90 Best Ecommerce Products to Keep Your Online Store Buzzing

Struggling to find the best ecommerce products? The search is over! Download our list and learn more about profitable ideas for selling online!

Sep 8, 2024

Justin Gabriel

Founder of Shophunter & Brandwise

Table of Contents

90 Best Ecommerce Products to Keep Your Online Store Buzzing

Do not index

Finding the right products to sell can feel daunting, especially when starting. With countless ecommerce competitor analysis and trends to sift through, identifying the right products can feel like finding a needle in a haystack. This is where our list of the best ecommerce products comes in handy. By helping you pinpoint the most profitable products to sell right now, we aim to make your life easier.

One way to find high-demand e-commerce products is to analyze your competitors. The Shopify sales tracker from Shophunter.io is an effective tool for this. By monitoring your competitors' sales, you can uncover their top-selling products and track how these change over time. This can help you identify lucrative niches and product opportunities to explore further.

Why You Should be Selling on the Internet

Best Ecommerce Products

Worldwide e-commerce sales for B2B businesses have steadily risen year over year for the last decade, with the global B2B e-commerce market valued at USD$36 trillion by 2026.

Heavy industry segments such as advanced manufacturing, energy, healthcare, and professional business services drive most of this B2B sales value.

Ecommerce Growth Trends

Global B2C ecommerce revenue is expected to grow to USD$5.5 trillion by 2027 at a steady 14.4% compound annual growth rate. Leading segments for B2C ecommerce in order are:

Consumer electronics

Fashion

Furniture

Toys/hobby

Biohealth pharmaceuticals

Media & Entertainment

Beverages

Food

In 2023, ecommerce marketplaces were the primary source for starting to search for products online worldwide. A survey shows roughly three out of ten online shoppers searched for products through this channel. Browsing in-store ranked second, with 18 percent of respondents, followed by search engines and brand websites, each with 14 percent.

Consumer Behavior Has Shifted Online

While most people believe that selling on the internet is just about the exchange of goods for money, that’s not the only purpose of selling online. Let’s look at some of the other benefits that come with taking your business online.

Diversification: A Safety Net in Uncertain Times

As my mom always told me, “Don’t put your eggs in one basket.” When COVID-19 caused entire countries to shut down, many small business owners had to shutter their businesses — whether temporarily or permanently.

When you do business in more than one place (without the overhead of having more than one physical location), you have a better chance of weathering economic storms.

Meet Customers Where They Want to Buy

87% of shoppers now begin product searches online, so if you have a product, you must have it online. This also goes for services.

Low-Cost, Quick, and Easy Option for Expanding Your Business

Traditionally, expanding business meant finding a better location, a larger building, or opening an additional location. It was an expensive proposition and took years to accomplish.

Today, you can expand your business in just a few hours. And, in some cases, you can set up your online store for free!

Brand Awareness: Get on the Map

An online store lets people find you and become familiar with your business. What’s that saying? “If you want to make sales, you must get in front of the customer.”

A well-branded online store can help you do that and the more times and places a potential customer sees your brand, the more you’ll stay top of mind when it comes time for them to make a purchase. And brand awareness is an essential tool in building your business overall.

Measurable Results: Get Data-Driven Insights

When selling on the internet, it’s easy to see how your marketing efforts are working. Most sales platforms have integrated sales analytics that you can use to see everything from units per transaction and average order value to the taxes you’ve collected.

If you really want to get to the bottom of your sales, you can integrate other platforms and applications to obtain more detailed information.

High Ticket Dropshipping Products

Ecommerce Ideas

High Demand Products To Sell

Most Profitable Products To Sell Online

Product Ideas

How To Find Winning Products On Aliexpress

How To Find Trending Products

How To Find Trending Products On Tiktok

How To Find Winning Products

Types of Ecommerce Products

Best Ecommerce Products

In its simplest form, ecommerce is an online shop selling tangible physical products delivered to the customer. This includes businesses which are:

Manufacturing their brands (i.e., you have identified a gap in a specific market and have had your product designed and manufactured to fill this gap)

Reselling the products of other brands (i.e., you sell a range of other brands’ products)

Making and selling handcrafted products. (i.e., you handcraft a small run of bespoke products.)

Digital Products and E-Commerce Services Have Grown Significantly

As with physical products, you can also sell digital products or services online. This area has also grown significantly since the pandemic, with more people using ‘online’ meetings instead of in-person. Digital products or services sold online include:

Online coaching and consultancy

Online training courses

Downloads of digital products (such as eBooks, online music, etc.)

Specialist expertise and platforms (such as selling access to online platforms like ‘FreeAgent’ or ‘Moz’).

Bespoke Products and E-Commerce

In the early days of e-commerce, sellers were generally restricted to providing products and services at fixed prices, with short lead times and minimal human involvement in the sales process.

While this is still generally the case, more businesses now use e-commerce to sell bespoke items online. This could be as simple as adding personalization, such as engraving, to an item or even taking commissions for art, rugs, textiles, etc., so businesses can reach a wider audience.

Online Bespoke Orders

They may have a website with standard items and then use digital channels to take a brief for a bespoke item and complete the deposit and outstanding balance online.

It is acceptable to offer goods with a longer lead time as long as the seller is upfront about that (or else you must deliver within 30 days) and commits to a maximum delivery timescale.

Before You Sell Anything Online, Research Is Key

It goes without saying that before you sell anything online, you must put in the time to carry out comprehensive research into your product - evaluate your product idea, carry out competitor research, and crunch your numbers so you have a firm hand on your costs and profit margins.

Best Ecommerce Products

1. Unique or Eye-Catching: The Appeal of Distinctive Products

Unique products are not only interesting for customers; they can also be profitable. Many dropshipping products are bland or generic. A plain white T-shirt is a boring product no one wants to buy.

A T-shirt with a unique graphic or personalized, even in a small way, is far more appealing. Aim for products that have a distinctive feature, are unusual, or are customizable in some way.

