Comprehensive Bigspy vs. Adspy Comparison Guide for Smarter Ad Strategies

Bigspy vs Adspy: Discover which ad spy tool fits your needs. Compare features, pricing, and insights for smarter ad strategies.

Comprehensive Bigspy vs. Adspy Comparison Guide for Smarter Ad Strategies
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When setting up an online store, you likely picture a stream of sales notifications rolling in. But once the excitement of launching your store wears off, reality sets in. You may not get sales immediately, or worse, you may be unable to predict when they will come. That’s when the nerves kick in. What if I never make a sale? What if I can’t figure out how to make my store successful? Like many dropshippers, you may have a slow start.
But with some patience and research, you can turn things around. The best Product Research Tools for Dropshipping can help you do just that. They uncover valuable insights about products that can help you make smarter business decisions to improve your store’s performance.
This guide explores two of the most popular ad intelligence tools for dropshipping: BigSpy and AdSpy. Read on to discover the differences between BigSpy vs AdSpy so you can confidently choose the best ad intelligence tool that enhances your campaign performance, outpaces competitors, and drives smarter advertising decisions.
As you weigh your options, consider Shophunter's Shopify sales tracker. This valuable tool can help you achieve your objectives by tracking your store's sales and providing insights to help you improve your ad performance over time.

What Are Bigspy And Adspy And What Are Their Key Capabilities?

AdSpy Overview: What Is AdSpy and How Can It Help You?

Bigspy vs. Adspy
Bigspy vs. Adspy
AdSpy is a Facebook ad spy tool that allows users to search and analyze successful ads in their niche. With AdSpy, marketers and advertisers can gain valuable insights into their competitors' strategies and find inspiration for their ad campaigns. AdSpy has three main features that make it worth considering: ad search, ad analytics, and ad alerts. Each feature can be helpful for marketers and creatives in their specific ways.

Ad Search and Customization

AdSpy provides a comprehensive search functionality that enables users to find relevant Facebook ads based on various criteria, such as keywords, advertiser name, and ad format. Users can filter their search results by country, language, ad position, and more to narrow down the most relevant ads for their needs. The platform also offers advanced search options, such as excluding specific keywords or advertisers and searching for ads within a particular date range. In addition to finding Facebook advertisements, AdSpy can also analyze them.

In-Depth Ad Analytics

AdSpy users benefit from in-depth analytics for each ad, including engagement metrics, ad spend, and audience demographics, enabling them to make informed decisions. Additionally, the platform provides access to the landing pages associated with each ad, allowing users to study the complete customer journey and identify effective post-click strategies.
AdSpy offers valuable advertising data on trending ads and advertisers to keep users ahead of the curve, ensuring they stay updated on the latest strategy within their niche. Furthermore, the competitor tracking feature allows users to monitor their rivals' ads and performance over time, providing critical insights that can inform their advertising efforts.

Real-Time Ad Alerts

With AdSpy, you can set up alerts for specific keywords, advertisers, or formats, ensuring you receive real-time notifications whenever new ads matching your criteria are detected. This feature informs you about your competitors' latest strategies, allowing you to adapt your advertising marketing campaigns accordingly. By staying on top of emerging trends and never missing an opportunity to learn from successful ads in your niche, you can enhance your advertising efforts and maintain a competitive edge in the marketplace.

AdSpy Pricing Plan

AdSpy offers a straightforward pricing structure. Its monthly plan, priced at $149, gives users access to 100,000 views per month. This plan is designed to cater to businesses of all sizes, giving them virtually unlimited usage of AdSpy's features and ad database.

What Makes AdSpy So Great?

AdSpy has several valuable features, including searching for ads, analyzing them, and providing ad alerts. We want to look at them all, starting with ad search.

