42 Hot and Most Profitable Products to Sell Online in 202

Discover the most profitable products to sell online in 2024. Explore 42 top picks that can boost your profits and capture market trends.

Sep 6, 2024

Justin Gabriel

Founder of Shophunter & Brandwise

Table of Contents

42 Hot and Most Profitable Products to Sell Online in 202

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Finding the right products to sell can feel overwhelming. With so many options available, how do you know what will make you money? You might spend hours researching and analyzing only to discover that the product you picked has too much competition or isn't in demand.

To avoid this frustrating scenario, check out this list of the most profitable products to sell online. This article will help you discover high-demand, low-competition products that generate consistent, scalable profits with minimal overhead.

One tool that can help you find profitable products is Shophunter.io's Shopify sales tracker. This handy tool lets you uncover sales data on any Shopify store to conduct effective ecommerce competitor analysis.

What Is a Profitable Product?

Product profitability is essential for any company looking to be successful in the long run. There are a few different ways to measure product profitability. One standard method is gross margin, which is the percentage of revenue a product brings in after subtracting COGS (cost of goods sold).

Another way to measure product profitability is to calculate the contribution margin, a company's revenue, after subtracting all variable costs associated with producing and selling a product. This includes expenses like materials and labor and any shipping or delivery costs.

Why Are High-Margin Products The Best?

A high-margin product is an item that, when sold, will result in a high profit margin, usually 30% or more. Products with high profit margins should be sellable without putting customers off.

Attributes of High-Margin Products That Make Them Sustainable

High Quality

As with any product you sell, the quality is essential. If customers are happy with the quality of what they have bought, they are likely to return for more. And if they do, it will be to complain or request a refund. To avoid this, ensure the products you select are of excellent quality. This will help to ensure customer satisfaction and repeat business.

High Demand

There is no point in selling a product that nobody wants. Not only will this result in little to no sales, but it will also save you time and money. To avoid this, ensure the products you select are in high demand. This way, you can be confident that customers will be willing and able to buy what you are selling.

Limited Competition

Another essential factor to consider is the level of competition. If there are already many businesses selling the same or similar products, it can be challenging to make your mark. Aim to select products with low competition to give yourself the best chance of success. This way, you will have less competition when marketing and selling your products.

Easy to Ship

Another essential factor to consider is shipping. Large, bulky, or fragile products can be expensive and difficult to ship, reducing your profits and putting customers off buying from you.

A high enough price point to make a profit (but not so high that it makes it hard to sell.) Of course, you must ensure the products you select are priced correctly. If they are affordable, customers will be put on. But you will only make enough profit if they are priced higher. It is essential to balance these two factors to ensure you are making a profit without pricing yourself out of the market.

Easily Marketable

You need to make sure the products you select are readily marketable. This means they should be easy to promote and sell online. They should also be relevant to your target audience and appeal broadly.

Durable and Sustainable

Last but not least, it is essential to consider the durability and sustainability of the products you select. Products built to last and are sustainable will be more popular with customers and save you money in the long run as you will not have to keep replacing them.

High Ticket Dropshipping Products

Ecommerce Ideas

High Demand Products To Sell

Product Ideas

Best Ecommerce Products

How To Find Winning Products On Aliexpress

How To Find Trending Products

How To Find Trending Products On Tiktok

How To Find Winning Products

What Makes a Profitable Product?

Profitability Starts with High Margins

The profit margin is the difference between the sales price and the cost of producing or acquiring the product. A high profit margin means a significant portion of each sale contributes to your business profit. This allows you to recover your initial financial commitment and provides room to cover any unforeseen, direct, or indirect additional costs that may arise while selling the product.

Repeatable Sales Drive Long-Term Profitability

While one-time purchases contribute to short-term profitability, it is the ability to secure a consistent stream of customers and recurring sales that truly drives long-term success. Products that fulfill ongoing needs or have a subscription-based model have a higher potential for repeatable sales. Thus, you can cultivate a loyal customer base by building customer loyalty and creating a positive user experience, leading to a steady revenue stream.

A Large Target Market Opens the Door for Profitability

A profitable product should have a broad customer base with many potential buyers. The larger the market, the more opportunities there are for sales and revenue generation. Conducting market research and identifying the demand for a product is crucial in determining its profitability potential. By understanding your potential customers’ needs, preferences, and purchasing power, you can tailor your products and marketing strategies to maximize profitability.

Low Competition Allows for Healthy Profit Margins

High competition often leads to price wars, diminishing profit margins, and market shares. Contrarily, a product that faces minimal competition or offers unique differentiators has a greater chance of capturing a significant market share and, thus, higher profits. Low competition allows businesses to position their products as distinctive and desirable, often enabling them to command higher prices they need to maintain healthier profit margins.

What Is ShopHunter?

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores.

This combination lets users spot trending products and successful marketing strategies early on. Whether you're a drop shipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) of our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

How Do I Find Profitable Products to Sell Online?

Finding new product ideas is quick and easy if you use a product discovery tool focused on trends. Most of these tools are databases you can filter by category to see a list of trending products.

The issue? Most trending product databases use sales data to list currently popular products. They also only show products that have grown in popularity over the past few weeks, which is often a sign that the product is seasonal or simply a short-term fad.

With exploding topics, we solve this problem. We only include products with a history of compounding Google search volume growth to weed out fads and peaking products. If a product keyword experienced compounding growth over the past several months or years, it will likely continue growing steadily in the coming months or years.

You can sort the trending products database by growth rate (Exploding, Regular, and Peaked) and period (ranging from 3 months to 15 years). Then, you'll see a list of the products with the most robust growth rate over that period. You can also sort the database by various other filters, including:

Product Category (13 different categories ranging from beauty and wellness to tech and travel)

Revenue

Reviews

Price

Monthly Sales

Exploding topics are also unlikely to miss any fast-emerging products. We use AI and machine learning to search billions of signals (Google Search, podcasts on Spotify, YouTube, forums like Reddit, social media platforms, etc.) to identify topics gaining traction.

This process is a critical differentiator that makes Exploding Topics effective at identifying under-the-radar products before they peak.

This means you'll typically find more unique product ideas in the Exploding Topics database than in a product research tool that relies exclusively on Amazon data.

When you find a product that interests you, click on it for more details, including a forecast for its growth trend. Click "Track Topic" to track the product and add it to a Project.

Projects are files that live inside the Trend Tracking dashboard, and Exploding Topics updates the product's trend data in real time. You never have to update a spreadsheet with current product trend data.

Scroll down more, and you'll see a list of the top sellers and brands and specific metrics for each product, like monthly sales, price, and average reviews. You'll also find a list of other related products and topics and a breakdown of the social media channels on which the product is trending.

