8-Step Ecommerce Monitoring Strategy & 23 Top Tools To Use

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Ecommerce is a dynamic and ever-changing field. You might be cruising along when suddenly, you notice a dip in sales or traffic. What gives? You dig around your ecommerce platform and Google Analytics, but the numbers seem off. Customers are leaving your store, but you don’t know why. You’re lost in a sea of data, struggling to make sense of it all. You need a way to monitor your ecommerce site’s performance in real-time to uncover the issues behind your store's decline. That's where Ecommerce monitoring comes in for tiktok ecommerce strategy. This article will explain how Ecommerce monitoring works and why it’s so valuable to your online business. You’ll learn how this process can help you easily monitor every aspect of your ecommerce site. With Ecommerce Monitoring, you can optimize your store for peak performance, boost sales, and ensure your customers enjoy a seamless shopping experience.

Shophunter's Ecommerce monitoring solution, the Shopify sales tracker, allows you to effortlessly monitor and optimize your online store to maintain healthy operations and prevent any dips in performance from impacting your business.

What Is Ecommerce Monitoring?

Ecommerce monitoring is the continuous process of tracking, analyzing, and optimizing the performance of an ecommerce website. At its core, ecommerce monitoring involves tracking and analyzing your online store's performance, functionality, and user experience. Your online store's performance, functionality, and user experience can include:

Checking for technical issues

Measuring site speed

Assessing how well your site handles user interactions

Ecommerce monitoring is a way to ensure your website runs optimally and delivers a seamless shopping experience to your customers.

The Importance of Ecommerce Monitoring

Ecommerce monitoring is important for several reasons.

It helps you maintain a positive user experience: Ecommerce websites are complex, and any number of issues can affect how users interact with your site. Even a minor technical error can frustrate customers and hurt your sales. Monitoring helps you pinpoint and fix these issues before they impact your bottom line.

Ecommerce monitoring gives you valuable insights into how your site performs over time: This helps you understand your site's unique operations, so you can develop strategies to optimize performance for even better user experience and conversion rates.

Ecommerce monitoring can help improve your SEO: Search engines like Google track website performance, including page speed and user experience. The better your site performs, the more likely you will earn higher rankings on search engine results pages.

Ecommerce Monitoring Tools

Manual monitoring can be time-consuming and prone to errors. Fortunately, many tools can help you automate ecommerce monitoring to identify issues before they impact your business operations. For example, you can use performance monitoring tools like Google's PageSpeed Insights to track sales performance metrics.

Website monitoring tools like UptimeRobot can alert you to problems such as website downtime so you can fix the issue before your customers notice. Ecommerce analytics tools like Google Analytics can help you monitor user behavior to improve your online store's user experience.

Why Is Ecommerce Monitoring Necessary?

E-commerce monitoring is crucial for businesses. It helps maintain online platforms' health, efficiency, and profitability in the fast-paced world of e-commerce. Even minor system errors can substantially impact:

Usability

Revenue

Performance

Real-Time Monitoring Alerts You to Problems Before They Escalate

A malfunctioning Buy Now button could result in thousands of dollars in lost sales within just a few hours. Continuous monitoring isn’t just about monitoring operations, it’s about safeguarding your bottom line. Real-time alerts are a game-changer in this context.

These alerts allow businesses to respond immediately to issues, preventing:

Customer drop-offs

Revenue loss

Error Prioritization Helps You Fix Critical Issues Faster

Tools like Noibu, for instance, detect critical site errors and prioritize them based on their potential revenue impact, providing the necessary technical details to resolve them efficiently. This level of insight ensures that businesses can quickly address problems before they escalate, maintaining a seamless customer shopping experience.

Helps Pinpoint 3rd Party Elements Affecting Site Performance

E-commerce monitoring is crucial for managing third-party elements affecting site performance. Integrations are essential for comprehensive functionality but can also introduce unforeseen variables. These include:

Payment gateways

CRM systems

Analytics tools

Regular performance audits and tools like Google’s Lighthouse help businesses ensure these third-party components meet expected service levels, preventing disruptions that could slow down or impair the site’s performance.

