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How to Optimize Your Ecommerce Sales Strategy & 31 Best Tools for Scaling

Optimize your ecommerce sales strategy with 31 essential tools for scaling. Boost growth and drive more sales.

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How to Optimize Your Ecommerce Sales Strategy & 31 Best Tools for Scaling
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Do not index
Every ecommerce business faces the same challenge: How to turn visitors into buyers. This process is also known as driving sales or conversions. A sales strategy outlines your ecommerce business's steps to increase sales. An effective ecommerce sales strategy will help you identify your target audience, automate processes, create a personalized customer experience, and ultimately increase your profits. This blog will cover actionable tips for developing an effective tiktok ecommerce strategy to help your business grow.
If you're looking for a tool to help you implement your sales strategy, Shophunter's Shopify sales tracker can help. This tool helps you track your sales and insights to optimize your ecommerce store's performance for better sales.

What is an Ecommerce Sales Strategy?

Ecommerce Sales Strategy
Ecommerce Sales Strategy
An e-commerce strategy is an organized set of plans or tactics that help your business sell products or services online. It takes a strategic approach to marketing your offerings so you can drive traffic, convert visitors into customers, and retain them once they’ve made a purchase. The right e-commerce strategy depends on several factors, such as your target audience, branding, and customer experience standards. That’s why tailoring your strategy to meet your unique goals is important.

Why E-Commerce Strategy is Important

There are various reasons why an e-commerce strategy is not an option but a necessity in today’s increasingly competitive digital marketplace. A strong e-commerce strategy can do the following:

Strengthens Your Brand

Your brand is crucial as you ideate your business concept. It gives you an identity and allows you to build relationships with your audience. You will land new customers while retaining current ones. An e-commerce strategy that aligns with your brand can improve how visitors perceive your business and position you as a leader in your industry.

Attract New Customers

With an e-commerce strategy, you can gain new customers and increase revenue. Several tactics will enable you to ensure that the ideal prospective buyers not only land on your online store but also take action and make a purchase.

Retain Current Customers

Research shows that acquiring a new customer is more expensive than retaining an existing one. An e-commerce strategy is a great way to transform one-time buyers into repeat buyers who choose you over your competitors.

Understand Your Target Audience

It can be challenging to improve your online store if you don’t know what’s working and what’s not. With an e-commerce strategy, you can view data related to your target audience and their actions. You can use this information to make changes and improvements as needed.

Boost Revenue

You’re in business to make money. As long as it’s well thought out and implemented, an e-commerce strategy can help you identify inefficiencies and create an exceptional online shopping experience that increases revenue and improves your bottom line.
  • E-Commerce Advertising
  • Ecommerce Marketing Ideas
  • Ecommerce Marketing Budget
  • TikTok Ecommerce Strategy

Why You Need an Ecommerce Strategy to Increase Sales

Ecommerce Sales Strategy
Ecommerce Sales Strategy
According to Statista research, global retail e-commerce sales will reach $8.1 trillion by 2026. More sales mean more competition, and purchasers should have more and better choices. For online retailers, more competition creates complexity. They’ll likely have to work harder to get seen by potential customers. And because consumers have so many choices, their expectations will likely increase. To be successful, retailers have to meet them.

The Ecommerce Strategy

An ecommerce strategy allows you to market your products in a way that resonates with potential buyers. To get their attention and gain trust and loyalty. Your ecommerce strategy will also serve as a roadmap for your marketing and sales teams. It should improve their operational efficiency. And your total costs. That means you can reallocate resources to marketing efforts that work.

How ShopHunter's Shopify Sales Tracker Helps Ecom Founders Discover Winning Products and Strategies

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

ShopHunter's Ad Spy Tool

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:
  • Dropshipper
  • Shopify store owner
  • Someone looking to enter the e-commerce space
Sign up for a free trial (no credit card required) to our Shopify sales tracker tool, find your next ecom opportunity, or level up your current eCommerce store by learning from your competitors.
  • Analytics Tools for Ecommerce
  • Ecommerce Advertising Platforms
  • Facebook Ads for Ecommerce
  • Competitor Ads
  • Ecommerce Ad Intelligence
  • How to Make TikTok Ads
  • PPC Competitor Analysis Tools
  • Ecommerce Video Ads
  • E-Commerce Social Media Advertising
  • Ecommerce Ads
  • Google Ads for Ecommerce

