55 Best Ecommerce Marketing Tools to Boost Sales & Drive Growth

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Growing an ecommerce business isn’t easy. With so many moving parts, it can feel overwhelming when it comes to optimizing your store for sales. Fortunately, ecommerce marketing tools can help you tackle this challenge. These solutions boost your online marketing efforts by automating tedious tasks, organizing your data, and helping you make informed decisions. In this blog, we’ll explore the best ecommerce marketing tools to help you drive growth, enhance sales, and streamline your TikTok ecommerce strategy for long-term success.

One tool to help you achieve your ecommerce goals is Shophunter’s Shopify sales tracker. This solution enables you to uncover hidden sales opportunities within your store’s data to help you make informed decisions about your online marketing efforts.

What are Ecommerce Marketing Tools?

Ecommerce marketing tools handle the heavy lifting of promoting your online store. These solutions help you reach more customers, build stronger connections, and increase sales—all without needing an army of marketers on your team. They take care of repetitive, time-consuming tasks, like:

Scheduling email campaigns

Optimizing your website for search engines

Managing your social media

Tracking your marketing performance

These tools make it happen, whether:

You're looking to send personalized offers to your customers

Improve your store’s search rankings

Keep up with your social media content

And the best part? They let you do more in less time, so you can focus on growing your business instead of getting stuck in the details.

What Are Key Features of eCommerce Marketing Software Tools?

Ecommerce marketing software tools are equipped with various key features designed to optimize marketing efforts and drive sales. These features include:

Email Marketing Automation

This feature allows businesses to automate and personalize their email campaigns. It includes tools for:

Segmenting audiences

Scheduling emails

Analyzing open rates

Click-through rates to measure engagement

These tools enable brands to manage their presence on various social media platforms. Features include:

Scheduling posts

Analyzing engagement data

Managing interactions with followers

Customer Segmentation

This involves dividing customers into groups based on characteristics like:

Buying behavior

Demographics

Engagement history

It allows for more targeted and personalized marketing campaigns.

Search Engine Optimization (SEO)

Tools for SEO help improve a website's visibility in search engine results pages. They include:

Keyword research

On-page optimization recommendations

Tracking search rankings

Content Management

This feature assists in content on e-commerce sites:

Creating

Managing

Optimizing

It's essential for maintaining an up-to-date, engaging website that attracts and retains customers.

Analytics and Reporting

Comprehensive analytics tools track and analyze various marketing metrics, such as:

Traffic sources

Conversion rates

Overall campaign performance

It provides valuable insights for decision-making and strategy refinement.

Ad Campaign Management

These tools help create and manage online advertising campaigns across different platforms. They offer capabilities for:

Targeting

Bidding

Monitoring the performance of ads

Mobile Marketing

Features geared towards optimizing marketing for mobile devices, including:

SMS marketing

Mobile-optimized emails

In-app marketing strategies

Loyalty Program Management

These tools are vital for customer retention and encouraging repeat purchases such as:

Design

Implement

Track customer loyalty programs

Integration Capabilities

The ability to seamlessly integrate with other e-commerce tools for a cohesive marketing strategy, such as:

CRM systems

Inventory management software

Payment gateways

These features collectively enhance the ability of e-commerce businesses to ultimately driving sales and fostering customer loyalty to:

Attract

Engage

Convert customers

What Are Different Types of eCommerce Marketing Software Tools?

E-commerce marketing software tools come in various types, each designed to address specific aspects of digital marketing for online businesses. These different types include:

Email Marketing Tools

Specialized in:

Creating

Sending

Tracking email campaigns

These tools offer these features to gauge the effectiveness of email marketing efforts, like:

Automated email sequences

List segmentation

Analytics

Designed to manage and optimize a brand's presence across social media platforms. Key features include:

Post scheduling

Engagement tracking

Analytics

Management of multiple social media accounts from a single dashboard

SEO Tools

These tools focus on improving a website's search engine ranking. They offer capabilities like:

Keyword research

Competitor analysis

On-page SEO optimization

Tracking search rankings

Content Management Systems (CMS)

Essential for managing and publishing content on e-commerce websites. They allow these tools for the website content, often with SEO-friendly features:

Easy creation

Editing

Organization

Customer Relationship Management (CRM) Tools

While broader in scope, CRM systems in e-commerce efforts are based on customer history and preferences and often has:

Context help manage customer data

Track interactions

Personalize marketing

Pay-Per-Click (PPC) Management Tools

Used for managing online advertising campaigns, particularly in search engines and social media platforms. They assist in:

Keyword bidding

Ad creation

Performance tracking

Affiliate Marketing Tools

These tools help manage and track affiliate programs, where influencers or other websites promote products in exchange for commissions.

Influencer Marketing Platforms

Specialized in connecting brands with influencers. They provide features for:

Finding influencers

Managing collaborations

Tracking the performance of influencer campaigns

Analytics and Reporting Tools

Focused on providing insights into various aspects of an e-commerce business, from:

Web traffic

Customer behavior

Campaign performance

Sales data

Conversion Rate Optimization (CRO) Tools

These tools are designed to improve the effectiveness of websites in converting visitors into customers. Features may include:

A/B testing

Heat maps

User feedback tools

Loyalty Program Management Tools

Used to create and manage loyalty and reward programs, enhancing customer retention and encouraging repeat purchases.

Benefits of Using Ecommerce Marketing Tools

Ecommerce marketing tools transform how you manage your marketing efforts, making:

Your processes more efficient

Your campaigns more effective

Your customer relationships stronger

Here are some of the top benefits businesses can expect from using these tools:

Automation of Tedious Tasks

From sending out abandoned cart emails to scheduling social media posts, marketing tools take care of the boring stuff so you don’t have to. This means fewer tasks to:

Juggle

Better consistency

More time for your team to focus on high-impact initiatives

Increased Efficiency

Marketing tools free up your time so you can focus on strategy and growth instead of manual, repetitive tasks by automating tasks like:

Email campaigns

Social media posts

Customer follow-ups

Better Customer Engagement

With tools that enable personalized messages and targeted campaigns, you can connect more meaningfully with your audience. Customers are more likely to engage with content that feels tailored to them, leading to stronger relationships and higher conversion rates.

