The No-Stress Guide to a Thriving Makeup Dropshipping Empire

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The makeup industry is booming. With a market size of $136.8 billion in 2022, it's expected to reach $188.4 billion by 2025. If you want to capitalize on this lucrative industry, makeup dropshipping is a fantastic option. Not only does it allow you to build a flexible online business without the stress of managing inventory, but it also comes with minimal overhead costs. This article will explore the ins and outs of makeup dropshipping with Best Dropshipping Niches 2025 and provide tips to help you build a thriving business.

One tool that can help you achieve your goals is ShopHunter's Shopify sales tracker. This easy-to-use tool can help you stay organized, keep track of sales, and monitor your progress so you can confidently build your makeup dropshipping business.

Can You Dropship Makeup Products, and Is It Profitable?

Makeup has seen a massive resurgence with the rise of social media. It’s always been popular with women, but YouTube tutorials and Instagram influencers have driven up the demand for makeup in recent years. In the United States alone, the industry is worth $84 billion—and growing! So, even just tapping into a slice of the market could prove highly lucrative.

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The best thing about makeup is that new products, tones, and trends are always coming onto the market, providing endless opportunities for a niche to focus your business on. There’s makeup for different skin types and products made from natural ingredients.

The other thing about makeup is that it eventually runs out, and customers need to buy more. If you can convert customers and keep them, you can secure ongoing income for your business.

The Profits of Makeup Dropshipping

The profitability of a dropshipping business can vary greatly depending on what products you sell and how you operate your store. Regarding dropshipping makeup, several factors can impact your overall success.

They include:

Product quality

Supplier reliability

Marketing effectiveness

Competitive pricing

When you start your dropshipping store, make it a priority to find high-quality products from reliable suppliers. Then, create a solid marketing plan to reach your target audience effectively. Make sure you are pricing your products competitively to attract customers.

The Best Makeup to Dropship in 2025

There is a wide range of makeup products you can choose to dropship. Focusing on a specific niche within the makeup category is a good idea to help you stand out. To help get you started, here are 15 of the best makeup and cosmetic products to dropship in 2025.

1. Makeup Brushes

An essential makeup kit item! There are many different brushes on the market, so when you advertise your product, outline how you stand out.

Brushes that stay together?

Do they have a unique handle?

Color? Etc.

Target Demographic: All

Target Gender: Female

2. Makeup Sponges

Makeup sponges are trendy and colorful makeup equipment essentials. They are supposed to help blend foundation. An excellent way to market these is to create tutorials and videos explaining how to use them best!

Target Demographic: All

Target Gender: Female

3. Eyebrow Pencils

A good eyebrow pencil is another essential makeup item. With a range of products on the market, it will be hard to stand out, so be sure to keep up your social proof and include a blog on your website with product reviews and comparisons.

Target Demographic: All

Target Gender: Female

4. Colored Eyeliner

Colored eyeliner is a hit with the younger generation and a playful way to spice up one's makeup routine. For marketing purposes, consider promoting different colors depending on the season.

Target Demographic: Gen Z (18-24) + Gen Y (25-39)

Target Gender: Female

5. Makeup Brush Cleaner Pad

Not everyone cleans their makeup brushes, but it is a good idea! When marketing these, outline the benefits and ease of use. Create a video tutorial.

Target Demographic: All

Target Gender: Female

6. Self-Tanning Supplies

Good self-tanning supplies are necessary and sought after. An excellent way to market these is to create tutorials and videos explaining how to use them best and why someone would benefit.

Target Demographic: All

Target Gender: All

7. Makeup Removing Cloths

Many makeup users use makeup-removing cloths every day. People not only need them but are also searching for cloths that are healthy for their skin. Before-and-after photos will be great for marketing purposes.

Target Demographic: All

Target Gender: Female

8. Makeup Mirror with LED Light

LED lights are popular for makeup tutorials and great for ensuring a perfect makeup application. When marketing these, show comparison photos and explain how to use them best.

Target Demographic: All

Target Gender: Female

9. Makeup Organizer

With so many makeup products on the market, an organizer is essential! These can appeal to people who struggle to find things in their makeup bags and those who enjoy a minimalist lifestyle. Be sure to emphasize the fact that they save time and look great!

