How To Build Effective Ecommerce Ads & Boost Conversions for Your Store

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Every online store owner hopes to create compelling ads that attract the right customers. However, it’s not uncommon to feel overwhelmed by the pressures of creating eCommerce ads that convert. Getting started can feel daunting with so many different ad types, platforms, and targeting options. But it doesn’t have to be this way. In this article, we’ll break down everything you need to know to create highly effective eCommerce ads that consistently attract the right customers, maximize conversions, and significantly increase your online store’s revenue with minimal ad spend. Stay tuned to learn tricks for creating effective tiktok ecommerce strategy.

One way to make this process easier is by using Shophunter's Shopify sales tracker. This valuable tool helps you uncover the crucial data you need to create highly targeted eCommerce ads that reach your ideal customers.

What Are Ecommerce Ads?

Ecommerce ads promote products and services for online stores. These digital ads work like traditional ads, allowing businesses to reach potential customers. Instead of appearing in magazines or on television, ecommerce ads show up on digital platforms like:

Social media

Search engines

Other websites

Ecommerce ads can help boost sales for online businesses by driving traffic to stores and enhancing their visibility. When done right, these ads can increase sales conversions for online retailers. Businesses must engage the right audience to get the most out of these ads. There are several different formats of ecommerce ads, including:

Product listings

Search ads

Social media ads

Display ads

How Ecommerce Ads Work

Ecommerce ads allow businesses to promote their products and services to potential customers through various advertising platforms. The ads can benefit businesses, allowing you to reach many potential customers quickly and easily. Ad platforms are also very versatile and can be used to target customers based on demographic characteristics like their:

Location

Gender

Interests

The good news is that most paid e-commerce ads are easy to implement and that you can set them up in minutes. You can also control your ad spending within the platforms, which can be a great way to boost your business while staying within budget. This makes it easy for ecommerce businesses of all sizes to take advantage of online advertising.

Popular Ecommerce Ad Platforms

Several different ecommerce ad platforms are available for paid advertising. We'll discuss the most popular ecommerce ad platforms and how they can benefit your business.

E-Commerce Advertising

Ecommerce Sales Strategy

Ecommerce Monitoring

Ecommerce Search Metrics

Competitive Product Analysis

Ecommerce Marketing Budget

Ecommerce Marketing Ideas

How To Build Effective Ecommerce Ads for Your Store

Without traffic, all the effort you put into product development and onsite optimization is utterly pointless. But you don’t need just any old traffic. Your store needs highly targeted traffic, the kind that only comes with a well-thought-out and optimized e-Commerce ads strategy. Step one? Laying the foundation for a successful omnichannel eCommerce experience. To really compete in your niche, you need to look at your overall marketing strategy as a collection of eCommerce ads with each channel campaign optimized to specific objectives, and all channels working together to reach your overall goal: sales.

Adapting Your E-commerce Strategy for the Evolving Digital Landscape

But it doesn’t stop with eCommerce advertising. Every aspect of your online store customer experience must be adapted for multiple channel journeys. This means your entire cross-channel eCommerce strategy could need an overhaul. Why? Because of the quick change in consumer behavior over the last few years.

Here are three essential stats from key eCommerce consumer studies that back this up:

According to UC Today, nine out of every 10 consumers want omnichannel service, where they can move between various online channels seamlessly.

44% of all companies have adopted a ‘digital-first approach’ when it comes to customer experience.

According to Google, up to 85% of consumers start their purchasing journey on one device but finish the final transaction on another.

Optimizing Your Multi-Channel Strategy and Leveraging Data for Seamless Customer Journeys

A simple example of this in practice is the rise of BOPIS (buy online, pick up in-store) initiatives which dramatically increased during the COVID lockdowns. Many boutiques and retail brands like Dress Up joined the 43.7% of top retailers offering BOPIS before the pandemic hit.

Even if you don’t have offline brick-and-mortar locations, you should still create a multi-channel experience for your shoppers through various online channels. This will ensure your entire customer journey is multi-dimensional and seamless at every touchpoint, allowing shoppers to move between channels and devices easily.

To lay a good foundation for a multi-channel selling strategy, you should be diving deep into your store data to answer these key questions:

Which channels are bringing in the most traffic, and what percentage of that traffic converts?

How many steps do my shoppers take before they complete a sale?