Data-driven Decisions

Most ecommerce marketing tools come with robust analytics and reporting features that help you track performance across channels. These insights allow you to make smarter, data-backed decisions about where to invest your marketing efforts for the best returns.

Scalability

As your business grows, so do your marketing needs. The right tools grow with you, whether:

It’s through more advanced features

Larger customer databases

Additional marketing channels

You’ll be able to scale your efforts without overwhelming your team.

Improved ROI

By optimizing campaigns and targeting the right audience with the right message at the right time, these tools can help boost your marketing ROI. These things can lead to more effective campaigns that convert more customers with less waste:

Better segmentation

Personalization

Testing

Multichannel Management

Many tools allow you to manage your marketing across several platforms from a single dashboard, like:

Social media

SMS, etc.

This centralizes your efforts and helps ensure consistent messaging across all your channels without extra effort.

Enhanced Customer Insights

With customer data being tracked across campaigns and platforms, these tools help you understand your customers':

Behavior

Preferences

Journey

This data can be used to refine your marketing strategy and deliver more targeted, impactful campaigns.

E-Commerce Advertising

Ecommerce Sales Strategy

Ecommerce Monitoring

Ecommerce Search Metrics

Competitive Product Analysis

Ecommerce Marketing Budget

Ecommerce Marketing Ideas

55 Must-Have Ecommerce Marketing Tools in 2024

1. ShopHunter: Nail Product Research With This Shopify Sales Tracker

ShopHunter's Shopify sales tracker offers a unique tool for eCommerce founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for both entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores.

This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items, whether:

You're a dropshipper

A Shopify store owner

Someone looking to enter the eCommerce space

ShopHunter.io Key Features

Find Top Stores

One of ShopHunter's standout features is the “Find Top Stores” tool. This powerful tool provides a curated list of the top stores in various niches. Using this feature, you can access valuable information about these top stores, such as their:

Revenue, sales

SKU count

Number of users tracking the store

This gives you a comprehensive overview of the store’s performance and popularity. What sets this feature apart is the ability to sort the list of top stores by different periods and velocity. This means you can see how fast a store grows and adjust your strategies accordingly.

Reveal Top Products

This is also a powerful feature that needs appreciation in my ShopHunter Review. It offers you insights into the top-selling products in various online stores. With just a few clicks, I can access valuable information about these products, such as their:

Sales volume

Number of orders

Revenue

Product variants, etc.

Identifying High-Potential Products with Advanced Filtering

For example, this information allows me to make informed decisions about my own product research and business strategies. You have links leading you to the product’s landing page on the specific dropshipping store. And, you also get a link if there’s the same or similar product on AliExpress. Also, you can filter the top products by:

Daily

Weekly

Yearly volume

This is crucial in identifying trending products and understanding their popularity over time. Also, you can sort the results by:

Revenue

Velocity

Rank

Creation date

Hence, by analyzing a product’s sales velocity, I can gauge its potential for long-term success and make strategic decisions accordingly.

Track Competitor Stores

One of the most valuable features of ShopHunter is its ability to track competitor stores. This feature lets me gain valuable insights into my competitors’ strategies and performance. With just a few clicks, I can easily access important metrics such as:

Total sales

Total orders

Average order value (AOV)

Number of SKUs

Thus, I can see which competitors are:

Generating the most revenue

How many orders they are receiving

Their average order value

Gaining Competitive Intelligence with ShopHunter

Also, I get insights about their top-performing products. In addition to these metrics, ShopHunter also provides valuable information about the apps and themes used by competitor stores. This insight is crucial in understanding the technologies and strategies employed by successful competitors.

What sets ShopHunter apart is its ability to categorize competitor products based on:

Revenue

Velocity

Creation date

This allows me to easily identify which products are driving the most sales and gaining popularity over time. Also, I have the flexibility to track these metrics and categories on:

A daily

Weekly

Monthly basis

Unique Tagging System

One of the standout features of ShopHunter.io is its unique tagging system, which allows users to organize and filter their product collections efficiently. The tagging system enables you to assign specific tags to different products based on various criteria, such as:

Product type

Price range

Target audience

For instance, this helps me categorize my products in a way that makes sense for my business. Later on, with just a few clicks, I can filter my product collections based on these tags, making it incredibly easy to find the exact products I need at any given time. Not only does the tagging system help me keep my product collections organized, but it also provides me with a quick overview of my inventory. I can see how many products I have in each category, making it easier for me to make strategic decisions and identify gaps in my product selection.

How Can Shophunter.io Help You?

Shophunter.io is a powerful tool that can help users in multiple ways.

It allows you to identify new opportunities for your dropshipping business by providing access to a vast product research database. This gives you valuable insights into product trends and top-selling products, allowing you to make informed decisions and optimize your store accordingly.

Shophunter.io helps you stay ahead of the competition by tracking and monitoring competitor stores. You can adjust your own sales strategy and ensure that you are competitive in the market by keeping an eye on their:

Marketing strategies
Pricing
Sales volume

Shophunter.io offers sales scaling capabilities, allowing you to expand your reach and grow your sales. With its trend tracking and top 100 lists, you can easily identify profitable products and make strategic decisions for your business.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool find your next eCom opportunity, or to level up your current eCommerce store by learning from your competitors.

2. Route

Best for: Businesses of all sizes

Route is an innovative sales tool designed to revolutionize the post-purchase experience. It is an eCommerce marketing platform that leverages the power of advanced AI to target millions of consumers to extend engagement beyond the initial purchase. Specifically designed to increase customer lifetime value, Route has demonstrated a notable 25% rise in this area, coupled with an impressive $1M+ incremental sales revenue for merchants. It offers an average of 5% lift in revenue per order, showcasing its effectiveness in driving sales growth.

But Route’s biggest selling point is its package protection. This feature guarantees the safe delivery of items by shielding them hereby instilling a sense of security and trust in the customers against:

Loss

Theft

Damage

The package protection feature simplifies the resolution process for shipping issues, allowing customers to quickly address concerns through Route’s intuitive platform, further enhancing the customer service experience.

Key features:

Intelligent Cross-Selling

Real-Time Shipping Updates

Carbon-Neutral Shipping

Remarketing Engine

Instant Resolution Technology

Pricing

Route’s pricing is tailored to fit diverse business needs, with a Pro Plan starting at $349. For businesses requiring customized solutions, Route offers a Custom Plan with pricing based on specific requirements. There is also a free plan available.

