styles ranging from iconic superheroes to beloved movie characters, action figures captivate collectors and fans alike with their detailed designs and poseable features. Target enthusiasts, collectors, and pop culture fans seek to add depth and excitement to their collections or play experiences.

Building a Loyal Fanbase: Community-Driven Marketing for Action Figures

Market action figures by highlighting their intricate designs and dynamic poses through captivating visuals on platforms like Instagram and fan forums, collaborating with influencers and fan communities to showcase the authenticity and nostalgia that action figures evoke.

Organize themed events or virtual conventions to engage with your audience and foster a sense of community and belonging among fans. This will establish your brand as a leading authority in action figures and collectibles.

3. Dolls

Target caregivers, collectors, and children seeking companionship and imaginative play experiences that foster empathy and social development. Market dolls by highlighting their lifelike features and customizable accessories through captivating visuals on platforms like Instagram and parenting blogs, collaborating with influencers and child development experts to showcase dolls’ educational and emotional benefits.

Offer themed doll collections and interactive experiences to engage with your audience and create memorable moments that inspire lasting connections and loyalty among customers.

4. Card & Board Games

Board games offer an immersive and social form of entertainment, fostering meaningful connections and memorable experiences among players of all ages. With styles ranging from classic strategy games to modern party games, board games provide endless opportunities for fun and bonding with friends and family.

Creating Engaging Marketing Campaigns to Boost Board Game Sales

Market board games by highlighting their diverse themes and gameplay mechanics through engaging visuals on platforms like Instagram and gaming forums, collaborating with influencers and gaming enthusiasts to showcase the excitement and camaraderie that board games bring to gatherings and game nights.

Organize community events or game tournaments to cultivate community and enthusiasm among players. This will establish your brand as a trusted source for quality and memorable gaming experiences.

5. Building Blocks

Building blocks unleash boundless creativity and cognitive development, providing a hands-on and interactive learning experience for children of all ages. With styles ranging from classic wooden blocks to innovative magnetic tiles, building blocks offer endless possibilities for construction and imagination.

Target parents, educators, and children seeking educational and stimulating toys that foster problem-solving skills and spatial awareness. Market building blocks by highlighting their durability and versatility through captivating visuals on platforms like Instagram and academic blogs, collaborating with influencers and early childhood experts to showcase the educational benefits and developmental milestones that building blocks facilitate.

6. Puzzles

Target puzzle enthusiasts, families, and individuals seeking leisure activities that promote mental agility and relaxation. Market puzzles by highlighting their intricate designs and varying difficulty levels through visually appealing content on platforms like Instagram and puzzle forums, collaborating with influencers and puzzle aficionados to showcase the therapeutic benefits and sense of accomplishment that puzzles bring.

Organize puzzle competitions or virtual challenges to engage with your audience and foster community and friendly competition among puzzle enthusiasts. This will ultimately establish your brand as a go-to destination for quality and engaging puzzles for all skill levels.

7. Educational Toys

With styles ranging from STEM kits to language-learning toys, educational toys provide diverse opportunities for exploration and discovery. Target parents, educators, and caregivers seeking enriching and stimulating toys that promote academic readiness and lifelong learning. Market educational toys by highlighting their benefits and hands-on learning experiences through informative content on platforms like YouTube and parenting blogs, collaborating with educators and child development experts to showcase their educational value and versatility.

Offer interactive demonstrations or virtual workshops to engage your audience and provide valuable insights into how educational toys can support children's learning and development. This will establish your brand as a trusted partner in children's education and enrichment.

8. Arts & Crafts Kits

Arts and crafts kits spark creativity and self-expression, offering endless possibilities for artistic exploration and hands-on crafting experiences. With styles ranging from painting sets to jewelry-making kits, arts and crafts kits inspire individuals of all ages to unleash their imagination and create unique masterpieces: target DIY enthusiasts, families, and individuals seeking creative outlets and meaningful ways to relax and unwind.

Market arts and crafts kits by highlighting their versatility and creative potential through visually engaging content on platforms like Instagram and crafting blogs, collaborating with influencers and craft enthusiasts to showcase the endless possibilities and therapeutic benefits of arts and crafts. Offer themed kits and seasonal promotions to appeal to different interests and occasions, ultimately establishing your brand as a go-to destination for quality and inspiring arts and crafts supplies.

