How to Find Viral Dropshipping Products & Boost Your 2025 Sales

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There’s nothing worse than finding a winning dropshipping product only to discover that it’s already old news. Unfortunately, the dropshipping product research process can be complex, especially when looking for items that will drive significant sales.

Instead of combing through endless lists of dropshipping products only to discover that they’re outdated, consider if you could identify and capitalize on trending products before they go viral. This guide will provide valuable insights on viral dropshipping products to help you achieve your goals of driving significant sales growth and staying ahead of trends.

Shophunter's shopify sales tracker can help you achieve these objectives by making product research more straightforward and effective. With the Best Product Research Tools for Dropshipping, you'll discover trending products and their sales data to help you identify potential viral dropshipping products you can sell now.

What are Viral Dropshipping Products and Their Importance

Viral dropshipping products experience a sudden surge in popularity, often fueled by social media, word-of-mouth, or influential endorsements. These products capture the attention of a large audience and create a sense of urgency and desirability. Every dropshipper wishes they could have jumped on the viral shopping trends of the last five years. If only you’d known that the Amazon sunset lamp would get so big or that Gen Z would suddenly fall in love with Crocs. Thankfully, there are ways to predict which products will make waves with consumers.

For several reasons, finding a product that has the potential to go viral or has already gained traction recently is crucial in dropshipping. Here's a detailed explanation to help you understand why:

1. High Demand and Urgency

When a product is going viral or has recently become prevalent, it is highly demanded. People are talking about it, searching for it, and wanting to buy it. This creates a sense of urgency among consumers, driving more sales in a shorter period. Capitalizing on this high demand can lead to quick and substantial profits.

2. Lower Competition

If you catch a product at the beginning of its popularity surge, there is typically less competition. This allows you to establish yourself in the market before it becomes saturated. Early adopters can often command higher profit margins and secure a loyal customer base before other dropshippers flood the market.

3. Effective Marketing

Marketing a trending product is easier and more effective. Since people are already interested in the product, your ads and promotions will likely catch their attention. Platforms like Facebook and Google have algorithms that favor content that engages users. Therefore, advertising a popular product can lead to lower ad costs and higher conversion rates.

4. SEO Benefits

When a product is trending, search volumes for related keywords increase. By optimizing your website and content for these keywords, you can drive organic traffic to your store. This can result in long-term, sustainable traffic even after the initial hype dies down.

A product that is going viral often has a lot of social proof. Reviews, testimonials, and user-generated content can significantly influence potential buyers' purchasing decisions. Leveraging this social proof can enhance your credibility and trustworthiness, increasing sales.

6. FOMO (Fear of Missing Out)

Trending products create a sense of FOMO among consumers. They don't want to miss out on the latest and greatest products that everyone is talking about. This psychological trigger can lead to impulse purchases and higher conversion rates.

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10 Proven Strategies for Identifying Viral Potential

1. Start with Niche Research

Niche research helps you identify more minor, focused markets with unique interests. Viral dropshipping products often come from these specialized niches. To find niche markets, use Google Trends to see what’s trending. Search for niche forums and groups (e.g., Reddit, Facebook) where enthusiasts discuss new products. Consider seasonal trends and emerging industries (e.g., eco-friendly products, smart tech).

2. Spy on Competitors

Analyzing competitors’ best-selling products can give you insight into viral potential. Dropshipping competitors often do the heavy lifting for you. Start by visiting their websites and analyzing the best-selling products. You can also use tools like SimilarWeb or Ahrefs to see which products get the most traffic. Lastly, check out their social media accounts to see what’s being promoted frequently.

Social media is a goldmine for discovering dropshipping products that are gaining traction. Start by browsing platforms like TikTok and Instagram for trending hashtags (#viralproduct, #trending). Next, monitor influencer promotions and see what products they are endorsing. Lastly, check out product-related challenges or trends (e.g., #Unboxing, #ProductReview).

4. Leverage Product Research Tools

Dedicated tools help you identify what viral dropshipping products are gaining momentum in the marketplace. Start by using AliExpress Hot Products or Amazon Movers & Shakers for insights. Tools like Ecomhunt and Niche Scraper provide real-time lists of trending products. Lastly, Google Keyword Planner can search for product-related terms while increasing search volume.