Target Demographic: All

Target Gender: Female

10. False Eyelashes

False eyelashes are trendy. Many people struggle to put them on at home, so your marketing should include video tutorials and before-and-after photos.

Target Demographic: Gen Z (18-24) + Gen Y (25-39)

Target Gender: Female

11. Eyeliner Stamps

Eyeliner stamps are pens with a smudge-proof tip that are supposed to make eyeliner application easier. When you market these, highlight how they are hassle-free and save time!

Target Demographic: Gen Z (18-24) + Gen Y (25-39)

Target Gender: Female

12. Glitter Lip Gloss

Glitter lipgloss is returning from the 90s, and Kim Kardashian is promoting it. Like most makeup products, creating video tutorials as part of your marketing would be helpful, as would including a blog with product reviews and comparisons.

Target Demographic: Gen Z (18-24) + Gen Y (25-39)

Target Gender: Female

13. Lip Plumping Lip Gloss

Lip plumping is a trendy craze right now. When you are marketing, these before-and-after photos will be helpful, as they will highlight risks and how to use the product safely.

Target Demographic: All

Target Gender: Female

14. Mascara Wands

There are so many different-shaped mascara wands on the market; not everyone knows which one is right for them. When promoting these, you could educate your audience and highlight the different benefits of each brush.

For example, some provide no clumping, some help curve the lashes and bring volume, etc.

Target Demographic: All

Target Gender: Female

15. Makeup Primer

Makeup primers prepare the skin for makeup application. They do this mainly by smoothing out the skin and filling in the pores. Again, using before and after photos will be great for marketing purposes!

Target Demographic: All

Target Gender: Female

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The Ultimate Guide to Successful Makeup Dropshipping

Niche Down Your Makeup Dropshipping Business

You don't have to compete with the makeup industry’s heavyweights immediately. If you find your target audience and position your brand well, you can have a thriving makeup business in the digital space. The secret is knowing your market and seeing what products they want.

The Price is Right: How to Position Your Makeup Brand Through Strategic Pricing

Are you going for moms who appreciate multi-use makeup?

Do you want to reach professional makeup artists who spend substantially on the tools of their trade?

What about millennials on a tight budget and looking for quality drugstore makeup finds?

Knowing what interests your target market and keeping this in mind as you work on your branding will significantly help you. Determining this right away will also help you price your products. Makeup artists may shell out more than teens, but budget-conscious moms would not likely fork over hundreds of dollars for makeup.

Sustainable & Ethical Beauty: Building a Brand that Aligns with Consumer Values

Ask yourself what's also in demand now. Natural beauty or skincare products free from harmful ingredients are gaining more popularity among the health-conscious. The same goes for cruelty-free makeup.

These products contain ingredients not tested on animals, which animal lovers will likely purchase and endorse. Find out more about these critical things to perfect your positioning.

Set Up Your Makeup Store

Now, it's time to get to work on your digital shop. The good thing about the digital age is that you have many platforms. Whether you plan to use Shopify, Woocommerce, or Wix, creating your online makeup store is easy. The best part is you don't have to be a tech genius to figure out how to set it up.

Scaling Your Beauty Business: Choosing an E-commerce Platform for Growth

But before you decide what platform you'll use, do your research. Shopify and Wix both let you create your own eCommerce website. On the other hand, Woocommerce is a plug-in that allows you to make an online store in your WordPress account.

These are just some examples. When you do a quick search, you'll see various eCommerce platforms from which you can choose. Check out different reviews to see the best fit for you. All these brands have pros and cons, and choosing the best fit for your brand is up to you.

Stock Up Your Inventory

Here's another gift of the digital age. You don't have to literally "stock up your inventory" to have an online store. Dropshipping is a business model that allows you to sell products without doing inventory or shipping. When an order is placed, the products from your supplier are shipped directly to the customer.