9. Pretend Play Sets

Target parents, educators, and caregivers seeking toys that encourage imaginative play and help children develop essential life skills in a fun and engaging way. Market pretend play sets by highlighting their role-playing benefits and realistic features through captivating visuals on platforms like Pinterest and parenting forums, collaborating with influencers and child development experts to showcase pretend play’s educational and social benefits.

Offer themed play sets and interactive storytelling experiences to inspire creativity and spark curiosity, ultimately establishing your brand as a trusted provider of enriching and immersive play experiences for children.

10. Science Experiment Kits

Market science experiment kits by highlighting their educational value and engaging experiments through captivating visuals on platforms like YouTube and academic blogs, collaborating with STEM educators and influencers to showcase the hands-on learning experiences and real-world applications of science experiments.

Offer themed kits and interactive workshops to engage your audience and provide valuable insights into how science experiment kits can inspire a lifelong love of learning and exploration. This will establish your brand as a trusted STEM education and enrichment resource.

11. Water Toys

Water toys, in styles ranging from water guns to inflatable pools, encourage active play and sensory exploration. They target families, caregivers, and children seeking playful and refreshing activities that promote physical activity and social interaction. Market water toys by highlighting their cooling and engaging features through vibrant visuals on platforms like Instagram and parenting forums, collaborating with influencers and outdoor enthusiasts to showcase the excitement and joy water toys bring to summertime adventures.

Organize water-themed events or virtual splash parties to engage with your audience and create memorable experiences that inspire repeat purchases and brand loyalty. This will establish your brand as a go-to destination for summertime fun and aquatic play.

12. Musical Toys

Target parents, educators, and caregivers seeking enriching and stimulating toys that promote musical appreciation and fine motor skills. Market musical toys by highlighting their educational value and interactive features through lively visuals on platforms like TikTok and children's entertainment blogs, collaborating with influencers and music educators to showcase the joy and learning opportunities that musical toys provide.

Offer themed musical workshops or virtual sing-alongs to engage with your audience and create memorable musical experiences that resonate with children and parents alike. This establishes your brand as a trusted musical fun and learning provider for kids.

13. RC (Radio-Controlled) Toys

Radio-controlled (RC) toys are controlled remotely using a wireless transmitter and receiver system. They include a wide range of vehicles and other gadgets. This toy helps promote the following:

Creativity

Problem-solving skills

Hand-eye coordination

RC toys require careful manipulation and coordination to operate, which can help kids and adults improve their motor skills, spatial awareness, and attention to detail. RC toys also provide an exciting and engaging way for everyone to learn about technology and engineering concepts, including:

Electronics

Mechanics

Physics

Toy dropshipping store owners can choose RC toys to sell from a range of options, such as:

RC cars (off-road buggies, sports cars, trucks)

RC boats (speedboats, sailboats, battleships)

RC planes (gliders, stunt planes, military jets)

RC helicopters

RC drones

Dropship CBD Products

Dropshipping Books

Is Amazon Dropshipping Profitable

Walmart Dropshipping

Dropship Furniture

Watches Dropshipping

Dropship Lingerie Suppliers

Dropship Dog Products

Dropship Medical Supplies

Dropshipping Electronics

Top 13 Dropshipping Toys Suppliers

1. Die Cast Toys Dropshipping Supplier

Die Cast Toys Dropshipping Supplier specializes in high-quality model cars and trucks, making them a top choice for dropshipping diecast toys. The company has an impressive selection of over 4,000 products in its warehouse, and it encourages dropshippers to sell on marketplaces like Amazon and eBay. Private label shipping is available, and they offer at least a 5% discount on every order shipped to an address in the U.S.

2. Hibba Toys

Hibba Toys is an established family-owned company based in Leeds, West Yorkshire. Specializing in offering unique, high-quality, distinctive gifts and dropship toy boxes for children, Hibba Toys has built a reputation for exceptional craftsmanship. Many of their wooden toys and gifts make ideal new baby gifts and Christening gifts, adding a touch of elegance and tradition to any occasion.