How to Create a Successful Ecommerce Sales Strategy

Ecommerce Sales Strategy
Ecommerce Sales Strategy

Understand Your Market and Target Customers

A successful ecommerce strategy starts by identifying your target customers. While it’s tempting to think your products and services are a perfect match for everyone, the reality is that there’s a specific group of shoppers looking for what you sell. Your ecommerce strategy should start with how you’ll develop a deeper understanding of these shoppers and your market.
Decide what data you’ll analyze. Dig into historical sales statistics and explore the demographic trends of shoppers buying your products. How much do they typically spend? How do they engage with your brand? You can also take a cue from your key competitors. What channels are they using to sell their products, and what personas do they market to? This information will help you focus on the areas that will bring your business the most revenue and value.

Build an Ecommerce Marketing Plan

Once you understand who your customers are, you can determine how to reach them with more personalized digital experiences. Each customer segment responds to different marketing, pricing, and messaging tactics, and your ecommerce marketing strategy will help you consider this.
Search engine optimization (SEO) is also a big part of ecommerce marketing. More than half (59%) of shoppers who open a new window use search engines like Google to research upcoming purchases. SEO ensures your products show up front and center as they browse. A good ecommerce strategy will include tactics that help you rank for the right keywords and appear in relevant search results.

Focus on Customer Experience

Your e-commerce strategy should include how you’ll create, manage, and enhance key elements of the shopping experience. This includes aspects of your digital storefront like:
  • Website design
  • Product search
  • Site navigation
  • Product categories
  • Simple click paths
The things that make the difference between earning a sale and losing a customer.

Prioritize Channel Cohesion

Most customers (71%) use multiple channels of social media, apps, and your website when shopping, and about half (55%) feel that brands need to be more consistent across channels. That’s a huge opportunity to differentiate your brand. Your ecommerce strategy should prioritize channel cohesion. Regardless of which channel shoppers use to browse and buy, the experience should be seamless and cohesive. Make it easy for customers to switch between channels and access the same products, promotions, and customer support.

Optimize Post-Purchase Experiences

You can have the best ecommerce marketing, customer experience, and channel cohesion, but it’s all for naught if you don’t get products to your customer’s doorsteps. Order management and the post-purchase experience are critical aspects of your ecommerce strategy.
How will you get products from your warehouse to your customers' hands? What will you do to make delivery as efficient and cost-effective as possible? It is crucial to choose the right order management solutions and post-purchase partners.

Scale Your Business With the Most Complete Commerce Platform

Your e-commerce strategy should span the entire customer journey. Aside from the occasional impulse purchase (#relatable), most shopping occurs throughout a wider journey, and your e-commerce strategy should encompass every part of it. Make sure you have a plan for each phase, including the moments before a shopper makes a purchase, during the payment process, and even post-purchase.

Define Success by Tracking Key Metrics

Once you settle on an ecommerce strategy, define what success looks like for your business. By deciding on key performance indicators (KPIs) and determining which metrics to track over time, you’ll know which areas of your business are performing well and which need improvement. Here are a few important metrics to consider:

Conversion Rate

This is the percentage of website visitors who complete a desired action, such as purchasing. A high conversion rate means your ecommerce strategy effectively drives sales and engages customers.

Bounce Rate

The bounce rate tells you the percentage of visitors who leave your website after viewing only one page. A high bounce rate could indicate that visitors are not finding what they’re looking for or that certain aspects of your website experience need improvement.

Customer Acquisition Cost (CAC)

CAC measures the cost of acquiring a new customer. Tracking CAC helps you assess the performance of your marketing and advertising efforts. Your CAC should be lower than your average customer lifetime value (CLV) to be profitable.

Cart Abandonment Rate

This metric calculates the percentage of customers who add items to their shopping cart but don’t complete their purchase. A high cart abandonment rate could signal checkout, pricing, or general customer experience issues.

Website Traffic

Monitoring the number of overall visitors, unique visitors, and page views helps you understand the effectiveness of your marketing efforts and the popularity of your products or services. It can also help guide your ecommerce SEO efforts, as traffic will increase when your brand appears more frequently in search engine results.