While you can use any product discovery tool to find new product ideas, the key differentiators that set Exploding Topics apart are:

More Unique Product Ideas/Unlikely To Miss New Emerging Products

We don't just use Amazon data to source product ideas. We use AI and machine learning to monitor millions of data points across YouTube, Google Search, Spotify, Reddit, and social media. We then enrich those products with Amazon data.

Instead of showing you the current best-selling products (which are peaking or may be short-term fads), we show you products with long-term growth potential. We use Google search volume to judge a product's growth potential as it is a large, unsampled data set.

Advanced Filters And Metrics

In addition to new product ideas, Exploding Topics gives you detailed metrics that can help you gauge product demand, profitability, and future growth. You'll also have data on the top brands and sellers, and you can click a link to each product listing to gather more qualitative data, like specific customer reviews.

You can try Exploding Topics Pro for $1 today to start browsing trending products.

2. Search Best Sellers Categories

An easy way to find a goldmine of high-demand products is to list all your competitors' websites and track their best-seller categories.

Amazon also has a Best Sellers category that lists the best-selling products based on sales volume. To find products relevant to your niche, just sort by department:

The Amazon Movers and Shakers

Category is also a valuable resource for discovering new dropshipping product ideas. It shows a list of products that saw the most significant boost in sales rankings on Amazon over the last 24 hours.

While the best sellers and movers and shakers categories are great for sellers that want to add high-demand products to their online store quickly, it's not the best for retailers and other ecommerce businesses that develop their products for two reasons:

These products are often fads, and demand might die quickly.

The market for these products tends to become oversaturated quickly.

Nevertheless, it's an excellent resource for business owners looking for trending products quickly.

3. Ask Your Customers What Products They Want

The best products to add to your e-commerce store are the related products your current customers are already buying from other brands. So, survey your existing customers and ask about additional related products they purchase from different brands to generate new product ideas. You can send your survey via a survey tool like Typeform or SurveyMonkey.

If you don’t have an audience yet, you can use SurveyMonkey’s market research panel to survey your potential target audience. It allows you to specify your target audience's demographics, employment status, and interests, and then their service will send your survey to that specific audience.

You can also add screening questions to target an even more specific audience. For example, you could survey moms in their thirties who go to the gym three times per week and have children under two.

Pro Tip

As you create your survey, avoid asking broad questions like "what new trending products would you buy?" Most people draw a blank when you ask broad questions, so instead, ask specific questions like:

What excellent athleisure products did you recently see on social media? What did you like about it?

What are other athleisure products I bought in the past six months?

What other athleisure brands do you shop at?

What products do you typically buy from those athleisure brands and why?

These questions will help you generate more specific responses and give you higher-quality feedback.

If you find one trending product, you can often find even more trending products by looking at:

Related product suggestions

Bundled product offers

Inside our trending products database, you'll see a list of related products at the bottom of each product page. You can click on any of these products to explore them in more detail:

You can also find related trending products on each Amazon product page. Just scroll down to the middle of the page (or Control F "related products"), and you'll find a list of related products:

Adding products that complement your core product is an excellent growth strategy, as it will increase your average order value. This means you earn more profit per customer while customer acquisition costs remain constant.

Amazon is also a great resource for discovering product bundle ideas. You can go to any product page and scroll down to see products frequently bought together:

If you already have a store with products, make a spreadsheet with each product I sell. Then, I type them into Amazon individually to see the frequently purchased products and the main product I already sell.

For example, if I already sell throw pillows, my top priority should be adding bedsheets and pillowcases as those are the products frequently purchased together.

You might notice that some trending products are generic products dressed up with unique messaging and positioning.

For example, Liquid Death is water-repackaged with unique messaging targeting a younger demographic.

These trends are worth monitoring because you could increase your product's profit margins by repositioning them.

There are plenty of ways to search for trending brands, like:

Manually I read industry publications and looked at advertisements for various brands.

Following industry experts on social media and monitoring brands they mention.

Joining groups (Facebook, Slack, Reddit, etc.) and asking members about trending products.

I was listening to podcasts and browsing podcast notes to learn about recommended products.

The problem with these methods is that they're time-consuming, and you'll likely overlook some emerging brands.

We built the trends database to help you quickly identify trending brands. It contains 1M+ trending topics, including brand names, product keywords, and topics.

You can quickly filter for relevant keywords by selecting one of the dozens of categories. Then select the "Brands" filter and set the Status filter to "Exploding." You can also filter by time period (ranging from 3 months to 15 years) and sort by growth, search volume, trend line, or discovered date.

If you find a brand that interests you, click on it to view a forecast of its growth trend for the coming year and the social media platforms it’s trending on. You can also scroll down to see other related trending topics. To track the brand, click "Track Topic" and add it to a Project.

For example, below is a project I created that's tracking several hair care brands, and exploding topics will continue to update the trend growth regularly:

Exploding Topics also offers a database of trending startups. Like the Trending Products database, you can sort the Trending Startups database by category and then view metrics like total funding, number of employees, last funding round, location, and more.

You’ll also see a graph of the brand's Google Search volume trend to gauge that brand's growth.

If you're interested in a startup, click on it for more details, like its growth forecast and other detailed metrics. If you scroll down further, you’ll also see a list of other related trending startups and trends.

6. Track Competitors’ Ads

If your competitors have been running ads for a particular product for an extended period, they're probably profitable. You can use the free Facebook Ads Library to track your competitors' Facebook and Instagram ads. It shows all your competitors' ads, each ad version, and how long the ad has run.

For example, if you have an athleisure brand, I could look at Gymshark's ads and see which products they promote heavily. Another option is to look at the paid keywords your competitors are targeting with Google Ads. You can use a tool like Ahrefs or Semrush to do this. Just enter the competitor's URL and click "paid keywords."

For example, if you're selling supplements, look at the keywords that iHerb targets. This list of keywords can give you a few product ideas, such as:

Digestive enzymes

HemCalm tablets

Living Silica

To confirm that the product is trending, you can type it into the trends analysis feature in exploding topics:

The Trends Feature gives you the historical Google Search volume trend for any keyword, and you can click “Track Topic” to save it to a Project. You’ll also see other related trending topics that you can further explore for more product ideas

Social media influencers are incentivized to discuss cool trending products because novel product recommendation posts tend to generate high engagement.

To discover the best influencers to follow, use a tool like BuzzSumo. It makes it easy to find influencers quickly, and then you can follow them or use BuzzSumo’s alerts to be notified when they publish content.

Another option to find trending products is to follow your competitors' partner influencers. This will help you stay up-to-date with your competitors' best products, and you'll probably also discover new popular products from other parallel brands those influencers are promoting.

