25 Best Ad Intelligence Tools for Smarter Digital Campaigns

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Digital advertising isn’t just about creating flashy ads. Sure, they look nice, but what’s more important is how well your ads perform. And performance isn’t determined by how they look or even their copy. Instead, it’s all about the data—specifically, the insights you gather from tracking and analyzing your ads. Ad intelligence tools help you make sense of this data and identify actionable ways to improve your ads' performance. In this article, we'll explore the importance of ad intelligence tools, how they can benefit eCommerce businesses, and highlight some of the best options on the market so you can find the right fit for your business.

One effective tool for achieving your TikTok ecommerce strategy objectives is Shophunter’s Shopify sales tracker. This solution allows you to identify hidden sales opportunities within your store's data, enabling you to make informed decisions regarding your online marketing strategies.

What is Ad Intelligence & Its Importance

Ad intelligence uses real-time data and insights into competitor advertising campaigns and optimizes various aspects to gain a competitive edge and increase paid ads return on ads. In addition to providing advertising performance results, Ad Intelligence provides granular data and visibility into competitors’:

Ad titles

Pricing

Promotions

Special offers

Discounts

Shipping

Reviews

Ratings

Rankings, etc.

These are essential to understand rising and falling CTR. When this information is rightly included in your Google advertising campaigns, these product details play a crucial role in the campaign’s total performance and boost the ad campaign’s ROAS.

The Importance of Ads Intelligence for Brands and Retailers

To enhance digital marketing performance, brands and agencies need a comprehensive understanding of their and client’s advertising across:

Formats

Marketplaces

Display ads

Shopping ads

Text ads

Local map ads, and more

Analyzing performance across categories, locations, devices, and periods enables the marketer to develop optimized strategies and improve results.

How to Use Ad Intelligence to Gain a Competitive Edge

But simply possessing a wealth of data is not enough. Marketing managers require carefully curated data that is presented straightforwardly, allowing them to make informed decisions. A robust Ads Intelligence platform and a partner serves as a valuable resource for:

Brands

Retailers

Agencies

And to address pivotal questions that enhance the overall ad program’s performance across:

Google Shopping

Google Text Ads

Bing

Amazon

Walmart, and more

Here are the six critical questions you want to answer:

Who are their main competitors in each marketplace, category, and region?

Which brands are emerging in your competitive landscape?

What are the special offers and promotional trends being used in your category?

Has your ad rank/position fluctuated over time?

Is your ad price competitive in comparison to your competitors?

What is the use of ad extensions like reviews, ratings, shipping, returns, etc. in your competitive landscape?

What Is Ad Intelligence Software?

Ad intelligence software is a tool businesses and marketers use to analyze digital advertising campaigns. It collects and interprets data on various aspects of advertising, including:

Competitor strategies

Ad performance

Market trends across different platforms

This software provides detailed insights into the audience:

Demographics and behavior

Tracks ROI and conversion rates

Evaluates the effectiveness of ad creatives

The benefits of ad intelligence software include:

The ability to develop more informed advertising strategies

Gaining a competitive edge by understanding competitors' tactics

Optimizing ad spending for better ROI

Ad intelligence software allows for a deeper understanding of the target audience, leading to more effective and targeted advertising. Utilizing this software aids in data-driven decision-making, enhances the creativity and engagement of ad content, and allows for continuous performance tracking and optimization of campaigns. Ad intelligence software is crucial for businesses aiming to maximize the impact and efficiency of their digital advertising efforts.

Features Of Ad Intelligence Software

Companies can make informed decisions that enhance their advertising effectiveness and ROI by leveraging detailed insights into:

Ad performance

Competitive landscapes

Market trends

Here are the most important features to look for in ad intelligence software:

Comprehensive Competitor Analysis: Offers insights into competitors' advertising strategies and performance. Understanding what competitors are doing helps benchmark and identify opportunities to differentiate and capitalize on untapped markets.

Cross-Platform Monitoring: Tracks ad performance across various platforms and channels. Ensures holistic understanding and optimization of:

Ad campaigns
Accounting for the nuances of each platform to maximize reach
Engagement

Real-Time Data Access: Provides up-to-the-minute data on ad campaigns and market trends. Enables quick response to market changes, allowing for agile adjustments to advertising strategies to maintain competitive edge.

Historical Data Analysis: This department archives and analyzes past advertising data to identify trends. Historical insights assist in understanding long-term trends and forecasting future movements, which are crucial for strategic planning.