3. Trellis

Best for: Ecommerce brands of all sizes

Trellis is a comprehensive eCommerce marketing tool designed to empower Amazon sellers with advanced:

AI-driven capabilities

Automation

A streamlined user experience

Aimed at optimizing merchandising and advertising efforts, Trellis offers a suite of tools that cater to the needs of sellers looking to supercharge their Amazon sales and visibility. With a strong emphasis on data-driven decision-making, Trellis stands out by providing actionable insights that:

Drive sales growth

Improve listing quality

Enhance advertising efficiency

Optimizing Product Offerings with Data-Driven Insights

One of Trellis’ standout features is its Free Amazon Sales Estimator, a pivotal tool for product research and strategy evaluation by:

Analyzing historical sales data

Product rankings

Market trends

The Sales Estimator offers sellers a glimpse into potential monthly sales volumes, enabling them to make informed decisions regarding:

Inventory

Pricing

Sales strategies

This tool demystifies the complexities of the Amazon marketplace, offering a solid foundation for sellers to optimize their product offerings.

Key features:

Amazon Listings Checker

Free Keyword Research Tool

Breakeven ACOS Calculator

Competitor PPC Analysis

Pricing

Trellis adopts a flexible pricing model to accommodate the diverse needs of Amazon sellers. Paid plans start at $299/month with ‘Entrepreneur,’ designed for eCommerce sellers with up to $2 million in annual sales revenue. The plan includes ad placements and content production features.

4. Omnisend

Best for: Omnichannel marketing

Geared toward eCommerce businesses, this marketing tool allows business owners to create marketing strategies that are proven effective for online shopping platforms. Using Omnisend, online sellers can connect with their customers through multiple channels. They can also leverage Omnisend for precise targeting through personalized texts and emails.

Key features:

Push notifications

SMS notifications

Seamless integration with other eCommerce platforms

Easy automation

Pricing

Omnisend has a free plan allows you to use the software’s most basic functions. After a free trial, its paid plans start at $16 per month.

5. Campaigner

Best for:

Small to medium-sized businesses (SMBs), although also viable for larger companies

Campaigner emerges as a pivotal eCommerce tool for online retailers focused on harnessing the full power of email marketing to:

Bolster customer engagement

Enhance brand visibility

Drive sales, both new and repeat

With its advanced capabilities, Campaigner enables you:

To connect your stores

Synchronize purchase and inventory data

Deploy targeted email marketing campaigns that are both personalized and conversion-oriented

Crafting Hyper-Personalized Email Experiences

The cornerstone of Campaigner’s offering is its:

Powerful segmentation

Deep insights into customer behavior

Dynamic content customization

These features allow you to craft highly personalized email messages based on a wide array of customer data points such as:

Purchase history

Lifetime value

Demographic details

The integration capabilities with platforms like Shopify and Magento further streamline:

The process

Enabling seamless data sync

Efficient campaign execution

Key features:

Automated email campaigns

Drag and drop email editor

Transactional email support

Multi-store management

Customizable subscription forms

Pricing

Campaigner for eCommerce offers a scalable pricing model to accommodate businesses of various sizes. It offers a free 30-day trial and four pricing plans.

Paid plans begin with Starter at $59/month.

6. Shopify

Best for:

Small to midsize eCommerce businesses

Building your online store using Shopify is highly recommended if you’re just beginning to get into the eCommerce industry. The all-in-one eCommerce tool is:

Easy to navigate

Straightforward

Intuitive to set up

It allows you to connect to external selling platforms and third-party apps.

Key features:

Optimized for use on mobile devices

Website and shopping cart creation tool

Access to consumer data

Unlimited product inventory

Supports all popular modes of payment

Pricing

After a free, three-day trial, Shopify’s pricing starts at $25 per month.

If you opt to be billed annually instead you can save 25%.

7. Brevo (formerly Sendinblue)

Best for:

Businesses of all sizes are looking to maximize revenue and establish lasting customer relationships.

Brevo is a standout eCommerce marketing platform that empowers businesses to maximize their revenue by establishing lasting connections with customers. With a user base of over 500,000 companies, Brevo is trusted globally for its comprehensive eCommerce marketing solutions including notable names like:

Michelin

eBay

Huawei

It also offers an integrated inbox for:

Facebook

Instagram

It can also be used for:

Facebook Ads

WhatsApp campaigns

Live chat

Key features:

Email Marketing

SMS Marketing

Marketing Automation

Landing Pages

Reporting

Signup Forms

Pricing:

Brevo offers flexible pricing plans tailored to different budgets.

Starting with a free plan that allows 300 emails per day and unlimited subscribers, it scales to accommodate varying needs.

8. impact.com

Best for: Affiliate marketing

impact.com can help eCommerce brands to generate new revenue via affiliate marketing and other types of partnerships, it is trusted by names like:

Levi’s

Walmart

Adidas

You can use it to discover and recruit:

New partners

Automate campaigns

Contracting

Payouts, and monitor the traffic generated by new partners

It makes product gifting and the sharing of promo codes much easier for its integration with:

WooCommerce

Shopify

Centra

BigCommerce

Key features:

Cross-device identification

Custom reporting

Actionable insights

Fraud protection

Comprehensive tracking

Pricing:

Pricing details aren’t shared on their website, but you can request a demo with their sales team for more info.

9. Semrush

Best for: Marketing teams

As an all-in-one marketing software, Semrush allows you to manage your marketing campaigns and strategies on one platform. You can use it to:

Boost your SEO strategy

Track analytics

Do keyword research

Automate your social media posts

The tool features a clean, seamless user interface for your convenience.

Key Features:

Built-in keyword research tool

Content analysis tool

Content scheduling on social media platforms

On-page optimization suggestions

Custom reports

Pricing:

Currently, Semrush has three subscription models.

You can choose between the Pro, Guru, and Business subscriptions, priced at $129.95, $249.95, and $499.95 per month, respectively.

10. Mailchimp

Best for: Email marketing

Boost your email marketing efforts with Mailchimp. This industry leader lets you automate:

Email marketing campaigns

Design emails

Connect with your audiences using personalized email content

You can also use the software to send reminders to customers who have abandoned their shopping carts.