You can find relevant influencers by scrolling through your competitors' social media pages (most influencers tag the brand in their posts). Or, type your competitors’ brand name into TikTok or YouTube with the search term “unboxing” or “review.”

Another easy way to find relevant influencers quickly is to browse each influencer’s profile to see what other related products they’re promoting.

Most ecommerce industries have a handful of subreddits or social media groups dedicated to your target audience (and sometimes even your exact product).

For example, this subreddit covers everything about Padel sports and has an excellent guide on choosing a Padel racket.

So if you're considering adding padel rackets to your store, it's a great resource to learn what customers look for in a padel racket so that you can design the best product possible.

While reading these forums regularly to find trending product ideas might seem time-consuming, it's a good way to stay up-to-date with consumer needs and improve your marketing messaging.

Or, if you don’t have time to read through all of the comments, you can paste them into ChatGPT and ask it to extract key questions and pain points from the comments.

Plenty of social media groups make it easy to connect with your ideal audience and learn what they want in a product. For example, here are multiple Facebook groups dedicated to toddler activities:

You can also use social media to follow trending hashtags for more products.

What Is ShopHunter?

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores.

Sign up for a free trial (no credit card required) of our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

How to Choose the Most Profitable Product to Sell Online?

1. Products that Solve Problems Sell Well

Some of the most profitable items to sell online are those that solve problems for your customers. Many consumers turn to ecommerce to find products to help them with their pain points. Think of products that meet a need or fill a gap in the market. For example, if you suffer from allergies, look for products that can reduce allergens in your home, such as an air purifier.

An ecommerce store that sells air purifiers and related products (like replacement filters) would be your go-to, and they’d likely be knowledgeable about the solutions they offer. This is why it’s so important to identify profitable products in niches that you understand. Not only will you be able to target the right audience, but you’ll also be equipped to answer their questions and provide helpful information to customers throughout the buying process.

2. Look for Products with Healthy Profit Margins

Next, look for products that will give you a healthy return on your investment. This means the cost of producing or sourcing the product should be low enough for a significant markup. Around 30 percent is a good starting point for your target profit margin.

You can use a calculator to determine your profit margin and determine how various costs affect your bottom line. For example, if you sell a product for $100, you’ll want to ensure your costs (including shipping, storage, and fees) don’t exceed $70. This would leave you with a 30 percent profit margin of $30. To improve your profit margin, you can look for ways to reduce costs, such as finding a cheaper supplier or increasing sales.

3. Choose Products with Strong, Growing Demand

As you research profitable products, look for items with consistent or growing demand. These products indicate a stable market and the potential for long-term sales. Seasonal products aren’t necessarily bad, but they typically don’t offer the same level of security as evergreen products. Use Google Trends to help you identify products with rising popularity. You can also look for trending items on ecommerce platforms like Amazon and eBay, as well as niche sites within your industry.

4. Select Products with Upsell Potential

It’s also wise to choose products with potential upsells or cross-sells. Profitable products allow expanded customer purchases beyond the initial item they want to purchase. This means you can offer complementary products or premium versions to increase the average order value. For instance, selling musical instruments can boost your profits by offering cases, stands, and instructional materials.

5. Find Products with Reliable Suppliers

Finally, when choosing a product to sell, consider those with a reliable supply network. This way, you’ll be able to meet customer demand. For example, if you sell a product that’s trending and you get a lot of orders, you don’t want to find out that your only supplier is located overseas and has a long shipping delay. Instead, look for products with multiple suppliers or readily available locally.

42 Most Profitable Products To Sell Online in 2024

1. Loop Earplugs: The Sound Investment

Market size

$1.3 billion in 2023 (global)

Item price range

$24.95 – $59.95

Approximate net profit margin

40% Loop Earplugs are designed for noise reduction and ear protection. They come in various shapes, colors, and sizes to fit different ear canals. Some loop earplugs offer multiple noise-canceling levels, which make them suitable for various environments, from sleeping to traveling.

Earplugs can be a profitable product to sell online as they’ve seen significant growth in recent years. Industry research indicates that the global earplug market was valued at US$ 1.1 billion in 2022 and is expected to grow 4.6% from 2023 to 2031. Online sellers can benefit from this trend, with potential gross profit margins up to 40%.

2. Protein Supplements: Fueling Your Sales

Market size

$26.10 billion in 2023 (global)

Item price range

$17 – $110

Approximate net profit margin

30% Protein supplements are another of the most profitable products to sell online. They’re concentrated sources of protein that are often in powder form but also available as bars, shakes, and other convenient forms. Why sell protein supplements online? The global protein supplement market is thriving, valued at $26.10 billion in 2023.

This number is projected to grow at a CAGR of 8.81% to reach $55.32 billion by 2032. As awareness of maintaining an active lifestyle grows, the demand for protein supplements has surged. Protein supplements can have a substantial profit margin. Industry experts estimate that the net profit margin for protein supplements can range from 25% to 40%. This makes them an attractive product category for online sellers.

3. Men’s Wellness Products: Tapping Into a Booming Market

Market size

$1.27 trillion in 2023 (Global)

Item price range

$10 – $1,000+

Approximate net profit margin

15 – 30% These products are designed to support men’s physical and mental health. They include vitamins and supplements for prostate health, energy levels, and stress management. They also include skincare products, grooming tools, and sleep aids explicitly targeted at men. Selling men’s wellness products online is a lucrative opportunity. The market is increasing, with men turning to ecommerce platforms for convenience and discreet shopping.

The global men’s health and wellness market, valued at $1.27 trillion in 2023, is expected to reach $2.57 trillion by 2029. Due to the increasing demand for these products, businesses can expect to gain a profit margin as high as 30% by selling them online.

4. Skincare Products: Riding the Wave of Growth

Market size

$146.7 billion in 2024 (Global)

Item price range

$20 – $300+

Approximate net profit margin

15 – 30% These in-demand products help support skin health, enhance appearance, and manage skin conditions. The skincare market includes several product types: cleansers, moisturizers, creams, serums, sunscreens, exfoliants, and more.

Selling skincare products online can be profitable because of growing consumer awareness and focus on skin health. In 2023, the global skincare market reached $109.71 billion. Experts predict this figure to reach $194.05 billion by 2032. With a profit margin of up to 30%, skincare products are among the most profitable products to sell online.

5. Equestrian Apparel: A Niche Market with Room for Growth

Market size

$6.49 billion in 2023 (Global)

Item price range

$50 (basic items) – $500+ (high-end pieces)

Approximate net profit margin

10 – 40% Equestrian apparel is specialized clothing and accessories for horseback riding and related activities. These include riding jackets, breeches, boots, helmets, gloves, and other protective gear. These products are tailored to provide comfort and performance enhancement for riders engaged in equestrian sports.