Audience Insights: Tailoring ads to audience preferences increases engagement rates, conversion potential, and ultimately drives revenue growth. Delivers detailed breakdowns of audience:

Demographics
Behaviors
Preferences

Creative Ad Library: Offers access to a repository of competitor ad creatives. Inspires creative ideation and helps identify what resonates with target audiences, informing more effective ad design.

Performance Benchmarking: Compares ad performance against industry standards. This enables organizations to understand where they stand in their:

Industry
Set realistic performance goal
Strive for continuous improvement in their advertising efforts

Integration Capabilities: It seamlessly integrates with other marketing and sales tools. This enhances workflow efficiency and data coherence, centralizing insights for more informed decision-making across departments.

Customizable Alerts: This feature sends notifications based on specific criteria or triggers. It keeps teams informed of critical changes or milestones, enabling proactive management of advertising strategies.

Actionable Recommendations: Suggest optimized strategies based on data analysis. Translates data into strategic actions, empowering teams to leverage insights for tangible improvements in ad performance.

Selecting ad intelligence software with these key features empowers businesses to navigate the advertising landscape more effectively, turning data into strategic advantage and driving revenue operations success. Prioritizing software that offers comprehensive insights, cross-platform monitoring, and actionable intelligence will equip your team with the tools necessary to excel in today's competitive market.

Benefits of Ad Intelligence Software

Ad intelligence software enables organizations to make data-driven decisions that optimize their advertising investments and boost their overall revenue operations by providing detailed:

Analytics

Competitive intelligence

Market trends

These tools provide five primary benefits, showcasing their value to users and organizations.

Enhanced Competitive Insight: Gain deep understanding of competitors' advertising strategies. This benefit enables businesses to identify successful tactics, adapt their approaches, and find gaps in the market, staying one step ahead of the competition.

Optimized Ad Spend: Ad intelligence software helps organizations allocate their budgets more effectively by understanding which ads perform best and why, ensuring higher ROI.

Data-Driven Strategy Development: Formulate strategies based on comprehensive market analysis. Access to detailed market and performance data allows:

Businesses to craft strategies that are more likely to succeed
Reducing guesswork
Enhancing strategic confidence

Improved Audience Targeting: Identify and understand key audience segments. Ad intelligence software provides insights into audience preferences and behaviors, enabling businesses to tailor their messaging for increased relevance and impact.

Performance Benchmarking: Measure advertising performance against industry standards. This enables organizations to understand where they stand:

In their industry
Set realistic performance goals
Strive for continuous improvement in their advertising efforts

E-Commerce Advertising

Ecommerce Sales Strategy

Ecommerce Monitoring

Ecommerce Search Metrics

Competitive Product Analysis

Ecommerce Marketing Budget

Ecommerce Marketing Ideas

How Can You Make the Most of Digital Ad Intelligence?

Regarding digital advertising intelligence, not just any data will do. To get the most actionable insights, start by collecting the right data and building a foundation for your advertising strategy. You can collect two types of data for digital advertising: marketing data and sales data.

Marketing data includes information about your ad campaigns, such as:

Impressions

Click-through rates

Conversion rates

Sales data includes information about your customers, such as:

Their demographics

Purchase history

Contact information

To make the most of digital advertising intelligence, you need to collect both data types. Marketing data will help you understand which ad campaigns are working and which ones are not. Sales data will help you segment your audience and target them with more personalized messages.

Track the Right Metrics

Digital advertising intelligence uses data to inform and improve your digital marketing campaigns. By understanding which actions lead to conversions and sales, you can adjust your campaigns in real time to get the best results possible. You need to track a few key metrics to make the most of digital advertising intelligence.

Here are some of the most important things you should be keeping an eye on.

Ad Impressions: One of the first things you’ll want to track is impressions. Ad Impression is the number of times your ad has been served, regardless of whether it was clicked on. This metric can give you a good idea of reach; if your ad is being served frequently but not generating many clicks, you’ll know you need to adjust your ad copy or targeting.

Clicks: Of course, clicks are also an important metric to track. Clicks tell you how often people are interacting with your ad. If you’re getting a lot of clicks but few conversions, that indicates something may be wrong with your landing page. On the other hand, if I’m getting very few clicks, that could mean that your ad isn’t relevant enough to your target audience.

Cost per Click (CPC): Your CPC is determined by how much you pay for each ad click. You can lower your CPC by improving your quality score, which we’ll discuss briefly. A high CPC isn’t necessarily bad—it just indicates that you may need to invest more in testing and optimization to reduce your costs over time.