Key Features:

Audience segmentation

Email designing function

RSS-to-email

Custom form creation

Campaign reports

Pricing:

For those who have a small mailing list or are starting out in the eCommerce industry, Mailchimp offers its services for free for up to 500 contacts. If your mailing list is over 500, you can opt for one of its bigger plans.

Prices will vary according to the number of subscribers you have.

Pricing starts at $13 per month for the marketing platform, while plans for websites and commerce start at $10. Rates for transactional email vary.

11. Canva

Best for:

Small business owners

Online entrepreneurs

Marketers needing help with design

Consistent content production is one of the biggest challenges of brands worldwide. Canva, however, strives to make content creation more accessible and easier through its drag-and-drop graphic design platform. You can use its basic tools to create posts for specific social media platforms, and you can even create your own brand kit to maintain content consistency.

Key features:

Plethora of photo editing and content creation tools

Short video creation tools

Automatic resizing for social media platforms

250,000+ free templates

Over a million free photos and graphics

Pricing:

Canva’s free basic model grants you access to most of its features.

The Pro plan, which costs $12.99 a month, offers more overlays, effects, and editing tools.

12. Adobe Commerce (Formerly Magento)

Best for: Enterprise clients wanting to create personalized experiences

Adobe Commerce (formerly called Magento) basically gives you all the tools you need to manage your eCommerce store. The software allows you to:

Build your store from scratch

Track orders

Manage operations all on one platform

You can even get reports on insights and analytics to inform your:

Marketing strategies

Personalize consumers’ shopping experiences

Optimize how you offer products and services online

Key features:

Built-in shipping solutions

Inventory management tools

Order management tools

Tailored promotions and AI-powered product recommendations

Customer segmentation

Pricing:

To learn more about Adobe Commerce’s customized pricing, complete an online form on their website.

13. Ubersuggest

Best for: SEO beginners

SEO is key to standing out on the web. Ubersuggest helps you boost your visibility on search engines and provides insights into how your competitors are performing online. You can also use it to analyze marketing strategies and adapt accordingly.

Key features:

Keyword research tool

Domain scoring

Content ideas

Backlink analysis

Pricing:

You can use some of Ubersuggest’s features for free.

Consider purchasing one of the software’s paid plans for a more comprehensive SEO strategy. The individual, Business, and Enterprise plans cost $12, $20, and $40 per month, respectively.

Instead of paying a monthly fee, you can pay a one-off fee of $120, $200, or $400, depending on the plan you choose. It offers a free seven-day trial and a 30-day money-back guarantee.

14. WooCommerce

Best for: Retail outlets using WordPress

WooCommerce is designed for those who want to integrate eCommerce features into their WordPress sites. It is fairly easy to use and navigate and can help drive more sales through your website.

Key features:

Social media integration

Inventory management

Free and paid extensions

Seamless scalability

Pricing:

WooCommerce is free and open-source, which makes it a favorite for many eCommerce site owners. That said, launching a new eCommerce store still involves some costs, such as hosting, domain registration, and themes.

Depending on your needs, you can spend less than $100 or more than $1,000 per month.

15. Wix

Best for: Small businesses

Choose Wix for a simple and easy website-building experience. The platform requires zero knowledge of coding, and you can build a comprehensive website in minutes. Your created website is also fully optimized for mobile.

Key features:

Automatic SEO optimization

Wide variety of templates to choose from

Supports dropshipping

Drag-and-drop tools

Pricing:

Wix’s eCommerce website plans start at $17 per month.

16. Squarespace

Best for:

Solopreneurs

Content creators

New small businesses

Like Wix, Squarespace is an easy-to-use website-building tool. All of its plans already have eCommerce capabilities and are set for online selling. This is the platform for you if you prefer your websites to have a more elegant and modern feel.

Key features:

Easy integration with popular payment platforms

A shipping calculator

Inventory management tools

Unlimited product selling capability

Pricing:

Squarespace has four pricing tiers: Personal, Business, Basic Commerce, and Advanced Commerce.

The last three plans allow you to sell online, with pricing starting at $23 per month.

All these plans also include a free, 14-day trial and you can save up to 30% if you pay yearly instead of monthly.

17. Hubstaff

Best for: Remote teams

For help with project management and tracking the productivity of your marketing team, there’s Hubstaff. Forbes named it the best overall employee monitoring tool of 2024. It offers a host of features to help you make your eCommerce team more productive. In addition to time tracking and project management, it also offers industry benchmarks that can help social media managers and dozens of reports to help with tasks like budgeting.

Key features:

Payroll management

Time tracking

Productivity monitoring

Detailed reporting

Online timesheets

GPS tracking

Pricing:

Hubstaff’s paid plans start at $5.83 per user per month when billed annually.

18. X-Cart

Best for: Global sellers

X-Cart helps you create a scalable online store. From conceptualization to execution, X-Cart lets you build a high-performing, optimized store that can be monitored in terms of its performance and marketing strategy.

Key features:

Custom web design

Omnichannel eCommerce

Built-in analytics tool

Easy migration

Pricing:

X-Cart has:

A Platform package ($199 per month)

A Marketplace package ($399 per month)

An Automotive package ($499 per month)

19. Zendesk

Best for: Multi-channel customer support

Keep tabs on all of your customer concerns with Zendesk. This reliable tool helps you:

Answer customer queries

Create message templates

Streamline communications in one platform

Key features:

Automated responses

Extra chat features (e.g., ticket creation via chat)

Easy-to-set-up bots

Pricing:

Zendesk has various subscription models depending on your business needs.

Basic plans start from $25 per month.

20. Moz Pro

Best for: SEO

Another SEO enhancement tool, Moz, helps you analyze your site to see how it can rank higher on search engines. It is also an excellent research tool, allowing you to analyze other websites’ domain authority and perform keyword analysis.

Key features:

Keyword explorer tool

Rank tracker

Page analytics

Pricing:

Moz provides a 30-day free trial.

Once the free trial is up, you can opt for one of its paid plans, which range from $99 to $599.