The company, based in the UK, is highly regarded for its average processing time of 1-3 days, ensuring that products reach customers swiftly. Hibba Toys’ product range falls within a cost range of $50–$100, and they offer the convenience of a minimum order quantity of just one item, making it flexible and accessible for different purchasing needs. The shipping cost varies depending on the destination, but their commitment to quality remains consistent.

3. Kimmy Shop

Kimmy Shop is a toy dropshipping supplier focusing on helping resellers profit from their extensive catalog of products. They have more than a thousand toy products to choose from, including:

RC cars and model toys

Action figures and dolls

Board games

Puzzles

Kimmy Shop has warehouses in New York and Dollard-des-Ormeaux in Quebec, Canada.

They don’t charge shipping fees but a nominal monthly subscription fee of just $15. There’s a 14-day trial available, which is excellent for new resellers. When registering for the first time, all resellers will be introduced to discounted prices on all items in the entire catalog (worth 15%).

4. Trimex Toys Dropshipping Supplier

Trimex is a specialized wholesaler and dropshipping supplier of toys based in the U.K. It is one of the country’s largest suppliers in the industry. Dropshippers can find:

RC toys

Inflatables

Seasonal toys

Drones

Helicopters

Various sets

Other toys to resell

To contact them, you should send them an email about reselling opportunities. They currently operate within the U.K., so all orders placed nationally are free of charge while delivering to Ireland will require a £20 fee.

5. Stortz

Stortz Inc. is an award-winning Canadian toy dropshipping supplier known for its innovative products. Most resellers can find everything from eco-friendly toys to educational and puzzle games, giftware, sensory toys, and other great products. Stortz is famous for its quality and excellent service. As for brands, you can find toys made by:

Lego

Scentco

Bioserie Toys

Boinks

Other famous brands

6. AZ Importer

Regarding dropship toys, everything electronic and R/C is available at AZ Importer. This California-based toy dropshipping supplier is among the best companies on the West Coast. For all existing website owners, with the help of their partners, all items can be uploaded with regular live updates on prices, inventory, etc.

AZ Importer has been around for almost two decades and recently completed its 300.000th order, which is quite an achievement. To use Inventory Source’s software for product management, users must pay either $99 or $150 per month, depending on the package.

7. Brybelly

Brybelly is a toy dropshipping supplier based in Indiana. It sells hundreds of games and toys from various manufacturers, most of which are produced nationwide. If you want to expand the store, you can find tons of brands and different product categories in:

Educational

Branded

Sports toys

The company provides all products with images and descriptions and works only with blind dropshipping as if you’re selling the products. It’s a decent toy dropshipping supplier with a site that’s easy to navigate. If you’re interested, feel free to visit their website.

8. Big Buy

With Big Buy, dropshippers can sell in 24 European languages, with native speakers translating the catalogs for them. They can also sell on:

AliExpress

Amazon

Rakuten

eBay

Other online marketplaces

For better integration, they can use:

Shopify

Magento

PrestaShop

WooCommerce (WordPress-based plugin)

Big Buy, the winner of many prestigious awards, collaborates with over 2700 brands and functions as a vast marketplace. As for pricing, buying a license for reselling their inventory costs around $880 (€790), regardless of whether you choose the entire catalog or a specific category.

9. Sunrise Wholesale

When you visit Sunrise Wholesale, there are many categories to choose from, including dropship toys and games. Between regular games and toys, dropshippers can also sell nightlights, scientific toys, and video games.

It’s well worth noting that they currently have a limited choice of toys. Their inventory changes constantly, so be on the lookout for any new toys to dropship. Users can try using their services for 7 days for free and selling over 15,000 excellent products in different categories.

10. US Direct

US Direct provides a seamless dropshipping experience, offering access to top-quality products and renowned brands from reliable US suppliers. Their range includes dropship toys and various other categories.

With swift shipping and no cumbersome supplier approval process, US Direct ensures a hassle-free sourcing journey. The company integrates smoothly into your online store via Inventory Source, making it a trusted source for dropshipping toys.

11. Inventory Source

Inventory Source, headquartered in Jacksonville, Florida, is a well-established name in order management and dropship inventory. Since 2003, they have been connecting dropshipping businesses with reliable suppliers.

Inventory Source offers a wide variety of products, including wholesale toys and educational toys. It ensures fast shipping and an average processing time of 1-3 days.