CLV

This metric helps you quantify the total value a customer brings to your business throughout your relationship. By tracking CLV, you can assess the long-term profitability of your customer base and make informed decisions about customer acquisition and retention strategies. By monitoring these metrics, you’ll be able to measure your ecommerce strategy's effectiveness and identify areas for improvement.
Don’t forget to set goals for each metric and regularly analyze data to identify trends and patterns. Key considerations for your ecommerce strategy When developing an ecommerce strategy, there are several things to remember to ensure success:

Brand Differentiators

Who are you as a company? Clearly define your brand differentiators and unique selling propositions. Figure out what sets your brand apart from competitors and highlight it in your marketing and sales efforts. This could include:
  • Product Quality
  • Customer service
  • Pricing
  • Other unique features
Your differentiators should consistently communicate across all touchpoints to create a strong brand identity.

Customer Relationships

Building strong customer relationships is crucial for ecommerce success. Focus on providing exceptional customer experiences at every stage of the shopper’s journey. This includes personalized interactions, responsive customer support, and post-purchase engagement. Gather customer feedback and use it to improve your products and services continually.

Business Partnerships

Consider forming strategic partnerships with other businesses that complement your offerings. This could involve collaborations with suppliers, distributors, or even influencers. Strategic alliances can help expand your reach, especially on valuable channels like social media, attract new customers, and enhance your brand’s credibility. Want continual improvement?

Experiment, Test, and Iterate

An ecommerce strategy isn’t set in stone. Markets change, customer demand fluctuates, and expectations rise over time. Your plan should guide your business decisions, but it’s essential to keep it updated to reflect new trends in ecommerce and changing customer behaviors. You’ll need maximum flexibility to make changes quickly. The right technology will go a long way, like a trusted ecommerce platform, AI tools to help you hit your goals fast, and an order management system that enables you to deliver.

30 Ecommerce Tools That Will Boost Your Sales

1. Shophunter: The Shopify Sales Tracker That Gives You a Competitive Edge

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ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

ShopHunter's Ad Spy Tool

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:
  • Dropshipper
  • Shopify store owner
  • Someone looking to enter the e-commerce space
Sign up for a free trial (no credit card required) to our Shopify sales tracker tool, find your next ecom opportunity, or level up your current eCommerce store by learning from your competitors.

2. Luigi’s Box: Boost Your E-Commerce Store with Advanced Product Recommendations

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Luigi’s Box is a set of prominent tools for e-commerce businesses. Luigi’s Box offers a product recommender, analytics, and smart search autocomplete. Thanks to all those tools, the online shopping experience will be better. Online shoppers looking for products will benefit greatly from Luigi’s Box Recommender. The recommender system presents many suitable items based on the user’s previous searches and preferences.
Searching for the perfect solution takes less time, and customers are more likely to continue shopping due to excellent recommendations from Luigi’s Box. Smart search with autocomplete might make the online customer experience smoother and save time. This feature predicts the rest of the query as a user types it, so there’s no need to enter the whole phrase. Instead, shoppers will be directed to the products they are interested in by clicking on the suggestion.

3. Crazy Egg: Get the Inside Scoop on How Your Customers are Interacting with Your Site

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This tool lets you see where visitors click on your site, how long they stay on each page, and what they generally do on your site. Information about website interaction can help you improve your website design, enhance your online presence, and boost sales figures.
Thanks to tools like:
  • Heatmaps
  • A/B testing
  • Traffic analysis
  • Error tracking
You can check if your online store is optimized for purchases. A great-looking and functional online shop is crucial to increasing sales and reducing cart abandonment. And Crazy Egg could help you with that.

4. Buffer: Streamline Your E-Commerce Store’s Content Marketing

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When you’re a marketer of an e-commerce store, it’s good to have a tool for content marketing. Buffer is a social media management platform where you can plan and publish your posts. It works as a planner. Buffer allows you to schedule posts ahead of time on:
  • Facebook
  • Twitter
  • LinkedIn
  • And more
Using social media platforms, you can notify customers about discounts and special offers at the right time, encouraging them to shop at your place.

5. Shopify: The E-Commerce Platform That Can Help You Sell More

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Shopify is an online store-building platform that anyone can use. It takes care of all the back-end work, like hosting and security, so you can focus on selling your products. It is one of the tools that help design, set up your Shopify store, and manage e-commerce platforms and brick-and-mortar stores.
The customization options allow users to create a website that reflects their brand identity. You can build a user-friendly website and make purchasing items from your online store easy for customers.

6. Google Analytics: Understand Your E-Commerce Store’s Data

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Google Analytics is an e-commerce marketing tool that helps analyze data and boost sales. With Google Analytics for e-commerce stores, you can track valuable metrics that are crucial when making a data-driven decision. For example, you can monitor transactional data, revenue per product, or shopping cart abandonment rate.