2. Difficult to Find: The Importance of Rarity

If the product is unique, people will try to search for it. This means the demand will be high. Many e-commerce store owners will try to introduce the product to their stores. Now, you have to take the lead and start marketing it.

3. Price Is Not Available: The Value of Novelty

Make sure that consumers can’t find the actual price of the product. Most drop shippers buy products from AliExpress and sell them online in their e-commerce stores.

4. Available for a Healthy Markup: The Sweet Spot for Profit Margins

On average, dropshipping products range between $10 & $40. This is because people can easily spend this amount online to buy products. The behavior is called buying on an impulse.

Anything above this price tag makes people skeptical. They start to think, ‘Will they get value from this product?’ or ‘Should they buy it for this price?’ They then compare prices on various e-commerce stores and buy from those with the lowest prices.

ShopHunter: Your Essential Tool for Shopify Store Success

ShopHunter's Shopify sales tracker offers a unique tool for ecommerce founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on.

Free Trial Offer

Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

Best Ecommerce Products

1. Entertainment, Technology & Electronics

Consumers are increasing their purchases of electronics and tech-related products, driven by the success of:

Online gaming

Entertainment platforms

People are investing in comfortable furniture, technical equipment, and electronic devices needed for:

Online classes

Work-from-home setups

Electronics Demand

People continue to purchase products like smartphones:

HD TVs

Home repair tools

Luxury home and office equipment

The electronics segment alone accounts for 22% of retail sales in the US.

2. Fashion & Apparel

The global apparel market is set to jump in value from 1.5 trillion U.S. dollars to about 2.25 trillion dollars by 2025. Major fashion and clothing brands have also seen constant growth, asserting that the demand for clothing and footwear is rising worldwide.

Fashion and clothing store app development is a growing trend. Almost every person wants to invest in good clothes and be picture-ready every hour of the day, giving a massive push to the already popular apparel industry.

3. Home Décor & Maintenance

The value of the global online home décor market is forecast to reach USD 348.3 billion by 2027. Furniture has been topping the charts for selling products across many eCommerce platforms. All these trends and statistics indicate that the home décor industry is only set to grow in the coming years, and it can be a fantastic niche to invest in.

You can sell home décor products like:

Artifacts

Designer bulbs

Plants

Carpets

On-demand home maintenance services such as cleaning, plumbing, and repair work are available.

4. Food

Revenue in the online food delivery segment is projected to reach USD 339,257 million this year. The CAGR for 2022-2026 is expected to be 8.29%, resulting in a projected market volume of USD 466,472 million by 2026.

The whopping numbers can make anyone want to open an online food delivery business immediately! You can go for it if you have the same urge, skills, and expertise to excel in this industry.

5. Beauty & Personal Care

The global cosmetic market will be about 758.4 billion U.S. dollars by 2025. The numbers will skyrocket if we add other beauty, wellness, and personal care-related categories. Consumers are investing not only to look and eat well but also to feel good.

Beauty Niche Ideas

You can join the beauty and wellness industry with little ado in many ways. You can offer on-demand spa and salon treatments and ensure booking through apps.

You can also sell personal care, hygiene, and cosmetic-related items online. Selling organic hand-made cosmetics, toiletries, and other personal care and grooming products can make you good money.

6. Eco-Friendly & Natural Products

Hand-made products reminded us of the growing popularity of the eco-friendly, natural, and organic industry. It is on our list! The possibilities in this industry are endless.

From organic food to healthcare products to kids' products and clothes and even furniture made of natural fiber, there are many niches to choose from. ‘Eco-friendly,’ ‘natural,’ and ‘organic’ are the new buzzwords, and every brand wants to associate itself with this trend.

7. Healthcare & Fitness

Gym equipment, health accessories, fitness gadgets, etc., are being snapped up. Our desired products and new arrivals often need to be made available regarding intelligent fitness technology.

With the pandemic, pressured lifestyles, and negative environmental changes, health has become a primary concern. Most of us aspire to eat and live healthily and thus make random efforts to keep our vitals under check and our bodies and minds sound.

8. Pet Products

Let us shift our attention from humans to our furry friends and tell you about the prospects of the pet industry. Well, there are many.

Everything is available online, from pet stores to pet care products (food, healthcare, grooming supplies, etc.), and the industry is now worth billions of dollars. Because of all the social media platforms and influencers, more people want pets now and are ready to spend more on them than ever.

9. Custom-Designed Merchandise

We believe that if a list of the most popular and most used terms in eCommerce were made, custom would definitely be at the top.

From customized gifts to custom-designed cakes, mugs, backpacks, t-shirts, accessories, and furniture, the list of popular custom-made items can be endless.

10. ReCommerce

Selling pre-owned items is becoming the new most popular eCommerce trend among consumers and businesses alike. From cars to refurbished furniture, everything is popular in this realm.

Instead of going through the hassle of buying, stocking, and managing inventory, you can become a reseller and act as a channel for people to sell and buy owned goods.

55 Best Ecommerce Products to Sell This Year

Best Ecommerce Products

1. Hats: Fashionable and Functional

Hats are a thriving category in ecommerce, appealing to fashion-conscious consumers and outdoor enthusiasts alike. The global hat market has thrived, driven by:

Streetwear

Athleisure

Sustainable fashion trends

Hat Trend Surge

According to recent data, searches for hats online have surged, reflecting their popularity as:

Statement pieces

Functional accessories

Platforms like Shopify report significant sales volumes for hats, steadily increasing year-over-year. The rise of customizable hats, allowing consumers to personalize designs with logos or artwork, has further boosted their appeal.

2. Organic Kids & Baby Clothing: Eco-Friendly and Sustainable

Parents are becoming increasingly conscious of the environmental impact and safety of the clothes they choose for their little ones. Organic kids' clothing, made without harmful chemicals or damaging processes, ensures that the child's sensitive skin is not exposed to irritants.