The Positives of AdSpy

From an extensive ad library to detailed analytics, AdSpy simplifies competitive analysis and strategy development. Here are the most significant benefits of using AdSpy to spy on competitors:
  • Extensive ad library: AdSpy offers a vast database of Facebook ads across various industries and niches, giving users access to creative examples and strategies. This expansive library serves as an invaluable resource for inspiration and benchmarking.
  • Detailed ad analytics: The platform provides comprehensive insights into ad performance and audience engagement, allowing users to analyze what works best and make data-driven decisions. These detailed metrics help in optimizing ad campaigns for better results.
  • Competitor tracking: Users can easily monitor their competitors' ad strategies and stay ahead by understanding their tactics. With AdSpy's tracking features, you can uncover competitor weaknesses and capitalize on emerging trends.
  • Intuitive interface: AdSpy's user-friendly interface makes searching, filtering, and analyzing ads easy, ensuring a smooth and efficient user experience. Even beginners can quickly learn to navigate the platform and gain valuable insights.

What Could Be Better?

Although AdSpy has many benefits, it also has many drawbacks that need to be addressed, including being limited to Facebook and a distinct lack of AI-powered tools.
  • Limited ad platforms: AdSpy only focuses on Facebook ads, excluding other popular platforms like Instagram, TikTok, and LinkedIn.
  • No ad saving or organizing features: Users cannot save ads within the platform for future reference or collaboration.
  • Lack of AI-powered tools: AdSpy does not offer AI-assisted features for ad creation or analysis, which could streamline the process for users.

BigSpy Overview: What Is BigSpy and How Can It Help You?

Bigspy vs. Adspy
Bigspy vs. Adspy
BigSpy is an ad spy tool that enables marketers and advertisers to research and analyze successful ads across various platforms, including Facebook, Instagram, YouTube, and more. BigSpy helps users uncover winning ad ideas and optimize their advertising campaigns by providing insights into competitor strategies and top-performing ad creatives. It contains several core features that allow users to gain insights into their competitors' advertisements, which we will discuss below.

BigSpy Core Features: What Can You Do with BigSpy?

BigSpy has three core features: ad search and analysis, landing page inspections, and alerts. Let’s start by looking at the ad search feature.

Ad Search and Analysis

BigSpy offers a comprehensive ad search functionality, allowing users to find relevant ads based on keywords, advertisers, and other criteria. The platform covers multiple advertising channels, providing a comprehensive competitive landscape. Users can filter ads by platform, country, language, ad format, and more to narrow down the most relevant ads for their needs. BigSpy also provides detailed ad analytics, including engagement metrics, ad spend estimates, and audience demographics.

Landing Page Inspector

BigSpy's landing page inspection feature allows users to access and analyze landing pages associated with ads, providing a deeper understanding of competitors' post-click strategies. By viewing screenshots and inspecting HTML code, marketers can gain insights into page design and structure and learn the most effective elements.
The tool offers mobile and desktop views of landing pages, enabling users to optimize their pages for different devices. Additionally, BigSpy stores historical data, allowing users to track changes and iterations over time to understand how competitors refine their approaches in response to market trends and customer behavior.

Ad Alerts

With BigSpy, you can set up custom alerts for specific keywords, advertisers, or ad formats, ensuring you receive real-time notifications whenever new ads matching your criteria are detected. This feature lets you stay informed about your competitors' latest strategies, enabling you to adapt your campaigns accordingly. Also, you can easily organize and manage your alerts through a user-friendly dashboard, streamlining your workflow and enhancing your ability to respond quickly to emerging trends in the advertising landscape.

BigSpy Pricing: How Much Will It Cost You?

BigSpy offers four pricing plans, starting with an affordable basic plan and ending with a high-end VIP Enterprise plan.

Let’s start by looking at the basic plan.

  • Basic: The basic plan, priced at $9 per month, includes one seat, supports Facebook and Instagram, and allows three monthly industry switches. Users can submit up to 20 queries daily, track 25 ads, and download 25 items each day.
  • Pro: At $99 per month, the Pro plan offers one seat and three industry switches per month and supports multiple platforms, including Facebook, Instagram, Twitter, Pinterest, and Yahoo. It includes unlimited queries, tracking up to 250 ads daily, downloading 250 items daily, tracking 20 Facebook pages, and accessing limited features, such as ad ideas and landing page insights.
  • Group: For $249 per month, the Group plan provides five seats (one owner and four members) and supports the same platforms as the Pro plan. It includes unlimited queries, tracking 250 ads per seat daily, downloading 250 items daily, tracking 20 Facebook pages, and limited access to featured ads, ad ideas, and landing page insights.
  • VIP Enterprise: Starting at $2,000 annually, this premium plan offers unlimited seats and supports various platforms, including Facebook, Instagram, Twitter, Pinterest, Yahoo, AdMob, YouTube, TikTok, and Unity. It includes unlimited queries, unlimited ad tracking and downloads, monitoring up to 100 Facebook pages, access to all ad features and insights, top charts, new trending content, multi-account seats, and exceptional team support.
As you might spend a lot of money on BigSpy, let’s find out why you want to choose it.