The equestrian apparel market is expanding, with increasing interest in leisure sports and technological advancements. Experts predict the market to be valued at $9.45 billion by 2030, indicating room for growth. Gross profit margins can be substantial, with some high-end products yielding as high as 40%.

6. Walking Pads: Capitalizing on Remote Work Trends

Market size

$125.6 million in 2023 (Global)

Item price range

$200 – $500+

Approximate net profit margin

20 – 50% Walking pads are compact treadmills that fit beneath a standing desk. They allow users to walk at a slow and steady pace while working, thereby promoting light exercise. Prices for under-desk treadmills can range from a few hundred dollars to over $500, depending on the features.

The profitability of selling under-desk treadmills online is quite attractive at up to approximately 50%. The report by imarc estimated the global market size for this product to reach $125.6 million in 2023 and is expected to reach $194.2 million by 2032. This growing demand is due to the rise in remote and hybrid work arrangements. As such, more and more people are seeking ways to integrate physical activity into their daily routines.

7. Luxury Artisanal Chocolates: Tapping into a Premium Market

Market size

$35.43 billion in 2023 (Global)

Item price range

$2 – $10 per piece, $100 – $300+ for large boxes

Approximate net profit margin

10 – 20% These are high-end handcrafted confections made with premium ingredients. They often have unique flavor profiles, artistic designs, and luxurious packaging. Examples include single-origin chocolates, truffles, and chocolate bars infused with exotic spices or fruits.

Consumers are willing to pay a premium for healthier options like vegan chocolates, protein-rich chocolates and more. Therefore, the opportunity to sell this product online is substantial. The global premium chocolate industry was valued at $35.43 billion in 2022 and is projected to reach $79.22 billion by 2032.

8. Healthy Snacks: Meet the Growing Demand for Nutritious Foods

Market size

$95.61 billion in 2023 (Global)

Item price range

$2 – $30 per item

Approximate net profit margin

10 – 30% Healthy snacks are nutritious alternatives to traditional snacks. They include granola bars, dried fruits, nut mixes, organic chocolate, and more. According to Grand View Research, healthy snacks are a growing trend, with a global market valued at $95.61 billion in 2023.

This figure is driven by a growing focus on health and wellness. People are looking for healthy options online more than ever before. You can tap into a large and growing customer base by selling healthy snacks to make a profit. Industry studies suggest that healthy snack businesses see profit margins as high as 10% to 30%.

9. Food Packaging: Capitalizing on Consistent Demand

Market size

$479.73 billion in 2023 (Global)

Item price range

$0.50 – $20+ per unit

Approximate net profit margin

5 – 20% Food packaging keeps food fresh, protects it from damage, and provides information about the food. It comes in various forms, from resealable snack pouches to microwavable meal containers. The online sales of food packaging products can be profitable due to their consistent demand. Industry trends show that the global food packaging market is expected to reach $808.40 billion by 2032, indicating a robust growth trend.

10. Vegan Ethical Clothing: Selling with a Sustainable Mission

Market size

$594 billion in 2023 (Global)

Item price range

$30 – $300+

Approximate net profit margin

25 – 30% This is a category of fashion that prioritizes environmental sustainability throughout the production process. This means using vegan materials, such as organic cotton, recycled polyester, and Tencel. Vegan ethical clothing often commands premium prices due to the higher-quality materials and production standards used.

This can provide healthy profit margins. The global market size of this clothing category is forecasted to reach $989 billion by 2027. You can cater to a global audience of environmentally conscious consumers who are comfortable shopping online. Additionally, the average net profit margin in the vegan fashion industry ranges from 25% to 30%. This is due to the premium pricing and growing consumer willingness to pay more for sustainable fashion.

11. Baby Apparel: A Booming Market Segment

Market size

$64.64 billion in 2023 (Global)

Item price range

$10 – $150+ per item

Approximate net profit margin

10 – 40% This encompasses clothing items designed specifically for infants and toddlers, including bodysuits, rompers, pajamas, and outerwear. Baby apparel is a booming market segment within the vast industry of baby products. In 2023, the size of the global baby apparel market was estimated to be $64.64 billion.

It’s projected to reach $108.36 billion by 2032. The market is driven by growing birth rates globally and increasing consumer preference for stylish children's clothing. With this product, you can achieve substantial gross profits, with margins often exceeding 30% after factoring in production and marketing costs.

12. Eco-Friendly Toys: Meet the Demand for Sustainable Products

Market size

$22.47 billion in 2023 (Global)

Item price range

$25 – $100+

Approximate net profit margin

10 – 25% Eco-friendly toys are products made from sustainable materials using an environmentally friendly process. This can include using recycled and organic materials and non-toxic paints and dyes. These toys avoid harmful chemicals that parents are becoming more aware of and processes that can damage the environment.

Consumers are willing to pay a premium for sustainable products, resulting in better profit margins. Also, the sustainable toys market is expected to grow at a CAGR of 12.7% from 2023 to reach $51.89 billion by 2030, indicating a promising outlook for businesses in this sector.

13. Specialty Coffee: A High-Margin Product to Sell Online

Market size

$24.28 billion in 2023 (Global)

Item price range

$18- 39 per pound

Approximate net profit margin

69% Specialty coffee scores 80 points or above on a 100-point scale and adheres to strict standards set by the Specialty Coffee Association. It’s distinguished by its exceptional quality, unique flavor profiles, and ethical production practices and represents a unique niche within the vast coffee market.

The profit margins in the specialty coffee industry are quite favorable. According to Grand View Research, the global specialty coffee market size was estimated at $21,916.2 million in 2022 and is expected to grow at a CAGR of 11.3% from 2023 to 2030. This is due to the relatively low cost of the coffee beans compared to the final retail price.

14. Non-Alcoholic Drinks: Catering to the Sober Curious

Market size

$1,224 billion in 2023 (Global)

Item price range

$20 – $300+ per liter

Approximate net profit margin

13.58% This product category involves beverages that contain minimal to no alcohol. These include soft drinks, juices, energy drinks, bottled water, coffee, tea, and non-alcoholic beer. Non-alcoholic drinks cater to a wide audience, including teens, adults, the working class, students, and others.

Selling non-alcoholic drinks online is a lucrative choice due to the industry’s booming growth. According to Precedence Research, the global non-alcoholic beverage market is expected to reach $2,508 billion by 2033. Online retailers can achieve significant gross profit margins with high demand and diverse product options.