Organic Kids' Apparel

It's a rapidly growing niche product that presents a considerable opportunity for your ecommerce store to attract eco-conscious and health-conscious consumers. Statistics indicate a rising trend in searches and sales for organic children's apparel.

Search volumes for terms like organic baby clothes and organic kid's clothing have steadily increased over recent years. Sales figures in this category show substantial growth, with ecommerce platforms like Etsy and Amazon reporting strong demand for organic kids' clothing lines.

3. Men's Sportswear: Performance and Quality

Health and fitness trends are booming, especially with a surge in home workout routines. High-quality men's sportswear is essential for:

Comfort

Performance

Durability

With the rise of home workout routines, these products are in high demand, making them a trending item for any online business. Sellers can tap into this trend by offering various:

Styles

Fabrics

Personalized sportswear, further enhancing customer appeal

Men's Sportswear Trend

According to recent data, searches for men's sportswear, including:

Activewear

Gym wear

Athletic apparel has shown consistently

Ecommerce platforms report substantial sales figures for men's sportswear, reflecting its appeal to active individuals and those embracing casual, sporty styles in everyday wear.

Men's Sportswear Trend

The global market for men's sportswear continues to expand, driven by:

Innovations in performance fabrics

Increased health awareness

Popularity of sports-inspired fashion trends

4. Women's Hoodies: Cozy Comforts

The rise of athleisure and the remote working trend has driven the popularity of women's hoodies. They're versatile, cozy, and easily transition from a relaxed work-from-home outfit to a stylish casual look.

Women's Hoodie Trend

This product can attract customers to your online store looking for the hottest trends in the comfortable yet fashionable athleisure category. Searches and sales for women's hoodies have been consistently high, especially during colder months.

Platforms like Shopify and Etsy report strong demand, with:

Specific designs

Customization options driving sales

5. Photo Books: Tangible Memories

The digital age has not decreased the charm of physical photo books; it's grown substantially! People love having a tangible collection of their memories, beautifully printed and bound. They make meaningful gifts and keepsakes.

This is an excellent opportunity for ecommerce stores to sell products online that appeal to the nostalgia market. Photo books continue to be famous for commemorating special occasions and preserving memories. Companies like Shutterfly and Mixbook report steady sales growth, particularly around holidays and milestone events.

6. Canvas Wall Art: Home Décor with a Personal Touch

Personalized canvas wall art lets consumers express their style or display cherished photos in their homes. This high-demand product category has seen an increase in search volume, driven by the increased interest in home décor.

Sellers benefit from the high customization and personal touch associated with canvas wall art, often leading to higher profit margins for your ecommerce business. Canvas prints are widely popular for home decor. Online retailers such as Society6 and Art.com note significant interest in canvas wall art, with customizable options driving consumer engagement.

7. Custom Phone Cases: Accessorizing Smartphones

The smartphone accessories market is huge, and custom phone cases are top-selling. Phone cases offer a simple and affordable way to personalize their mobile phones. From displaying a favorite photo, art, or a bold color, phone cases are an extension of personal style.

The high search interest for customized phone cases indicates a potential for immediate sales. Custom phone cases remain a staple in the accessories market, with consumers seeking unique designs and personalization: Shopify and Printful report high demand, particularly among younger demographics.

8. Premium Men's & Women's Clothing: High-Quality Apparel

Premium clothing is a consistent best-selling product. High-quality clothing items like t-shirts, long-sleeved shirts, and tank tops are essentials. This trend allows you to attract customers to your ecommerce store who value quality and are willing to pay for:

Longevity

Comfort

Sellers can profit from this by offering durable, high-quality clothing, leading to repeat purchases and customer loyalty. Premium clothing brands are experiencing increased sales, driven by quality-conscious consumers. Platforms like Farfetch and Net-a-Porter report strong growth in this segment.

9. Men's & Women's Organic Clothing: Sustainable Fashion

Following the organic kids' clothing trend, men's and women's organic clothing is also rising. This niche product could attract eco-conscious consumers to your shop. Consumers appreciate the reduced environmental impact and the health benefits of:

Shopping

Wearing organic

The growing trend provides a profitable niche for sellers interested in sustainable fashion. Organic clothing is gaining traction due to sustainability concerns. Brands like Patagonia and Everlane report growing sales driven by eco-conscious consumers.

10. Cards: Simple Yet Profitable

Despite being a simple product, greeting cards always stay in style. The consistent demand for greeting cards proves it's a high-profit product for ecommerce businesses. They offer a tangible way to:

Express emotions

Celebrate special occasions

The card market presents consistent sales opportunities throughout the year, catering to various events and holidays. Gelato's design editor provides all the tools you need to create your unique offerings.

Greeting Card Sales

Greeting card sales in the U.S. amounted to approximately 6.5 billion units annually. With a significant increase in digital and personalized card options, online searches for greeting cards peak during holidays like:

Christmas

Valentine's Day

Mother's Day

11. Personalized Mugs: Affordable Custom Gifts

Personalized mugs are best-selling products that:

Cheap to produce

It can be highly customized

Appeal to a broad target audience, offering high profitability for sellers

Customizable Mugs

Offering a customizable product could attract more organic traffic for your e-commerce store. Mugs are the perfect gift or a fun way to enjoy a morning coffee.

The global market for personalized mugs is expected to grow exponentially. Online platforms report a steady increase in searches and sales for custom mugs, driven by their popularity as gifts for special occasions like birthdays and holidays.

12. Baby & Kids Hoodies: Stylish Warmth for Children

Hoodies for kids are trendy because they combine practicality with style. They offer warmth, comfort, and fashion for children. Thanks to their constant demand, this product category has consistently high-profit margins.

Kids' Hoodie Market

Selling these in your online store could increase e-commerce sales. The children's apparel market, including hoodies, is steadily growing. Online retailers see heightened demand for personalized and themed hoodies for children, particularly during back-to-school and holiday seasons.

13. Acrylic and Aluminum Prints: Upscale Home Décor

This niche product category appeals to consumers looking for modern, sleek ways to display their favorite images. As a seller, acrylic, and aluminum art prints attract a more upscale market willing to spend more on unique home décor, resulting in potentially high profit margins for your e-commerce business.