Improves SEO Rankings

SEO rankings are another area where e-commerce monitoring proves indispensable. Search engines favor websites that offer:

Optimal performance

Positive user experience

Monitoring your site helps you:

Maintain fast load times

Quickly resolve errors

Enhance security measures

A site that is fast, secure, and easy to use will likely see:

Lower bounce rates

Longer session times

More page views

Provides 360-Degree Visibility Into Site Performance

Beyond performance and SEO, e-commerce monitoring provides 360-degree visibility into site operations. By tracking various metrics such as:

Page load speeds

Response times

Resource utilization

This comprehensive monitoring ensures that your site remains reliable and efficient, directly influencing:

Customer satisfaction

Retention

Ensures Compliance With Regulatory Standards

Compliance with regulatory standards is another critical aspect of e-commerce monitoring. Laws like GDPR and CCPA require businesses to:

Protect customer data

Ensure privacy

Continuous monitoring helps e-commerce sites stay compliant by:

Tracking

Data protection

Accessibility

International trade regulations

Automated monitoring systems also generate reports and logs essential for audits, helping businesses avoid legal complications and build customer trust.

It Helps With Revenue Recovery

Revenue recovery is another significant benefit of e-commerce monitoring. Customers who encounter errors or performance issues are more likely to abandon their carts or leave the site altogether, leading to:

Lost sales

Reduced lifetime value

Monitoring tools help businesses proactively track and address these issues, ensuring that potential revenue isn’t lost due to avoidable site errors.

Mobile Optimization Is Critical for E-Commerce Success

As many shoppers purchase via mobile devices, you need to ensure the site:

Is mobile-optimized

Provides a seamless checkout experience

According to Statista's Market Insights, mobile e-commerce sales reached $2.2 trillion in 2023, making up 60 percent of all e-commerce sales worldwide. The share of mobile e-commerce in all e-commerce has been steadily climbing, up from just 56 percent in 2018 to an expected 62 percent in 2027.

Provides Valuable Insights Into Customer Behavior

E-commerce monitoring tools provide valuable insights into customer behavior, allowing businesses to learn more about their website visitors. Tools like session replays and heatmaps enable firms to see how customers interact with their site, helping identify friction points, improving how customers interact with their site, helping identify friction points, and improving the user experience.

Travel websites might use session replays to understand how customers plan trips and book flights. This would allow the business to:

Streamline the booking process

Enhance overall customer satisfaction

A Comprehensive Tool for E-commerce Success

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores.

This combination lets users spot trending products and successful marketing strategies early on. Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool find your next eCom opportunity, or to level up your current eCommerce store by learning from your competitors.

Ecommerce Sales Strategy

Ecommerce Search Metrics

E-Commerce Advertising

Competitive Product Analysis

Ecommerce Marketing Ideas

Ecommerce Marketing Budget

TikTok Ecommerce Strategy

Key Factors Used In Ecommerce Monitoring

Traffic Analysis: Understanding Visitor Behavior on Your ECommerce Site

One of the main factors used in eCommerce monitoring is traffic analysis. It helps managers see what’s working and what’s not, and changes the website or marketing campaigns as needed.

For example, a manager might compare the number of visitors who completed a purchase on one day versus another. This can help determine whether there is an increased demand for certain products or services. Managers can track where visitors are coming from, what devices they use to visit the site, and how long it takes them to purchase.

Conversion Rate: The Percentage of Visitors Who Make a Purchase

Another measure of an eCommerce site’s performance is conversion rate. This refers to the percentage of visitors who purchase after visiting the site. Managers can use different metrics to calculate conversion rates, such as completions or page views per visit. They can track whether customers are returning to the website often and how long it takes them to purchase.

Customer Satisfaction Rating: How Happy Are Your Customers?

E-commerce monitoring method Customer satisfaction rating helps managers identify and respond to problems quickly. This helps customers feel satisfied with their experience and continue buying from the company.

This factor can be measured in various ways, but the most common way is through surveys. Companies send out surveys to their customers after they’ve purchased or completed some other interaction with the company. The surveys ask questions about their satisfaction with the product or service and whether they would recommend it to others.

8 Ecommerce Performance Monitoring Tactics

1. Real-Time Revenue Tracking

Your typical revenue baseline can be defined as how much you earn and when from each income source. Understanding this is crucial, but true power comes from continuously tracking revenue in real time. This allows you to identify sudden anomalies, giving you the chance to react swiftly and either mitigate losses or capitalize on opportunities.

