25 Best Analytics Tools for Ecommerce To Boost Sales & Optimize Growth

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Running an ecommerce store is as rewarding as it is challenging. Between managing inventory, processing orders, and providing customer support, there’s a lot on your plate. Add attracting visitors and converting them into customers to your to-do list, and it’s easy to feel overwhelmed.

The good news is that analytics tools for ecommerce can help you make sense of the data so you can optimize your online store for success. In this article, we’ll explore how ecommerce analytics work, their benefits, the key metrics you should track, tiktok ecommerce strategy, and the best analytics tools for ecommerce.

What Are Ecommerce Analytics Tools & Their Importance

Ecommerce is booming, and to maximize your reach and remain competitive, it’s essential to have the right tools to analyze your business’s success and areas for improvement. With so many options, it can be challenging to decode all the different features and determine which tool is right for your online business.

Whether you’re using ecommerce analytics tools for the first time or looking to upgrade your current software, this list will help you decide on the best ecommerce analytics tool for your team.

The Global Growth of Ecommerce and the Key Statistics and Trends in 2024

As of 2024, there are 26.6 million ecommerce sites worldwide, marking a 3.83% increase from the previous year. This means 2,685 ecommerce websites started each day between 2023 and 2024. The United States has almost 50% of all ecommerce sites worldwide. Ecommerce industry leaders collectively spent $3.5 billion on advertising last year, with individual spending ranging widely from $41.3 million to $1.7 billion.

As of 2024, there are 2.71 billion online shoppers globally, which means 33% of the world’s population is shopping online. This marks a 2.7% increase from the previous year. The number of online shoppers will increase to 2.77 billion in 2025, reflecting the boom in e-commerce due to increased internet penetration and convenience.

What Is Ecommerce Analytics Software?

Let’s break it down:

Ecommerce analytics tools are platforms that track and analyze data from online stores. They help businesses understand their performance by providing insights into customers:

Behavior

Sales

Marketing

These ecommerce analytics platforms collect data from multiple sources, including:

Your store

Social media

Email marketing software

They organize this information and present it in easy-to-read reports and dashboards. Ecommerce analytics tools can be built into e-commerce platforms or standalone solutions. These tools help businesses make data-driven decisions to optimize strategies and increase revenue.

How Can Ecommerce Analytics Tools Help Your Business?

These days, businesses have access to vast data and different metrics. It can be easy to get bogged down by data, so keeping your ecommerce analysis focused on a few key metrics will help ensure you stay on track. Before we review each ecommerce analytics tool, it’s a good idea to know which ecommerce key performance indicators you want to optimize around.

While each online business is unique and may want to track different metrics, here are a few KPIs to get you started.

Revenue per visitor (RPV) is the money generated when someone visits your site.

Average conversion rate is the percentage of visitors who purchase from your site divided by the total traffic.

Average order value (AOV) is the average amount a customer spends when they place an order on your site.

Reviewing these ecommerce KPIs regularly should help you:

Convert more leads

Set accurate budgets

Work out an effective pricing strategy

Read more about ecommerce KPIs you should be tracking. When you use ecommerce software, have access to the right metrics, and optimize for the above KPIs, you’ll be able to deepen your understanding of your business and enhance the overall shopping experience for growth.

E-Commerce Advertising

Ecommerce Sales Strategy

Ecommerce Monitoring

Ecommerce Search Metrics

Competitive Product Analysis

Ecommerce Marketing Budget

Ecommerce Marketing Ideas

26 Best Analytics Tools for Ecommerce To Boost Sales & Optimize Growth

1. ShopHunter

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on.

ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

ShopHunter, The Competitive Edge for Product Research and Market Analysis

Use ShopHunter to:

Validate product opportunities within minutes to help you decide what to sell.

Monitor competitors’ sales estimates to uncover trending products and niche markets with growth potential.

Analyze advertising performance across stores to identify effective marketing strategies you can replicate.

Pricing:

ShopHunter's sales tracker is free for basic use.

A pro version is available for $49 per month.

Best for:

Dropshippers and eCommerce entrepreneurs researching product opportunities before launching stores.

2. Optimizely

If you’re looking to create a more personalized and authentic shopping experience, Optimizely’s e-commerce-specific features can be an effective place to start. The platform uses A/B testing and experimentation to create more authentic experiences and drive conversions.