12. DropshippingXL

DropshippingXL, a program by VidaXL, is based in Venlo, the Netherlands. It offers a vast catalog of over 90,000 products, including children’s and eco-friendly toys. Serving over 34 countries, including the US, its order fulfillment is quick and reliable. With prices ranging from $10 to $5000, dropshippingXL ensures competitive pricing for your online store.

13. Strictly for Kids

Strictly for Kids specializes in high-quality educational furniture, playground equipment, and toys for childcare centers. Based in the US, they focus on durability and safety, providing top-notch products. Their offerings include educational toys priced between $500 and $1500, with free shipping. Their average processing time is over 7 days. Strictly for Kids is ideal for institutions seeking reliable and durable products.

Makeup Dropshipping

Drone Dropshipping

Dropshipping Shoes

Home Decor Dropshipping Suppliers USA

Men's Clothing Dropshipping Suppliers

Luxury Furniture Dropshipping Suppliers

Automated Drop Shipping

Shopify vs Amazon Dropshipping

Plant Dropshipping

Drop Shipping Pros and Cons

Dropship Phone Cases

Is Dropshipping Coffee Profitable

Dropshipping Baby Clothes

Essential Steps for Dropshipping Toys Profitably

Choose the Right Toys Dropshipping Product

Select a niche in the toy market you know about or are interested in. Market research is a crucial preliminary step in the dropshipping process, helping you identify specific toys to sell and guiding you in making informed decisions. Avoid chasing the highest profit margins without understanding how to sell the products effectively.

For example, consider dropshipping educational toys, wooden toys, or action figures. Use tools like Google Trends to check the demand for specific products. For instance, search for “educational toys“ to see the interest trend over time. Use product research tools like Shophunter to determine the profitability of your chosen products. Shophunter can provide insights into:

Product prices

Sellers

Revenue

Customer engagement

Ad performance

Identify Your Target Audience

Understanding your customers is crucial for effective marketing and product selection. Create detailed buyer personas that include:

Demographics

Interests

Shopping behaviors

For instance, if you target young children’s parents, include their:

Income level

Preferred toy brands

Purchasing habits

Use tools like Facebook Insights to gather data and refine your persona. Meta Ads Library, for example, can help you understand your competitors’ target audiences and ad strategies.

Find the Best Dropshipping Toy Suppliers

Choosing your suppliers is one of the most critical aspects of your dropshipping business. A good supplier should offer a wide range of products, guarantee reasonable delivery times, and provide excellent customer service.

Find the best suppliers:

Extended Search

Use specialized platforms, forums, and trade shows to identify reputable suppliers in the toy sector.

Assessing Quality And Reliability

Once you've identified potential suppliers, assessing their product quality and delivery reliability is crucial. This can be done by ordering toy samples, allowing you to personally:

Verify product quality

Durability

Shipping speed

Such an evaluation helps you anticipate your customers' experience and ensure that products meet your quality standards.

Check Reviews And References

Before finalizing a partnership with a supplier, checking their online reputation and asking for references is essential. Consult forums, review sites, and social networks to read feedback from other sellers who have worked with these suppliers.

Don't hesitate to contact these salespeople directly for their opinion on supplier reliability, product quality, and general experience. This will provide valuable insights that could help you avoid future problems.

How to Vet and Choose Reliable Suppliers for Dropshipping Toys

By taking the time to carry out these extra steps, you ensure you're working with suppliers who provide quality toys and are reliable and well-regarded in the industry. This is essential to building a successful dropshipping store and keeping your customers satisfied.

Create an Attractive, Customer-Friendly Online Store

Your website should be the cornerstone of your online sales strategy. Here's how to optimize every aspect of your store to attract and convert visitors:

Attractive

A professional, aesthetically pleasing design is crucial to visitors' first impressions. Use harmonious colors, high-quality toy images, and a clean layout to make navigation intuitive and enjoyable. This encourages customers to explore your store further and engage with your brand.

Optimized For SEO

Including relevant toy-related keywords in product descriptions, page titles, and metadata improves your site's search engine ranking. This increases your visibility and attracts qualified traffic to your store.

Adapted To Cell Phones

With increasing online purchases on mobile devices, ensuring your site is responsive is essential. A store that's easy to navigate on a smartphone or tablet offers an optimal user experience, which is crucial for converting visitors into customers.