The market for personalized wall art, including acrylic and aluminum prints, is expanding rapidly, with personalized home decor products experiencing significant growth. Searches for acrylic and aluminum prints show a growing trend towards customizable, high-quality interior decorations.

14. Personalized Calendars: Functional Custom Gifts

Personalized calendars offer a unique mix of functionality and sentimentality, whether for personal use or as gifts. They are prevalent at the end of the year, providing sellers with a predictable annual sales peak.

Online searches for personalized calendars increase during the holiday season. The market for custom calendars benefits from recurring annual demand and personalization options such as:

Photo uploads

Event markers

15. Men's Long Sleeve Shirts: Versatile Wardrobe Essentials

Long-sleeved shirts are a staple in men's fashion. They're versatile and suitable for various occasions, and the ability to personalize these shirts adds a unique selling point, appealing to a wide range of consumers.

Sales of men's apparel, including long-sleeve shirts, account for a substantial portion of ecommerce clothing sales. Seasonal variations and fashion trends influence the popularity of long-sleeve shirts, with notable peaks during the autumn and winter months.

16. Men's and Women's Sweatshirts: Comfort for All

As comfort continues to dominate fashion trends, sweatshirts have grown in popularity. The demand is consistently high, providing sellers with a reliable product to stock.

Sweatshirts are among the top-selling apparel items online, with significant growth in the athleisure and casual wear segments. Demand for personalized and branded sweatshirts increased during:

Promotional events

Seasonal weather changes

17. Business Cards: The Old Standby

A professional business card makes a strong first impression. Despite our digital world, physical cards remain a standard networking tool. Sellers can cater to professionals, from entrepreneurs to large corporations, ensuring steady demand.

Companies like Moo and VistaPrint report ongoing demand, particularly from:

Professionals

Small businesses

18. Men's & Women's Tank Tops: Warm Weather Favorites

Tank tops have consistently high demand, especially in the spring and summer. They offer comfort and style, and their customization potential allows sellers to cater to various tastes and styles, widening their customer base.

Tank tops are popular items in ecommerce, particularly for athletic wear. Search volume for tank tops spikes in warmer regions and during fitness seasons like:

New Year's resolutions

Summer fitness goals

19. Tote Bags: Eco-Friendly and Practica

Tote bags are both eco-friendly and practical. They are an excellent alternative to plastic bags and can be stylishly personalized, making them a favorite among consumers. The reusable bag market is growing, allowing sellers to contribute positively to the environment while profiting.

Tote bags are versatile accessories and eco-friendly alternatives to plastic. Etsy and Amazon Handmade report strong sales, with customizable designs driving consumer interest.

20. Women's Long Sleeve Shirts: Another Wardrobe Essential

Women's long-sleeve shirts are a top-selling item with a high search volume. Selling these in your e-commerce store could help increase sales. Their versatility makes them a wardrobe essential for women.

Women's Long-Sleeved Shirts

They are suitable for various occasions, and the ability to customize them adds a unique selling point, attracting many consumers. The women's long-sleeved shirts market is expanding, driven by fashion trends favoring versatile and comfortable clothing options.

Online retailers report steady sales and increasing interest in personalized designs and seasonal collections for women's apparel.

21. Stainless Steel Travel Mug: Hot in Travel Accessories

Stainless steel travel mugs are hot in the travel accessories market. Perfect for on-the-go lifestyles, these mugs keep beverages at the desired temperature and are leak-proof. They appeal to busy professionals, travelers, or anyone needing a mobile beverage solution.

Stainless Steel Mugs

Sellers benefit from these items' broad appeal and high functionality, making them a profitable addition. Stainless steel travel mugs are famous for their:

Durability

Eco-friendliness

Retailers like Yeti and Hydro Flask note high demand, particularly among outdoor enthusiasts and commuters.

22. Art Supplies and DIY Crafting Kits: Tapping into Creativity

Selling art supplies and DIY crafting kits online caters to a creative and craft-loving audience. These products appeal to hobbyists, educators, and artists looking for quality materials conveniently delivered to their doorstep.

The global market for art supplies is growing, driven by increasing interest in DIY crafts and home decor projects. Search volumes for DIY crafting kits and art supplies surge during holidays and periods of increased indoor activities.

23. Beauty and Personal Care Products: Always in Demand

The beauty and personal care industry thrives online, offering a wide range of skincare, haircare, and cosmetics perfect for selling as ecommerce products across global markets, allowing brands to reach:

Diverse demographics

Offer personalized products

Online sales of beauty and personal care products have grown significantly in recent years, accelerated by the shift towards online shopping during the pandemic. Search interest in skincare products also increased year over year, indicating:

Strong consumer demand

Growth potential

24. Aromatherapy Products: Natural Stress Relief

Aromatherapy products, including essential oils, diffusers, and scented candles, are popular for their:

Therapeutic benefits

Stress-relieving properties

Aromatherapy Market

Ecommerce platforms facilitate easy access to various aromatherapy products that cater to health-conscious consumers. The global market for essential oils is expected to keep growing and is driven by increasing consumer awareness of natural health remedies.

Search volumes for aromatherapy products peak during cold and flu seasons, as well as during stressful periods

25. Vitamins and Supplements: Sought After Ecommerce Products

Another popular ecommerce product is vitamins and supplements. These essential health products are sought after by consumers looking to:

Boost immunity

Support overall health

Address specific nutritional needs

Online Vitamins

Ecommerce provides a convenient platform for purchasing these products with ease and reliability. Health-conscious consumers and the convenience of online shopping drive the growth of the online market for:

Vitamins

Supplements

Search volumes for specific vitamins and supplements show spikes correlating with:

Health trends

Seasonal wellness focuses

26. Gaming Accessories: Hot Products for Gamers

Gaming accessories, including controllers, headsets, and gaming chairs, are in high demand among gamers seeking enhanced gameplay experiences. Ecommerce platforms offer a vast array of gaming accessories, appealing to a global audience of gaming enthusiasts.