Use Optimizely to:

Collect actionable customer-focused data to influence site optimization.

Experiment with simplified checkout flows to reduce shopping cart abandonment.

Trial chatbots to provide quicker customer service.

Pricing:

Plans depend on:

Business size
Subscription length
Whether it’s full-stack or web

Optimizely doesn’t disclose its pricing on its site, so businesses need to contact it directly.

Best for:

Ecommerce business owners who want to trial new techniques to optimize their site experience.

3. Crazy Egg

Crazy Egg is a user-friendly ecommerce analytics tool that gives users easy-to-digest data and dashboards. The ecommerce software encourages businesses to consider every visitor a potential customer to help them build a better online experience.

Crazy Egg’s top features include:

Heatmaps show which parts of your site receive visitor attention and which sections are ignored.

Scrollmap tool that shows if your CTA buttons are in the right place.

Site recordings that show the entire user experience from the moment someone clicks on a page to when they leave. Review each visitor’s cursor movements and everything they click on.

A/B testing tool to help visualize any possible changes to the site.

Pricing:

From $49 per month based on annual billing.

Best for:

Ecommerce businesses that want to track customer moves and see how visitors interact with their site to optimize their conversion rate.

4. Glew.io

Glew.io is one of the most comprehensive e-commerce analytics tools available today, making it a good choice for both small and large businesses.

Using Glew.io ecommerce tools, you can:

Review your top-selling products and differentiate them from products that generate less profit.

Configure Glew.io to track sales from multiple retail platforms. For instance, if you sell on Amazon and from your site, you can see both sales data sets in one place.

Use advanced customer analytics to target specific customer segments and review what specific customers bought.

Review your site’s marketing performance by pulling data from:

Google Ads
Facebook Ads
Instagram Ads

Pricing:

From $79 per month for a one-year contract.

Best for:

Both small and medium ecommerce brands are looking for a complete ecommerce analytics tool.

5. HubSpot

HubSpot's Marketing Analytics and Dashboard Software provide an all-in-one platform to measure and analyze marketing campaign performance.

HubSpot’s key features:

To track critical metrics across various marketing channels, HubSpot has built-in:

Analytics
Reports
Dashboards

Throughout the sales cycle, users can:

Monitor website performance
Analyze visitor behavior
Gain insights into customer interactions

The software enables smarter, data-driven decisions with detailed reports on all marketing assets, from websites to social media.

It offers multi-touch revenue attribution to map how marketing efforts contribute to revenue generation.

Pricing:

From £702 per month.

Best for:

Marketing professionals looking for detailed insight into the end-to-end customer journey.

6. Supermetrics

More of a marketing analytics tool than purely ecommerce software, Supermetrics pulls data from various sources to analyze which campaigns and channels are boosting your conversions and revenue.

Supermetrics’ key feature:

Pull data into a data visualization tool or spreadsheet from:

Shopify
Facebook Ads
Google Adwords
Other platforms

Set up automatic data refreshes and scheduled emails to always have up-to-date data to review and analyze.

Pulling data is usually a time-consuming and tedious task. Supermetrics effectively cuts down the time so you can focus on the following:

Analyzing data
Optimizing current initiatives
planning new marketing campaigns

Pricing:

Pricing starts at $39 monthly and depends on the preferred data visualization tool.

Best for:

Ecommerce businesses that want to determine if their marketing strategy effectively drives revenue.

7. Woopra

Abandoned orders are every ecommerce business owner’s nightmare. With an average abandonment rate of 70%, cart abandonment affects all ecommerce businesses. Woopra’s analytics features concentrate on shopping success and lowering cart abandonment rates.

Use Woopra to:

Find out how long it takes the average customer to buy.

Identify different drop-off points throughout the sales funnel.

Review abandonment rates in different situations, such as adding payment details or selecting shipping, so you know which area of your site needs the most work.

Pricing:

A free and pro-limited-use plan starts at $999 per month.

Best for:

Ecommerce business owners who want a strong understanding of why customers abandon their orders and how to improve their sales funnel to increase conversions.

8. Matomo

Formerly known as Piwik, Matomo offers many analytical features as Google Analytics and a few additional e-commerce analytical tools to boost your online shop.