15. Olive Oils: A Culinary Staple with Premium Options

Market size

$15.11 billion in 2023 (Global)

Item price range

$100 – $500+ per kilogram

Approximate net profit margin

10 – 40%, depending on the production scale. Olive oil has been a staple in kitchens around the world. It’s known for its health benefits, exquisite flavor, and versatility. Olive oil is a natural oil extracted from pressed olives, which is the fruit of the olive tree. The oil comes in various types, including extra virgin olive oil, virgin olive oil, and refined olive oil, each with different qualities and flavors.

This oil can be a profitable online product because it has lots of different people. The global olive oil market is massive, estimated to reach $21.32 billion by 2033. People seeking gourmet ingredients appreciate premium olive oil, while health-focused consumers opt for its nutritional value.

16. Hair Wigs and Extensions: A Recession-Proof Product

Market size

$7.10 billion in 2023 (Global)

Item price range

$10 – $10,000

Approximate net profit margin

30 – 50% Hair wigs and extensions come in various styles, colors, and lengths to cater to diverse consumer preferences. Examples include clip-in extensions, sew-in weaves, lace-front wigs, and full lace wigs. Consumers seek these products for special occasions, daily wear, or addressing hair loss.

Also, trends in fashion and beauty tend to influence the demand for hair wigs and extensions. As celebrities promote various hairstyles, customers often seek to emulate these looks. This high demand leads to an increase in market size. The global hair extensions market is estimated to reach $10.56 billion in 2032.

17. Travel Gears and Accessories: Profiting from a Booming Industry

Market size

$48.2 billion in 2021 (Global) Item price range

$50 – $1,500+

Approximate net profit margin

5 – 25% This product category includes various items that enhance every stage of the travel experience. Items include luggages, tech accessories, travel apparel, organizational tools, and much more. Several factors make this a compelling product category to venture into. Firstly, the travel industry is booming, with more people traveling for both leisure and business.

The travel accessories market, worth $48.2 billion in 2021, is expected to rise to $95.7 billion by 2031. This translates to a constant demand for products that support this growing market. Also, the wide variety within the category allows you to cater to different budgets and demographics.

18. Hybrid and Electric Bikes: Capitalizing on a Growing Trend

Market size

$6.5 billion in 2023 (US)

Item price range

$750 – $4,000 (primary), $5,000 – $10,000+ (high-end and customized)

Approximate net profit margin

10 – 25% Hybrid and electric bikes are an evolution in the cycling industry. It blends traditional biking with advanced technology to meet modern transportation needs. These bikes feature a comfortable riding position, medium-width tires, and a wide range of gears. This makes them suitable for commuting, leisure rides, and light off-road cycling.

The US bicycle market is projected to reach $9.5 billion by 2027, fueled by rising fuel costs and environmental concerns. With a growing emphasis on health and fitness, more individuals are turning to cycling to stay active.

19. Home Office Furniture: A Steady Demand Stream

Market size

$22.42 billion in 2024 (Global)

Item price range

$200 – $1,000+

Approximate net profit margin

5 – 15% This product includes furniture pieces designed to create a productive and comfortable work environment in a residential setting. Some examples include desks, office chairs, and storage and lighting solutions. The rise of remote work has created a steady demand for well-designed home office furniture.

The global market is currently at $22.42 billion and is estimated to reach $30.25 by 2029. Home office furniture items can be customized to meet individual preferences and needs. Customization options, such as different finishes, materials, and sizes, can allow for premium pricing and offer appealing profit margins.

20. Sleep Products: Tapping into a Large Target Market

Market size

$63.98 billion in 2023 (Global)

Item price range

$20 – $300+

Approximate net profit margin

8 – 15% Sleep products include items to enhance sleep quality and address various sleep-related issues. This can be mattresses, pillows, sleep masks, white noise machines, weighted blankets, essential oils for aromatherapy, and more. Sleep products can be profitable due to their large target market.

The global sleep product market size is projected to keep expanding in the coming years, growing from $63.98 billion in 2023 to $108.21 billion in 2032. People are willing to invest in quality sleep solutions for improved health and well-being.

21. Car Care Products: Consistent Demand for an Evergreen Product

Market size

$4.4 billion in 2022 (Global)

Item price range

$5 – $150+

Approximate net profit margin

5 – 15% This product category includes car cleaning supplies, such as car washes and waxes. It also includes more specialized items like tire shine, upholstery cleaners, and engine degreasers. Car care products are essential for vehicle maintenance and appeal. Several factors contribute to the enduring profitability of car care products.

The car market is growing, driven by factors like rising disposable income and urbanization. Market reports estimate that the global market will reach $4.8 billion by 2027. Car care products are consumables. Soaps, waxes, and cleaners need to be replenished regularly, creating a consistent demand stream.

22. Bird Feeders: A Niche Product with Potential

Bird feeders are a popular product with 43K monthly Google searches and 39K monthly searches on Amazon. They may not have as wide of appeal to consumers, but that’s okay. It’s a product you market to a specific segment, which can help with marketing.

23. CBD Gummies: A Product with Promise

CBD gummies are popular among consumers because they’re thought to offer therapeutic benefits often associated with medical marijuana without the psychoactive effects of THC. Because they’re made from hemp, they don’t contain THC. That makes these products legal in all 50 states. There are a lot of brands out there selling CBD gummies since there are 210K monthly Google searches and 75K monthly Amazon searches.

That means you’ll have your work cut out for you in terms of competition. But, by investing in a quality product, unique branding, and stellar marketing, you can reach more potential customers. You can expand your CBD offerings outside of gummies, too. Think about adding CBD tinctures, capsules, vape oil, and more to reach new customers who don’t prefer the edible route.

24. Camping Gear: Take Advantage of the Outdoorsy Market

You can open a store with a variety of products, such as Inflatable mattresses, Camping toilets, Tents, Chairs, Camping kitchen items—stoves, sinks, plates, cutlery, etc., solar-powered battery packs, Ponchos/rain jackets, Boots, and Survival tools. This works with a wholesale or dropshipping business.

25. CBD Balm: Targeting a Specific Audience

CBD balm is like CBD gummies. The difference is people apply it directly to the area of the body where they feel pain or discomfort. That makes it an ideal product to market to those with joint problems and other chronic pain conditions. With 6.5K searches on Google and 2.4K searches on Amazon, it’s not as popular as other products on this list. But that could be a good thing. Like melatonin gummies, it works best with a white-label or private-label approach.

26. Wax Melts: A Unique Alternative to Candles

Wax melts are an alternative to traditional candles. They don’t use a flame, which makes them ideal for families with small children or pets. Wax melts are placed in an electric device that uses a lightbulb to heat the wax and melt it.