The growing popularity of eSports and online gaming communities fuels global gaming accessories sales. Search interest in gaming accessories peaks during:

Significant gaming events

New product releases

27. Recreation and Fitness Equipment: Staying Active at Home

Recreation and fitness equipment cater to individuals looking to stay active and pursue outdoor or indoor fitness activities. Ecommerce platforms make it easy to sell a wide range of equipment, from yoga mats to bicycles, facilitating access to fitness solutions globally.

Fitness Equipment Market

The global market for fitness equipment is growing, driven by increasing:

Health awareness

The popularity of home gyms

Online searches for fitness equipment surge during:

New Year's resolutions

Seasonal fitness trends

28. Pet Accessories: Catering to Pet Owners

Pet accessories, including toys, beds, and apparel, cater to pet owners seeking comfort and style for their furry companions. Ecommerce platforms can offer a diverse selection of pet accessories, tapping into a growing market of pet lovers worldwide.

Pet Accessories Market

The global pet accessories market is projected to grow exponentially, driven by:

Pet humanization trends

Increased spending on premium pet products

Search volumes for pet accessories spike during the following:

Holidays

Pet adoption seasons

Pet-related events

29. Planners and Organizational Tools: Help with Productivity

Planners and organizational tools are essential for individuals and businesses aiming to enhance productivity and time management. Ecommerce platforms provide a convenient way to browse and purchase a variety of planners and tools tailored to different organizational needs.

Sales of planners and organizational tools significantly increased during the pandemic, with a growing focus on remote work and home organization. Online searches for planners peak at the beginning of the year and during back-to-school seasons, reflecting consumer readiness for:

Planning

Goal setting

30. Outdoor Adventure and Camping Gear: For the Adventurer

Outdoor adventure and camping gear appeal to outdoor enthusiasts seeking quality hiking, camping, and exploration equipment. Ecommerce platforms offer various gear, from tents to survival kits, catering to:

Diverse outdoor activities

Environments

The global market for outdoor equipment and gear is growing and is driven by increasing participation in outdoor recreational activities. Search volumes for outdoor adventure gear peak during summer and holiday seasons, aligning with peak outdoor travel periods.

31. Bedding, Blankets, and Pillows: Home Comforts

Bedding, blankets, and pillows are essential home decor items that offer comfort and style to consumers. Ecommerce platforms provide a convenient shopping experience for various bedding products, catering to:

Different preferences

Home decor styles

Online sales of bedding and related products surged during the pandemic as consumers focused on home comfort and redecorating efforts. Search interest in bedding peaks during seasonal changes, holidays, and major shopping events like:

Black Friday

Cyber Monday

32. Gardening Supplies: Tapping into Popular Hobbies

Gardening supplies, including tools, seeds, and planters, cater to gardening enthusiasts and homeowners looking to enhance their outdoor spaces. Your ecommerce platform can offer a diverse selection of gardening products, facilitating access to gardening solutions year-round.

Gardening Supplies

The global market for gardening tools and supplies is expected to proliferate, driven by increasing:

Urban gardening trends

Home landscaping projects

Online searches for gardening supplies peak during spring planting seasons and holidays like Mother's Day and Earth Day.

33. Natural and Organic Cleaning Products: Eco-Friendly Options

Natural and organic cleaning products appeal to environmentally conscious consumers seeking safer alternatives for home cleaning. Ecommerce platforms offer a variety of eco-friendly cleaning solutions, catering to a growing market of sustainability-focused shoppers. The global market for natural cleaning products is driven by increasing consumer awareness of:

Environmental issues

Health concerns

Search volumes for natural cleaning products show steady growth, reflecting consumer preferences for non-toxic and biodegradable cleaning solutions.

34. Car Parts and Accessories: Tapping into an Enthusiastic Market

Car parts and accessories cater to automotive enthusiasts and owners looking to enhance performance, aesthetics, and functionality. Ecommerce platforms offer a wide range of automotive products, from replacement parts to custom accessories, serving a global market of car enthusiasts.

The online auto parts and accessories market is driven by increasing vehicle ownership and the shift to online shopping. Search interest in car parts and accessories peaks during the following:

Seasonal maintenance periods

New vehicle launches

Automotive events

35. Cooking Utensils: Essential Kitchen Tools

Cooking utensils are essential for home cooks and professional chefs, facilitating:

Meal preparation

Kitchen efficiency

Ecommerce platforms offer a variety of cooking utensils, from basic kitchen tools to specialized gadgets, catering to:

Diverse culinary needs

Preferences

Kitchen Utensil Sales

Online sales of kitchen utensils saw significant growth during the pandemic, with consumers focusing on:

Home cooking

Kitchen upgrades

Search volumes for cooking utensils peak during holiday seasons, culinary events, and the introduction of:

New cooking trends

Gadgets

36. Travel Accessories and Gear: Simplifying the Travel Experience

Travel accessories and gear cater to travelers seeking:

Convenience

Comfort

Style

Travel Accessories

Ecommerce platforms offer a wide range of travel products, from luggage and travel organizers to travel-sized toiletries, enhancing consumers' travel experience worldwide. The global market for travel accessories is driven by increasing international travel and the demand for functional and fashionable travel products.

Search volumes for travel accessories surge during

Holiday seasons

Peak travel periods

Significant travel planning events like travel expos and festivals

37. Subscription Boxes: Curated Products On Repeat

Subscription boxes provide curated products and experiences delivered regularly to subscribers' doorsteps. Ecommerce platforms facilitate the subscription box model, offering various themed boxes, from beauty and wellness to gourmet foods and hobbies.

The subscription box market is growing due to consumer demand for personalized and convenient shopping experiences. Search interest in subscription boxes peaks during holiday gift-giving seasons, reflecting their popularity as gifts and recurring indulgences.