Use Matomo to:

Review in-depth sales reports by:

Geolocation
Product
Marketing channel

Set up automated reports to view metrics like average order value, conversion rate, and issues that cause visitors to abandon shopping carts.

Integrate Matomo with storefronts like Shopify and WooCommerce.

Rest assured that users have 100% ownership of the data and that the platform stores data securely.

Pricing:

Matomo is free if you host data on your servers

$29 per month to host data on their cloud servers

Best for:

Privacy-conscious store owners who want budget-friendly ecommerce analytics tools.

9. Google Analytics

Google Analytics is one of the most popular data analytics tools for eCommerce. It offers a wide variety of actionable insights for free, providing a great starting point for any eCommerce platform. It also has a feature called Google Analytics enhanced Ecommerce that gives eCommerce business owners advanced analytics. This allows a marketing team to track traffic at each sales funnel step easily.

Use Google Analytics to:

Discover where your website traffic comes from and how these users convert.

Recognize where drop-off points, such as shopping cart abandonment, happen.

Find out which pages have the highest bounce rate and which pages engage visitors for longer.

Drawbacks:

Using Google Analytics as a first-time user can be confusing, especially when setting up multiple dashboards.

Many people find it time-consuming and challenging, so hire an expert to help you with the setup process.

You may prefer a more straightforward tool if you’re new to analytics.

Pricing:

Free

10. Kissmetrics

Kissmetrics is more sophisticated than Google Analytics, and it’s perfect for eCommerce marketers who require a wide variety of metrics. Discover the average revenue per person, the visitor-to-purchase conversion rate, and the cart-to-purchase conversion rate. You can understand the behavior of individual customers while establishing which marketing channels are performing best.

Using the data from Kissmetrics:

Can optimize your email campaigns

A/B test your marketing strategies

Improve your website bounce rate by creating pop-up boxes and notifications. As this eCommerce analytical tool reveals valuable insights into each step of the customer journey, you can quickly improve your eCommerce strategies.

Drawbacks:

This tool may only be affordable for some teams. If you have the budget, it can prove instrumental in helping you grow your business. There is no free trial, so you won’t know if it’s the right tool for you without doing a demo first.

Pricing:

$299/mo, billed annually.

11. Hotjar

Hotjar is a visual tool that uses heatmaps to show how users interact with your site. It lets you see the “hot” and “cold” spots on your website and collect feedback from visitors. You can also create real-time recordings of users to help improve your conversion rates and tracking.

Use Hotjar to:

Evaluate which copy and CTAs convert the most.

See which areas of your site need improvement.

Identify weak aspects of your site and funnel to improve your eCommerce KPIs.

Drawbacks:

Hotjar doesn’t integrate with Google Analytics, so if you’re looking for an all-in-one solution, this is probably not your best tool.

Pricing:

Free + starts at $39/mo.

12. SessionStackAI

SessionStack is a digital experience analytics platform that empowers high-traffic e-commerce businesses to truly understand their users’ behavior with impactful, actionable insights derived from an industry-first, AI-enhanced session recording technology. By incorporating continuous data-driven conversion rate optimizations in their processes, they can deliver an excellent and ever-improving shopping experience.

Key Features & Integration:

SessionStackAI offers automated insights and anomaly detection. It integrates with all major e-commerce platforms and content management systems.

Pricing:

SessionStackAI offers custom pricing based on business needs and number of visitors.

Pros:

AI-powered insights about UX/UI hiccups

Find what leads to all dreaded drop-off points

Automated anomaly detection for proactive problem-solving

Seamless integration with all major e-commerce platforms and content management systems

Cons:

Limited availability compared to more established tools (still in the pilot phase)

Pricing:

It may be deemed higher for smaller businesses

13. Mixpanel

Mixpanel is an analytics platform focused on user behavior analysis and engagement tracking.

Key Features & Integration:

Mixpanel offers:

Event-based tracking
User segmentation
Predictive analytics

It also integrates with popular e-commerce platforms and marketing tools, allowing you to investigate across platforms.

Pricing:

Mixpanel offers custom pricing based on business needs and number of visitors.