21. Convertkit

Best for: Email marketing

ConvertKit helps professional creators to grow their online businesses with email. While email marketing is its main focus, it offers other marketing-related tools. From paid newsletters to online coaching, it makes marketing your services or products easy by letting you set up automated funnels.

Key features:

Customizable product pages

Comprehensive dashboard for sales

Integrated payment processing

Pricing:

ConvertKit is free to use up to your first 1,000 subscribers if you’re a new creator.

Monthly paid plans for growing and established creators start at $15 and $29, respectively, for up to 300 subscribers.

22. Qualaroo

Best for: Small to midsize businesses needing help with website surveys

Qualaroo is a great tool for customer surveys. What makes it such a useful tool to add to your MarTech stack is that you don’t need a huge email subscriber list. Instead, you can survey customers via your mobile app or website. What’s more, you can target website visitors based on specific actions, helping you to create a more personalized experience.

Key features:

Survey templates

A/B testing

AI-powered sentiment analysis

Reports and analytics

Pricing:

Qualaroo offers several subscription plans.

Pricing starts at $25 per month but restricts you to only email surveys.

For the ability to combine both email and contextual surveys, pricing starts at $110 per month.

All the plans include a free 15-day trial and if you opt to be billed annually you can save 20%.

23. LimeSpot

Best for: eCommerce businesses with a large product range

This eCommerce conversion platform helps you create unique, personalized shopping experiences that drive conversions. Its AI-driven platform lets you create a custom experience throughout every stage of your customer’s journey and helps them find the right products at different touch points.

Key features:

Fully automated AI algorithms

Templates for segmentation

Support for all major email service providers

Pricing:

LimeSpot’s Personalizer pricing starts at $15 per month.

24. Searchspring

Best for: Marketing teams with bigger budgets

Searchspring is a search and merchandising platform that offers:

Intelligent site search

Superior site navigation

eCommerce reports

It helps your site deliver dynamic search results to your audience fast without compromising personalization.

Key features:

Deep analysis (indexing) of product data

Automated Merchandising

Personalized product recommendations

Pricing

Searchspring’s plans start at $599 per month.

25. Partial.ly

Best for: eCommerce businesses looking to offer flexible payment plans

With Partial.ly, you can offer your customers customizable payment plans to help you increase your conversion rate. It also integrates with leading eCommerce and invoicing software, meaning that you don’t necessarily need to add more tools to your MarTech stack. Once payments have been completed, Partial.ly will notify you so that you can deliver the product.

Key features:

Flexible manual payment options

Automated payments

Automated emails for both merchants and customers

Convenient merchant portal

Pricing:

Partial.ly charges 5% plus 30₵ per transaction.

What sets it apart from other payment platforms is it implements the same pricing across over 135 currencies supported by Stripe.

26. Klarna for Business

Best for: eCommerce businesses of all sizes looking to offer flexible payment plans

Several big eCommerce websites use Klarna including names like:

Under Armour

Fitbit

Ralph Lauren

It’s a payment platform designed to help businesses attract, convert, and retain customers by offering them flexible payment options and targeted marketing. Klarna employs AI-powered technology for enterprises to help you create performance-driven marketing solutions for increased revenue and return on advertising spend (ROAS).

Key features:

Faster checkout

Automatic and flexible payment options

Smooth integration

Marketing assets like on-site messaging

Pricing:

Klarna’s pricing varies depending on your customers’ location.

27. ReferralCandy

Best for:

Affiliate marketing

Regarded as one of the best loyalty tools for eCommerce websites, ReferralCandy offers several sweet features. It integrates seamlessly with the main eCommerce platforms, making it easy to get started. It’s also versatile and offers various ways to recruit new affiliates and reward them.

Key features:

Templates

Analytics, insights and data reports

Advanced fraud management

Pricing:

Plans start at $59 per month plus 3.5% commission.

28. NapoleonCat

Best for: Small businesses and teams

Rated as one of the best social media scheduling tools, NapoleonCat can help social media marketing teams to save loads of time. It’s intuitive, making it straightforward to publish and schedule content across various popular channels via a single dashboard. It also includes helpful moderation features, helping marketing teams to engage with potential customers.

Key features:

Social media analytics

Agency and team management

Engagement tracking

Competitor tracking

Channels:

NapoleonCat supports:

Facebook

Instagram

Google My Business

Facebook Messenger

YouTube

TikTok

Pricing:

NapoleonCat has three paid plans:

The Standard plan goes for $32 per month

Pro plan costs $76 per month when billed monthly. Both plans cover three profiles and one user.

To purchase a custom plan, you need to contact the NapoleonCat team.

29. Google Analytics

Best for: Website metrics

Google brought this web analytics service to you to monitor website traffic. This can help marketing teams gain insight into their target audience’s browsing behavior and journey across different stages, enabling them to boost their marketing ROI.

Key features:

Simple and easy-to-use interface

Machine learning capabilities

Shareable reports

Pricing:

Google Analytics is free to use.

If you want to harness the power of Analytics 360, contact Google Marketing Platform’s sales team.

30. Kissmetrics

Best for: Deep data tracking

Neil Patel, one of the leading eCommerce influencers, is the brains behind Kissmetrics. It’s a great tool if you need data to help you understand the behavior of your target market better. Armed with these analytics:

Marketing teams can boost conversions

Engage more effectively

Improve customer retention

Key features:

Sessions-digital analytics

Standard event tracking

Advanced BI reporting

User, role, and access management

Pricing:

After a generous 30-day free trial, pricing starts at $199 per month.

31. Groove

Best for: Startups and small businesses

Groove is a help desk software solution aimed at growing businesses that need help with email marketing and communication. It offers a user-friendly, shared inbox that makes it easier for your marketing and customer service teams to manage customer requests. In addition to the shared inbox, Groove also offers live chat for eCommerce brands that want to offer real-time support.

Key features:

Easy to set up

Email management capabilities

Internal notes

API access

Knowledge base features such as SEO settings and one-click SSL

Pricing:

Groove offers three subscription plans.

After a free seven-day trial, pricing starts at $15 per monthly seat.

Custom pricing for enterprise clients is also available.

32. CrazyEgg

Best for: Website analytics

CrazyEgg is another eCommerce marketing tool that Neil Patel co-founded. It helps you keep tabs on your website's performance and identify elements that can do with some improvement. Add to that it’s straightforward A/B testing functionality and you can also use it to test out new ideas.