Secure

Trust is essential in e-commerce. Implement SSL certificates to secure transactions and protect your customers' data. Display security logos and certifications to reassure visitors of your store's reliability.

Effective Marketing Strategies to Promote Your Toy Dropshipping Store

Adopting targeted and effective marketing strategies is essential to stand out in the competitive world of toy drop shipping. Here's how to maximize your online store's visibility and appeal.

Social media is a powerful tool for connecting your store with your audience in an interactive and personal way.

Here are some strategies to consider:

Creating engaging content:

On Facebook, create posts that tell the story of your brand and toys, encouraging interaction through likes, shares, and comments.
On Instagram, rely on captivating visuals and short videos highlighting your products’ quality and uniqueness.
On TikTok, content should be exceptionally creative and entertaining. It should exploit current trends to create videos that can go viral.

Each platform has its language and preferred formats, so adapt your content accordingly to maximize engagement.

Precise Advertising Targeting

Platforms like Facebook, Instagram (meta platforms), and TikTok offer advanced ad targeting tools. Use these to show your ads to specific segments of your audience, such as parents of young children, collectors of particular toys, or fans of educational games.

Advertising on TikTok, often less expensive than on Meta platforms, offers an excellent opportunity to maximize your visibility at a lower cost. Targeting can be based on demographics, interests, purchasing behavior, and previous interactions with your site or app.

Interacting With The Community

Engagement doesn't stop with publishing content. On Facebook and Instagram, take the time to reply to comments, thank for mentions, and participate in relevant discussions. On TikTok, encourage duets, challenges, and the use of your personalized hashtags to create an active community around your brand.

This direct interaction strengthens ties with your customers and humanizes your brand, essential for building trust and loyalty.

Optimize Your Website for SEO to Attract Organic Traffic

Search engine optimization (SEO) is crucial to improving your online store's visibility in search results.

Here's how to optimize your site:

Relevant keywords: Include keywords related to toy dropshipping in your titles, product descriptions, and blog content to improve your ranking in toy-related searches.

Quality content: Create valuable, informative content that answers your potential customers' toy questions. This can include buying guides, product reviews, and articles on toy trends.

Technical improvement: Make sure your site is fast, secure, and mobile-friendly. A technically well-optimized site offers a better user experience, which is essential to search engine rankings.

Best Practices for Running a Successful Toy Dropshipping Business

Running a successful toy dropshipping business requires careful attention to:

Logistics

Customer service

Overall customer satisfaction

Here are the best practices for effective management:

Manage Inventory And Orders With An Automated System

Automated inventory and order management systems are crucial to maintaining your dropshipping store’s operational efficiency.

These tools enable you to:

Monitor your suppliers' stock levels in real-time to avoid selling out-of-stock products.

Automate the ordering process so that as soon as an order is placed on your site, the details are immediately transmitted to the supplier without manual intervention, thus reducing shipping times.

Manage returns and exchanges efficiently, providing customers with clear instructions and facilitating communication between suppliers and customers to resolve any questions or concerns quickly.

Offer Excellent Customer Service To Build Customer Loyalty

Exceptional customer service is the cornerstone of any successful business.

For your toy dropshipping store, that means:

Respond quickly to customer requests by email, live chat, or social networks to show that you value their time and their business.

Provide accurate information on products, delivery times, and return policies to set realistic expectations and increase customer satisfaction.

Gather and act on customer feedback to continuously improve your product offering and customer service.

By implementing these best practices, you can optimize the management of your toy dropshipping business and build a loyal and satisfied customer base, which is essential for its long-term growth.

Car Accessories Dropshipping

Organic Dropshipping Suppliers

Dropshipping Christmas Products

Dropshipping Knives

Dropship Designer Handbags

Best Items to Dropship on eBay

Dropship Kitchen Products

Sunglasses Dropshipping

Halloween Dropshipping Products

Dropship Swimwear

ShopHunter's Shopify sales tracker offers a unique tool for eCommerce founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on.

Leveraging ShopHunter for Smarter Product Research in Dropshipping

ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items, whether you're:

A dropshipper

A Shopify store owner

Someone looking to enter the eCommerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

Dropshipping Toys