Pros:

Deep insights into user behavior and engagement

Advanced segmentation and targeting options

Seamless integration with e-commerce platforms and marketing tools

Cons:

Higher pricing compared to some alternatives

Requires some technical expertise to set up and configure.

14. TripleWhale

TripleWhale is an advanced e-commerce analytics tool designed to empower you with actionable insights from every marketing channel, enabling you to optimize sales performance and customer engagement.

Key Features & Integration:

TripleWhale offers:

Advanced sales analytics
Customer engagement insights
Predictive analytics

It seamlessly integrates with major e-commerce platforms and provides comprehensive data synchronization and analysis across all sales channels.

Pricing:

TripleWhale offers flexible pricing options tailored to each business’s needs and scale.

Its transparent pricing plans are based on factors such as:

Data volume
Feature requirements
Level of support

Pros:

Advanced sales performance analytics for revenue optimization

Deep insights into customer engagement and behavior

Predictive analytics capabilities for informed decision-making

Seamless integration with leading e-commerce platforms

Cons:

Pricing may be higher compared to some alternatives

Steeper learning curve for advanced features

Limited customization options for specific reports and dashboards

15. Heap

Heap is a modern analytics platform that lets you analyze user interactions with your online properties. For eCommerce businesses, it unveils how customers navigate your online storefront — providing a complete view of the buyer's journey. Heap data integrations To enhance Heap's tracking capabilities, it leverages data integrations with a handful of software categories. Seamlessly integrate data from your:

Data warehouse

Customer feedback solution

Marketing automation tool

eCommerce platform

Some apps and services integrate with Heap:

BigQuery

Mailchimp

Shopify, Marketo

Salesforce

HubSpot

Stripe

Heap’s features:

Data visualizations One of Heap's best features is the Session Replay tool. Session replays can track both mobile and desktop user experiences. They allow eCommerce businesses to monitor how customers explore their stores and complete (or abandon) their purchases. This lets you:

Capture
Visualize
Analyze customer interactions with your website through heatmaps.

Heap also helps eCommerce businesses understand their online store’s page-level performance. It lets you create custom visualizations based on your eCommerce goals measure:

Conversion rate
Monitor your sales funnel
Track user engagement
Map the customer journey

Heap also includes chart templates to bypass most visualization processes and kickstart data analysis.

Templates are built around specific questions, like:

Which countries are my visitors from?
How many refunded orders do we receive daily?
Which discount code is used more often?

Heap pricing Heap Growth:

$375 per month Heap Pro and Premier

Quote-based pricing

16. WooCommerce Analytics

WooCommerce Analytics is the free, open-source reporting and data analysis tool for over 7 million WordPress websites that use WooCommerce to power their ecommerce platforms. Its functionality is limited to sales analytics, but the tool is easy to customize, and reports can be viewed within the WordPress dashboard.

Use WooCommerce Analytics to grow your ecommerce store by:

Viewing and downloading basic reports on your store’s:

Products
Revenue
Coupons
Taxes
Stock levels

Customizing the dashboard to show your most important metrics at a glance

Applying advanced filters to find your most valuable segments

17. Geckoboard

Geckoboard helps thousands of businesses keep track of ecommerce KPIs in real time. It’s the perfect tool for monitoring what’s happening so you can react fast. Whether that’s spotting that unfulfilled orders are building up or that your Ad spend has suddenly dropped to zero.

Geckoboard features:

Geckoboard will save you time logging into multiple platforms throughout the day and give you peace of mind that everything is on track.

With Geckoboard, anyone can build a KPI dashboard in minutes, pulling data from different sources such as:

Shopify
Google Ads
Klaviyo
Google Analytics

You can even build a dashboard that reports on multiple Shopify stores in one view. It also looks great as a TV dashboard, and syncs with Slack so your team members can stay on top of company KPIs too.

Pricing:

Geckoboard prices start at $39 per month

But even heavy users are unlikely to pay more than $199 per month

Best for:

The simplest way to monitor ecommerce KPIs in real-time.

18. Glassbox

Databox is a cloud-based eCommerce analytics tool popular for consolidating data from different sources into a single dashboard. This makes it easy to track key metrics like sales, traffic, and customer behavior in one place. DataBox is suitable for small to large eCommerce businesses.

Databox key features:

Customizable reporting options: This eCommerce analytics software allows you to create tailored reports highlighting your business’s most critical data.