Key features:

UI/UX audits

Customer analysis

A/B testing

Pricing:

CrazyEgg offers several subscription plans as well as custom pricing for enterprise clients.

After a free 30-day trial, pricing starts at $29 per month when billed annually.

33. AdEspresso

Best for: Facebook Ads

Rated as one of the best tools for Facebook marketing, AdEspresso by Hootsuite is a great tool if you want to leverage paid social more. It offers optimization features along with split testing to help you attract the right audience for your PPC ads. In addition to Facebook, you can also use it for your ad campaigns on Instagram and Google.

Key features:

Lets you control timing and placement of your ads

Quick setup

Split tests

AdEspresso University for improving your marketing skills

Pricing:

After a free 14-day trial, pricing starts at $49 per month when billed yearly.

34. Smarter Contact

Best for: Text marketing

Text messages is another channel that eCommerce brands can use to reach their target audience. With an SMS marketing platform like Smarter Contact, businesses can create customized marketing campaigns and automatically follow up with leads. It can also help with number lookup (skiptracing). All you need to do is update the name and address of your contacts and Smarter Contact will provide the latest mobile and landline data linked to that user.

Key features:

Pre-built message campaigns

Built-in CRM

Scheduled texts

Two-way messaging

Ringless voicemail campaigns

Reporting

Pricing:

Smarter Contact offers several subscription plans.

After a free seven-day trial, pricing starts at $99 monthly when billed quarterly.

35. BuzzSumo

Best for: Content marketing

BuzzSumo is one of the leading content marketing platforms. With its content insights, it’s much easier to generate relevant ideas and create high-quality content like blog articles and social media posts. It also offers tips for sharing your new content effectively.

Key features:

Keyword generation

Content ideas generator

Influencer discovery

Brand mention monitoring

Backlink tracking

Competitor intelligence

Pricing:

BuzzSumo offers several subscription plans.

After a free 30-day trial, pricing starts at $119 per month.

If you opt to be billed annually, you can save 20%.

36. Hotjar

Best for: Website metrics

Hotjar is one of the top website optimization software solutions for online stores. Its list of features includes a very useful heat mapping tool. With this tool, you can see where website visitors typically click, which sections they ignore and just how far they scroll down the page after landing on your site. All in all, it’s a great tool that can help you to understand how visitors interact with your site. After all, your business website is probably your most valuable marketing asset and, to make the most of it, you’ll need to know where changes are required.

Key Features:

Heatmaps

Session recordings

Feedback widgets

Survey templates

Pricing:

Hotjar offers various products and pricing plans.

Pricing starts at $39 per month when billed monthly.

All products also come with a free plan.

You can also customize your Hotjar package.

37. Bitly

Best for: Link building

Bitly is one of the top URL shorteners and a great marketing tool for brands with a limited marketing budget. In short, you can use it to create branded links to help build brand awareness. It’s also a useful tool for campaign management and analytics as you can use the links to track and optimize all your digital initiatives from one dashboard.

Key Features:

Link management

Branded links

Campaign management and analytics

QR codes

Pricing:

Bitly has a free plan.

You can also choose from three plans:

Starter, Basic or Premium are $8, $29 and $199 per month when billed annually, respectively.

38. Hootsuite

Best for: Midsize to large businesses

This social media management app lets you create, manage, and share your content across multiple channels. You can:

Create and schedule posts

Manage all your social media channels

Plan your campaigns

Collaborate in real time

Track your performance using a single stream

Key features:

Multi-channel functionality

User-friendly interface

Audience engagement tracking and analysis

Channels:

Hootsuite integrates with:

Instagram

Facebook

Twitter

YouTube

TikTok

Pricing:

After a free 30-day trial, Hootsuite plans start at $99 per month.

39. Optimizely

Optimizely is a popular A/B and multivariate testing tool. It helps run better experiments and creates a more responsive customer experience. For example, you can use it to test two homepage variations that each feature a different design and copy.

There are two main pricing plans to choose from:

Web. It offers a code-free visual editor for website experiments and personalized campaigns.

Full Stack. It allows you to utilize feature flagging (a software technique that allows you to turn off and on specific functionality, sans code) and experimentation within your stack.

40. AB Tasty

AB Tasty is dedicated to building better user experiences. Its experimentation and feature management platform are fueled by AI and automation. The real-life results? More targeted, ROI-generating campaigns. AB Tasty backs up its platform with impressive figures—think 19%+ conversion rates.

Pricing:

There are several personalized plans to choose from. To find out costs, you need to contact the AB Tasty team.

41. Mailchimp

Mailchimp is a marketing automation platform that provides tools to help mail campaigns to:

Create

Send

Analyze

Its features and services help improve marketing efficiency and reach through customized emails and automated processes.

Features:

Email Campaign Creation: Mailchimp allows you to build and send emails using an intuitive drag-and-drop interface.

Audience Segmentation: The platform offers tools to customize messages based on customer behavior and preferences.

Automated Journeys: Mailchimp also allows you to set up email triggers based on user actions to increase engagement.

Performance Reporting: It provides access to detailed reports to monitor opens, clicks, and conversions.

App Integrations: Mailchimp offers integrations with over 300 different applications to streamline workflows and improve functionality.

Pricing:

With Mailchimp, you get a month’s free trial. Its pricing plans include:

Free Plan: Manage up to 500 contacts with basic email-sending capabilities.

Essentials Plan: Starting at $13/month, including A/B testing and access to more detailed reports.

Standard Plan: Starting at $20/month, it adds automation features and advanced audience insights.

Premium Plan: Starting at $350/month, offers sophisticated segmentation and multivariate testing for up to 10,000 contacts.

42. Klaviyo

Klaviyo is next on our list of ecommerce marketing tools. It is a marketing automation platform that helps eCommerce businesses with email and SMS marketing strategies. It also improves customer relationships through advanced:

Segmentation

Automation

Personalized marketing flows

Features:

Data Integration and Storage: Klaviyo collects and organizes customer data to improve segmentation and personalize content.

Advanced Segmentation: Allows the creation of detailed customer segments to target communications more effectively.

Email and SMS Marketing: Supports dynamic content creation and distribution through email and SMS.