Which channels bring the most inquiries and requests (customer service)?

Are the devices potential shoppers use to find your store the same as those they use to purchase?

Which social media platforms do my shoppers engage with most?

Using Data-Driven Insights to Optimize Ad Spend and Channel Strategies for Better Conversions

Let’s say you have a growing online clothing boutique. When you look at your store data, you find that a Google or Facebook ad brings the most traffic, but that traffic takes longer to convert (more steps to purchase). You also find that while Twitter doesn’t get any store traffic, it’s the top channel your customers use to engage with your customer service.

You could then use this data:

To spot gaps in my eCommerce ads for those channels like Dynamic product ads or Google Shopping remarketing, which you can fill with touchpoint-specific campaigns and improved personalization and targeting.

I plan to move ad spending from Twitter to other more lucrative channels, such as Google Shopping, and move Twitter out of marketing and into my customer support management systems.

Choose Your Core Ecommerce Ads Marketing Channels

We now know the importance of creating an omnichannel customer experience across your entire eCommerce sales funnel. Choosing the proper eCommerce ad channels that work seamlessly together will be vital in building the right conversion strategy. When it comes to eCommerce ads, there are seven core eCommerce digital marketing channels every online store should consider.

Google Ads

Think of Google Ads as the king of online advertising platforms—it's one of the best ad networks. With Google Ads (formerly known as Google Adwords), you can display paid search ads on Google search engine results pages (SERPs). You can also use the Google Display Network (GDN) to advertise on popular websites, making Google an excellent platform for search and display ads, whether you want to boost brand awareness or acquire new customers.

Advantages

Vast Reach: Google is the biggest search engine, processing over 100 billion monthly searches. You can harness the search engine's immense reach to drive results for your eCommerce business.

High ROAS: The average return on ad spend (ROAS) for Google Ads is estimated to be 2:1, and for the Google Search Network, it's 800%—enormous potential for your online store.

Affordable for SMBs: Online advertising is more affordable for small and medium publishers with limited resources and lower budgets.

Easy integration: Combine this tactic with other digital marketing software to create multichannel campaigns.

Disadvantages

Can get costly: Pricing scales up quickly, meaning larger enterprises can pay up to $150,000 annually. You need to be sure you're getting a worthwhile return on ad spend.

Low customer service: Customer service is limited, so it's important to know what you're doing (or hire an agency that does)

Takes time and effort to learn: The many nuances of Google advertising can be confusing, meaning you need to work with experts to take advantage of the many tools.

More competition: While Google may open you to the most extensive networks, you’ll compete with many more advertisers, leading to higher campaign costs.

Strict standards: Compared to other search advertising platforms, Google tends to be much more stringent about the content of your PPC ads

Best Type of Products for This Platform

Any product should perform well on Google Ads, so long as you use the targeting tools effectively to reach your audience.

Google Shopping

Google Shopping is a specific marketing tool that allows publishers to advertise their products to Google searchers in a visually appealing way. Set up in the Google Merchant Center, Shopping ads are image-based product ads that show a photo of your:

Product

Title

Price

Store name

Reviews

Product listings are displayed at the top of the SERPs. If the user clicks on your ad, Google will take them directly to the product page in your eCommerce store, where they can make a purchase. Like paid search ads, you pay each time someone clicks on your Shopping ad.

Advantages

High conversion potential: Google Shopping ads are great for driving traffic that converts, as many people still start their product search on Google.

Easy to run: Google’s algorithms automatically:

Pull product data from your store
Create ads for your products
Match them with relevant search queries

Strong visual appeal: Shopping ads get a prime position in SERPs with a visual format to attract clicks.

Disadvantages

Takes time to set up: Google Shopping campaigns require more time to get started but less effort after everything is set up in Google Merchant Center.

Best Type of Products for This Platform

Any! Shopping Ads on Google represent a highly lucrative pay-per-click (PPC) digital marketing tactic for publishers.

Bing Ads

While Google has a clear lead over other search engines, Bing has developed a substantial presence in recent years. According to Microsoft, Bing still accounts for 14.5% of the global market share for PC desktop search engines. There are 14.5 billion monthly PC searches conducted on the Bing Network, with 687 million unique PC searchers.