Real-Time Sales Tracking

Imagine a sudden sales dip. Real-time tracking can help you diagnose the cause quickly. Did your website get hacked or spoofed, requiring immediate mitigation or patching? Has a news event impacted customer sentiment, necessitating a shift in messaging to resonate better?

Leveraging Real-Time Data for Strategic Decision Making

Conversely, a surge in sales can be just as valuable. Real-time data allows you to capitalize on unexpected demand by promoting the hot product further or ensuring you have sufficient inventory to meet the surge.

By monitoring your revenue stream in real time, you can act as a proactive business owner, prepared to address challenges and seize opportunities as they arise. This agility can significantly boost your bottom line and keep your business ahead of the curve.

Pro Tips for Real-Time Revenue Tracking

Continuously track holistically and segmented revenue generation to understand your baseline.

Set automated alerts for KPIs and anomalies in your revenue management tool.

Verify that your tool provides actionable insights for strategic solutions.

2. AI, Advanced Analytics and Predictive Modeling

Advanced AI analytics are revenue prediction’s future because they scale your work to another level. They analyze more data than humans can, such as multi-channel sales history, inventory availability, competitor data, current events, consumer sentiment, and more. Then, these powerful AI tools create profitable sales and marketing predictions.

For example, Noogata’s AI-driven solution has helped companies generate over $250M in sales, launch over 250,000 high-performing products, reduce data analysis time by 85%, and boost ad performance by 30%.

Pro Tips for AI, Advanced Analytics, and Predictive Modeling

Use Noogata to get customized, constantly improving recommendations.

Provide visibility to complementary teams to make strategies even more impactful.

Test AI-recommended growth opportunities.

3. Shopping Cart Abandonment Strategies

You’ve already done the heavy lifting of getting customers to checkout. Use the following strategies to get them to buy what they put in their carts.

Pro Tips for Shopping Cart Abandonment Strategies

Use analytics and customer surveys to understand why your carts get abandoned.

Remove steps toward checkout, like asking people to sign up before paying.

Add trust signals, like security badges and customer testimonials.

Consider push notifications that offer help via phone, email, and chat.

Offer discounts or gift cards via email to customers who abandoned their carts.

4. Customer Lifetime Value (CLV) Analysis

Knowing your average CLV clarifies what to spend on acquisition and retention while remaining profitable. So, instead of each purchase, look at how much a customer spends with your company from their first to last purchase.

For example, while Customer A might spend $1,000 once a year for a couple of years ($2,000 CLV), Customer B might make $10-20 purchases all year long for many years. You’re part of their daily lives. Customer B might be worth more.

Therefore, you might focus on generating and retaining more Customer B types while looking for ways to integrate your brand into Customer A’s daily life.

Pro Tips for Customer Lifetime Value Analysis

Calculate your average customer lifetime value:

Average order value x Number of orders = CLV
Average purchase value in a year x Number of years the average customer keeps buying from you = CLV

Develop a referral program to track secondary revenue customers generate for you through friends and family.

Increase your CLV by running surveys to discover what customers need. Involve their feedback in product development and offer rewards for longevity, big purchases, and referrals.

5. Pricing Strategy Optimization

Pricing optimization is discovering the always-changing sweet spot – fair to customers and profitable for your company. It’s also about figuring out how to adjust pricing to a level that encourages purchases versus a price that builds up customer resistance, where they wait for a better price or check out a competitor.

Simultaneously, pricing must consider the entire cost of product production, marketing, and delivery, plus the company’s desired profit.Price monitoring can be a boon to businesses large and small. It helps you understand your competitors’ prices and choose suitable price points for your offerings.

Here are the three core benefits of price monitoring:

1. Competitive Insights

Price monitoring provides valuable insights into your competitors’ pricing strategies. Using a competitive intelligence tool to track competitor prices can show how your product prices compare. If you sell shoes, for instance, I can use a price monitoring tool to track shoe prices at rival retailers, noting how the price of each model rises and falls over time. This knowledge can help you adjust your price strategy to stay competitive—perhaps raising prices on some models while lowering prices on others. The goal is to attract more customers and improve sales performance.