Vast data integration: Databox users can connect with several cloud-based data sources like:

HubSpot
Moz, Stripe
Google Analytics
Instagram
Mailchimp
Your databases for in-depth performance analytics

Robust visualization features: These visual aids make it easy to spot trends and patterns in your data, allowing you to make more informed decisions about your eCommerce store, including

Charts
Graphs
Tables

eCommerce integrations: DataBox integrates with popular eCommerce platforms like Shopify and WooCommerce, making it easy to import and analyze your sales data immediately.

Downsides:

A major drawback is there are no individual subscriptions, just for teams of up to 5 users (starter pack) and unlimited (performer pack).

Another potential downside of using Data Box is the risk of data overload. With so much data available, getting overwhelmed and needing help identifying the most critical insights is easy.

Pricing:

Databox has three pricing tiers:

Starter plan: Free

Professional plan: $135/month billed annually

Performer plan: $231/month billed annually

19. MetricsWatch

MetricsWatch is a comprehensive tool for automating and customizing email reports for marketing campaigns. It is particularly suited for marketing agencies looking to present performance metrics to clients efficiently and professionally.

MetricsWatch key features:

Multiple Data Sources: MetricWatch integration to various platforms enables agencies to consolidate data from different channels, providing a comprehensive view of their marketing efforts. It integrates with platforms, including:

Google Analytics
Facebook Ads
Google Ads

Customizable Reporting: Users can leverage pre-made templates or build custom reports with an easy-to-use drag-and-drop builder. Agencies can create tailored email reports to meet their clients’ needs. Reports can include metrics such as:

Traffic
Conversions
Ad performance
Customer behavior

Automation: MetricsWatch automates the process of generating and sending email reports. Delivery reports can be scheduled, ensuring clients receive timely updates without manual effort for:

Daily
Weekly
Monthly delivery

The platform also supports real-time alerts for significant changes in metrics, providing instant notifications via:

Email
SMS
Slack

White-Label Reports: Customize reports with your or clients’ branding, ensuring a professional presentation. This includes adding:

Logos
Choosing colors
Sending reports from your email address

Data Visualization: While focusing on email-based reporting, MetricsWatch supports various data visualization tools to help gain insights from your data, making complex data easier to understand. These include:

Charts
Graphs
Tables

Report Previews: Before sending, you can configure reports to receive a preview. This allows you to add your analysis and ensure the report meets your standards before your clients see it.

Downsides:

The tool offers limited visualization options and lacks interactive features like heatmaps or funnel analysis.

Pricing:

MetricsWatch offers plans ranging from $29 to $100 per month, with higher tiers providing more reports and additional features like API access and custom email domain configuration.

All plans include:

Unlimited data sources
White-label options
14-day free trial without requiring a credit card

20. Shopify Analytics

Shopify Analytics gives you insight into your store’s recent activities. It helps you analyze your eCommerce store transactions.

Shopify Analytics key features:

Live view: This gives you real-time insight into your store’s activities. It includes a globe and a world map to show you where the activities are coming from.

Finance reporting: You can access a detailed financial report on your eCommerce:

Store’s sales
Payments
Liability finance reports
Other critical financial information

Product analytics: This gives a 90-day insight into specific product performance, including:

Customer demographics
Where the customers come from
Other product performance insights

Other key features include:

Acquisition reports
Inventory
Behavioral reports

Downsides:

One potential downside is the cost. While Shopify Analytics is included with a Shopify subscription, businesses that use other eCommerce platforms must pay for access to the tool.

Pricing:

To access Shopify Analytics, you need to subscribe to a Shopify plan.

Shopify has three pricing structures:

Basic – $32/month
Shopify – $92/month
Advanced – 399/month

21. Metrilo

Metrilo is an all-in-one analytics, CRM, and marketing solution with eCommerce reporting tools that include:

Real-time dashboard

Revenue breakdowns

Product performance analysis

Conversion funnels.

Other highlights include:

Marketing automation

Cart abandonment recovery

A wide range of invaluable data insights

Metrilo simplifies eCommerce data analysis considerably. Rather than being a passive reporting tool, its clever Assistant acts as a predictive analytics eCommerce oracle that will read the data for you and recommend the optimization focus areas that drive the most growth.