Here's the kicker: 100% of searchers on the Microsoft Search Network have purchased a product or service online in the last week. So, Bing Ads should be part of your advertising strategy to reach this shopping audience. You can also use Bing Shopping, similar to Google Shopping Ads.

Advantages

Less competition: Fewer advertisers on Bing means you’ll get more bang from your digital marketing campaign. Reports by Search Engine People have shown that the average CPC (cost-per-click) for a Bing Ad is 70% less compared to Google Ads.

Reach different audiences: You will find users you’d be missing if you only run Google Ad campaigns. Advertising on Bing means you will also be advertising on:

Yahoo
AOL
Other partnering sites

Disadvantages

Reduced reach: You can’t ignore the fact that Bing has a lower audience reach and search volume than Google Ads.

Less advanced features: Bing Ads are usually one step behind Google, which means new features roll out after Google, and reporting needs to be more comprehensive.

Facebook Ads

According to 2020 data from Facebook, over 2.8 billion people use Facebook monthly— more than a third of the world's population! Being visible to hundreds of millions of potential customers daily is the most important reason to include Facebook Ads in your digital marketing campaigns.

Facebook offers many online advertising ads to help you reach your campaign goals. You can build brand awareness by increasing your reach and getting products from target customers. Or use Collection ads to bring the buying process directly to Facebook so potential customers can move seamlessly from “discovery” to “purchase.” Want more purchases? Use smart targeting on Facebook to drive new and repeat purchases from loyal customers.

Advantages

Reach billions: Facebook boasts the most social media platform users, with billions of active accounts. Advertising on Facebook gives you an almost unlimited potential audience.

Find your audience: Facebook is popular among various demographics across genders and ages, so there’s a great chance of reaching your niche audience.

Exceptional targeting: The possibilities of Facebook ad targeting are almost endless—you can target by:

Location
Occupation
Interests
Past activity
Other data points

Easy to control spending: Facebook ads are easy to budget for, and you can track your spending easily, cutting it off when you've reached your maximum budget.

Boost engagement with video ads: Facebook is one of the best video ad networks, and publishers can use original content in its in-stream video ads system.

Disadvantages

Becoming more expensive: Due to heightened competition, advertising on Facebook is becoming increasingly expensive. That said, it is still relatively cheap compared to other advertising platforms.

Takes time to master: Marketing effectively on Facebook is a skill that takes a long time to master—many small eCommerce companies don't have the time or resources to manage it effectively.

Best Type of Products for Facebook Ads

Any products can be advertised effectively on Facebook, such as:

Food

Tech

Fashion

To attract users and to pinpoint your audience using Facebook's in-depth targeting tools, the key is to craft ads:

Engaging copy

Images

Videos

Instagram Ads

Publishers should consider Instagram as another massively popular advertising platform, though it is essential to understand the platform is all about visual ads. Instagram is a very brand-focused social platform: 81% of Instagram users use the platform to research products and services, and 130 million Instagram users tap into shopping posts each month.

Advertisers can create image-based ads and video reels and use Instagram stories to promote their products and connect with their target audience. Instagram ads can be directly linked to your product page or another landing page, giving users a quick and easy way to engage with your products.

Advantages

Highly engaged users: Over half of Instagram users access the social media network daily, meaning Instagram is the ultimate platform to reach your audience and influence them to consider your brand.

High-intent users: 75% of Instagram users take action on ads they see on their feed, and over one-third purchase products. Create effective paid ads as part of a targeted Instagram advertising strategy, and you can drive sales.

Comprehensive targeting: Because the platform is owned by social media giant Facebook, Instagram advertising gives you access to in-depth targeting.

Lots of ad formats: Test the various ad formats to find the type that gets the most ad clicks and conversions, such as:

Stories
IGTV
Videos, shopping ads

Increase sales on the platform: Customers can buy without leaving Instagram—such as with Collection ads (on the mobile ad platform only).

Disadvantages

Takes time to master: As with Facebook, marketing effectively takes a long time and may require a specialist to help.

Requires high-quality visual assets: Instagram is a highly visual platform, meaning you must invest in high-quality content to stand out.

Best Type of Products for Instagram Ads

Products that are visually appealing and easily incorporated into visual media include:

Cosmetics

Fashion

Homewares

Food

Health products

YouTube Ads

With over 2 billion monthly users, YouTube is an excellent platform that allows you to increase brand awareness as part of your conversion funnel and drive traffic to your online store. You’re missing a vital opportunity to reach new leads if you don’t have a YouTube eCommerce marketing plan.