7. WooCommerce: A Great E-Commerce Tool for WordPress Users

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This plugin will allow your e-commerce business to create and manage an online store in WordPress. Your website’s design and functionality may also affect your online sales, so it’s worth considering e-commerce tools like WooCommerce while looking for an increasing retail sales platform.
The plugin offers advanced features that provide:
  • Coupons
  • Discount code
  • Rebate
For orders with specific conditions or free shipping, it is easy. These work like magnets for customers, boosting your sales.

8. Kontentino: Plan and Measure Your Social Media Success

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Planning, publishing, and measuring performance across your social media accounts and marketing channels are easier with Kontentino. By creating valuable content that engages potential customers, businesses can connect with more buyers and drive more online sales. Thanks to a Kontentino scheduler, you can plan your content strategy on various social media channels like:
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest

9. Canva: Design Eye-Catching Social Media Posts and Other Marketing Materials

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Regardless of experience or skill level, Canva is a widely used graphic design tool. It offers a broad range of templates and tools for creating designs, making it a marketing tool for small businesses and entrepreneurs. With Canva, you can create appealing posts and valuable infographics for your social media platforms:
  • Presentations
  • Logos
  • Newsletters
  • Vouchers and more
Digital content plays a vital role in social media marketing success and boosting sales, so consider having a tool to assist you.

10. Zendesk Chat: Improve Customer Service with Live Chat

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It is chat software that provides customer service. Zendesk allows you to communicate with your customers in real time, which helps resolve any issues quickly. Zendesk features ensure diverse and satisfying customer service, which is why people return for your products and services.
The app gathers messages your customers send you from various social media platforms and communication channels (for example, Facebook Messenger) in one place. So, your chat agents can manage the messages, providing good customers via live chat. Implementing a chatbot for the most common questions buyers ask is also possible.

11. ActiveCampaign: Use Email Marketing to Boost E-Commerce Sales

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ActiveCampaign delivers a set of tools for e-commerce platforms. It helps improve customer experience, increasing customer loyalty and conversion. E-commerce businesses can use ActiveCampaign as an:
  • Email marketing platform
  • CRM tool
  • Marketing automation supporter
  • Lead management solution
Due to its many features, ActiveCampaign is a very complex software program.

12. Mailchimp: An E-Mail Marketing Tool for E-Commerce

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An e-mail marketing platform might also be a tool for boosting e-commerce sales, and Mailchimp is one of them. You can send value-driven emails to your target audience with the help of several features. It’s a great way to promote new products and build relationships with current and potential customers. Mailchimp will help deal with audience management with CRM tools. For example:
  • Signup forms for collecting data about customers
  • Audience segmentation for delivering relevant content
  • Audience dashboard for analyzing data about buyers
If you want to make eye-catching email campaigns, use creative tools. They let you create design templates and personalized emails. With a Mailchimp marketing automation tool, your email campaigns can drive more website traffic and increase sales. The platform also automatically sends transactional emails with updates about customers’ purchases or account activity.

13. Google Ads: Target Your Ideal Customers with Paid Ads

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Google Ads allows businesses to place ads on Google and its affiliated sites. There are many options available for advertisers, including where their ads appear, what ads include, and how much they cost. Marketers can target their ads based on:
  • Location
  • Age
  • Gender
  • Interests, etc.
They ensure that their ads reach the right audience. It's worth remembering that Google Ads allows you to reach customers more quickly than the Search Engine Optimization tool. Both are essential, but they can give you different results.

14. BlueWinston: Automate Your Product Ads

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BlueWinston is a PPC tool dedicated to automating product advertisements. It automates and brings special features for Performance Max and Product Text campaigns, aiming to enhance your ROAS% and increase the efficiency of your Google and Microsoft Ads accounts. BlueWinston significantly automates and streamlines product Ad keywords and ad creation, offering advanced product filters and built-in scripts. This gives you much more time to focus on other pivotal tasks.

15. Readability Score: Improve the Readability of Your Content

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Are you confident that the content on your website is readable and easy to digest? Even if you have high-quality content, remember that you only have 7 seconds to catch someone’s attention, which is why optimizing is important.
Use your Readability Score to see if you are achieving your target of grabbing attention. This tool allows you to improve the readability of your content, increase the ROI (Return on Investment), and boost your sales.