Simply put, you're selling the supplier's items on your website, but the supplier keeps the stock and does the shipping. In traditional eCommerce, you would do all these yourself. The beauty of dropshipping is that you don’t have to worry about storing and shipping products. This way, you can focus on your marketing to start getting profits. It's a quick, simple, and low-risk way to enter the business.

Say Goodbye to Stockrooms: The Advantages of Dropshipping for Makeup Businesses

Connecting your online store with a dropshipping platform like Shopify is easy. In a few simple steps, you can start choosing what items—in this case, makeup—you want to sell, click 'Add to Import,' customize, and you'll be all set. With the dropshipping model, you don't have to deal with maintaining supplier relationships and keeping stock.

Shopify is a good place to find quality makeup for your brand because it comes from carefully chosen US and European suppliers. This also allows for faster shipping times, which can help you get excellent client feedback.

Once you've figured out your niche, created your online store, and found makeup products to sell, you can start marketing your business thanks to dropshipping. Social media is an excellent place to start. Virtually free, these different social platforms enable you to reach different audiences and spark conversations.

Pick platforms relevant to your audience. Have you decided to target millennials who love posting Stories on Instagram? Then Instagram is your best bet. If moms are your target, look into Facebook for the Facebook Groups they frequent.

Take the pulse on your market. Check out what apps they use. Makeup is very visual, so it works well on photos and explainer videos, and that's the strength of social media.

Newbies may start with one first and see how you grow from there. You can be on two platforms, Facebook and Instagram. You can use apps to sync these accounts to make posting and engaging with your audience hassle-free.

For the social-media-savvy, this should be easy. But if you're not well-versed on social media, don’t fret. Pore the accounts of different brands and influencers for inspiration. Think of them as pegs to get your creative juices flowing.

Eventually, you may start running ads, but that can come later. If you have a limited budget, start populating your content first. Once you have more wiggle room to spend on ads, you can begin exploring that option, too. There are also a lot of tools online to help create your assets. The more you post, the easier you will find creating content as you go along.

Respond to comments as well, and do it promptly. Keep the engagement up by creating conversations and answering queries promptly. Your social account will not have a massive following right away. It may take a while, but if you do it properly, you can get valuable engagement, conversions, or sales.

Here's another caveat: Don't fall for quick schemes on social media. Buying followers or using bots to grow your likes can be tempting—but don't do it. You run the risk of having your account tagged as spam. The idea is to build an engaged and authentic following. Taking shortcuts won't do that.

Best Dropship Makeup Suppliers

Nordstrom

Nordstrom can help dropship luxury cosmetics. The cosmetic dropshipping US company has been catering to the fashion business since 1901. Not only are you welcome to ship cosmetics, but you can also sell apparel products online.

What shines with this supplier:

Nordstrom offers free shipping and returns policy to most US areas.

Your orders will be shipped globally by the shipping partner Borderfree. Delivery will take 5 to 13 business days.

You can find a broad range of beauty products to sell online by browsing the alphabet lists.

It supports various payment methods, including credit cards, Nordstrom gift cards, and contactless payments via Apple Pay or Google Pay.

DR. HC

If you plan to join an organic cosmetics dropshipping program, DR. HC is a supplier and manufacturer that offers organic, natural, and vegan cosmetics made from skin-friendly ingredients.

What shines with this supplier:

Low membership cost. You can pay $39.99 or $59.99 to get different dropshipping benefits.

HC makes cosmetics in the USA and provides wholesale cosmetics with zero-order minimums.

The team promises that all dropshipping makeup orders are processed within 1-3 working days and shipped worldwide.

It boasts all-in-one private labeling services with which you can easily dropship branded makeup under your unique logo.

It supports makeup dropshipping on Shopify, Woocommerce, Jumpseller, Squarespace, and other eCommerce platforms.

Beauty Joint

Beauty Joint is another US-based cosmetic distributor that offers dropshipping services. To apply, you must pay a one-time $25 setup fee and $15 for a monthly subscription.

What shines with this supplier:

The website has set up a dropshipping program and lists many makeup products in more than ten significant categories.

There are two ways to place orders when dropshipping makeup products: online submission or an Excel file sent via email.

Beauty Joint offers global shipping options, such as standard shipping and USPS.