2. Optimized Pricing Strategies

Tracking pricing helps you identify industry-wide pricing trends and patterns over time. Rather than price items based on intuition, you can embrace this data-driven approach for historical and real-time price information. You can use collected pricing data to embrace pricing optimization, such as setting up dynamic pricing, offering discounts at strategic times, or adjusting prices based on demand fluctuations.

3. Increased Profitability

You can track competitor pricing to find the optimal balance between maximizing profit and staying competitive. This means you charge enough to make a profit on each item sold but not so much that you price yourself out of the market. Data collection helps you understand market dynamics and consumer behavior—such as how much your target customers are willing to spend on the items you sell. You can then make strategic pricing changes to increase sales volume and boost your overall profit margins.

Pro Tips for Pricing Strategy Optimization

Use dynamic pricing tools to analyze changing market trends, sales data, competitor information, and other factors automatically and shift prices accordingly.

Use price pack architecture to locate strategic pricing and packaging insights across categories and competitors, as well as to identify unique features and pricing details for products at scale.

6. Conversion Rate Optimization (CRO)

CRO aims to optimize the user experience on a website or landing page to guide potential customers toward completing the desired action. CRO involves analyzing data, understanding user behavior, and adjusting various elements of a website or landing page to improve its effectiveness in converting visitors into customers or leads.

Conversion rate optimization (CRO) involves running tests on your site to increase conversions from visitors to paying customers. This may include changes to the design, layout, content, calls-to-action, forms, or any other element that impacts user interaction. However, CRO also means elevating the user experience by changing your price, how fast you deliver, or by offering free shipping.

Pro Tips for Conversion Rate Optimization

Use website visitor data to personalize product recommendations, offers, and even content—creating a unique and relevant shopping experience.

A/B test like a pro and don’t just change elements randomly. Hypothesize, test variations, and analyze data to see what resonates with your audience.

Use scarcity tactics strategically. Highlight limited-time offers, low stock availability, or flash sales to gently nudge customers towards purchasing. But avoid being overly aggressive—focus on creating a sense of opportunity, not desperation.

Leverage social proof by showcasing customer testimonials, reviews, and user-generated content. This builds trust and social proof, reducing purchase hesitation and encouraging conversions.

Ensure your website offers a flawless mobile experience with fast loading times, easy navigation, and user-friendly checkout processes because mobile shopping is booming.

7. Product Performance Analysis

Track which products are revenue leaders and which are too costly to produce or carry. Building on well-performing products by increasing stock and selling complementary products is a low-hanging fruit for increasing revenue. Poorly performing products can be eliminated, changed, or rebranded to cut losses or improve performance.

Pro Tips for Product Performance Analysis

Use comprehensive data across your portfolios and channels to make inventory and marketing decisions.

Sell more of what customers love. Create additional versions or use cases, expand them into a series, and suggest upsells and cross-sells.

Pair low-performing products with bestsellers as complementary products.

8. Multi-Channel Revenue Analysis

Strategic long-term decisions require unified data that goes beyond fractionated sales anecdotes. Understanding where your top revenue generators and profitability “offenders” are in your extensive product portfolio, especially across multiple channels, is critical to keep growing your bottom line.

You could have an excellent quarter on one platform yet a simultaneously terrible one on another. Or a low-performing product on one channel might be a star on another. When you analyze vast data from multiple channels with the right tools, you can figure out market needs and conversion paths way more accurately.

Pro Tips for Multi-channel Revenue Analysis

Use eCommerce automation tactics and analytics tools that provide cross-channel visibility and actionable analytics as a single source of truth.

Use multi-channel attribution analysis. Assign a value to every sales channel and customer touchpoint on the buyer’s journey.

When you track revenue along your customer conversion paths, you’ll see which channels contribute the most conversions.

What Are Ecommerce Monitoring Tools?

Ecommerce monitoring tools are software solutions designed to track various performance metrics of an ecommerce website. These tools help businesses monitor website health, user behavior, and transaction flows. Ecommerce monitoring tools often include alerting mechanisms, detailed reporting, and integration with ecommerce platforms like:

Shopify

WooCommerce

Magento

Speed: How Fast Are Your Pages Loading?