16. SEMrush: An All-in-One Tool for Improved Ecommerce Sales

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It is an all-in-one digital marketing suite that offers tools to position your website better, taking advantage of the comparison with your competition's online strategy.

SEO

If you want to publicize your online store, you have to make it easier for search engines, such as Google, to find it through a set of actions known in digital marketing as SEO. SEMrush allows you to diagnose how you are in this aspect and know what to do to improve it:
  • You can investigate which keywords your competition uses (those for which you are “fighting” so that search engines show your site in the first place)
  • Know what is best for you to position yourself
  • Start a link-building strategy (tactical for other websites to include links to your store in my content)
  • Track the progress of my site’s optimization.

Content Marketing

The toolkit lets you know what content is attracting the most visitors to my store, which needs to be improved or removed; track the behavior of the same through tracking my backlinks (links that have been put on other pages to yours) and know how it has been shared on social networks.

Advertising

You can know what your competition is doing and even receive suggestions based on my ads. For example, they show you ideas for graphic pieces for Google Display.

Social Networks

You can program my publications, monitor their performance, and compare yourself to your competition.

Language

Its site is available in several languages: English, Spanish, German, French, Italian, Portuguese, Russian, and Chinese.

17. MOZ: Simplifying SEO

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It is a software, educational platform, and community focused on simplifying the way of doing SEO. It offers access to the most important metrics for your keywords, recommendations to optimize your store in the eyes of search engines, identification of opportunities to make a link-building strategy, notification of errors in your site that harm your positioning and online mentions of your brand, among others.
Identify who mentions your brand online, even if they have not included links to your e-commerce. Establish my target websites for link building according to my level of authority. Find broken links on my platform.

18. Mixpanel: Understand Your User Journey

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A tool to understand the whole journey of your user (user journey): the acquisition, engagement, and retention through analytics on which you can take action. The characteristics of this tool are divided into two classes: deep analysis and intelligent action.

Deep User Analysis

  • Engagement: What do my users do when they arrive at your e-commerce?
  • Retention: Are they returning to your store?
  • Funeles: How do users go on shopping trips?
  • Audience: Who are my visitors?

Smart Action

  • Machine-learning: the platform shows you the important details you might lose sight of. You don’t need an expert in analytics; Mixpanel helps you get key insights from the data on your site.
  • A/B tests: find the best user experience by experimenting with a simple editor.
  • Messages: keep my buyers sending messages about who they are (demographic characteristics) and what they do inside your store.
  • Measurement approach: Instead of focusing on page views, it measures the actions/events that the user takes on the site, such as clicking on a button or playing a video.
  • Real-time reports: It can process data in seconds.
  • Conversion Funds: They are easy to create.
  • Tracking: Tracks the user individually and is easy to configure. Visually, it is easier to analyze.
  • Contact with clients from the platform: You can send messages according to the client's actions.

19. Customily: Product Personalization App

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Customily is a product personalization app that helps online stores create and sell personalized products. With Customily, stores can add various product customization options, including text, images, vectors, and maps.
Besides its wide range of personalization tools, Customily provides a live preview, allowing customers to visualize the final product before purchasing. It also prints files for the merchant to automate the fulfillment process. Stores can also offer personalized products, creating unique and memorable shopping experiences. As a result, this boosts conversion rates and reduces returns.
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Shift4Shop, formerly 3DCart, is one of the best ecommerce tools, with its all-in-one platform and many useful features. With its drag-and-drop interface, you can build your online store even if you’re a beginner. Other features include social media integration capabilities, inventory management tools, email tools, and an SSL certificate.
It also comes with a GDPR toolkit for businesses that sell products to Europe. Like Shopify, your transactions will be free if you use Shift4Shop’s credit card processor. Unlike most e-commerce tools, the tool has a pre-built customer relationship management system. You won’t need third-party integration to track customer interactions.

21. Hostinger: Fast, Affordable Web Hosting for E-Commerce

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Hostinger is a reputable web hosting provider offering an online store builder to build and host your ecommerce store. The builder has an intuitive drag-and-drop interface and designer-made templates to quickly create and publish your online store. The online store builder takes the pressure off if you’re a beginner or business owner of small to medium-sized companies. It offers features like:
  • Shopping cart integration
  • Payment gateways
  • Product management tools
  • Marketing automation
The builder plan includes web hosting and a free domain name for an all-in-one solution. Hostinger also provides customer support and reliable hosting that will keep people raving about your site.