38. Self-Care and Wellness Products: Prioritizing Health

Self-care and wellness products cater to consumers prioritizing health, relaxation, and personal well-being. Ecommerce platforms offer diverse wellness products, from skincare and aromatherapy to fitness equipment and mindfulness tools, supporting holistic lifestyles.

The global market for wellness products is growing due to increasing consumer awareness of health and well-being. Online searches for self-care and wellness products show consistent growth, spikes during:

Wellness months

Wealth awareness campaigns

Stress management periods

39. Scented Candles: A Cozy Favorite

Winters are all about spending cozy times indoors, and scented candles can help. There are several customization options that you can explore to find the right look for the candles and their packaging.

40. Resin Jewelry: Unique and Customizable

Resin jewelry is one of the top trending products on Etsy this year. It includes any type of jewelry made with epoxy resin, a substance with a crystal-clear surface, but some of the most popular products include:

Pendants

Earrings

Many makers solidify items like flowers and gemstones within the resin to create beautiful, one-of-a-kind pieces.

41. Baubles: Seasonal Sales

Create your own one-of-a-kind Christmas baubles and sell them online! This is a seasonal product, and sales will peak during the holiday.

42. Subscription Boxes: Curated Products On Repeat

Subscription boxes are hand-curated boxes full of niche products shipped to your customers regularly (e.g., every month). There are lots of niches you might want to focus on, but I’d recommend sticking with something you’re passionate about.

If you’re into anime, you could offer a subscription box full of fabulous finds. When pricing the box, add the costs of all the individual products you’ve sourced and included in the box with fulfillment, then add your preferred profit margins.

43. Upcycle: Selling New Life

Upcycling is when designers take an old, worn-out item and give it a new lease of life to make it more valuable.

That might involve reupholstering and decorating an armchair or using your sewing skills to turn old clothes into one-of-a-kind vintage pieces. Upcycled goods sell well on marketplaces like Etsy.

Wall decor is an easy and (relatively) cheap way to elevate a living space. Wall art, a product category generally trending all year round, is seeing an increase in demand. Here are some design ideas to get you started:

Abstract artwork

Line art

Bursts of colors

Simplistic photography

Quotes

Wall art has one of the most significant profit margins of all the products in our catalog. It doesn’t cost much and can be sold at a higher price. That, along with various design options, makes it a great product to sell in 2024.

45. Blankets: Seasonal Sales

The arrival of cold weather is when blanket popularity peaks every year. Here are two snuggly options you can offer your customers:

Printed blankets

Embroidered sherpa blankets

The printed blanket is well-suited for photos and detailed designs, while the sherpa blanket is great for small, simple embroidery designs.

Pro tip: use blankets to create bundle deals with pillows or pillow cases.

46. Drinkware: A Popular Category

Another popular product category to sell online is drinkware. That’s no surprise, given that nearly 60% of people admit they have an emotional attachment to their favorite mug. If you’re selling mugs, cork coasters are an easy upsell.

Design matching coasters and maximize your profit. In addition to mugs and coasters, you can design water bottles and custom tumblers:

Stainless steel water bottles

Wine tumblers

Stainless steel tumblers

Reusable Drinkware

Reusable drinkware is a must-have for most people nowadays. A survey conducted last year showed that sustainability is an increasingly important factor for most people. People are willing to pay more for a product that’ll serve them longer.

Half of consumers say they’ve paid an average of 59% more for products branded as sustainable or socially responsible. The reusable water bottle industry is estimated to reach $11.51 billion by 2028.

Custom Glassware

Now’s the time to get in on the action! One of the newest additions to our catalog is custom glassware. Put your design on:

Shaker

Pint

Glasses

Can-Shaped Glasses

Stemless Wine Glasses

47. Patches: Sustainable Fashion

One way to be sustainable in clothes is to give existing apparel a new life. Try repairing beloved garments instead of buying new ones.

Embroidered patches are an excellent way to do it in style. They're great for repairing and decorating and are perfect as an upsell item for your store.

48. AirPods Case: Stay on Top of Trends

Want to stay on top of trends? Customize AirPod cases for your Apple-loving customers. To give your audience an option to choose, add both cases to your store and use our mockups for professional-looking visuals.

Since there’s an increased interest in AirPods, you can use it to combine custom cases with other products. Pair them with fun phone cases to create bundle deals.

49. Laptop Sleeves: Popular Tech Accessories

This is one of our most loved tech accessories. Our customers praise our laptop sleeves for their vivid prints and perfectly cushioned faux fur lining.

According to Statista, most Americans ages 18–64 own a laptop, and there’s a huge chance your customers are among them. Offer them an excellent, simple way to keep their laptops safe when they’re out and about.

50. Shapewear: A Fashion Niche to Consider

A niche within the fashion industry that has seen significant growth is shapewear, clothing designed to enhance the body’s natural shape and provide support, slimming, and smoothing to specific areas. It is usually worn underneath other clothes so that people feel happier when wearing their favorite outfits.

Shapewear Market

Some of the different types of shapewear include:

Bodysuits

Shorts

Leggings

Dresses

As we live in an image-conscious society, it will likely be a product that will be around for a while.

51. Lingerie: Big Business

Lingerie is big business, so much so that the industry was worth over $50 billion in 2022 and can be a very profitable product to sell as ladies like to:

Look good

Feel sexy

You can also sell many different types of lingerie, from more mainstream products to very niche ones, but we will leave a lot of the research to you on this one!

52. Maternity Wear: Catering to Expecting Mothers

The world’s population is growing every year, which means that more people are getting pregnant every year and they need clothes for this time period.

If you can find or design a range of stylish maternity wear, you may be on to a winner, as many pregnant people still want to look and feel good while carrying. Alternatively, you could opt for a range of incredibly comfy maternity wear, as comfort is important when carrying a little one.