Metrilo is known for:

Intuitive plug-and-play integration suited for people with limited technical knowledge.

A visual email editor that will create custom, branded emails.

Customer profile construction based on purchasing histories.

Recommended for:

Exclusively eCommerce businesses that want to improve customer retention and grow using a data-driven approach.

22. Ominsend

Omnisend is a powerful ecommerce analytics software that provides comprehensive insights into email marketing performance and customer website behavior. With its robust analytics features, Omnisend empowers businesses to uncover valuable data-driven insights to enhance their:

Email marketing strategies

Drive engagement

Boost conversions

You also get Omnisend’s award-winning customer service and smooth integrations with:

Shopify

WooCommerce

Bigcommerce

Other e-commerce platforms

What you can do with Omnisend:

Track and analyze email marketing performance indicators.

Use advanced segmentation for highly targeted email campaigns.

Automate personalized email workflows to nurture:

Leads
Re-engage inactive customers
Recover abandoned carts

Create dynamic email content with personalized recommendations.

Measure the impact of email marketing efforts with detailed reports.

Who is this ecommerce reporting tool for?

Small and mid-sized ecommerce businesses seeking reliable and actionable insights to enhance customer engagement effectively.

Pricing:

Free plan: Reach 250 contacts you get:

500 emails/mo
60 SMS
500 web push

Standard plan starts at $16/month: If you have 500 contacts, you get:

6,000 emails/mo
60 SMS
Unlimited web push

Pro plan starts at $59/mo: - If you have 500 contacts:

Unlimited emails
3,933 SMS
Unlimited web push

23. Mouseflow

Mouseflow is a powerful e-commerce analytics tool that provides in-depth insights into:

Website user behavior

With session replays

Heatmaps

Conversion funnels

It offers comprehensive data visualization to analyze:

User interactions

Identify usability issues

Optimize website performance

What you can do with Mouseflow:

Analyze user behavior through session replay and heatmaps to optimize website design and layout.

Identify conversion bottlenecks and improve sales funnels to increase conversion rates.

Optimize web forms by analyzing user interactions and reducing form abandonment for improved conversions.

Drawback:

Mouseflow e-commerce analytics tools collect extensive data, such as session recordings, which means businesses may require additional resources to ensure smooth operation and efficient data analysis.

Who is this ecommerce analytics tool for?

Small businesses that want to know where traffic is coming from, which pages or page elements are most engaging, and the impact of their customer funnels.

Pricing:

Free plan at $0/month

Starter plan at $31/month

Growth plan at $109 per month

Business plan at $219 per month

Pro plan at $399 per month

24. Profitero

Profitero provides integrated analytics, activation, and advisory solutions to help brands grow faster. It measures digital shelf performance and delivers actionable insights worldwide.

Why I picked Profitero:

The software measures and optimizes product performance by leveraging daily intelligence from over 900 retailers in 50-plus countries.

Armed with this information, you can identify gaps in your ecommerce strategy by comparing it with relevant category and retailer benchmarks.

Sales can be monitored down to the item level. You can:

Validate decisions
Quantify opportunities
Drive sales using accurate sales and market share data

You can easily estimate the potential to expand in specific markets by analyzing their customer data on categories and subcategories.

Profitero Standout Features and Integrations Features include:

An activity dashboard

Activity tracking

Ad hoc reporting

Alerts

Notifications

Campaign analytics

Campaign management

Cataloging

Integrations include:

Amazon

Channel Advisor

Google

Ideoclick

Kantar

Kenshoo

MikMak

Skai

Snap36

Tinuiti

Price:

Pricing upon request

25. CartInsight

CartInsight curates millions of online stores worldwide to create a comprehensive database of ecommerce leads, offering deep intelligence regarding their traffic, technology usage, industry, and key decision makers.

Why I picked CartInsight:

You can scour their database to find online stores where customers actively buy products and services. Then, you can explore each store’s detailed technographic, including:

The tech

Apps

Extensions used

This information and the system’s contact details allow you to build an audience and target your marketing efforts to particular segments. CartInsight covers hundreds of applications and aggregates all the actionable information you need to initiate conversations.

There are many filters to choose from, plus you can create segments based on your exact needs within seconds.