22. Omnisend: A Powerful Email Marketing Tool for Ecommerce

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Omnisend excels in omnichannel marketing, which means seamlessly connecting several channels into the same automated workflow. Rather than managing your email, social, and SMS marketing on different platforms, you can save time by doing it all in one place.
This omnichannel focus doesn’t mean individual channels are less powerful. Despite the myth that customers find SMS annoying, transactional SMS, such as order confirmations, are expected. They can even lead to better sales.

23. ReferralCandy: Build a Referral Program for Your Ecommerce Store

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ReferralCandy is among the best ecommerce tools for referrals. It offers a complete referral program for your business. You can increase your revenue and conversion rates by rewarding your customers for referrals. With ReferralCandy, you can choose from a range of rewards and incentives. For example, coupons, unique gifts, and cash rewards are paid out automatically after each referral.
ReferralCandy is easy to use and doesn’t require any special technical knowledge. It’s an automated tool that lets you quickly gain new customers and keep existing ones via word-of-mouth and customer advocacy. As this reward system is likely to attract fraudulent activities, ReferralCandy comes with an anti-fraud tool to help you retain ROI. Moreover, this tool easily syncs with multiple ecommerce tools, such as Shopify.

24. DataFeedWatch: Optimize Your Product Data Feed

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DataFeedWatch by Cart.com allows you to simultaneously advertise your products in up to 2,000+ shopping channels and platforms. The product feed required for PPC campaigns is automatically adjusted and optimized for every channel.
The tool is most popular in the USA, UK, and Scandinavia. However, it operates in over 60 countries at the moment. With DataFeedWatch, you can check who else is selling your product and for what price. Based on that, some smart algorithms will suggest an optimal price for your product. This tool is used by online stores, merchants, brands, marketing agencies, and even enterprises to stimulate growth in new channels and territories. So you'll benefit from this tool whether you’re just starting up or already established.

25. ShipStation: A Top Shipping and Fulfillment Tool for Ecommerce

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ShipStation makes order fulfillment seamless and accurate. It’s the ideal shipping solution because it integrates with big e-commerce platforms and marketplaces. This tool’s major benefit is its time-saving automation features. It imports orders from your e-commerce website and sorts them by priority.
You can set different rules for specific orders with all the necessary information pre-filled. All you need to do is print the shipping label. You won’t have to deal with each one manually. Regarding shipping, it doesn’t get much easier than this.

26. CartHook: Recover Lost Sales From Abandoned Carts

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CartHook is one of the best e-commerce tools for preventing shopping cart abandonment. It optimizes the post-purchase experience and retargets abandoned carts with precision. Moreover, it automatically captures the email address and items within the abandoned cart when website visitors have surpassed the first checkout stage.
If the purchase isn’t finalized within an hour, an automatic abandoned cart email series, with up to three emails included, is triggered. You can create custom sales funnels tailored to your store’s needs. These funnels guide customers through additional offers and can be adjusted based on performance metrics.

27. Gorgias: Improve Customer Service with Helpdesk Software

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Gorgias is a handy app for delivering outstanding customer service, a vital aspect of e-commerce. This tool centralizes customer support by integrating various communication channels into a single platform. Gorgias aims to save you valuable time by automatically answering basic customer questions with no more repetitive manual responses.
Since it integrates with popular ecommerce platforms, you can access customer order information directly from the support interface. It offers customizable macros and templates, which help standardize responses and save time. You can also automate certain customer interactions. Gorgias measures customer service's impact on revenue and productivity so you know exactly how well you’re doing.

28. Popupsmart: Create Engaging Popups for Your Ecommerce Store

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Popupsmart is a user-friendly popup builder that empowers you to create popups to achieve your business goals. This tool can grow your email list, increase sales, reduce cart abandonment, and more. With its intuitive drag-and-drop editor, you can craft popups that drive conversions and captivate users in minutes.
Popupsmart easily integrates into your existing system, so you won’t need time setting it up. Upon creating a campaign, the Leads and Analytics pages of Popupsmart provide popup views, leads, interactions, and conversion rates.

29. LitExtension: Migrate Your Ecommerce Store to a New Platform

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A better store performance goes with better store volume and revenue. Do you want to optimize your online store in peak selling season? If your store experiences sluggishness or unresolved bugs, it might be time for an ecommerce migration. LitExtension is a noteworthy service in this field. LitExtension is a leading shopping cart migration provider. It transfers stores between ecommerce platforms like:
  • Shopify
  • WooCommerce
  • Magento
This provider offers the largest range of supported source and target platforms, including all major ecommerce systems with 140+ platforms.