Ecommerce monitoring services give you tangible data about your website’s performance. They continuously keep track of your site’s status, flag potential failures, defects, or problems, and present solutions to pressing issues like:

Speed

Usability

Page bloat

Usability: How Easy Is It for Users to Navigate Your Site?

Knowing what to measure is half the battle because you don’t want constant notifications about the small stuff. Hundreds of tools are out there, so you should think carefully about what KPIs matter most.

Performance: What’s the Overall Health of Your Ecommerce Site?

While every ecommerce website is different, here are some areas you should consider monitoring:

Loading speed

Usability

Page bloat

Website traffic

Bounce rate

Conversion rate

Shopping cart abandonment

Social media shares

Ecommerce Ads

Ecommerce Ad Intelligence

Analytics Tools for Ecommerce

E-Commerce Social Media Advertising

Competitor Ads

Ecommerce Advertising Platforms

Ecommerce Video Ads

PPC Competitor Analysis Tools

Facebook Ads for Ecommerce

How to Make TikTok Ads

Google Ads for Ecommerce

Top 23 Ecommerce Monitoring Tools

1. Shophunter: E-commerce Sales Monitoring for Shopify Stores

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool find your next eCom opportunity, or to level up your current eCommerce store by learning from your competitors.

2. Visualping: Monitor Website Changes

Visualping offers users a simple but powerful interface for monitoring website changes, including those related to minimum advertised pricing (MAP) monitoring.

If you want to be able to monitor these and other changes, there’s no better option than Visualping. Once set up, you’ll receive notifications when your chosen web page is updated. Getting started is easy, and there’s no limit to the types of information you can monitor. Visualping has you covered whether you need information about:

Pricing

Marketing

Branding

3. Google Analytics: The Standard in E-commerce Analytics

Another option for monitoring online retailers is Google Analytics (GA). GA is a free and compelling piece of software that’s become the standard across the industry for website monitoring and digital analytics. Since its inception, it’s radically transformed how digital advertising works and offers superb value to companies that use it. With GA, you can keep track of the following:

Top pages

Traffic

Time on page

User devices

Bounce rates

Accessing advanced e-commerce analytics through Google’s service is indispensable for many online sellers. Companies of all sizes use it to measure ROI, improve SEO, and generate reports.

4. Matomo: A Privacy-Oriented Google Analytics Alternative

Since Matomo is released under a GPL license, anyone can use, alter, or distribute the code as needed. This flexibility has made it the de facto GA substitute for monitoring online retailers’ products and services. Since it abides by the General Data Protection Regulation (GDPR), it’s considered one of the most secure options for storing private information. Matomo is privacy-oriented, and users have complete ownership over their data.

Anyone can sign up for the free version, but you’ll need your server and enough technical know-how to get everything up and running. For $29 a month, users can access the premium tier, which gives them cloud-based services on company servers. Users love Matomo since it works seamlessly with the biggest e-commerce CMS platforms, including:

WordPress

Shopify

Squarespace

5. Hotjar: See How Users Really Interact with Your Website

Hotjar is a modern analytics tool that allows companies to collect user data to understand how users feel about their products. It uses heatmaps and screen recordings to represent user behavior visually. Essentially, Hotjar’s services allow companies to glean unique insights into complex behaviors happening at the macro level.

One of the best things about it is that it gives you insights into problems resulting from poor customer experiences, allowing you to make adjustments on the fly. Hotjar is a great way to manage high bounce rates or cart abandonment since it shows specific actions taken beforehand. If you want to ensure that users have a positive experience on your website, Hotjar could be the solution you need.

6. Woopra: Real-time E-commerce Analytics

Woopra offers real-time analytics tracking and management features that companies can deploy to collect information about customers who visit the site. For many, Woopra is the go-to tool for monitoring the customer’s journey and getting a picture of their experience, positive or negative. It was designed to give e-commerce retailers insights into consumer behavior.

With Woopra, you can easily target and troubleshoot problems like high cart abandonment rates to improve checkout. If you want to identify and resolve sticking points quickly, Woopra might be your best option. Although it comes with a bit of a learning curve, you can take advantage of the wide variety of documentation and community support available to get things done.