Conversions: Conversions are the most important metric for digital advertising intelligence because they directly correlate to sales and revenue. If you’re not tracking conversions, you won’t be able to determine which actions are leading to results. Make sure you’re tracking both online and offline conversions to have a complete picture of how effectively your campaigns drive business results.

Gaining Competitive Intelligence Advantages

Spying on your competitors is fun, but how much will digital ad intelligence help you? Let us count the ways. Ad intelligence provides important benchmarking for your campaigns. You have a clear measuring stick for your own efforts when you understand:

How much are your competitors spending?

How much of a share do they have on certain platforms?

What type of ROI do they get from their campaigns?

If your competitors all seem like they’re doing amazing at first, this might be a bit disheartening. It shouldn’t be. When you look closely at the metrics, you’ll often be able to identify underutilized advertising opportunities.

Identifying Untapped Opportunities in the Market

For example, if your competitors put all their resources in social media and zero into audio advertising, you could gain significant brand awareness or market share by targeting a platform your competition has overlooked. Of course, suppose a competitor is investing in a marketing channel you want to target. In that case, you’ll have the insights to target that platform more aggressively without completely blowing my budget.

Staying Ahead of the Competition through Continuous Monitoring

Understanding how I may need to adjust other parts of my campaign will ensure that each platform gets the right level of attention. Sure, your competitors will probably use digital ad intelligence tools themselves. They might try to counter my own moves with changes to their campaigns. While you might end up in ad-buying warfare, at least you can always be aware of what’s happening.

Fine-Tuning Your Own Digital Marketing Efforts

Of course, digital ad intelligence platforms aren’t just for spying on the competition. They can also give you important insights into your own campaigns so you can improve your optimization efforts. This is because these tools don’t just tell you what happened (ex., you gained 30 conversions from Campaign A).

Actionable Insights for Strategic Decision-Making

They give granular insights that tell you exactly HOW this happened, which can make all the difference when buying placements on multiple channels or making segmentation decisions. Want to know what kind of ROI you’re getting from your campaigns?

Measuring Campaign Performance and ROI

Digital ad intelligence can give you a complete understanding of the costs and results of each ad buy. You can get a big-picture look at your campaign or even break things down to look at individual ads. This allows you to directly compare the different platforms you might be using for your campaigns.

Discovering Hidden Gems: Uncovering Unexpected Opportunities

For example, you might think Facebook is your best digital advertising option because of its reach. But what if your ad intelligence software reveals that podcast placements are generating conversions at a much higher rate?

How Ad Intelligence Helps Optimize Your Digital Campaigns

By properly attributing sales, leads, and other outcomes to the right source, digital ad intelligence ensures that these kinds of insights don’t slip through the cracks. In addition to industry and competitor benchmarks, intelligence software can also help you set benchmarks against yourself.

For example, you can compare the results of your most recent ad campaign against the results a similar campaign achieved last month, or even last year. You don’t have to wonder if shaking up my brand voice on my latest campaign was a good idea or not, the data will give me the answer.

Optimizing Your Ad Spend for Maximum ROI

Robust insights into your own campaigns and those of your competitors will ultimately help you make smarter decisions for everything from the type of creative you run to the platforms where you buy placements. And, with real-time data, you can start making changes right away. You can stop wasting your ad spend on things that don’t work and start funneling your precious dollars into things that give real results.

Get Ahead of the Game with Digital Ad Intelligence

If you’re truly ready to go all-in with your ad campaigns, you can’t afford to ignore digital ad intelligence. It doesn’t matter whether your next campaign will focus on audio advertising, display ads, or social media. Advertising intelligence will help you make smarter ad-buying decisions thanks to competitive insights from various data sources.

When you know what the competition is up to, you won’t just be trying to keep up. You’ll know exactly what you need to do to get ahead and deliver stronger results from your ad campaigns. Getting more sales while spending less than ever? That should be a dream come true for every ad buyer.

25 Best Ad Intelligence Tools

1. Shophunter

ShopHunter’s Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for both entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on.

One of ShopHunter.io's key features is its profit analysis tool. This tool allows you to analyze the profitability of various products and niches, helping you identify the most lucrative opportunities for your business. Knowing which products generate the highest profits for your competitors, you can replicate their success and potentially even surpass them.