53. Footwear: From Sneakers to Sandals

From sneakers to high heels to work boots, there are many different opportunities for selling footwear online as everybody needs to wear some form of footwear and has the potential for an ecommerce business; you could:

Your own footwear company

Selling vintage or rare footwear

Personalized or customized footwear could be branded or unbranded

As some people are very passionate about their footwear, you could tap into this market and build a successful business.

54. Perfume and Cologne: Sell Scent

Not only do people like to look good, but they like to smell good as well. You could choose to resell existing perfumes or develop your range of scents as many people want to buy from small artisanal producers, especially if they have a USP that matches their values, for example:

Only using natural ingredients

All ingredients are ethically sourced

Vegan friendly

You could also produce sample sizes so people can try them first before buying a full-size bottle

55. Home Exercise Equipment: Products for the New Normal

The pandemic changed how many people work out, and many people now prefer to work out at home rather than go to the gym; many beginners also like to get started at home, and this is why home exercise equipment could be a great idea to start selling online, and there are many different types of equipment you could sell, including:

Basic weightlifting equipment, such as dumbbells, pull-up bars, etc.

Cardio equipment, such as exercise bikes, treadmills, etc.

Yoga and Pilates equipment

One consideration for selling exercise equipment is the storage and shipping of the products, as some can be very large and heavy.

35 Digital Ecommerce Products to Sell Online

Best Ecommerce Products

1. Ebooks

One of the original digital products but one that is still very popular to this day, and there are many different options when it comes to Ebooks, such as:

Fiction: For either adults or children

Non-fiction: Biographies, history etc

Guides: Business, career, or hobby guides

Educational: Study aids, textbooks, etc

Most books that can be printed can also be made into E-Books, but the significant advantage of the digital version is that you don’t need to find a publisher or pay out of your own pocket to have a run of them printed.

Ebook Formats

You can also choose to produce them in different formats, for example, you could create a PDF Ebook that people download and can print off if they wish or you could create it in a format for e-readers such as the Amazon Kindle or for apps for

Phones

Tablets

2. Audiobooks

Some people don’t like reading but still want to consume written content, which is where audiobooks come into play. You can choose to create audio versions of your own work or other people.

If you have a great voice, you can record these yourself, or I can outsource them to a professional voice actor using many online freelancer services.

3. Music

There are many different options for selling music as a digital product. While some artists create music in the hopes of making it big, musicians and producers can produce tracks for many more applications.

Music Licensing

This is because more and more content creators, whether YouTubers, Streamers, or Podcasts, are looking for good-quality music to enhance their content.

When it comes to selling your music, you can do it directly through your own website or license it through platforms that provide royalty-free music that creators pay a one-off or monthly fee to use, and you earn a percentage of this.

4. Stock Video Footage

Videos are similar to music in that you will create stock footage (as opposed to music) that content creators can use for B-roll in their videos.

Stock Footage

These are often short clips and can be made around almost any subject, as creators make videos about everything and anything. Often, there are times when they can’t produce the b-roll themselves, or it’s just not financially viable.

Once again, as with the music, you can choose to sell this via your own site, but to increase the number of purchases of your video footage, it is often best to leverage the user base of an existing platform.

5. Stock Photos

Stock photos can be a great thing to sell online, especially if you are a skilled photographer. I can take photos of anything, as there are content creators who need images of products, scenes, or locations for their videos or blogs.

As with the two options above, I can sell my photography via my own site but contributing my work to platforms with a much larger user base will likely lead to more income for my stock images.

6. Digital Art

People love art, and we can now use art in many different ways in our lives, which is why it can be a great digital product to sell as it can be downloaded and printed off or used as a background for devices such as phones, laptops or tablets. There are many different types of art I can sell, including:

Photography Digital versions of paintings or drawings

Digitally created art

I can also expand the sale of art beyond digital, incorporating print-on-demand so customers can choose a digital version, order a printed one, or both.

7. Coloring Books

Many people think of coloring as a children’s activity, but in an increasingly stressed world, more and more people are turning to coloring as a relaxing way to relieve stress.

This is where the opportunities lie as a digital product. To sell coloring books, I can create my designs or turn existing pieces of art or drawings into outlines that people can color in. As it is a digital product, they can buy it and print it off within a couple of minutes rather than having to go to the store or waiting for a physical copy to be delivered.

8. Patterns

Crafts are big business, and in order for people to make finished pieces for things like:

Knitting

Sewing

Crochet

They need patterns to work from, and if you know how to make these or can find someone who can, then you could be on to a winner. This is especially true if you can make patterns for different niches and skill sets, as it will be easier to reach your target audience.

9. 3D Printer/CAD Files

3d printing and CAD design are becoming increasingly popular as 3d printing becomes more mainstream and cost-effective for businesses and hobbyists. Still, many people don’t have the time, knowledge, or software to design their prints.

Because of this, they are prepared to pay for them and there are many markets for CAD files, including:

Miniatures

Jewelry design

Replacement parts

There are actually too many niches to list, ranging from large to small, specialized audiences, but there is plenty of opportunity in the 3D printing world.

11. Invitations

Whether it is a birthday party, wedding, or any other kind of event to which the hosts are going to invite people, they will need invitations. Traditional printed ones can be pretty pricey and might only offer a few designs, which isn’t a problem when I am creating digital versions.

There are a couple of ways I can offer invitations:

Customizable templates: This is where I create a design template and the customer can then go in and edit it for their specific needs

Custom Designed: his is where I work with the client to offer a completely custom-designed invitation

Digital Downloads

The customer can then download these and either print them off so that a physical copy is sent or they can send a digital copy via email, I could also offer a printing service if I wanted at an additional cost.

12. Personalized Gift Cards & Tags

When it comes to the holidays or special occasions such as birthdays, anniversaries, or weddings, many people will send a card and a gift with a tag. While they could go to the store and buy a generic off-the-shelf version, many prefer to send something more personal.

Personalized Gifts

Selling personalized gift cards and tags can be a good opportunity. I can create templates that customers can customize once they have purchased the product. They can then download and print the cards themselves, or I could offer a printing service for this.