As it melts, the fragrance fills the room. Wax melts get more searches on Amazon than Google – but they still have a decent volume in both search engines, coming in at 41K and 19K, respectively. With this online business, you could make the wax melts yourself, or source them from a third party. You could sell them on Amazon and through your website. You can expand your offerings to include warmers, light bulbs, and cotton puffs to quickly clean the warmer between scents.

27. Diabetic Socks: Helping a Specific Demographic

Diabetes can cause nerve damage, particularly in the feet. This translates to a loss of sensation in the feet, which makes it easier to get hurt. Foot care is essential for any diabetic, even when blood sugar is well-managed and controlled. Diabetic socks are specially designed for extra foot care.

They’re made with moisture-wicking fabric to keep the feet dry. This reduces the risk of fungal infection and keeps odor at bay. Dry feet are also at less risk for blisters and other wounds that may be slowly healing because of diabetes. Exploding Topics shows a 46% growth in search volume over the last five years. Other data shows 17K monthly searches on Google and 16K on Amazon. It’s a great product to dropship and can make an excellent addition to clothing or health-centered stores.

28. Jewelry: A Timeless Product

As far as unisex products go, jewelry is at the top. You're guaranteed to find something for everyone from watches to necklaces, bracelets, pins, earrings, and more.

Average Margin

$5-$35

Pro Tip

Prioritize building a personal connection with customers by imparting comprehensive product knowledge and highlighting the unique craftsmanship behind each piece. Cultivate an atmosphere of trust and exclusivity, offering a tailored and memorable shopping experience.

Utilize storytelling techniques to convey the narrative and inspiration behind the jewelry, fostering an emotional connection that transcends the transaction. Additionally, provides a seamless and transparent purchasing process, emphasizing the jewelry's quality, authenticity, and enduring value, ensuring customers feel confident in their investment.

29. TV Accessories: A Product Category with Potential

Wholesale product suppliers offer beautifully crafted TV wall mounts, tabletop stands, and earth-shattering audio systems at a price you cannot beat. TV accessories may be the next best thing, too (especially with how many new video game console systems are starting to emerge).

Average Margin

$20-$50

30. Video Games: A Thriving Industry

While you yourself may not be a hardcore gamer, there are plenty of people out there looking to get the best deal on video games (as well as gaming systems). Be careful, though! You may have a bit of competition when starting (you’ll have to match deals and prices from GameStop, Amazon, and other gaming stores). Be sure to run a competitive analysis before you dive in to this business.

Pro Tip

Curate an immersive and customer-centric experience. Foster an in-store and online gaming community, encouraging customers to share their experiences and insights. Provide knowledgeable staff who can guide customers through game selections based on their preferences and interests. Implement interactive displays or demo stations to allow customers to experience the gameplay firsthand.

Utilize social media platforms, like Instagram marketing, to share updates and exclusive content and engage with the gaming community. Offer loyalty programs or special promotions to incentivize repeat purchases, emphasizing the value and entertainment each game brings to the customer's gaming journey.

31. Designer & Fashion Sunglasses: A Fashionable Product with a Good Margin

Who said eyewear has to be boring? Absolutely no one! With a wholesale supplier like Queen Bee of Beverly Hills, you’ll be able to create a kickass eCommerce store for fashionistas worldwide. The best part? Queen Bee offers designer sunglasses for both men and women!

Average Margin

$3-$20

32. Shoes: Always in Style

Is there such a thing as “too many shoes”? We don’t think so - and neither should you! Building an eCommerce store based solely (we totally meant that pun) around shoes could be the next best thing.

Pro Tip

Optimize shoe sales by prioritizing a customer-centric approach that combines style, comfort, and expertise. Ensure a well-trained and knowledgeable sales team can offer personalized fittings and style recommendations. Create an inviting and aesthetically pleasing in-store environment, allowing customers to explore and try on shoes with ease. Emphasize the quality of materials, craftsmanship, and the unique design aspects of each shoe.

Utilize social media platforms, like Instagram marketing, to showcase the latest trends, customer testimonials, and styling tips. Incorporate an eye-catching Instagram hashtag wall in-store to display customer photos featuring your shoes, further encouraging user-generated content and social proof. Implement customer loyalty programs or exclusive promotions to cultivate brand loyalty.

Lastly, provide a seamless online shopping experience with detailed size guides and hassle-free return policies, reinforcing the idea that each pair of shoes is a perfect blend of fashion and functionality. This will help with trend analysis to determine whether products are sellable.

33. Board Games: A Timeless Product

Board games can either make or break a good party! Starting up an eCommerce store for board gamers may be the best way to ensure everyone has a good time. After all, no one likes a boring game!

Average Margin

$20-$60

34. Books: A Niche Market of ECommerce

We see so much potential for success when thinking about an eCommerce bookstore. Not only will you be able to offer actual books, but you can also offer online books! Finding a wholesale supplier for books may not be the easiest thing to do (as nearly everything is online now), but using a reputable bookstore supplier is a surefire way to get started.

Average Margin

$5-$15

35. Legos: A Timeless Product

Legos are one of the most popular toys sold daily. It’s almost baffling to think that there aren’t many eCommerce stores entirely based around legos! No worries, though! That leaves plenty of room for you to pick up the slack!

Average Margin

$5-$30

36. Active Wear: Tapping Into a Growing Market

Working out has become a huge part of many people’s everyday lives. How awesome would it be to supply active wear clothes to fitness-savvy people?

Average Margin

$5-$15

Pro Tip

Maximize online sales for activewear by creating a digital shopping experience that seamlessly integrates performance and style. Provide detailed product descriptions, sizing guides, and user-friendly navigation to make online browsing informative and effortless. Leverage high-quality visuals and videos to showcase each piece's technical features, fabric durability, and versatility.

Implement a responsive customer support system, offering live chat or quick email responses to address customer inquiries promptly. Utilize social media platforms, such as Instagram marketing, to engage customers with dynamic content, including workout tutorials, fitness challenges, and user-generated content wearing your activewear. Offer exclusive online promotions, loyalty programs, and hassle-free return policies to incentivize repeat purchases.

37. Wooden Watches: An Unique Timepiece

We’re not sure why wooden watches aren’t the go-to watch, but one thing’s for sure: they’re stylish, easy to market, and will ensure individuality! Think about it: have you ever seen anyone wear a wooden watch in real life?

Average Margin

$15-$30

38. Leggings: The New Norm

Leggings are cozy pajamas that you can wear virtually anywhere (without being judged). Because they’re so popular, creating an eCommerce store with leggings front and center makes sense!