ShopHunter.io: Your Secret Weapon for Dropshipping Domination

ShopHunter.io provides real-time data on trending products and popular niches. This information is invaluable for dropshipping businesses, allowing you to stay ahead of the curve and offer high-demand products. By identifying emerging trends early on, you can secure a competitive advantage and ensure that your store remains relevant in the ever-changing e-commerce landscape.

Another powerful feature of ShopHunter.io is its competitor analysis tool. This tool lets you gain valuable insights into your competitors’ strategies and performance metrics. You can track their best-selling products, pricing strategies, and advertising campaigns. Armed with this information, you can tailor your own strategy to outperform them in the market.

Essential Features of ShopHunter.io for Dropshipping Success

ShopHunter.io offers a product research tool that enables you to find winning products for your dropshipping store. With just a few clicks, you can uncover profitable products that have high potential for success. This saves you valuable time and effort that would otherwise be spent on manual product research.

ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items, whether:

You're a dropshipper

A Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

2. AdClarity

This ad intelligence solution is one of the leading cross-channel analytics platforms in the digital media industry. With AdClarity, you have access to data on a million brands in real-time that can help you uncover insights into the actions and decisions of your competitors through:

Display advertising

Social media campaigns

In-app ads

Campaign landing pages

Video advertising

Standout features include mobile ad data collection with over 10 million opt-in human panels and AdClarity API for customized solutions, including:

Dashboards

Data feeds

Data exports

Integrations include:

OneLogin

SimilarWeb Pro

3. Adwisely

This ad intelligence platform strives to make digital ad creation accessible to e-commerce store owners and their marketing managers. With the ability to create automated prospecting and retargeting ads, Adwisely works to provide you with automation tools and guidance that ensure you’re spending less time making and managing ads. Adwisely can:

Create

Optimize ads for:

Google
Facebook
Instagram
TikTok
X (formerly Twitter)
YouTube

Adwisely Standout Features and Integrations

Standout features include automated ad campaign creation with ready-to-use templates, bid optimization, and 24/7 monitoring to save you money.

Integrations include:

BigCommerce

Google

Meta for Business

Shopify

WooCommerce

4. MediaRadar

This ad intelligence tool is a cloud-based enablement platform designed to support ad agencies and sales professionals who sell advertising space or operate advertising agencies. With MediaRadar, your team can streamline the sales process with in-depth market analysis to help you determine who to contact and what to say.

MediaRadar Standout Features and Integrations

Standout features include:

Instant Competitive Analysis for insights into which brands your competitors work

Spend by Line Product Breakdown shows a detailed hierarchy of a brand’s digital budget.

Integrations include:

Comscore

Elan

Google Maps

Google Suite

MagHub

Okta

Ping Identity

Salesforce Sales Cloud

Yelp

5. Poltio

As a customer engagement platform, Poltio uses interactive content and previously engaged data to provide potential consumers with more personalized shopping experiences across every channel. This platform provides answers to enhance user acquisition, with solutions for user:

Engagement

Segmentation data

Lead generation

Insight creation

Poltio standout features and integrations

Standout features include:

Embeddable widgets that you can put on your website or a mobile app

Live dashboards to track real-time results from ad placements and landing pages,

Webhooks support that allows you to set goals that trigger events

Integrations include:

Google Tag Manager

Webhooks Relay

6. Apptopia

This web-based marketing and ad intelligence platform is designed for mobile app developers. Apptopia provides essential data points on all ranked mobile apps to identify emerging trends, performance statistics, and consumer interests through revenue and download data so that developers can optimize their apps to take advantage of every insight.

Apptopia Standout Features and Integrations

Standout features include:

Alpha Intelligence, which monitors core revenue drivers to deliver growth trend data sooner

Bloomberg Terminal App, which integrates with Bloomberg to help you uncover new opportunities

Integrations include:

AWS Data Exchange

BigQuery

Chartio

Databricks

Mode

Salesforce

Segment

Snowflake

Spark

Tableau

7. data.ai

data.ai strives to be the industry’s most trusted insight and analytics platform for mobile apps. As an ad intelligence tool that delivers a complete picture of the mobile ecosystem, data.ai can provide you with what you need to acquire, retain, and engage customers while prioritizing your:

Roadmap

Optimizing ROI

Entering new markets

data.ai Standout Features and Integrations

Standout features include data.ai ConnectPlus to track critical data on app:

Downloads

Revenue

Usage

Insights generator for competitive benchmarking

Integrations include:

Gmail

GroupMe

Microsoft Outlook

Slack

Snowflake Data Share

data.ai has API connector availability.