Advantages

YouTube is part of Google’s Ad system and offers excellent support, vital data, and targeting capabilities, including remarketing ads.

Wide and diverse audience: Over 1 billion hours of video on wide-ranging topics are uploaded daily to YouTube.

Built-in engaged audience: Users aren’t just idly browsing through a feed—they go to YouTube for education and entertainment—making it a powerful place to reach them with your video ads.

Disadvantages

Cost to create videos: YouTube videos need high quality to grab viewers—this can be cost-prohibitive for smaller publishers.

Video ads can be interruptive: Depending on the ad format, viewers can exit anytime and may be annoyed by video ads.

Best Type of Products for YouTube Ads

Products that require an element of educational or informational content help new customers make a purchase decision. They use:

Product demonstrations
Product reviews
Explainer videos

Twitter Ads

It might not be the first platform you think of for eCommerce campaigns, but Twitter has been one of the most popular social media channels since it launched in 2006. It's a go-to platform for breaking news and engaging with minor and big-name influencers and celebrities.

Advantages

High engagement: Engagement rates for Twitter ads can be as high as 1-3%, according to a study by TBG Digital. This was much higher than Facebook’s average CTR of 0.90%. (What is CTR?)

Limited competition: While other social media platforms are home to millions of advertisers, Twitter only has around 130,000 business advertisers.

Disadvantages

More expensive: Twitter advertising is typically more expensive than Facebook (but the engagement rates mean it could be worth it).

Limited analytics: Twitter analytics needs to have the breadth and precision of Facebook or Google Analytics.

Lower audience reach: Twitter has 187 million daily users, less than Facebook and YouTube. However, they are a highly engaged audience for your digital ads.

Best Type of Products for Twitter Ads

Male-skewed products—Twitter has far more male users (70%) than female users (30%), which could be a better platform for reaching male customers.

Like Instagram, Pinterest is a highly visual platform and a great way to boost eCommerce sales. Pinterest advertising enables brands to promote their products to users with promoted ads appearing as Pins in the organic search results. Over 444 million monthly users and 90% of weekly Pinners make buying decisions on Pinterest. As of January 2021, Pinterest identified the female audience at 77.1%, the male audience at 14.5%, and the remainder as unspecified.

Advantages

High conversion potential: 85% of weekly Pinners have purchased based on Pins they see from brands on the platform, meaning there's high potential for customer acquisition.

Pinterest ads blend in: Promoted pins blend into Pinterest boards, which means advertising is less likely to interrupt or annoy users than on some social media platforms.

Multiple ad options: Pinterest offers various advertising options for brands to reach consumers based on goals according to the sales funnel stage:

Awareness
Consideration
Conversions

Disadvantages

Less diverse audience: Pinners skew heavily towards 20-40-year-old women, though the audience is gradually becoming more diverse.

Less user-friendly platform layout: The platform is more complicated to navigate than Amazon Ads and Google.

Best Type of Products for This Ad Platform

Products with a target audience of females aged between 20 and 40. Visually attractive products that will catch people's eye on Pinterest boards. Products with a:

Craft

Home and garden

Foodie focus

TikTok

One of the newer ad platforms on the block, TikTok Ads offers a unique opportunity to promote your products to a young, hyper-engaged audience. Users spend 476 minutes monthly on the app, second only to Facebook ads. TikTok has over 1 billion users worldwide, with 50 million+ active users in the US alone.

Like Instagram, TikTok offers opportunities for influencer marketing. You can partner with established TikTok influencers to reach their audience more naturally through your product promotion. TikTok has built the Creator Marketplace to help brands find influencers with whom to partner.

Advantages

Highly engaged audience: The beauty of TikTok is the engagement publishers can have with their specific audience.

Get creative: You can really get creative with your advertising and connect with users for maximum engagement. Some of the best advertising on TikTok uses a Hashtag challenge as part of its campaign. When a user taps on a hashtag, it takes them to the brand’s landing page and shows more curated videos with the same hashtag. According to TikTok, these challenges have an average engagement rate of 8.5%.