Marketing Automation: Includes pre-built automation flows like abandoned cart reminders and post-purchase follow-ups, which can be customized based on specific customer behaviors.

A/B Testing: Allows one to optimize campaigns by testing variables such as subject lines and content to a segment of your audience.

Detailed Reporting: Track performance and adjust strategies with detailed reports on campaign and flow effectiveness.

Pricing:

The platform offers a free trial to get free email support for the first 60 days.

Klaviyo’s pricing plans depend on the number of contacts you manage.

Here’s how their pricing plans look for 1000-1500 contacts:

Free Plan: Cost: $0/month
Contacts: Up to 500 Includes 500 monthly email sends and 150 free monthly SMS/MMS credits

43. Salesforce CRM

Salesforce CRM combines sales, marketing, and customer support into a single platform. It helps to:

Simplify business processes

Improve customer relations

Increase overall productivity

Features:

Lead Management: Allows tracking and managing lead activities and information.

Pipeline Management: Provides tools to oversee sales pipelines, ensuring visibility and management of sales opportunities from start to finish.

CRM Reporting: Offers a variety of customizable reports that help analyze and refine business operations.

Campaign Management: Facilitates the coordination of marketing campaigns across multiple channels, aligning marketing and sales efforts.

Diverse App Integrations: Features a vast marketplace with over 7,000 apps extending the platform’s capabilities further.

Pricing:

Salesforce CRM’s pricing starts at $25 per user per month for the Essentials plan, which covers basic CRM functionalities suitable for small teams.

Other plans include:

Professional: $80 per user per month, adding more complex features like lead scoring and advanced reporting.
Enterprise: $165 per user per month, offering further customization and deeper analytics.
Unlimited: $330 per user per month, providing access to the full suite of Salesforce capabilities, including advanced AI features with Einstein AI.

44. Zoho CRM

Zoho CRM is a cloud-based platform that helps:

Manage customer relationships across sales

Marketing

Customer support

Features:

Lead Management: The platform provides users with different lead generation and nurturing tools. These tools integrate with various communication methods, including email and social media. That way, one can easily and effectively engage with potential customers.

Social Media Management: Directly publish and interact with social media posts from the CRM, enhancing engagement and lead capture from platforms like Facebook and LinkedIn.

Zia AI: Available on higher-tier plans, Zia AI assists with data analysis, sales predictions, etc., through voice and text commands.

CRM Reporting: Zoho CRM includes different reporting tools that provide insights into sales performance and customer behavior.

CRM Dashboards: Users can customize dashboards to track various metrics and KPIs. The paid plans support up to 20 components per dashboard.

Pricing:

Zoho CRM offers a free version for up to three users, with paid plans that add more advanced features:

Standard Plan: $14 per monthly user, offers essential CRM functionalities.

Professional Plan: $23 per monthly user, including advanced sales forecasting and email marketing tools.

Enterprise Plan: $40 per user per month, adds AI capabilities and advanced customization options.

Ultimate Plan: $52 per monthly user, provides extensive analytics and additional support capabilities. With Zoho CRM Plus, you also get a 30-day free trial.

45. Glew.io

Glew.io is an ecommerce analytics platform that provides extensive data insights to help businesses scale. It consolidates data from multiple sources, offering over 200 key performance indicators (KPIs) and customizable reporting to cater to a brand’s needs.

Features:

Ecommerce Analytics: Tracks and analyzes performance across sales channels.

Inventory Analytics: Offers insights into stock levels and product performance.

Customer Analytics: Provides data on customer behavior and segmentation.

Marketing Analytics: Measures the effectiveness of marketing campaigns.

Custom Reports and Dashboards: Users can create customized reports and visualize data through dashboards.

Data Integration: Integrates with over 180 services, including Google ads, Facebook ads, and more.

Pricing:

Glew.io offers several pricing tiers:

Glew Starter: Free, suitable for new businesses just starting.

Glew Pro: Starts at $79 monthly, aimed at businesses needing more advanced analytics.

Glew Plus: Custom pricing is available for businesses that require highly customized reporting solutions.

46. VWO (Visual Website Optimizer)

VWO is a platform that supports A/B testing and conversion optimization. It helps businesses improve their digital experiences across websites and mobile apps.

Features:

Behavioral Targeting: Allows to customize experiences based on user behavior and demographics.

Visitor Recordings: One can capture user sessions to identify usability issues.

Conversion Funnels: Track where users drop off to improve conversion paths.

Form Analytics: With VWO, one can easily analyze how users interact with forms and identify where they abandon them.

Surveys and Feedback: The tool also allows on-site surveys that can help gain user insights.

Pricing:

VWO offers pay-per-need plans, along with custom quotes for agencies.

Sprout Social is a management platform designed to help businesses optimize their social media strategies. It offers tools for:

Scheduling

Analytics

Engagement

Team collaboration

Features:

Publishing and Scheduling: This feature allows users to schedule and publish content across multiple social platforms from a unified dashboard.

Analytics: Provides detailed insights into post performance and audience engagement.

Collaboration: Features for team members to draft, review, and approve posts efficiently.

Automation: Automate repetitive tasks and schedule posts in advance.

Integration: Connects with other tools like Google Analytics for better data analysis.

Pricing:

Sprout Social offers several plans:

Standard Plan: Starts at $249 per month, ideal for small businesses needing basic tools.

Professional Plan: Starts at $399 per month and includes more advanced features for growing businesses.

Advanced Plan: Starts at $499 per month and offers full features for large enterprises or agencies.

48. Planable

Planable is a content collaboration platform that helps teams of any size work better together. It focuses on:

Enhancing marketing workflows

Making collaboration seamless

Ensuring successful project delivery

Ideal for social media managers and marketers handling multiple accounts across platforms like:

Facebook

Instagram

TikTok

Youtube

Google Business

Beyond social media scheduling, Planable’s Universal Content feature provides a unified space for:

Planning

Creating

Collaborating on various content types like:

Blog posts
Newsletters
Documents
Ads

While scheduling isn’t available for these content types, you can still set a date & time for posts to maintain a comprehensive planning overview. With Planable, you can establish your own feedback and approval process, with 4 different types of approval:

None

Optional

Required

Multi-level

Leaving feedback is also seamless and very intuitive. Everything happens in context, right next to the posts. You can reply to comments, leave suggestions, and resolve them quickly.