8. Kantar Advertising Insights

This ad intelligence platform analyzes what brands are saying and spending across various media channels to provide timely insights that deliver a competitive edge to your strategies. Use Kantar Advertising Insights to identify your share of voice and set your advertising direction.

Kantar Advertising Insights Standout Features and Integrations

Standout features include:

Data visualizations to make number-heavy information more palatable and easier to understand

Detailed campaign performance analysis of your competitors’ ads.

Integrations include:

AdClarity

Admetricks

Acxiom InfoBase

BiScience

Excel

PowerPoint

Qualtrics

9. Admetricks

Admetricks is designed to be the ad intelligence tool you want to estimate ad spend, interactions, reach, and frequency to strategize based on competitor behavior. With this tool, you can find out where and how much other brands are investing in digital ads through predictive algorithms that track:

Campaign impressions

Trends

Ad spend

Admetricks Standout Features and Integrations

Standout features include:

Intelligence on ads in over 19 countries

24/7 monitoring of ad types and devices

Shareable reports via email

Integrations include:

Kantar Advertising Intelligence

Nielsen Ad Intel

Admetricks also offers an open API for custom integrations.

10. Numerator Insights

As a cloud-based marketing intelligence platform, Numerator Insights helps your organization find data related to buying trends and customer insights from various sources, including:

Media consumption habits

Demographics

Psychographics

This platform is designed to analyze customer purchase journeys and determine how promotions affect purchasing.

Numerator Insights Standout Features and Integrations

Standout features include OmniPanel for a diverse consumer panel to provide holistic insight into consumer behavior and cross-category data that can show how unique ad types affect purchasing behavior across every channel.

Integrations include:

DocHub

Salesforce

11. Pathmatics by Sensor Tower

To seize new opportunities for engagement, this marketing intelligence platform is designed to help:

Agencies

Publishers

Brands

It answers digital advertising questions across:

Social media

Display

Mobile

Video

You can outsmart your competition, find resonate creatives, and analyze trends all in one place.

Pathmatics Standout Features and Integrations

Standout features include:

Competitor evaluation of marketing campaigns

Analytics of trending ads that help you design better creative strategies

Integrations include:

Facebook

Instagram

Snapchat

TikTok

X (formerly known as Twitter)

YouTube

12. SimilarWeb

SimilarWeb is a leading digital intelligence tool that allows you to spy on any website to extract valuable insights and benchmark performance. It delivers a comprehensive view of your competitors' digital marketing strategies so you can learn from what others in your industry are doing and identify new opportunities.

Key Features:

Provides traffic analytics for any website including:

Volume
Geography
Referrals
Search analytics and more

Tracks desktop and mobile web traffic as well as iOS and Android app traffic

Monitors digital ad spend and identifies paid channels competitors are using such as:

Facebook
Google and more

Offers useful comparatives so you can benchmark your website's metrics against competitors

Tracks keyword ranking positions for organic and paid search results

Provides clickstream analysis showing your site visitor behavior and digital insights

Integration with Google Analytics for additional insights into your own website and campaigns

13. SEMrush

SEMrush is one of the most popular marketing intelligence suites, offering powerful competitive insights for both paid and organic search. It provides:

Comprehensive keyword tracking,

SEO and PPC campaign management tools

Competitive analysis to help businesses get found online

Key Features:

Tracks all keyword rankings for you and your competitors in organic and paid search results

Provides keyword suggestions and analyzes search trends to identify new opportunities

Offers PPC campaign management tools for managing bids, monitoring quality score, optimizing landing pages, and more

Tracks all paid search ads and keywords for you and your competitors

Site audit tool for analyzing and improving technical SEO aspects like site speed, meta tags, indexing issues

Position tracking shows where your brand appears in organic results for important keyword terms

Traffic analytics tool for digging into your organic and paid search visitor details

Competitive intelligence to see the top organic and paid search terms driving traffic to competitor sites

14. SpyFu

SpyFu is an all-in-one competitive intelligence tool for PPC and SEO. It provides advertisers with insights into competitor paid search campaigns including:

Keyword targeting

Landing pages

PPC budget spend

You can also use SpyFu to conduct in-depth keyword research and discover new opportunities.