30. Yotpo: Collect Customer Reviews to Boost Ecommerce Sales

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Yotpo helps build social proof and trust in your site and products by making it easy for customers to leave reviews. With 91% of customers reporting that online reviews influence how they perceive big brands, outsourcing review generation to satisfied customers makes a lot of sense.
Yotpo is one of the best ecommerce tools that specifically addresses the need for user-generated content. It helps marketers find, curate, manage, and respond to customer-created content related to your brand. With easy integrations to popular platforms like:
  • Facebook
  • Google
  • Shopify
You’ll collect positive reviews quickly. Yotpo’s intuitive algorithm identifies which products to request reviews for at exactly the right time.

31. Veeqo: Manage Inventory Across Multiple Sales Channels

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Veeqo centralizes the management of your inventory, orders, and shipping across all channels. It brings everything together in one convenient dashboard. Everything inventory-related is at your fingertips, including purchasing from suppliers, shipping and tracking orders from any channel, managing warehouse operations, and reporting on the entire process with detailed analytics and reporting features.
The tool’s advanced inventory management capabilities enable automatic stock updates across all channels whenever a sale occurs. You can easily buy from your suppliers and generate shipping labels for orders. You can integrate with major accounting platforms like Xero and QuickBooks to monitor your numbers closely.

What to Consider When Choosing the Best Ecommerce Tools for Boosting Sales?

Ecommerce Sales Strategy
Ecommerce Sales Strategy

Key Features: Power-Up Your ECommerce Sales

When searching for the best e-commerce tools to boost sales, you must first examine their key features. Each tool comes with different functionalities, some of which might be more important to your business than others. For example, to improve your SEO performance, look for tools that offer features to boost your e-commerce SEO.
If you want to enhance your email marketing strategy, make sure the app you pick has advanced segmentation options to help you target the right audiences. In any case, ensure the software or app has all of the key features you need, such as campaign monitoring, advanced analysis, reports of obtained data about shoppers, and actionable insights into customer behavior and user experience.

Integrations: Compatibility is Key

Check the tool’s integrations. You might use various tools and apps to manage your website and store, like:
  • Google Shopping
  • WordPress
  • CRM platforms
  • Marketing tools
You might use. If the app you picked does not integrate well with them, it will be difficult for you to do your job. What if you want to analyze customer data to enhance your e-commerce conversion rates? If your new tool is compatible with your existing apps, you might need help to transfer the data you need to get actionable insights.

Reviews: Real Users Share Their Insights

User and customer reviews of a tool you will be working with can also help you make an informed decision. Reviews are a great source of first-hand information about the usability and capability of the software or app. Applications that maintain good customer relationships with their customer base are usually worth trying. So, before picking a tool, check sites like Trustpilot for reviews.

Pricing: Don’t Break the Bank

Find out the pricing and affordability. They can vary greatly between the tools. Researching different options and finding the software or app that fits your business’s needs without breaking the bank is necessary. Some platforms provide demos to check if the tool’s right for you.
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Sign Up for a Free Trial (no credit card required) to Our Shopify Sales Tracker to Find Your Next eCom Opportunity Today!

ShopHunter is an intuitive tool for estimating sales for Shopify stores and their products. Users can search for any Shopify store on ShopHunter and find detailed sales estimates for ShopHunter is an intuitive tool for estimating the entire store and individual products. The sales data is derived from a custom algorithm that compiles data from multiple sources to deliver accurate estimates that help users identify lucrative products to sell.
For example, if you search for a store that sells home decor, you might find that the store makes an estimated $5,000 per month. You can also drill down to find that a specific product makes approximately $500. This helps users quickly validate product potential before they invest time and resources into building a business around dropshipping or reselling that item.

Spotting Ad Activity Across Stores

ShopHunter goes beyond sales tracking by monitoring advertising activity across Shopify stores. The ad spy tool lets users see what products stores promote, which platforms they advertise on, and how long they have run ads.
This can help you:
  • Spot trending products
  • Discover successful marketing strategies
  • Identify competitors in your niche
For instance, you can use the information to create ads to target the same audience or develop a plan to compete organically with the store.

Find Your Next Ecom Opportunity With ShopHunter

Whether you are a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items. Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

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Written by

Justin Gabriel

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