Features include:

Sales intelligence
Chrome extension
Online stores database
Data mining
Natural language processing
Lead generation

Integrations include:

Capsule
Insightly
Pipedrive
Salesforce

Pricing:

Pricing upon request

26. OWOX

OWOX provides digital marketing analytics for retail and e-commerce businesses. It uses cookie-less tracking to offer insights into customer behavior.

Why I picked OWOX: OWOX automatically collects and merges data from advertising services, websites, applications, and CRM systems. The data gathered includes canceled and corporate orders, call center purchases and offline store orders. Store owners can see the profit generated by each channel, campaign, and keyword.

OWOX offers:

Server-side tracking and real-time streaming of user behavior data directly from your website. This is presented in Google Analytics 4 format, giving users complete, high-quality data to inform decisions.

Conversion modeling ensures that even purchases from non-consenting users are accounted for.

Features include:

ROI tracking
Data collection
Customer insights
Multi-user access
Campaign activity
Campaign stickiness
Brand optimization

Integrations include:

BigQuery
Facebook
Google Analytics
LinkedIn
Mailchimp
Ringostat
Twitter

Pricing:

From $55/month (billed annually)

Ecommerce Advertising Platforms

Ecommerce Ads

Google Ads for Ecommerce

Ecommerce Video Ads

How to Make TikTok Ads

Facebook Ads for Ecommerce

E-Commerce Social Media Advertising

Ecommerce Ad Intelligence

PPC Competitor Analysis Tools

Competitor Ads

How To Choose the Best Ecommerce Analytics Tool

Real-Time Ecommerce Data and Why It Matters

Customer data constantly changes, and the numbers you received yesterday may be irrelevant today. Collecting real-time data as it rolls in ensures your team always has the most accurate picture of your customers’ brand interactions. This always-fresh first-party data helps you understand what your customers are doing right now so you can immediately change your marketing plans.

Let’s say your platform shows a sudden increase in website traffic from a particular social media site. You quickly adjust your ad spending to take advantage of this trend and reach more people before losing momentum. Without real-time data, you might miss this trend and lose out on potential gains.

Customer Behavior Tracking, Understand Your Audience

Customers are creatures of habit with unique purchasing patterns. Understanding what they add to their online shopping cart and where they buy is necessary to level up your marketing game and boost customer lifetime value.

Ecommerce analytics tools do more than track the types of products your customers buy. They also reveal insights into customer preferences, like their most-used channels. Examples are:

In-store

Online

By knowing where and how your customers engage with your brand, you can refine your digital marketing strategies to target the most effective channels and avoid ineffective approaches.

These tools also help identify larger purchasing patterns and trends. For example, as a clothing retailer, you might see a shift from festival clothing to swimwear as spring turns to summer. This insight allows you to adjust your inventory and provide a personalized customer experience, increasing satisfaction rates by at least 20%.

Sales Performance Analysis: Set Accurate Business Goals

Introducing new products and managing existing stock can be challenging. In the past, ecommerce businesses didn’t have tools to help them predict what would sell or how much to keep in stock, so they mainly relied on guesswork. This made it hard to avoid running out of popular items or having too much stuff.

Customer analytics tools make these issues a thing of the past. With this data at your fingertips, you’ll no longer have to guess whether a new product variation will succeed or risk ending up with too much or too little stock by the end of the season. They offer the sales performance analysis needed:

To identify top-performing products

Understand sales trends

Forecast how well these products will perform

Customizable Dashboards, Make Sense of the Numbers

Ecommerce analytics tools spit out a lot of data. To make sense of it all, you need a dashboard that’s easy to understand. Look for providers offering user-friendly dashboards that present data without overwhelming your team with complex numbers.

Some providers offer dashboards that are easy to understand and require no advanced coding or technical knowledge. This helps your whole team break down information silos and understand how your brand is doing. This addresses a common issue many marketers face only 23% strongly agree they have the quality audience data to make the most of their budgets.

Shopify has become a viral platform for dropshipping and print-on-demand. You must uncover sales potential before investing in a new Shopify store or niche.

ShopHunter's Shopify sales tracker offers unique insights into existing Shopify stores to help you do that. At its core, this tool estimates sales for entire stores and specific products so you can quickly validate whether a product or niche is worth pursuing.