Key Features:

Displays competitor paid search ads running on:

Google
Bing
Facebook

Shows weekly estimates of competitors' PPC budgets and ad spend

Reveals landing pages competitors are using for different ad groups and keywords

Uncovers new long-tail keyword opportunities based on gaps in competitors' targeting

Tracks monthly organic keyword rankings for you and your competitors

Identifies fast-rising and declining keywords to inform your targeting strategies

Tools for managing bids and optimizing AdWords account structure

Custom reporting and weekly data emails to stay on top of keyword ranking changes

Integrates with Google Search Console for additional organic insights

15. Adthena

Adthena is a powerful AI-driven search and digital marketing solution allowing businesses to comprehensively view their entire search landscape. With its machine learning algorithms, Adthena provides unparalleled insights into competitors' activities, empowering companies to optimize their strategies. It's not just about understanding what competitors are doing; it's about gaining a 360-degree view of the market:

Opportunities

Threats

Trends

Key Features:

Whole Market View: Comprehensive insights into the entire search landscape.

AI-Driven Analysis: Utilizes machine learning to offer actionable insights.

Competitor Benchmarking: Understand how you fare against your competitors.

Brand Protection: Monitor for infringements and ensure brand safety.

Keyword Gap Analysis: Identify missed keyword opportunities.

Ad Copy Analysis: Evaluate and optimize your ad texts.

Seasonal Trends Tracking: Understand market shifts and optimize campaigns accordingly.

Customizable Dashboards: Tailored views to suit different stakeholders.

Integration Capabilities: Seamlessly integrate with other marketing tools.

Dedicated Customer Support: Expert guidance to leverage the platform effectively.

16. SimilarSiteSearch

SimilarSiteSearch is an SEO competitive intelligence tool that reveals which keywords your competitors rank for organically. It provides insights into competitors' overall SEO strategies to help you optimize your own efforts and unlock new opportunities.

Key Features:

Discovers competitors' organic keyword ranking profiles including which terms they rank for and their positions

Tracks new keyword rankings competitors obtain over time so you can respond quickly

Identifies pages/posts on competitors' sites that are ranking well as keyword research shortcuts

Analyzes changes in competitors' keyword ranking positions week-over-week

Site audit capabilities for analyzing on-page optimization elements like:

H1s
Title tags
Alt text, etc.

Backlink tracking tools to see where competitors are acquiring backlinks

Identifies quick link-building wins by seeing what links your rivals have obtained

Custom reporting and alerts for monitoring competitors and tracking ranking changes

17. Adbeat

Adbeat is a competitive social media advertising intelligence solution for monitoring paid social campaigns. It provides marketers with insights into competitors' social media marketing activities on platforms like:

Facebook

Instagram

Twitter

Key Features:

Tracks competitors' paid social media ads, including creatives, ad copy, spending, reach and engagement

Provides side-by-side comparisons of your social ads vs. competitors' ads

Identifies competitors' targeted interests/audiences for new customer acquisition opportunities

Daily monitoring and alerts on new competitor ads and changes to existing campaigns

Analyzes engagement metrics like:

Video views
Clicks
Conversions for competitors' ads

Tracks competitors' overall social media advertising budgets and spending patterns over time

Exports custom reports and datasets for further analysis and presentation

Benchmarks your social advertising performance vs. competitors' campaigns

Identifies key trends and opportunities in social media advertising

18. Affinity

Affinity provides competitive intelligence by tracking changes competitors make to their websites in real-time. It delivers insights into competitors' web strategies, including:

New product launches

Messaging

Content updates and more

Key Features:

Monitors competitors' websites for changes including text, images, videos, buttons, and more

Alerts you in real-time via email and app notifications when competitors make website changes

Tracks all historical changes competitors have made to their sites over time

Allows you to compare any two dates to see how competitors' sites looked before and after

Identifies key messaging competitors use around products, offers, and value propositions

Customizable dashboard to focus monitoring on key pages or elements of competitors' sites

Ideal for detecting the launch of new products, services, and promotions from rivals

Track design changes competitors make, like layout, navigation, responsiveness, and more.

Upload competitors' sites to begin monitoring in just a few minutes.

19. SimilarSites

SimilarSites is a competitive backlink intelligence tool that reveals competitors' link building strategies. It identifies new domains competitors have obtained backlinks from so you can develop plans to earn similar links.

Key Features:

Discovers new referring domains linking to competitors over any period

Tracks all historical links competitors have built over the years

Identifies top anchor text competitors are using to build links

Provides details on each link like date created, page URL, anchor text

Pages analysis to see what types of content are attracting backlinks

Ability to compare multiple competitors side-by-side and see their linking domains

Identifies overlapping domains linking to you and competitors

Exports link data to CSV/Excel for further analysis and segmentation

Daily monitoring to receive email alerts when competitors acquire new backlinks

Prioritizes high-value link opportunities based on relevance to your business

20. PowerAdSpy

PowerAdSpy is a robust ad intelligence tool that helps you uncover your competitors' social media ad strategies and optimize your own campaigns for maximum success.