Integrate with eCommerce platforms: Add TikTok’s app to your Shopify store to implement the pixel and create new posts without leaving your Shopify dashboard.

Access to new markets: TikTok’s rapidly growing global reach means new marketing opportunities for international publishers.

Disadvantages

High cost to advertise: TikTok ads pricing is less competitive than the other platforms and begins at $10 per CPM (cost per 1,000 views).

Lack of ad placements: There are fewer options for ad placements, with most brands limited to in-feed ads. This means viewers see interrupting ads as they swipe through their For You page.

Must be native content: You can't use ad creatives from other platforms—it must be a native TikTok approach if you want to ensure audiences don't swipe away.

Videos are essential: You cannot post ads solely in static graphics—you will always have to produce videos, which can strain the budget.

Best type of products to use this ad platform for

Products targeting Gen Z and millennials who account for 75% of TikTok’s user base. Products that provide opportunities for creative content—think fashion and cosmetics.

Snapchat

Snapchat boasts 306 million daily users, and we're not only talking about a younger audience. A large group of people aged 26 and up are joining the platform. This platform allows advertisers to create interactive ads where users swipe up or tap to visit sites or make purchases. You can use customized branding filters and AR lenses to increase brand awareness.

Advantages

Proven success: Snapchat users are 60% more likely to make impulse purchases and hold a global spending power of $4.4 trillion, according to Snapchat.

Reach mobile audience: According to Snapchat, Snapchatters are 20% more likely to use their phone when shopping in 2021 than in 2020, so you can put your brand at their fingertips anywhere.

Make an instant impact: Snapchat ad formats let you show off your products using immersive, full-screen mobile ads to make a real impact.

Low entry cost: You can launch ads for as low as $5 daily.

AR drives conversions: Interacting with products through AR experiences delivers a 94% higher purchase conversion rate, as individuals feel connected to brands.

Disadvantages

Lower audience numbers make it harder to scale. It’s an excellent platform to test your eCommerce advertising away from Google and Facebook.

Best Type of Products for Snapchat Advertising

Products with a slightly higher average order value, as it’s easier to get a better return on ad spend.

LinkedIn has an extensive professional user base and is the world’s largest professional network, so its advertising is primarily geared toward a corporate audience. Unlike most other platforms, which focus on B2C advertising, LinkedIn’s nature makes it better suited to B2B advertising campaigns. So, B2B publishers tend to get better results on LinkedIn than on other platforms.

Advantages

B2B centric: LinkedIn offers B2B advertisers the possibility to generate high-quality leads by reaching the right decision-makers.

Less competition: It’s easier for B2C brands that want to reach a niche audience to stand out.

Disadvantages

Less effective for eCommerce: Traditionally best suited to B2B over B2C products, it is generally less popular for eCommerce advertising.

Basic reporting tools: Reporting is essential, and you cannot access the array of metrics or customize reporting views as you can on Google, Facebook, or other platforms.

Inferior usability: It's harder for marketers to quickly and easily duplicate ads, campaigns, or campaign groups. There is no bulk editor or duplication tool, so testing is cumbersome, too.

Best Type of Products for LinkedIn Ads

B2B and professional B2C products, such as:

Tech products

Work-from-home products

Business attire

Amazon Ads

Amazon advertising helps brands connect with potential buyers on a specific shopping platform. Amazon lets you bid on particular keywords and placements to show higher in search results for your products, which helps get your products in front of a wider audience of people who are specifically searching for what you sell.

Advantages

Shoppers are ready to buy: Amazon is a top destination for ready-to-buy shoppers, and it has built trust amongst shoppers, which brands can leverage.

Low barrier to entry: Publishers don't even need a website to advertise on Amazon, making the barrier to entry extremely low.

Takes minutes: The simple ad setup and interface means publishers can quickly choose products to advertise and start showing products to customers in minutes.

Multiple campaign types: Choose the type that suits your goal, including:

Disadvantages

Higher fees: Amazon is not a free tool. It charges an additional referral fee on top of advertising fees as a percentage of the sale (up to 15%), which varies by product category. This can be prohibitive to some sellers.

Strict standards: Amazon requires sellers to adhere to strict standards, including:

Shipping times
Confirmation emails
Order cancellation rates

Best Type of Products for Amazon Ads

Products with high profit margins. Brands with established customer service and logistics processes.