5. Read Customer Reviews

Customer feedback is key to understanding what buyers love and want. To identify potential viral dropshipping products, scan reviews on Amazon, eBay, and AliExpress to find common pain points and favorite features. Also, pay attention to products with high demand but low satisfaction — these are opportunities for improvement and viral potential.

Evergreen products with a twist on current trends can create long-term viral success. Start by looking for dropshipping products that solve a timeless problem but have a modern update (e.g., sustainable household items, tech gadgets with new features). Focus on items that cater to evergreen needs (e.g., health, fitness, personal care) and have a seasonal or trendy twist.

7. Monitor Marketplaces for New Arrivals

Marketplaces like Amazon, eBay, and AliExpress constantly add new products, which can offer clues on upcoming trends. To identify viral dropshipping products, check the latest arrivals sections regularly. Analyze the product categories with the latest listings. Use tools like JungleScout to track Amazon’s best new releases.

8. Capitalize on Emerging Technologies & Innovations

New technologies or innovative products often have viral potential because they offer something exciting and fresh. Keep up with tech blogs and innovation websites like TechCrunch, Product Hunt, and Kickstarter. Focus on products with practical daily use (e.g., smart home devices, wearable gadgets).

9. Check Pinterest for Hot Trends

Pinterest is a visual search engine that lets you discover lifestyle trends and emerging products. Start using Pinterest Trends to identify what’s gaining popularity in specific niches. Next, search for product-related keywords and look at the engagement levels—lastly, monitor boards and pins for ideas on how people use new products.

10. Stay Updated with Viral Content Platforms

Platforms like BuzzSumo and Google Alerts allow you to track viral content and product trends. Set up alerts for relevant product categories or niche keywords. Follow eCommerce blogs and subscribe to newsletters that focus on product trends. Use BuzzSumo to analyze the most shared content related to your niche.

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10 Viral Dropshipping Products You Can Sell in 2025

1. Immunity Gummies: The Sweet Path to Better Health in 2025

Winter is here, and with it comes the inevitable rise of the common cold and flu cases. As people everywhere brace for the chill, they’re also searching for ways to boost their immunity. And immunity gummies—particular types like colostrum supplements—will be the go-to solution this season. Colostrum is a milky fluid produced by mammals right after birth and is rich in nutrients. It’s said to help boost immunity and promote gut health.

While the science on its effects for adults isn’t conclusive, that hasn’t stopped sellers from capitalizing on the trend. For instance, searches for “Miracle Moo,” a company selling colostrum supplements, have increased by a whopping 2,500% in the last two years. Look for ways to market immunity gummies in a way that highlights their ability to help support health during cold and flu season.

2. Rice Water Shampoo: The Key to Healthy Hair

There are few ingredients beauty addicts won’t try to achieve the perfect hairstyle. However, consumers have taken the bowl cut to a new level with the latest craze: rice water shampoo. Originating in Japan around 1,400 years ago, the product has found a new audience in the Instagram generation. It promotes healthy hair growth and reduces frizz.

Available in both bottled and bar formats, online searches for ‘rice water shampoo’ have risen by an astonishing 19% in the past year, according to Startups research. The big name in the shower block is Kitsch, but plenty of dupes have already cropped up. One market tracker estimates that the rice shampoo market is worth $450 million today and will grow by 7.2% between 2024 and 2032. Why not be an early rice adopter?

3. Refillable Vapes: A More Sustainable Solution

Next year, disposable vapes will officially be banned. It’s a win for the planet and for our nation’s youth. Brands will now have until June 2025 to sell off their unsold stock. It’s hoped that the move will make it easier for part-time vapers to reduce consumption and switch to a pure oxygen diet. But those who have relied on vapes to curb their smoking addiction will need to buy more planet-friendly, refillable e-liquid flavors.

Google Trends data shows that, across the whole of 2024, searches for ‘refillable vapes’ peaked at the end of October. Sellers can flog niche flavors like bacon or chase the trendiest tastes, such as menthol or tropical fruit. Finding the right dropshipping supplier is doubly important here. “Homemade” or unregulated vape juices can introduce unknown and potentially harmful substances into users’ lungs.

4. Planners and Calendars: Give Yourself a Fresh Start

The stationary aisle is a goldmine for dropshippers. Products tend to have good profit margins, are easy to customize, and are also in high consumer demand. That’s especially true in November and December when the calendars finally have their day. For obvious reasons, monthly planners and diaries are almost exclusively sold towards the end of the year, as consumers look towards the start of the new year with optimism (or shop for a last-minute Christmas present they can throw at their work colleagues).