The platform includes a vast database of social media ads across multiple platforms such as:

Facebook

Instagram

YouTube

Google

By exploring this extensive collection of ads, you can gain valuable insights into your competitors':

Creative approaches

Messaging tactics

Promotional strategies

Key Features:

Ad Campaign Search: PowerAdSpy allows you to search and discover various ad campaigns across different platforms and industries. You can explore ads from various niches, and uncover winning strategies and creative ideas.

Ad Filters and Sorting: You can sort and analyze ads based on their performance and relevance. The tool offers powerful filtering options to narrow down ad searches based on specific criteria such as:

Ad type
Engagement metrics
Keywords and more

Ad Creative Analysis: PowerAdSpy lets you examine various elements such as:

Headlines
Images
Ad copies
Call-to-actions

Ad Performance Metrics: Access crucial performance metrics such as likes, shares, comments, and engagement rates for each ad. These insights help you identify your competitors' top-performing ads and uncover user behavior.

Demographic and Targeting Insights: PowerAdSpy provides insightful data on the audience reached by specific ads, including demographic information such as:

Age
Gender
Location
Interests

21. AdMobiSpy

AdMobiSpy is an ad intelligence tool that allows you to spy on your competitors' mobile-based ads, as well as see their:

Ad placements

Creatives

Landing pages

It has four main ad intelligence tools, separated based on ad format or platform:

Google ads

myTarget ads

Popup ads

Mobile networks

Key Features:

Advanced Search: You can search for ads by:

Keyword
Country
Ad network
Other criteria

Detailed Reports: AdMobiSpy generates detailed reports on each ad campaign, including:

Impressions
Clicks
Conversions
Revenue

Landing Page Analysis: You can analyze landing pages to see what works and is not.

Competitor Analysis: You can compare your ad campaigns to your competitors to see how you are doing.

22. Anstrex

Anstrex provides competitive intelligence for:

Native advertising

Push notification ads

Pop ads

With its extensive coverage of 27 native and 32 pop ad networks, including major global players and regional networks, Anstrex provides valuable insights into your competitors' advertising strategies. With Anstrex, you can see:

What ads your competitors are running

What ad networks they are using

What landing pages are they building

Key Features:

Data-Driven Analytics: Anstrex doesn't just provide raw data. It also offers analytics that helps you make sense of the data, allowing you to make informed decisions about your advertising campaigns.

Global Coverage: Anstrex covers 27 native and 32 pop ad networks, giving you a wide range of data to work with. You can track your advertising activities, whether your competitors are local or global.

Advanced Landing Page Insights: With Anstrex's built-in downloader, you can scrape any landing page for further analysis. You can customize the landing page using the tool's powerful HTML editor.

23. SocialPeta

If your main focus is social media advertising, SocialPeta is worth exploring. This tool provides in-depth insights into ad performance across all major social platforms.

With an extensive database of over 1.3 billion ad creatives across 70 mainstream social channels, including:

Facebook

Instagram

TikTok

YouTube

Twitter

You can learn from your competitors' top-performing ad campaigns and apply proven techniques to drive business growth.

Key Features:

Ad Creative Intelligence: SocialPeta has a massive database of ad creatives so that you can get inspiration for your own campaigns. You can also see how other companies are using ad creatives to achieve their goals.

Ad Cost Intelligence: Access valuable information on the estimated ad costs for different ad formats, placements, and targeting options. You can analyze the estimated costs for:

Specific campaigns
Benchmark your spending against competitors
Identify opportunities to optimize your ad spend

Audience Insights: SocialPeta provides insights into your target audience, so you can better understand their needs and interests. This information can help you create more effective ad campaigns.

24. Moat by Oracle

Oracle's presence in the ad intelligence space may appear surprising at first, considering Oracle's primary focus has always been on database software and cloud solutions. It's crucial to note that Oracle has expanded its portfolio over the years to offer a wide range of enterprise solutions and services, including marketing and advertising technologies.

Acquired by Oracle in 2017, Moat is an ad intelligence platform that offers a range of features that empower advertisers, publishers, and agencies to gain valuable insights into digital advertising campaigns.Moat's primary focus is on ad verification and measurement, helping businesses understand the effectiveness and performance of their digital ads.