7. Smartlook: Understand User Behavior to Improve Conversions

For those who want to understand how visitors feel about their website, Smartlook is a popular tool for looking at conversion rates and other factors that indicate consumer perception of your website. Smartlook makes it easy to share insights and data with partners so you can collaborate on projects or build new solutions to existing marketing problems.

You can use it to improve your website's efficiency by recording user clicks and mouse movements. It gives you an in-depth picture of user sessions through heatmap data and an integrated dashboard. While Smartlook can be an excellent tool for gathering analytics, every website has specific needs. As such, it might not be able to handle everything you throw at it.

8. Klaviyo: E-commerce Email Marketing Analytics

E-commerce requires effective email marketing, and Klaviyo is a flexible tool that does exactly that. You may segment users into different categories based on their purchases, emails, or actions within a certain period. You can then use this to conduct tailored, targeted email campaigns that boost sales and brand loyalty.

You can measure email open rates, revenue earned, and customer engagement using Klaviyo’s thorough reporting and e-commerce analytics. Both newbies and experienced marketers who wish to improve their email marketing might benefit from Klaviyo. Klaviyo integrates with popular platforms like Shopify and WooCommerce.

9. New Relic: End-to-End E-commerce Application Monitoring

New Relic provides end-to-end monitoring tools that help you gain visibility into your e-commerce application’s performance. It offers deep insights into your website’s performance, server infrastructure, and third-party integrations. New Relic’s powerful analytics and reporting features enable you to pinpoint bottlenecks and optimize your system for maximum efficiency.

10. Pingdom: Performance Monitoring and Alerts

Pingdom is a widely recognized monitoring tool that offers real-time performance monitoring and alerting. It allows you to monitor your website’s:

Uptime

Page speed

Transaction functionality

Pingdom’s user-friendly interface and extensive reporting capabilities make it a popular choice for e-commerce businesses of all sizes.

11. Mixpanel: Product Analytics for E-commerce

Mixpanel is a paid e-commerce monitoring tool that provides detailed information about customer behavior and engagement on your website. You can see how users interact with your:

Products

Pages

12. Hotjar: Visualize User Behavior

Hotjar is a user feedback and analytics tool that gives useful information about how users interact with your website. Hotjar’s ability to capture screen recordings and heatmaps is one of its significant features, providing a visual depiction of how people navigate and engage with your content and product listings.

As the name suggests, heatmaps show “hot spots” where people click, move, and scroll, allowing you to detect areas of interest and possible interface issues. Hotjar, in addition to heatmaps, will enable you to collect user input via feedback boxes and custom surveys. This feedback might help you understand how users view your site and find growth areas. Hotjar is a helpful tool for boosting the performance of your website because of its thorough analytics and user feedback features.

While it may not be a traditional e-commerce analytics tool, Hootsuite is a powerful social media management platform with comprehensive analytics capabilities. A strong social media presence is essential for driving traffic to your online store, and Hootsuite’s analytics can help you track the performance of your social media posts and campaigns. Hootsuite provides graphical reports that show engagement metrics, such as:

Tweet engagement

Shared links

Follower trends

You can also use Hootsuite to monitor social media influencers and track mentions of your products and services. Hootsuite’s analytics can offer helpful information on the success of your social media marketing activities, even though they are not solely focused on website performance.

14. Prisync: Price Monitoring for E-commerce

Prisync is an online price monitoring tool that offers competitor price tracking, dynamic pricing suggestions, API access, and data on competitor stock movements. A Prisync subscription starts at $99 per month. Shopify retailers can use the Prisync for Shopify app, where prices start at $49 per month.

15. Price2Spy: Price Monitoring with Competitive Insights

Price2Spy is a price monitoring solution with real-time price tracking, competitor insights, dynamic pricing rules, and price elasticity analysis, making it among the top price monitoring tools for price optimization. You can start with a 30-day free trial and then transition to a paid plan, starting at $134.99 monthly.