Determining which campaigns to test and how much budget you allocate to each channel will depend on your:

Specific market

Brands

Shoppers

Unique customer journey

This brings us to the next step: selecting suitable eCommerce ads to target fundamental shopping journey touchpoints.

Select the Right Ecommerce Ad for Key Shopping Journey Touchpoints

The next step in creating a successful eCommerce ad strategy is determining which campaigns and ads you should run to ensure every shopping journey touchpoint is covered.

This means building a multi-channel digital marketing strategy that targets these four key buying stages:

Awareness

Consideration

Purchase

Repurchase

Each of these stages and the campaigns associated with them have their objectives and KPIs. You must:

Use the best channels

eCommerce ad types

Targeting

Messaging to achieve these goals

eCommerce Ads KPIs

The KPIs you monitor for awareness or brand recognition differ from how you measure a conversion campaign. Where your brand awareness campaigns are focused on CTRs and impressions, your conversion campaigns will be focused on increasing your CVRs while keeping my CPA (cost per acquisition) down. This means continuously assessing and monitoring your KPI for each objective, which is vital in ensuring your overall eCommerce ad strategy is correctly optimized for the best ROAS. You will also need a set of KPIs to measure each digital marketing channel.

For example, with Google Ads, you will want to check these specific KPIs:

Budget attainment

CPAs

CPCs

Quality Score

CVRs

Impression share

CTRs

LTVs

Keyword performance

Each campaign should be working to feed potential customers and shoppers into the next stage. There is no one-size-fits-all approach to this. Retail brand marketers must tweak and optimize their channels and campaigns to ensure their overall eCommerce ads strategy is symbiotically. For example, let’s say you are marketing an online clothing store and are using Facebook and Google Ads for eCommerce.

Crafting a Full-Funnel eCommerce Ad Strategy: From Awareness to Repurchase

A snippet of my overall eCommerce ads strategy could look a little something like this:

Awareness: Facebook video ad with Lookalike Audiences

Consideration: Google Search, with RSLs and brand name as a keyword

Repurchase: Smart Google Shopping and Facebook Dynamic Product ads with retargeting/remarketing audiences

Simply put, this multichannel marketing strategy involves using Facebook to reach a broad, cold audience that I would then convert with Google Search campaigns using branded keywords. After seeing my video ad campaign, I realized that people actively searching for your brand have high intent, which leads to good ROAS. There are many strategies, like this one, that you can use to ensure you have a winning eCommerce digital marketing plan.

Use Management and Optimization Real-Time Automation to Drive Conversions

If all of this feels like hard work, you’re not alone. While being able to monitor and optimize your campaigns continuously and your overall store brand KPIs is vital to the success of your eCommerce ad strategy, it is also something many marketers struggle with. At some point, as your business and eCommerce ads portfolio grows, you can not do this successfully without real-time optimization and management. This is where pro-eCommerce ad tools like Traffic Booster come in.

Traffic Booster is an all-in-one PPC management and automation tool and service that combines unique machine learning and AI technology with marketing expertise to create, manage, and optimize ads in real time:

Google

Facebook

Instagram

All this ensures you get the best results for the lowest possible ad spend.

Go All-In on Personalization

Last but not least, let’s talk about personalization. In today’s market, it’s not enough just to segment your audiences into groups. You need to ensure you are personalizing your shopping experience for every person who engages with your:

Brand

Products

Marketing

Here are some personalization stats from Forbes to drive home its importance:

Over 40% of consumers get annoyed with impersonal or generic content

71% of consumers experience frustration with impersonal shopping experiences

According to Statista, 90% of U.S. consumers find personalized marketing very or somewhat appealing

91% of shoppers say they are more likely to shop with brands that provide product recommendations or promotions that are relevant specifically to them

Enhancing eCommerce Ad Performance with Personalization and Dynamic Targeting

Personalization is critical in terms of eCommerce ads and the success of your overall digital marketing strategy. Think behavioral segmentation. Instead of creating campaigns for niche customer groups based on a particular behavior, combine them with dynamic eCommerce product ads. This ensures I can ensure the right customer sees the right product (highly relevant to them) at the right time. This means using pixel-based PPC targeting on Facebook, Instagram, Pinterest, and Google, as well as dynamic product campaigns— including your ad creative.