Key Features:

Ad Verification and Measurement: Moat provides ad verification and measurement services to assess the effectiveness and performance of digital ads.

Viewability Metrics: You can track and analyze viewability metrics to understand how often your ads are seen by users.

Competitive Ad Intelligence: Moat allows you to monitor competitors' advertising activities, including:

Creative strategies
Ad placements
To stay informed about industry trends and benchmark performance

Oracle Integration: As part of Oracle, Moat benefits from the company's resources and expertise, allowing for continuous innovation and integration with Oracle's wider marketing and advertising solutions.

25. iSpionage

iSpionage is a competitive intelligence tool that provides valuable insights into your competitors' digital marketing and advertising strategies. It offers a range of key features to help businesses gain a competitive edge and optimize their marketing efforts.

Key Features:

Competitor Research: Identify your:

Top competitors
Analyze their ad campaigns
Keywords
Landing pages
Gain insights into their overall marketing strategies

Ad Copy Testing: Test your ad copies against your competitors', compare the performance of different ad copies, and measure the overall effectiveness of your ad copies and PPC keywords.

Landing Page Analysis: The tool analyzes competitors' landing pages in-depth. You can evaluate the design, content, and overall effectiveness of their competitors' landing pages to gain insights and inspiration for their landing page optimization.

Reporting and Analytics: iSpionage offers in-depth reporting and analytics features to track and measure the performance of ad campaigns, keywords, and landing pages. You can even generate custom reports and leverage data-driven insights to make informed decisions.

Ecommerce Ads

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Competitor Ads

Selection Criteria For Ad Intelligence Software

Ad intelligence tools provide in-depth insights enabling data-driven decisions into the:

Ad ecosystem

Competitor strategies

Market trends

Based on hands-on trials and thorough research, evaluation process focuses on identifying solutions that offer comprehensive functionality, align with user needs, and deliver tangible value in managing revenue operations.

Core Ad Intelligence Software Functionality

To be considered for inclusion on my list of the best ad intelligence software, the solution had to support the ability to fulfill common use cases:

Identifying and analyzing competitors' ad strategies to uncover actionable insights.

Benchmarking ad performance against industry standards to gauge effectiveness.

Accessing a comprehensive library of ad creatives for inspiration and trend analysis.

Estimating competitor ad spend to understand market positioning.

Monitoring campaign changes and updates in real time to stay ahead.

Additional Standout Features

Beyond core functionality, I look for ad intelligence solutions with additional standout features that improve usability and expand capabilities, including:

AI-driven predictive analytics that forecast ad performance and suggest optimization strategies.

Advanced segmentation capabilities to dissect audience behavior and preferences.

Cross-channel monitoring to provide a holistic view of ad strategies across platforms.

Real-time alerting features that notify users of significant market or competitor changes.

Customizable dashboards that allow users to focus on metrics that matter most to their business.

Usability

No matter how powerful a tool is, it won’t benefit your business if you can’t figure out how to use it. I look for ad intelligence software with an intuitive interface that minimizes learning time and maximizes user adoption. Helpful features include:

Clear navigation and logical organization of features to facilitate ease of use.

Responsive design ensures consistent functionality across various devices.

Onboarding

In addition to usability, I assess the onboarding resources available to help users get accustomed to the software.

My evaluation looks for:

Access comprehensive onboarding resources like video tutorials, user guides, and FAQs.

Interactive product tours or demos that provide a hands-on introduction to the software.

Support channels like webinars or chatbots that assist with initial setup and usage.

Customer Support

Even the most intuitive software can leave users with questions. I factor customer support into my evaluations to ensure businesses can get the help they need to resolve issues quickly. Key elements of solid customer support include:

Availability of a knowledgeable and responsive customer support team.

Multiple support channels, including:

Email
Phone
Live chat

Proactive support offering regular updates and guidance on new features.

Value For Money

I look for ad intelligence software that offers competitive pricing that aligns with the software’s features and the value it delivers. My evaluation also assesses:

Transparent pricing structures without hidden costs.

Positive feedback from existing users regarding the ROI of the software.

Customer Reviews

Real user feedback helps validate the software’s reliability and effectiveness. I look for ad intelligence tools with:

Consistently positive reviews that validate the software’s effectiveness and usability.

User testimonials highlighting unique features or exceptional service.

High ratings that underscore the software’s reliability and impact on revenue operations.

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