CoLour Zone

The next trustworthy dropship makeup company is CoLour Zone. Headquartered in the UK, it sells beauty products sorted by:

Eyes

Lips

Face

Nails

Skin

Hair

Body care and more

Unlike other makeup dropshippers in the UK, this company also covers in its product catalog:

Trendy dresses

Perfumes

Gifts and more

What shines with this supplier:

The supplier provides a wide range of makeup tools and cosmetics products.

The distributor claims to dispatch orders within two days. Delivery to international destinations is workable.

It owns a big warehouse in the United Kingdom that reserves cosmetics and makeup products.

Blanka – POD cosmetic

Listed on the Shopify app store, Blanka Brand bends to build private label drop-shipping cosmetics brands and takes care of the fulfillment. Most of its products are manufactured in North America.

With Blanka Brand, dropshipping cosmetics products printed with your logo is easy. Select makeup products, upload your brand logo, sell branded products to your online retail store, and you’re good to go.

What shines with this supplier:

There is no MOQ with this supplier.

You can get a 14-day trial for any plan. After that, you can buy the different monthly plans, including $29 for the growth plan, $59 for the scale plan, and $99 for the VIP plan.

Blanka provides more than 170 vegan and cruelty-free cosmetics and makeup products.

Strawberry

Strawberry is a twenty-year cosmetics company in HK. It’s a cosmetics dropship and wholesale supplier that has served customers from over 190 countries and regions.

What shines with this supplier:

This drop ship cosmetics supplier offers wholesale prices for over 800 cosmetic brands and 33,000 items.

Some fragrance, alcohol, or aerosol items can be delivered to certain countries, like the US and UK.

Strawberry supports online payments via most international credit cards and offline transfers.

Viaglamour

Do you wish to start dropshipping Shopify and grow your cosmetics store built there? Then you can’t miss out on Viaglamour. With its quick Shopify store integration, you can quickly source products, manage orders, arrange shipments, and do marketing in one place.

What shines with this supplier:

The supplier makes products with natural ingredients in Canada.

It will help create your cosmetic line via private labeling and customized outer packages.

The flat $4.99 shipping rate applies to delivery to the US. Its shipping services cover:

Canada
The US
Australia
France
Hong Kong
Japan
New Zealand
South Korea

Greendropship

Founded in 2021, Greendroship is another US-based dropshipping supplier that offers natural, organic, and handmade cosmetics for sale online.

What shines with this supplier:

The supplier supports makeup dropshipping for Shopify, Woocommerce, and marketplace merchants.

You can import products individually or in bulk from this supplier without MOQ.

The company sets up warehouses in California and Pennsylvania and handles shipping within the US via USPS and FedEx. Frozen and Refrigerated Shipments are included.

Zosmetic

Zosmetic is one of the well-known Korean beauty dropshipping wholesalers in India. Trusted and collaborated with some cosmetic brands, the website lets sellers legally dropship some branded cosmetic items at affordable prices.

What shines with this supplier:

Users of the platform can enjoy the skin analysis technology to get product recommendations.

This makeup dropshipper claims most orders will be dispatched within 1-4 working days.

Zosmetic will ship within India and pass delivery responsibility to trusted couriers for international delivery.

BTSwholesaler

Dropshipping cosmetics in Europe is a good option for those who want to find a less competitive market to sell makeup products online. BTSwholesaler is a good partner for saving your efforts in running a dropshipping business.

What shines with this supplier:

BTSwholesaler provides cosmetics dropshipping service and delivers within the EU.

This cosmetics dropshipper will offer a branding service by sending products under your company name and logo.

Five language categories are available for users in different EU countries.

Viatrading

Located in LA, Viatrading is a family-owned wholesale company. The team collects discounted merchandise from some US marketplaces and sells them at low prices. You can source low-priced cosmetics and makeup products to dropship on the platform for high profit.

What shines with this supplier:

Viatrading supports bulk orders, but you must handle shipping and inventory.

You can buy from this supplier without MOQ and license requests.

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Data-Driven Dropshipping: Using Tools Like ShopHunter to Build a Profitable Makeup Business

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