The Positives of BigSpy

  • BigSpy has several benefits, such as extensive ad coverage and detailed landing page analysis. Here’s why BigSpy makes for a viable option:
  • Extensive ad coverage: BigSpy offers ad data from multiple platforms, including Facebook, Instagram, YouTube, and more, providing a comprehensive view of the advertising landscape.
  • Detailed ad analytics: The platform provides in-depth insights into ad performance, audience demographics, and ad spend estimates, helping users make data-driven decisions.
  • Landing page analysis: BigSpy's Landing Page Inspector allows users to study competitors' post-click strategies and optimize their landing pages accordingly.
  • Real-time ad alerts: Users can set up custom alerts to stay informed about their competitors' latest ad strategies and adapt their campaigns quickly.

What Could Be Better?

Although BigSpy has its advantages, it unfortunately also has a few drawbacks that we must address.
  • Limited ad saving and organization features: While BigSpy allows users to save ads for future reference, its current ad-saving and organization features are somewhat basic. The platform could benefit from more advanced tools to categorize and tag saved ads, making it easier for users to organize and retrieve specific ads based on campaigns, industries, or creative elements.
  • Lack of AI-powered ad creation tools: Unlike some competitors, BigSpy does not offer AI-assisted tools for creating or optimizing ads. Such features could help users generate new ad concepts, enhance existing creatives, and make data-driven adjustments to improve campaign performance.

AdSpy vs BigSpy: How Do They Compare?

AdSpy specializes in Facebook ad data. BigSpy covers ads from various platforms, including Facebook, Instagram, YouTube, and many others. If you primarily run Facebook ads, AdSpy may be the better option. However, if you want a broader view of the advertising landscape, BigSpy is the way to go.

Comprehensive Bigspy vs Adspy Comparison Guide for Smarter Ad Strategies

Bigspy vs. Adspy
Bigspy vs. Adspy
BigSpy and AdSpy offer powerful advertising research tools for dropshipping and eCommerce stores. While both provide a baseline, advanced, and innovative search options for ad discovery, they differ in various features. Let’s compare their offerings across key categories:

BigSpy Features

BigSpy excels in uncovering hidden markets and profitable opportunities, minimizing potential failures, and simplifying campaign goal determination.

Advanced Search and Filters

  • Search Options: Includes keyword category searches (e.g., Ecom, Game) and exclusion filters for unwanted keywords.
  • Filters Available:
    • By keywords, ad texts, and page categories (e.g., Baby and Kid Goods, Beauty, Food & Beverage).
    • By marketing goals (e.g., Page Post Engagement, App Installs, Website Conversion).
    • By CTA types (e.g., APPLY_NOW, CALL_NOW, BUY_NOW).
    • By media types (e.g., image, video, carousel) and device type (e.g., Android, iOS, PC).
    • Additional filters: Ad creation time, ad formats, industry type, country, language, and affiliate network.

AdSpy Features

AdSpy simplifies competitor and audience-focused searches, providing demographic data for improved targeting.

Advanced Search and Filters

  • Search Parameters:
    • By advertiser name, ad text, or audience demographics (e.g., gender, age range, country, language).
    • By eCommerce platforms like Shopify and Kenshoo.
    • By engagement metrics (e.g., likes, reactions).
  • Affiliate Network Support: Includes 411 Networks, AboveAllOffers, AC Nutryst, and more.
  • Limitations: AdSpy supports only image and video ads and lacks carousel options like BigSpy.

Analytics and Reports

BigSpy

  • Detailed insights across social media channels, including:
    • Ad engagement trends (likes, comments, shares).
    • Ad performance over the last 7–30 days.
    • Affiliate ad data (offer IDs, networks).
    • Demographic and device analysis.
    • Performance charts by industry or social media channel.