Average Margin

$5-$15

Pro Tip

Provide detailed product descriptions, size charts, and high-quality images to assist customers in making informed decisions. Highlight the unique features of each pair, emphasizing factors like stretch, breathability, and design. Utilize user-generated content and testimonials to showcase leggings in various real-life situations, enhancing their appeal. Leverage social media platforms, like Instagram marketing, to share styling tips, customer reviews, and behind-the-scenes glimpses into the design process.

Implement online-exclusive promotions, limited-time offers, and loyalty programs to encourage repeat purchases. Ensure a smooth and secure online transaction process with multiple payment options, and prioritize a hassle-free return policy to boost customer confidence. Create a visually appealing and mobile-responsive website to enhance the overall digital shopping experience for those seeking the perfect blend of comfort and fashion in leggings.

39. E-Cigarettes: A Surprising Product Category

With e-cigarettes being as popular as they are right now, you’ll be surprised that not many eCommerce store owners sell them! Not only are they a better alternative to smoking, they’re a huge money-making machine.

Average Margin

$1-$15

40. Coconut Oil: An Everyday Product with a Twist

Coconut oil has become a staple ingredient in cooking. Why? It’s much healthier for you than nearly any other oil! Starting an eCommerce business with a wholesaler that specializes in oils will help you build a brand you’ll feel good supporting!

Average Margin

$3-$15

41. Bluetooth Speaker: A Product People Love

Bluetooth speakers are used for gaming, television, home theatres, and even working out.

Average Margin

$15-$35

42. Designer Lingerie: A Unique Niche Market

If you want to sell something more intimate, designer lingerie is the way to go! Everyone wants to look sexy, so why not help them out?

Pro Tip

Emphasize the premium materials, exquisite design elements, and the empowering feeling of wearing designer lingerie. Implement a discreet and secure online platform to prioritize customer privacy and build trust. Utilize social media to showcase curated collections, customer testimonials, and behind-the-scenes glimpses into the design process.

Introduce online-exclusive promotions, limited-edition releases, and a VIP loyalty program to enhance customer engagement and foster brand loyalty. Ensure a seamless and visually appealing online interface, allowing customers to confidently explore and purchase. Embrace inclusivity in your marketing approach, celebrating diverse body types and promoting the idea that designer lingerie is a form of self-expression and confidence.

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How Do I Start Selling Products Online?

1. Conduct Market Research: Find Your Niche & Competitors

The beauty of ecommerce is that anyone can join in on the action anywhere. Whether you’re a small business owner or part of a large enterprise, there are endless opportunities to go digital with your business and get a piece of the pie.

However, with this low barrier of entry also comes a saturated market—and a great way to stand out is to find your niche.

Before brainstorming your product, think about which markets are already competitive and which markets have the potential for growth. Consider what markets where you already have a presence or a passion, and go from there. Utilize tools like Google Trends or Google Ads Keyword Planner to see what products and services are trending and how big the market is for your niche.

Then, once you know your target market, it’s time to determine what value you can offer in your market. Are customers willing to buy your product or service? How much are they willing to pay?

This is the time to conduct deep market research, studying your competitors, survey your audience, and determine the right price point for your product or service.

2. Choose What Products to Sell: Narrowing Down Your Options

After you’ve honed your research and landed on a market, it’s time to build your product.

This is one of the most — if not the most — crucial steps in the process, as every other aspect of your business revolves around what you’re selling.

Just as choosing a niche market is important, it’s also a good idea to narrow down to a niche product. This can help reduce the competition and give you more opportunities for growth.

For example, a sportswear brand would likely face harsh competition from more prominent, more established brands. However, by niching down to a specific product or sport, such as swimwear or running shoes, you may find it easier to position yourself in the market and invest more time and energy into your product.

3. Identify Your Target Audience: Know Who You’re Selling To

You may have a stellar product, but it’ll do you no good if you sell it to the wrong people. $37 billion is wasted in ad spending each year from ads that fail to engage the target audience.

However, a comprehensive understanding of your target audience will allow you to make more informed decisions about marketing and advertising, which will lead to more customers and more money.

Follow these steps to help identify your customer base and segment your audiences:

Survey potential customers

How old are they? Where do they live? What is their annual income?

Identify industry trends

Look for similar products on the market to see how other companies market themselves and identify what makes you stand out.

Analyze competitors

How are your biggest competitors selling online? What are they doing that works and doesn’t work?

Build buyer personas

Gather data and conduct surveys to give you a more comprehensive picture of your ideal buyer. This will help you hone in on specific customer segments of your target market.

4. Conduct Ecommerce Platform Research: Choose Where to Sell

Before building your online store, you’ll want to do some research on what kind of e-commerce platform you’d like to sell on, whether it be your own store, Amazon, eBay, Facebook, or any other online marketplace.

Luckily, many SaaS ecommerce platforms on the market allow merchants to sell products online for a set monthly fee, regardless of how technically skilled you are. Or, if you have the coding experience, you can go the open-source route and build your online store from scratch.

5. Create Product Content: Write Great Descriptions & Get Good Photos

Unless you’re a well-established business, chances are you won’t have a photographer, copywriter or social media manager, especially if your business is just taking off. As a small business owner, you’re likely wearing many of these hats yourself. If so, here are a couple of things to keep in mind.

Images

Ensure all imagery and product photography is high-quality and aligns with your brand image. Utilize professional product photos if your supplier offers them, or go the DIY route and shoot my own product photos — a smartphone and good lighting can go a long way.

Product descriptions

Keep your product descriptions brief yet thorough and creative. Choose engaging, descriptive language and don’t be afraid to have some fun with it! Plus, try offering free or discounted products to help encourage customer reviews and testimonials.

6. Build Your Online Store: Get Something Up and Running

Now that you have your product, target market and content, you’re ready to start building your online store.

Don’t worry if you don’t have the technical expertise to build a website from scratch — many ecommerce platforms allow you to create a beautiful online store without writing a single line of code. With SaaS platforms like BigCommerce, you’ll have all the tools to design your online storefront, upload your product catalog, and successfully market your brand.

If you’re feeling overwhelmed by the number of ecommerce platforms to choose from, just remember that there is no one-size-fits-all ecommerce website builder. Every platform has its own benefits and drawbacks, and the best thing you can do is choose the solution that best suits your needs.

7. Promote and Market Your Store: Get the Word Out

Finally, you’ll need to create a strategy to market to your potential customers and start driving traffic to your store. The best way to promote your brand is by taking an omnichannel approach and marketing across various offline and online sales channels. Here are just a few to consider:

Social media.

Google advertising.

Influencer marketing.

Events.

Facebook Pages and Groups.

Discounts and promotions.

Email marketing.

Content marketing.

Word-of-mouth.

Where Can You Sell Online?