Planners have entered Amazon’s top ten ‘Wished For’ products this month. Dropshippers ahead of the curve should start setting up their store for a big sales run in the first few weeks of 2025.

5. Drawing Markers: Tap Into the Return to Creative Hobby

Whether it’s an early Christmas present or a consequence of the return to school, art markers are currently booming across every shopping channel. Our research shows internet searches for Ohuhu markers, a popular Chinese-owned brand of marker pens, have grown by 83% in the past year.

Unsurprisingly, they were also Amazon's number-one trending product this month. Arts and crafts, in general, have seen a massive boost in the past year thanks to the influence of independent designers and those dropshipping on TikTok. Fortune predicts the market will reach $30.89 billion by 2030, making this a lucrative long-term side hustle.

Home improvement has kicked off in a big way post-COVID, as home working made more of us open our living rooms to Zoom calls and TikTok videos. But as the cost of living continues to bite, consumers are still searching for cheaper ways to spruce up their abode. While far from sexy, grout revivers have emerged as the clear favorite.

In Amazon’s DIY category, grout revivers (a way to repaint and refresh the gaps between your kitchen, garden, or bathroom tiles) are now the number one trending product. Startup research shows online searches for ‘cleaning grout’ have surged by 241% in the past year, and over 12,000 people now search the term each month.

7. Luggage and Bags: Functional Products for Hybrid Work Models

The shift to hybrid work models has boosted demand for functional backpacks and compact travel accessories. Lightweight materials, anti-theft zippers, and USB charging ports boost their utility. The profit would be consistent as long as the product remains unique in functionality. For example, foldable travel bags cater to minimalists and frequent travelers thanks to being space-saving and versatile. These bags are perfect for carry-on essentials.

8. Phones and Accessories: Steady Dropshipping Business Opportunities

Dropshipping phone cases and accessories presents a lucrative business opportunity. The market size of dropshipping phone cases is expected to grow to over $29.764 billion in 2024, with a CAGR of 6.3% in the next five years). This growth highlights the increasing popularity of phone cases. Trends such as customization, eco-friendly materials, and multifunctional designs (e.g., cases with cardholders or stands) are driving consumer interest, offering an opportunity for dropshippers to cater to diverse preferences.

According to Google Trends results, the interest will grow over time. Phone cases and accessories such as anti-spy screen protectors and heavy-duty cases are seeing upward trends in search interest globally. Anti-spy screen protectors and luxury shockproof phone cases provide excellent profit margins of up to 60%, making them perfect additions to your store. Another reason anti-spy screen protectors are in high demand is that privacy concerns are growing as more people work and socialize online. Searches for “privacy screen protector” have spiked globally.

9. Beauty and Health: Evergreen Products for Dropshipping Success

Wellness and skincare remain evergreen niches. The global health and wellness market is expected to grow from $5.5 trillion in 2023 to $9.4 trillion by 2033. Reusable makeup pads, LED facial masks, and organic skincare kits rank high in demand. Reusable makeup pads are sustainable and affordable, and they go hand-in-hand. Searches for “eco-friendly beauty” have risen sharply.

These pads replace disposable options, making them cost-effective and green. Minimal production costs help optimize the profit margin for sellers, especially with the newbie. LED therapy devices are gaining traction among influencers and professionals because they cater to self-care enthusiasts seeking spa-like treatments at home. The Beauty and Health category is a consistently high-performing niche in dropshipping due to its universal appeal and recurring demand.

However, due to the strict regulations for ingredients and certifications depending on the target market, you need to ensure compliance. Working with reputable suppliers is crucial to maintaining customer trust.

10. Jewelry and Accessories: Personalized and Eco-Friendly Designs

Personalized and minimalist designs are key. The growing popularity of lab-grown diamonds and eco-conscious materials drives innovation in this space. Initial pendants, zodiac-themed jewelry, and hypoallergenic earrings are some of the most popular items in ZOPI merchant’s stores. Besides, low production costs ensure attractive margins, especially for bespoke options.

The jewelry and accessories category is a thriving and versatile niche in dropshipping, catering to a broad audience with diverse tastes and budgets. Its appeal stems from its high perceived value, ability to reflect personal style, and compatibility with gifting occasions.

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