AdSpy

  • Reports include:
    • Ad origin country and engagement (likes, comments).
    • Call-to-action performance.
    • Technology details (e.g., web server, hosting provider, SSL certificates).
    • Landing page and ad content details.

Database Comparison

  • BigSpy: Access over 1 billion ads across multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, and Yahoo.
  • AdSpy: Covers 90.7 million ads in 203 countries and 88 languages, focusing on Facebook and Instagram.
Verdict: BigSpy wins with a broader database and multi-channel support.

Ad Ideas

BigSpy

  • Provides creative ad ideas through advanced filtering by:
    • Date, emojis, hashtags, and more.
    • Categories like Facebook, Twitter, and Pinterest ads.
  • Features: Downloadable ad creatives and search saving.

AdSpy

  • Offers limited ad inspiration via search and filter tools.
  • Additional ideas were shared on their Twitter page.
Verdict: BigSpy’s dedicated ad-idea tools make it the winner.

Affiliate Data

  • BigSpy: Covers multiple networks, including ClickBank, MaxBounty, ShareASale, and more.
  • AdSpy: Includes data from networks like AboveAllOffers and AC Nutryst.
Verdict: AdSpy provides broader affiliate network coverage.

Demographics Data

  • BigSpy: Does not support demographic filtering (e.g., age, gender).
  • AdSpy: Allows filtering by gender, age range, and country.
Verdict: AdSpy is better for demographic insights.
  • BigSpy: Offers real-time tracking of trending, winning, and high-converting ads.
  • AdSpy: Does not include featured or tracked ad capabilities.
Verdict: BigSpy leads with superior tracking features.

User Interface

  • Both tools feature intuitive layouts suitable for beginners and professionals.
Verdict: Both BigSpy and AdSpy are equally user-friendly.

Customer Support

  • BigSpy: Offers live chat, email support, and a resourceful knowledge base.
  • AdSpy: Provides phone and email support.
Verdict: BigSpy wins with its live chat and extensive support articles.

Pricing

BigSpy Plans

  • Free Plan: Limited to Facebook ads and five daily queries.
  • Basic Plan ($9/month): Includes Facebook and Instagram ads with 20 daily queries.
  • Pro Plan ($99/month): All networks, 250 daily queries, unlimited features.
  • Elite Plan ($399/month): Unlimited queries, demographic analysis, and advertiser charts.

AdSpy Plan

  • $149/month for unlimited usage.
  • No free plan is available.
Verdict: BigSpy offers more flexibility with a free plan and tiered pricing.

Final Verdict

Both tools excel in different areas:
  • BigSpy: Best for creative inspiration, multi-channel ad tracking, and affordability.
  • AdSpy: Superior in demographic targeting and affiliate network data.
Choose based on your specific needs for ad strategy and campaign management.

Sign Up For A Free Trial (No Credit Card Required) To Our Shopify Sales Tracker To Find Your Next E-commerce Opportunity Today!

Bigspy vs. Adspy
Bigspy vs. Adspy
To succeed at dropshipping, you must understand your products and market before you start selling. ShopHunter's Shopify sales tracker offers a unique solution to help dropshipping business owners get this critical data. The tool allows users to estimate sales for entire stores and specific products to validate products before they start selling.  By understanding what has sold well in the past, you can make more informed decisions about what to sell in your store.

How Sales Tracking Works

ShopHunter's sales tracking tool uses a custom algorithm to estimate sales data for Shopify stores. This helps users quickly understand the performance of specific products and niches, allowing them to spot trending items and make better dropshipping decisions. Sales tracking is beneficial for dropshippers because it helps them reduce the risk of selecting low-performing products to sell. Instead of guessing what might sell well, you can use historical data to inform your choices.

Beyond Sales Tracking: Ad Spy Tools

ShopHunter goes beyond sales tracking to help users understand product performance and market trends. The platform features an ad spy tool that uncovers advertising activity across Shopify stores. This combination of sales tracking and ad spying enables users to spot trending products and successful marketing strategies early on easily. Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.

Learn From Your Competitors

The information ShopHunter provides helps you make better decisions about product selection, especially regarding dropshipping. Not only can you find the best products based on sales data, but you can also uncover their marketing strategies. This helps you understand how to effectively sell your products before launching your store.

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