16. Repricer: Automated Competitive Price Repricing

Repricer specializes in price automation for large online marketplaces like Amazon and eBay. Its feature suite includes:

Automated repricing (adjusts prices automatically based on criteria)

Competitor analysis

Real-time price adjustments (instant, dynamic price changes)

Customizable pricing rules (user-defined pricing guidelines)

17. Skuuudle: Global Price Monitoring for E-commerce

Skuuudle’s online pricing tools let you track millions of products across over 100 marketplaces. You can:

Monitor competitor stock availability

Receive real time price alerts (instant notifications of competitor price changes)

Set up dynamic repricing, which adjusts prices automatically based on competitor behavior.

18. Minderest: Price Intelligence for Marketplaces

Minderest is a price intelligence tool that lets you track prices on Amazon, eBay, Walmart, and Google Shopping. You can set price alerts and receive competitor reports for informed data analysis.

19. Competera: AI-Powered Pricing Tool

Competera’s price tracking tool gives you access to:

Dynamic pricing

Competitive benchmarking

Assortment optimization

MAP (minimum advertised price) monitoring

20. Dealavo: Pricing Tools for E-commerce

Dealavo offers a suite of competitor monitoring tools to help you adopt the best pricing strategy for your business. Features include:

Tracking prices

Establishing dynamic prices

Integrating with e-commerce platforms

21. Intelligence Node: AI Pricing Tool

Intelligence Node stands out for its automated price monitoring tool, PriceIntelligence AI. This artificial intelligence tool can monitor e-commerce websites and automate price adjustments for you accordingly. It’s designed for Shopify retailers, allowing you to harness the same e-commerce insights large retailers use for price optimization.

22. Wiser: Pricing and Competitor Monitoring Tools

Wiser’s suite of price intelligence tools helps e-commerce brands:

Gain market awareness

Monitor competition

Set sales strategies

Specific products include a live price check tool, a digital shelf intelligence tool, and a retail execution management tool to put your data to work.

23. Omnia: Dynamic Pricing for E-commerce

Omnia has two main offerings: one geared toward small to medium-sized businesses (SMB) and another geared toward enterprise clients. Its signature product is Omnia dynamic pricing, which effortlessly sets, tests, changes, and adjusts pricing rules using Omnia’s pricing tree feature.

What To Consider in an Ecommerce Monitoring Tool

Determine What You Need to Monitor

Think about what you need to monitor. Are you looking to monitor server performance, application health, or website uptime? Some tools offer comprehensive monitoring across servers, applications, and networks, while others might focus more narrowly on uptime or error logging. Ensure the tool you choose covers the aspects that matter most to your business.

Make Sure the Tool is Easy to Use

You’ll want a tool that’s powerful and user-friendly. A complicated interface might make it harder to gain actionable insights quickly. Look for a tool that offers an intuitive dashboard and clear reporting features. Ease of use can save you time and frustration in the long run.

Look for Customization and Flexibility

Every business is unique, so having a tool that allows customization is a big plus. Some monitoring tools let you set up custom alerts and reports or write scripts. This flexibility can help you tailor the tool to fit your needs and preferences.

Check the Integration Capabilities

Think about how well the tool integrates with your existing systems. Does it play nicely with your e-commerce platform, CRM, or other tools? Good integration can streamline your workflow and ensure you get a holistic view of your website’s performance.

Real-Time Alerts Are a Must

When things go wrong, you want to know about it right away. Look for a tool that offers real-time alerts via email, SMS, or other notifications. This way, you can quickly address issues before they escalate and impact your customers.

Dig Into the Reporting and Analytics

You’ll also need robust reporting and analytics capabilities. Generating detailed reports and analyzing trends can help you make informed decisions and optimize your site. Check if the tool provides customizable reports, historical data, and actionable insights.

Compare Cost vs. Features

Budget is always a consideration, but it's important to balance cost with the features you need. Some tools might offer many features but come with a hefty price tag, while a more affordable tool might lack some of the advanced functionalities you require. Evaluate what you get for your investment and how it aligns with your needs.

Consider Scalability

Your business might grow, and so should your monitoring tool. Choose a tool that can scale with your company. This means it should handle increasing traffic, more complex setups, and additional features as your needs evolve.

Evaluate Support and Documentation

Having good support can be a lifesaver when issues arise. Look for a tool with reliable customer support and thorough documentation. This will help you quickly resolve any problems and make the most of the tool’s features.