Pricing:

Planable offers unlimited workspaces, users, and pages for your first 50 posts. Then, it starts with its basic plan, which starts at $11/user per month.

49. SocialBee

Content and social media are two of the fastest ways to grow your business on a small budget. Here are the tools to help you get there. If you’re looking for an easy-to-use and intuitive social media posting tool, SocialBee is for you. SocialBee allows you to add, organize and share content across:

Facebook

Twitter

Instagram

Google My Business

TikTok

With this platform, you can customize your posts for each social media platform, set a posting schedule in a content calendar, recycle evergreen posts, or expire time-sensitive content. The pricing starts at $19 per month. This gives you unlimited scheduling and editing options, access to their Canva integration in the post editor, and access to 10 more integrations in the app.

Pricing:

If you are curious about the tool, start your free trial here.

No credit card is required nor are contracts, or commitments.

SocialBee also has a 30-day money-back guarantee.

50. Vocal Video

Did you know that video testimonials convert 25% more visitors? Vocal Video is the only video marketing platform that brings together:

Collecting

Editing

Publishing

Hosting video testimonials

Easily capture testimonials from:

Customers

Employees

Experts

Create shareable, downloadable video testimonials with:

Music

Motion graphics

Your company’s branding

Pricing:

Take a look at the packages available:

Starter Monthly: $99 per month (publish 3 HD videos a month)

Team Annual: $99 per month (publish unlimited HD videos a month)

Pro Annual: $299 per month (publish unlimited HD videos a month)

51. Conversific

Conversific is an ecommerce analytics tool designed for Shopify & WooCommerce stores. Here’s what you can do with Conversific:

Find out which marketing channels generate the most conversions for your store.

Suss out which product descriptions need to be improved.

Discover who your best customers are.

Conversific has a Forever Free plan, so go ahead and try it.

52. Survey Monkey

Find out what your customers are thinking about your brand, your product, or ideas with customizable surveys from Survey Monkey. From market research to employee engagement, get all the survey templates you need to start collecting business-building data.

SurveyMonkey has a freemium version that lets you create unlimited surveys, but you can only view 40 responses per survey. Premium packages start at $37 a month (billed monthly).

53. SimilarWeb

How do your competitors generate most of their traffic to their websites? Which channels perform best for them? What’s their go-to social media site? Get detailed information on your competitor’s strategies with SimilarWeb.com.

There are two pricing packages:

Free (analyze 5 results per metric and 3 months of web traffic data).

Enterprise (get unlimited results per metric and 3 years of web traffic data). Speak to a consultant to learn more about Enterprise plan pricing.

54. User.com

User.com is a central workspace that offers several unique tools for:

Marketing

Management

Sales

Support initiatives

They aim to create awesome omnichannel communication experiences for visitors and customers. They use automation well: They plan the path for each customer segment and let User.com do the rest.

Pricing:

User.com offers 4 plans, including a Free plan with limited features.

55. Persado

Persado is a generative AI platform that revolutionizes marketing language. It uses data to create highly effective personalized messages.

Features:

Motivation AI: Uses advanced AI to customize language that drives action.

Multichannel Capabilities: Works across email, social media, and web.

Content Optimization: This feature from Persado adjusts marketing messages based on how audiences respond to improve engagement.

Emotional Language Personalization: Creates messages that emotionally resonate with different audiences.

Performance Analytics: Provides detailed insights about how effective your campaigns are.

Language Database: Persado’s language database tailors marketing language to individual preferences. This is beneficial for improving personal engagement across all the channels.

Pricing:

Persado has a custom pricing model.

Ecommerce Ads

Ecommerce Advertising Platforms

Analytics Tools for Ecommerce

Google Ads for Ecommerce

Ecommerce Video Ads

How to Make TikTok Ads

Facebook Ads for Ecommerce

E-Commerce Social Media Advertising

Ecommerce Ad Intelligence

PPC Competitor Analysis Tools

Competitor Ads

Key Selection Criteria for Ecommerce Marketing Tools

Core Functionality: The Must-Haves of Ecommerce Marketing Tools

Core functionality refers to the basic features that define ecommerce marketing tools.

For instance, can the tool automate repetitive tasks?

Does it allow for personalization?

Can you run multi-channel campaigns with it?

While there are scores of ecommerce marketing tools out there, hardly any are truly “good” without solid core functionality. A tool with limited automation and no multichannel capabilities will just hold you back.

Additional Standout Features: What Else Can It Do?

Once you’ve evaluated the core functionality of ecommerce marketing tools, you can look for additional standout features to help you get ahead. These extras can make a great tool, giving you the edge in your marketing efforts.

Usability: How Easy Is It To Use Ecommerce Marketing Tools?

Ecommerce marketing tools can come with many features to help you optimize your online store. However, if the tool isn’t user-friendly, it could slow you down instead of speeding up your processes.

Onboarding: How Quickly Can You Get Started?

Onboarding is key to hitting the ground running with a new ecommerce marketing tool. No matter how powerful its features are, a tool with a long onboarding process will delay your marketing efforts.

Customer Support: What Happens If You Get Stuck?

When things go wrong, good support can save the day. Look for eCommerce marketing tools that offer timely assistance and comprehensive resources to help you troubleshoot on your own.

Value for Money: Are You Getting What You Paid For?

You want an ecommerce marketing tool that delivers real value without breaking the bank. Look for flexible pricing plans that cater to your business’s unique needs so you can get the features you want at a price you can afford.

Best Ecommerce Analytics Tools

Facebook Ads Spy Tool

Ads Spy Tool Free

Ad Intelligence Tools

Track Competitors Display Ads

TikTok Ad Spy

Google Ads Spy

AutoDS Alternatives

Best TikTok Ads

AutoDS vs ZenDrop

Facebook Ad Library

Meta Ad Library

AdSpy

BigSpy

What is ShopHunter?

ShopHunter's Shopify sales tracker offers an incredible sales estimation tool for eCommerce founders, especially those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for both entire stores and specific products. This helps users quickly validate product potential.

But the platform goes beyond basic sales tracking. It also features an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items, whether you're: