Table of Contents
- What Is an Ads Spy Tool & Why Should You Be Using One
- How Do Ad Spy Tools Work?
- What Can You Do with the Data from Ads Spy Tools?
- The Benefits of Using Ads Spy Tools in Digital Marketing
- Related Reading
- 23 Best Ads Spy Tool Free & Paid Options for Better Market Insights
- 1. Shophunter: The Ultimate Shopify Store Sale Tracker
- Pricing tiers
- 2. Koala Inspector: The Best Shopify Store Inspector Tool
- Highlight features
- Pricing
- 3. BigSpy: The Best All-In-One Ad Spy Tool
- Highlight features
- Pricing
- 4. AdSpy: The Largest Ad Spy Tool on the Market
- Highlight features
- Pricing
- 5. Ahrefs: The SEO Tool That Does It All
- Highlight features
- Pricing
- 6. BuiltWith: Find Out What Technologies Competitors Are Using
- Highlight features
- Pricing
- 7. SEMrush: An SEO Powerhouse for Competitive Analysis
- Highlight features
- Pricing
- 8. Ubbersuggest: Free SEO Tool by Neil Patel
- Highlight features
- Pricing
- 9. Google Keyword Planner: A Free Tool for Google Ads
- Highlight features
- Pricing
- 10. SimilarWeb: Estimate Shopify Store Traffic
- Highlight features
- Pricing:
- 11. PricingBot: Monitor Competitors' Pricing
- Highlight features
- Pricing
- 12. Feedly: Track Shopify Stores' Blog Content
- Highlight features
- Pricing
- 13. SpyFu: A Competitor Research Tool for SEO and PPC
- Highlight features
- Pricing
- 14. Meta Ad Library: Free Facebook Ad Search Tool
- Highlight features
- Pricing
- 15. Xpareto: Find Top Shopify Stores by Search Terms
- Highlight features
- Pricing
- 16. AdFlex: Best for Facebook Ad Insights
- AdFlex Features, Filters, and Pricing Plans for Effective Ad Analysis
- Pricing
- 17. PowerAdSpy: The All-In-One Social Ads Spy Tool
- Price
- 18. Dropispy: A Dropshipping Ads Spy Tool
- Price
- 19. Anstrex: A Multi-Platform Ad Spy Tool
- Anstrex Dropship: Facebook Ad Insights and Viral Product Research for E-commerce
- Price
- 20. SocialAdSpyder: Spy on Ads from Your Competitors
- SocialAdSpyder: One-Click E-commerce Ad Insights and Pricing for Affiliate Marketers
- Price
- 21. SocialPeta: A Social Ads Creative Database
- Price
- 22. ConnectExplore: Facebook Ad Competitor Analysis Tool
- Price
- 23. Minea: Ads Spy Tool for Dropshippers
- Minea's Shop Spy Feature and Subscription Plans for Advanced Ad Research
- Pricing
- Related Reading
- How to Choose the Right Ad Spy Tool for Your Business
- Understanding Ads Spy Tools User Interface
- Cost of Ads Spy Tools
- The Importance of Customer Support for Ads Spy Tools
- The Value of Multi-platform Support for Ads Spy Tools
- The Importance of Privacy and Data Security for Ads Spy Tools
- Sign Up for a Free Trial (no credit card required) to Our Shopify Sales Tracker to Find Your Next eCom Opportunity Today!
- Spotting Winning Marketing Strategies Early On
- Why Choose ShopHunter?
- Related Reading
What Is an Ads Spy Tool & Why Should You Be Using One
- Track
- Analyze
- Reveal competitors’ ad strategies across digital platforms.
- Pop-up ads
- Push notifications
- Ad content
- Targeting
- Performance
How Do Ad Spy Tools Work?
- Country
- Advertising network
- Duration of the advertising campaign
- Vertical
- Amount of traffic received
- URL
- Keywords
- Device
- Active and inactive ads
- Operating system
- Tracker
What Can You Do with the Data from Ads Spy Tools?
- Identify where your competitors are running their ads. Chances are, that's where theirs, and possibly yours, the audience is;
- Identify which ads are performing the best. Take a good look at them and make them your own;
- Identify which keywords they're using. It might be a good idea to adopt them, too, to be a bit more visible on socials;
- Use a content library for inspiration. But don't copy blindly! Always make sure you're adding your touch to it;
The Benefits of Using Ads Spy Tools in Digital Marketing
Related Reading
23 Best Ads Spy Tool Free & Paid Options for Better Market Insights
1. Shophunter: The Ultimate Shopify Store Sale Tracker
- A dropshipper
- A Shopify store owner
- Someone looking to enter the eCommerce space
Pricing tiers
- Basic: The best way to get started with Shophunter.com
- $50 /mo
- 25 Tracked Stores
- Top 40 Global Stores
- Top 20 Global Products
- Email & Ticket Support
- Professional: For the professional eCommerce owner.
- $75 /mo
- Explore Search
- 50 Tracked Stores
- Top 80 Global Stores
- Top 40 Global Products
- Email & Ticket Support
- Business: For larger organizations requiring comprehensive coverage.
- $250 /mo
- Explore Search
- 500 Tracked Stores
- Top 100 Global Stores
- Top 100 Global Products
- Email & Ticket Support
- Enterprise: For massive product research and sales.
- $500 /mo
- Explore Search
- 1100 Tracked Stores
- Top 100 Global Stores
- Top 100 Global Products
- Email & Ticket Support
2. Koala Inspector: The Best Shopify Store Inspector Tool
Highlight features
- It’s lightweight
- Easy to use
- Won performance
- Identify the apps other Shopify stores use to gain insights into their strategies.
- Get detailed information about:
- Store's best-selling products
- Pricing
- Publication dates
- Traffic analysis sources and geographic distribution.
Pricing
3. BigSpy: The Best All-In-One Ad Spy Tool
Highlight features
- User-friendly Interface. BigSpy’s layout is simple and easy to understand, so marketers of all levels can easily find their way around and use it effectively. Advanced search and filtering. This tool provides detailed search and filtering options, allowing users to find specific ads based on various criteria such as:
- Platform
- Country
- Ad format, and more
- Detailed ad insights. This information helps marketers understand what resonates with their audience and make data-driven decisions. BigSpy offers an in-depth analysis of ad performance metrics, including:
- Impressions
- Popularity
- Duration
- Networks
- Demographics and more
- Archived ads. BigSpy maintains a vast database of archived ads, allowing users to analyze historical performance and identify successful trends.
- Competitor analysis. This application allows users to construct lists of rivals and analyze their ad campaigns to learn industry best practices and trends.
- Ad spend analysis. BigSpy offers detailed breakdowns of ad spend, helping marketers understand how much competitors are investing in their campaigns and adjust their budgets accordingly. BigSpy's creative inspiration ad library provides a wealth of inspiration for creating compelling ad creatives, from messaging and visuals to targeting and call-to-actions.
Pricing
4. AdSpy: The Largest Ad Spy Tool on the Market
Highlight features
- User-friendly interface. Advanced search and filtering to find specific ads based on various criteria, such as:
- Platform
- Country
- Ad format, etc
- Detailed ad insights. Including:
- Impressions
- Popularity
- Duration
- Networks
- Demographics and more
- Archived ads. They allow users to analyze historical performance and identify successful trends.
- Affiliate marketing insights networks. Identifying successful campaigns and discovering new opportunities for collaboration.
- Landing page analysis with ads. Providing insights into their:
- Design
- Messaging
- Effectiveness
- Global reach. AdSpy covers various platforms and regions, allowing you to analyze ads worldwide and identify global trends.
Pricing
5. Ahrefs: The SEO Tool That Does It All
Highlight features
- Keyword Research. Ahrefs has a complete keyword research tool that helps users find and target essential terms that will bring more people to their websites.
- Competitor SEO Analysis. The platform has a tool for rival SEO research that lets users see what terms and tactics their competitors use to improve their content and stay ahead of the competition.
- Site Audit. Ahrefs helps you find SEO problems on a website, such as broken links, slow page loads, and sites that respond poorly to touch.
- Building links. The tool helps with link-building by finding chances to get more high-quality links leading back to a website, which is critical to getting better search results.
Pricing
6. BuiltWith: Find Out What Technologies Competitors Are Using
Highlight features
- Technology detection. BuiltWith can identify the specific technologies used on a Shopify store, such as:
- Themes
- Plugins
- Payment gateways
- Marketing tools
- Website categorization. This can help you find potential customers, partners, or competitors within your target market. BuiltWith categorizes websites based on their:
- eCommerce platform
- Industry
- Other relevant factors
- Competitor analysis. It allows you to compare your Shopify store to competitors and identify areas for improvement. You can see:
- Which technologies are they using
- How they market their products
- Their website traffic
- Lead generation. This is based on their technology usage and other criteria. You can create targeted lists and reach out to these businesses with relevant offers.
- Market research and identify trends in your industry. You can see:
- Which technologies are becoming more popular
- Which are being abandoned
- Which companies are leading the way
Pricing
7. SEMrush: An SEO Powerhouse for Competitive Analysis
Highlight features
- Domain overview of a website's SEO and PPC performance, including:
- Traffic
- Engagement metrics
- Competitor analysis
- Traffic analytics into a website:
- Traffic sources
- User behavior
- Conversion rates
- Identify the keywords a website ranks for in organic search results and track their performance over time.
- Keyword research tool to find relevant keyword ideas and analyze their difficulty, search volume, and related terms.
- Backlink analysis profile, including:
- Referring domains
- Anchor text
- Link quality
- Competitor analysis and identify areas for improvement, such as:
- Traffic sources
- Keyword rankings
- Backlink profiles
- Content optimization using Semrush's writing assistant and SEO content template to create high-quality, SEO-friendly content.
Pricing
8. Ubbersuggest: Free SEO Tool by Neil Patel
- SEO
- Increase traffic
- Generate more sales and leads
Highlight features
- Keyword research that helps you discover relevant keywords for your Shopify store. You can find:
- Keyword ideas
- Analyze search volume and difficulty
- Identify long-tail keywords with high potential
- Traffic estimation is the organic traffic of any website, including your competitors, and analyzing their top-performing pages.
- Backlink analysis of your website's backlink profile and identify opportunities to acquire new backlinks from high-quality websites.
- Top search results and audience interest in content ideas.
Pricing
9. Google Keyword Planner: A Free Tool for Google Ads
Highlight features
- Research competitor keywords are targeting and analyze their performance.
- Keyword forecasting estimates your target keywords’ potential:
- Traffic
- Clicks
- Conversions
- Gain insights into industry trends and identify emerging opportunities.
- Seamless integration and manage Google Ads campaigns directly from Keyword Planner.
Pricing
10. SimilarWeb: Estimate Shopify Store Traffic
Highlight features
- Traffic overview of a website's traffic, including:
- Sources
- Engagement metrics
- Audience demographics
- Competitor analysis is used to compare your website's traffic to your competitors.
- Technology detection is used on a website, including:
- Shopify platforms
- Content management systems
- Marketing tools
Pricing:
11. PricingBot: Monitor Competitors' Pricing
Highlight features
- Real-time pricing analytics.
- Competitor price monitoring.
- Dynamic pricing optimization.
- Price elasticity analysis.
- Market trend analysis.
- Automated price adjustments.
Pricing
12. Feedly: Track Shopify Stores' Blog Content
Highlight features
- Content tracking. Feedly tracks content well by combining its competition’s links into a single feed.
- It automatically groups and organizes posts based on their popularity and date of posting. This lets users see what their rivals do with their content in real-time.
Pricing
13. SpyFu: A Competitor Research Tool for SEO and PPC
Highlight features
- Detailed keyword research.
- Competitor analysis.
- SEO performance monitoring.
Pricing
14. Meta Ad Library: Free Facebook Ad Search Tool
Highlight features
- Comprehensive ad database of active ads across Meta technologies, including:
- Other platforms
- Search functionality for ads by keyword, name, or Page to find relevant examples and analyze your competitors' strategies.
- The Ad Library API allows for deeper analysis and integration with other tools, enabling you to extract more detailed data and insights.
- Competitor analysis. To identify your:
- Competitors' ad campaigns
- Analyze their creative elements
- Targeting and messaging
- Gain insights into their strategies
Pricing
15. Xpareto: Find Top Shopify Stores by Search Terms
Highlight features
- Full Table: Xpareto shows a table with information about 28,339 Shopify shops.
- Included Data: Each item in the table has a:
- Website address
- Daily traffic numbers
- Reviews
- Clickable Links: Each store item has two clickable links to connect with it. The first link takes people to the store's website, where they can find its best-selling items. The second link shows the store’s most recent Facebook ads.
Pricing
16. AdFlex: Best for Facebook Ad Insights
- The region (country)
- Interest
- Gender
- Age
AdFlex Features, Filters, and Pricing Plans for Effective Ad Analysis
- Engagements
- Ad running time
- Landing page techs such as:
- CMS
- Affiliate network
- E-commerce, etc.
- The advertising page
- Brief ad text
- Image
- Landing page URL
- Number of reactions and more
Pricing
- Basic:
- This free trial plan gives you access to most of the platform’s features for 30 days.
- Pro:
- $99.99 per month
- You get every feature you need for a successful Facebook ad competitor analysis.
- Enterprise:
- It requires you to contact the sales team and offers every AdFlex feature with a cherry on top.
17. PowerAdSpy: The All-In-One Social Ads Spy Tool
- Google Ads
- Google Display
- YouTube
- Quora
- Native Ads
- Keyword
- Domain
- Advertiser
- Newest ad
- Longest-running ad
- Social engagement stats
- Targeting options
- Landing page properties and much more
Price
18. Dropispy: A Dropshipping Ads Spy Tool
- What products are they selling
- How they are pricing their products
- What kind of Facebook promotions they are running
Price
- Free
- Premium
- Business
19. Anstrex: A Multi-Platform Ad Spy Tool
- Spy on pop ads
- Push ads
- Native ads
- TikTok In-Stream ads
- Facebook ads
Anstrex Dropship: Facebook Ad Insights and Viral Product Research for E-commerce
Price
20. SocialAdSpyder: Spy on Ads from Your Competitors
- Gambling
- BizOpps
- Crypto-currency
- Health
- Trading stocks
- Sweepstakes
SocialAdSpyder: One-Click E-commerce Ad Insights and Pricing for Affiliate Marketers
- Shopify
- Magento
- BigCommerce
- ClickFunnels and more
Price
- The Professional Plan ($49.99 per month)
- The Premium Plan ($59.99) is the best plan for affiliates because it allows you to use the affiliate ads filter.
21. SocialPeta: A Social Ads Creative Database
Price
22. ConnectExplore: Facebook Ad Competitor Analysis Tool
Price
23. Minea: Ads Spy Tool for Dropshippers
- The first page, after login, takes you to the ad database. From there, you can search for competitors’ Facebook ads by keywords.
- After the search, you filter the results using the options on the left sidebar. You can filter the results by:
- Date
- Media type
- CTA
- e-commerce platform
- Engagement
- Advanced targeting such as:
- Age
- Sex
- Country
Minea's Shop Spy Feature and Subscription Plans for Advanced Ad Research
Pricing
- Starter:
- $39 per month
- Offers the Facebook ads spy tool and all its features
- Premium:
- $79 per month
- It gives you everything in Starter and more ad spy tools
- Business:
- $319 per month
- You get everything Minea offers
Related Reading
How to Choose the Right Ad Spy Tool for Your Business
- An extensive ad database
- Real-time monitoring
- Advanced search filters
Understanding Ads Spy Tools User Interface
- CRM systems
- Analytics platforms
- Ad management tools.
Cost of Ads Spy Tools
The Importance of Customer Support for Ads Spy Tools
- Live chat
- Phone support
- Guides
- Tutorials
- Webinars
- Knowledge base
The Value of Multi-platform Support for Ads Spy Tools
- TikTok
- Other popular social networks
- Video ads
- Carousel ads
- Native ads