This includes:

Personalized eCommerce Ads

Smart Shopping ads

Dynamic remarketing ads

Search & Dynamic Search Ads

YouTube Shopping & action ads

Smart display campaign ads

Dynamic retargeting ads

Ecommerce Advertising Platforms

Analytics Tools for Ecommerce

Google Ads for Ecommerce

Ecommerce Video Ads

How to Make TikTok Ads

Facebook Ads for Ecommerce

E-Commerce Social Media Advertising

Ecommerce Ad Intelligence

PPC Competitor Analysis Tools

Competitor Ads

Best Techniques & Strategies for Ecommerce Ads

Full-Funnel Targeting: Hitting Your Audience At Every Stage Of The Buyer’s Journey

Success in eCommerce advertising hinges on understanding that not everyone is ready to buy when they first encounter your brand. Full-funnel targeting helps you reach prospects at every stage of the buyer’s journey—from when they first realize they have a problem to long after they’ve purchased from your online store. This way, you can deliver suitable ads to match their immediate needs and help drive conversions quickly.

Omnichannel Advertising. Meeting Your Audience Where They’re At

Omnichannel advertising helps you create a seamless experience for your customers, no matter where they interact with your brand. The idea is that different channels work together in harmony to help improve the user experience, like

Social media

Mobile apps

Offline methods

This is incredibly important in eCommerce, as studies show that buyers who engage with multiple channels before purchasing are more valuable to brands. Not only do they spend more (up to 30% more on average), but they’re also more likely to remain loyal and return for future transactions.

Content Personalization: Creating Targeted Ads That Speak to Your Audience

ECommerce content personalization is all about creating targeted ads that speak to your audience’s specific needs and pain points. Studies show that 60% of consumers say they’ll become repeat customers after a personalized shopping experience, and 80% of consumers will share personal data in exchange for deals or offers.

Influencer and Affiliate Marketing: Leverage Third-Party Voices to Build Trust

If you’re in the position of advertising a business that has customers who rave about your products, influencer, and affiliate marketing are some excellent tactics to use to take your business to the next level. Influencer marketing typically involves partnering with content creators with a significant social following and level of trust with an audience interested in your products. A brand usually requests that the influencer make content similar to their usual style but use and review (or otherwise creatively pitch) their product. Compensation can include free products, traditional payment, or a combination.

Affiliate marketing, on the other hand, is a more open-ended approach. In this case, businesses reward individuals or other companies (affiliates) for each visitor or customer brought by the affiliate's marketing efforts.

Landing Page Optimization on How to Improve Your First Impression

Landing page optimization is improving elements on a specific webpage to increase conversions. A landing page is typically the first page a visitor lands on after clicking an ad or a search engine result link. Since it can be the first interaction with your brand, ensuring the page is set up is crucial to make navigating and completing their purchase as easy as possible.

Conversion Rate Optimization: Focus on the Big Picture

While landing page optimization focuses on making a specific page the absolute best, conversion rate optimization focuses on making your website visitors complete a particular action (sales, form fills, etc.).

Of course, to improve your current conversion rate, you need to know what yours is. Your website conversion rate is calculated as the number of conversions divided by the number of total website visitors during that same time, multiplied by 100.

Post-Click Optimization - Don’t Forget What Happens After the Click

Once the eCommerce website advertisement has been optimized, many eCommerce sellers forget one crucial aspect. What happens after the click? Potential customers have been lost too many times to an inferior post-click experience. Just say you see an ad for an item I’ve been searching for.

The product is relevant, and the ad is enticing, so I click. But I don’t buy it. What went wrong? After I clicked on the ad, it took me to a confusing landing page that didn’t relate to the ad I’d liked to click on.

Post-Click User Experience in E-commerce Advertising

Many e-commerce marketers must remember a crucial part of the advertising process: the post-click user experience. Neglecting this can lead to wasted advertising dollars because even the best ad will fail if no segmented, relevant landing page contains the correct information with a clear, direct call to action.

Continually Measure Advertising Performance

Success in eCommerce advertising hinges on understanding that only some are ready to buy when they first encounter your brand. Full-funnel targeting helps you reach prospects at every stage of the buyer’s journey—from when they first realize they have a problem to long after they’ve purchased from your online store. This way, you can deliver suitable ads to match their immediate needs and help drive conversions quickly.

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