Assess Security Features

Security is crucial. Ensure the monitoring tool has robust security measures in place to protect your data and privacy. This includes secure data transmission and storage and compliance with industry standards.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool find your next eCom opportunity, or to level up your current eCommerce store by learning from your competitors.

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8-Step Ecommerce Monitoring Strategy & 23 Top Tools To Use

What Is Ecommerce Monitoring?

The Importance of Ecommerce Monitoring

Ecommerce Monitoring Tools

Why Is Ecommerce Monitoring Necessary?

Real-Time Monitoring Alerts You to Problems Before They Escalate

Error Prioritization Helps You Fix Critical Issues Faster

Helps Pinpoint 3rd Party Elements Affecting Site Performance

Improves SEO Rankings

Provides 360-Degree Visibility Into Site Performance

Ensures Compliance With Regulatory Standards

It Helps With Revenue Recovery

Mobile Optimization Is Critical for E-Commerce Success

Provides Valuable Insights Into Customer Behavior

A Comprehensive Tool for E-commerce Success

Related Reading

Key Factors Used In Ecommerce Monitoring

Traffic Analysis: Understanding Visitor Behavior on Your ECommerce Site

Conversion Rate: The Percentage of Visitors Who Make a Purchase

Customer Satisfaction Rating: How Happy Are Your Customers?

8 Ecommerce Performance Monitoring Tactics

1. Real-Time Revenue Tracking

Real-Time Sales Tracking

Leveraging Real-Time Data for Strategic Decision Making

Pro Tips for Real-Time Revenue Tracking

2. AI, Advanced Analytics and Predictive Modeling

Pro Tips for AI, Advanced Analytics, and Predictive Modeling

3. Shopping Cart Abandonment Strategies

Pro Tips for Shopping Cart Abandonment Strategies

4. Customer Lifetime Value (CLV) Analysis

Pro Tips for Customer Lifetime Value Analysis

5. Pricing Strategy Optimization

1. Competitive Insights

2. Optimized Pricing Strategies

3. Increased Profitability

Pro Tips for Pricing Strategy Optimization

6. Conversion Rate Optimization (CRO)

Pro Tips for Conversion Rate Optimization

7. Product Performance Analysis

Pro Tips for Product Performance Analysis

8. Multi-Channel Revenue Analysis

Pro Tips for Multi-channel Revenue Analysis

What Are Ecommerce Monitoring Tools?

Speed: How Fast Are Your Pages Loading?

Usability: How Easy Is It for Users to Navigate Your Site?

Performance: What’s the Overall Health of Your Ecommerce Site?

Related Reading

Top 23 Ecommerce Monitoring Tools

1. Shophunter: E-commerce Sales Monitoring for Shopify Stores

2. Visualping: Monitor Website Changes

3. Google Analytics: The Standard in E-commerce Analytics

4. Matomo: A Privacy-Oriented Google Analytics Alternative

5. Hotjar: See How Users Really Interact with Your Website

6. Woopra: Real-time E-commerce Analytics

7. Smartlook: Understand User Behavior to Improve Conversions

8. Klaviyo: E-commerce Email Marketing Analytics

9. New Relic: End-to-End E-commerce Application Monitoring

10. Pingdom: Performance Monitoring and Alerts

11. Mixpanel: Product Analytics for E-commerce

12. Hotjar: Visualize User Behavior

13. Hootsuite: Social Media Analytics for E-commerce

14. Prisync: Price Monitoring for E-commerce

15. Price2Spy: Price Monitoring with Competitive Insights

16. Repricer: Automated Competitive Price Repricing

17. Skuuudle: Global Price Monitoring for E-commerce

18. Minderest: Price Intelligence for Marketplaces

19. Competera: AI-Powered Pricing Tool

20. Dealavo: Pricing Tools for E-commerce

21. Intelligence Node: AI Pricing Tool

22. Wiser: Pricing and Competitor Monitoring Tools

23. Omnia: Dynamic Pricing for E-commerce

What To Consider in an Ecommerce Monitoring Tool

Determine What You Need to Monitor

Make Sure the Tool is Easy to Use

Look for Customization and Flexibility

Check the Integration Capabilities

Real-Time Alerts Are a Must

Dig Into the Reporting and Analytics

Compare Cost vs. Features

Consider Scalability