The smartest businesses view themselves similarly to a stock portfolio and find that diversification is key to success. This will give you multiple revenue streams to supplement your ecommerce website.

Furthermore, modern consumers are often agnostic about their final purchase destination. This means that many customers have no preference regarding whether they shop on Amazon or your e-commerce store—their only preference is convenience.

Simply put — if you aren’t selling across channels, you could lose the sale to a competitor who has better diversified.

Here’s all the information you need to know to expand your revenue portfolio and grow your sales exponentially.

Selling on Facebook.

With nearly 3.45 billion monthly active users, Facebook holds huge potential for leveraging new audiences and scaling globally. Not only is it a space for friends and family to connect online, but the platform has also become a hub for ecommerce brands in recent years.

With Facebook Marketplace, customers can engage with your brand and buy directly from your Facebook Business Page. The platform is mobile-friendly and free, and Facebook Shops are also fully customizable, allowing you to import an existing product catalog or create a new one.

After your customers discover your page, Facebook helps promote your business by featuring products based on the shopper’s unique preferences and search history, thus giving them a personalized customer experience.

Once the customer is ready to buy your product, they can complete the purchase either within the Facebook platform, or they may be linked to your ecommerce site's checkout page. And, if needed, you can communicate with the customer via Facebook Messenger to answer any questions and offer support.

Selling on Tiktok.

A newer player in the social commerce game, TikTok has become far more than just a short-form video-sharing app. Now with product links, advertising, and LIVE shopping capabilities, TikTok is an e-commerce platform worth considering.

According to eMarketer, many of TikTok’s social commerce capabilities thus far have focused on product ads that appear as native videos on users’ For You feeds. Below each advertisement, users can tap the “Shop Now” button, which links them directly to the merchant’s ecommerce site to complete their purchase.

And as of recently, brands also have the option to build a shoppable storefront on TikTok through the Shopping tab. TikTok users can now add the Shopping tab to their business profiles, where they can sync their static product catalog and allow customers to make purchases straight from the app.

And now, BigCommerce’s partnership with TikTok allows merchants to connect their online store with their TikTok profile, allowing you to engage with shoppers and share your products with more users.

Selling on Instagram.

With 70% of shoppers looking to Instagram for product discovery and 1 billion active users, it’s safe to say that this is one of the most thriving social platforms on the market.

Known for its eye-catching photos, stories and videos, Instagram is the perfect space for sharing high-gloss brand imagery. With photo, video, and user-generated content opportunities, Instagram is a great social media platform to drive traffic and conversions.

All you need to set up Instagram Shopping is a Facebook business profile, which links your Facebook Shop to Instagram. Then, you can upload a product catalog and create product tags for each item. This will allow you to create shoppable posts and streamline purchases directly from the platform.

Selling on Etsy.

A popular marketplace for artists and creatives, Etsy is the ideal place to sell handcrafted, custom-made and vintage products. Although a relatively niche market, Etsy also caters to merchants who sell digital products such as digital downloads and website themes.

Luckily for those without any background knowledge or technical experience, creating an Etsy store is quick and easy, and building a storefront only requires a bit of customization.

However, do keep in mind that Etsy charges transaction fees for each sale, so it may be a good idea to have your own online store in addition. Plus, Etsy also charges PayPal fees which may subtract money from your overall profit. Make sure to read up on Etsy’s terms and conditions before deciding to sell solely from this platform.

Selling on eBay.

Although eBay is best known for auctions, as a merchant, you can also build your own eBay storefront and sell a variety of products at fixed prices.

And luckily, eBay is a hub for products of all kinds — clothing, home decor, vintage collectibles, and artwork. If it’s a product worth selling, you can post it on eBay. But while the marketplace does offer a space for all kinds of businesses, this might make it a bit more difficult to find your niche and stand out from the crowd.

However, selling on eBay is an excellent opportunity to reach a global audience, and the platform offers an intuitive, user-friendly interface where merchants can list products and build out their stores in just a few clicks.

However, be aware that eBay charges a monthly fee, listing fees, and a “Final Value Fee.”

Selling on Walmart.

In 2021, Walmart Marketplace surpassed 100,000 sellers, nearly double the number registered in 2020. This shows that Walmart has huge potential for online retailers looking to sell.

As the world’s largest omnichannel retailer, Walmart lets merchants build their product catalog, manage inventory, set prices, fulfill orders, and get paid efficiently—with no setup or monthly fees.

With big-name retailers like Toms, Dell, and Eddie Bauer leveraging Walmart’s online presence, the marketplace is suitable for both large and small businesses alike. It offers e-commerce tools such as Sponsored Products, a Brand Portal, and Enhanced Returns to help merchants run their businesses successfully.

And as a BigCommerce merchant, you can connect your store to Walmart Marketplace and start driving more sales instantly. Connect your BigCommerce catalog today so you can share your products with 120 million unique Walmart.com visitors every month.

Selling on Amazon.

Considering 49% of consumers start their product search on the platform, it’s no surprise that Amazon has become a household name.

As the third largest online marketplace in the world, Amazon offers retailers the opportunity to sell their products to a massive audience and expand their global reach.

Additionally, Amazon offers FBA (Fulfillment by Amazon), which allows merchants to ship their products in bulk to Amazon’s global fulfillment centers and quickly get them in customers’ hands.

However, keep in mind that Amazon does charge a fee for each product sold, and these fees are even higher for merchants who choose the FBA option. Plus, with so many retailers taking advantage of Amazon’s massive customer base, getting the visibility you want can be tricky.

Luckily, BigCommerce can help you tap into Amazon’s huge selling potential by letting you list your products on Amazon straight from your BigCommerce control panel, using centralized inventory, order processing, and fulfillment.

Selling on Pinterest.

Compared to other social platforms, where the influence of the user or brand may hold more weight, Pinterest allows merchants to focus more on putting out great products and less on building their reputation. 77% of weekly Pinners have discovered a new product or brand on Pinterest.

Initially, Pinterest launched as a platform to help people find inspiration for all aspects of their lives, from home decor to fitness to fashion. But back in 2015, Pinterest began offering shoppable pins to an exclusive set of brands, allowing them to add a “Buy” button to their pins. This feature became more widely available to other brands not long after.

Using Pinterest for Business, merchants can create Product Pins, which display updated pricing and stock information and allow shoppers to save products directly to their personal boards. If shoppers are ready to make a purchase, they can tap on the Product Pin, which redirects them to the product page on the brand’s website.

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This combination lets users spot trending products and successful marketing strategies early on. Whether you're a drop-shipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items. Sign up for a free trial (no credit card required) to our Shopify sales tracker tool find your next eCom opportunity, or to level up your current eCommerce store by learning from your competitors.

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