Either way, the customer can send a personalized gift card or tag to their friends or family that is a bit more special!

13. Recipe Cards

People love to cook, and many people love to create their own unique dishes, which they may want to share with family and friends. However, a scrap piece of paper not only looks a bit rubbish but can also easily get lost, which is why many enthusiastic cooks like to record their creations using proper recipe cards.

While they could buy a generic design, I could offer a personalized template so that they have their own range of recipe cards. It might be worth recommending that they laminate their cards so they don’t get damaged by greasy fingers.

14. Calendars & Planners

We all live busy lives, and keeping track of everything can be a challenge! This is why many people like to use calendars to plan out their months and year and planners to plan their days and week as this helps them manage their professional and personal lives but they need to buy one that fits with their lifestyle, so I could offer:

Printable Ones: this is for the people who like to write things down in order to keep track

Digital Ones: other people prefer to manage their schedule using their phone or laptop, so I could create a digital calendar/planner that can be easily edited and updated

Either way, there are plenty of options for calendars and planners, I could create some that are tailored to some niches to increase the chance of sales.

15. Document Templates

Everybody needs documents for something or other, such as:

Letter templates

Resume templates

Website documents (privacy policies, T&C, etc)

Sales receipts

The list is nearly endless but people need these documents, and if I can create templates for these that can be easily customized to fit the needs of the customers, then I could be on to a winner. I could also offer a customization service such as writing resumes to help people get a job or a better job, if I were a lawyer, I could create templates for legal documents and make sure they are correct before being used. There are plenty of options for document templates, and focusing on a single niche can be a great way to get started.

16. Online Courses

One type of digital product that has the potential to be very profitable is an online course, and e-learning is a niche that is likely to see continued growth in the future as more and more people look to learn new skills in the comfort of their own home and at their own pace. When it comes to the type of course you can create, there are many many opportunities, including:

Courses around professional skills

Hobby-based courses

Short courses (less than 2/3 hours) that cover a single subject

Long-form courses that cover a wider range of subjects

You can also choose to run the course in a way that students pay a one-off fee to be able to take your course or as part of a monthly subscription. When it comes to selling online courses, you can do it through your website using a platform designed for online courses or through a course marketplace such as Udemy or Skillshare.

17. Software

As the world becomes more digital, the need for software continues to increase and there are always gaps in the market and if I can nail this, then I can build myself a very successful business. When it comes to the type of software that I can create, there are many options, such as the examples below:

Ecommerce Platforms (Shopify, Bigcommerce etc)

Website Builders (Wix, Squarespace, etc)

Email Marketing (MailChimp, Omnisend, etc)

Design Tools (Canva, Adobe Express, etc)

There are too many to list, and some very niche-specific software options are out there. Unlike some of the other software options we will discuss below, these are all standalone, meaning they aren’t reliant on different platforms to operate.

18. Software Extensions

If I don’t want to create my piece of software from scratch, then I can create extensions/plugins/apps for existing software, such as:

Photoshop Rhino (CAD Software)

Logic Pro (Recording software for Mac)

Web browsers (Chrome, Edge etc)

These can sometimes be easier to get sales for as there is an existing userbase for that software, and if my extension can help solve a problem or pain point that people have when using it, I could be on to being a winner. It can be helpful if I am an existing user of the software as I will have a better understanding of how it works. I will likely be involved with the community, which can make it easier to find common issues that people are having.

19. WordPress Plugins

WordPress is the world’s most popular website builder (it currently powers 43% of all the websites in the world!), and part of the popularity is that third-party developers can create plugins that allow you to create all different types of sites, including:

Ecommerce

Websites

Blogs

Business Sites

Membership Sites

Even though thousands of plugins are available, there are still many opportunities for new plugins, whether they are new features, integrations, or better versions of existing plugins.

To create a plugin, you will either need to know how to code yourself or employ the services of a developer to help you create it. When it comes to making money from it, I can make it a paid option, but creating a free plugin with limited features that is available through the WordPress plugin library will help me attract more users who are prepared to pay for all the features. Most paid WordPress plugins are billed annually, or you can get a lifetime license.

20. Shopify Apps

Shopify is one of the most popular ecommerce platforms in the world (it powers over 1 million online stores) and is one of the few hosted platforms that allows third-party developers to create apps and even though there are thousands of apps on the Shopify app store, there are still plenty of opportunities. This is because businesses are looking for additional features, functionality or integrations with third-party platforms as it can help them improve their business and are willing to pay for it.

The big difference between Shopify apps and WordPress plugins is that Shopify apps are billed every month, meaning that I get monthly recurring revenue from customers using the paid-for version of my app.

21. Website Themes

Everyone has a website these days and every website owner wants their site to look good and load quickly and to do this, they are going to need a template for their site. Many platforms allow third-party developers to create themes and templates, with some of the popular options being:

WordPress

Shopify

When it comes to selling themes, I can either do this via my own website, online theme marketplaces or official marketplaces such as the Shopify theme store and depending on the platform, these may be one-off sales or recurring annual sales. I could also offer custom themes that are built specifically for a client’s site and these generally cost more than off-the-shelf themes.

22. Website Templates

Website templates are slightly different to themes as they are basically layouts for website builders such as Wix or Squarespace and will include things like:

Homepage layouts

Site page layouts (about, contact etc)

Color presets

Font selections

People can upload these to their site and customize them to fit their branding and this can make the process of setting up a website for the user as they don’t have to go through the process of setting up the pages etc themselves. I can also niche these templates down to target specific audiences such as:

Content creators

Bloggers

Ppodcasters

People looking for a portfolio site

This would be great if I had an eye for design and also knew how to optimize layouts for conversions.

There are many different design elements when it comes to social media accounts, including:

Logos

Cover

Post

Templates

Knowing the correct sizes and dimensions for all of these across all social media platforms is a job within itself. That is why business and marketing agencies are prepared to pay for templates for these different things as it saves them time. I can create editable templates that can be purchased and customized by the customer or I could offer to create custom ones, which can save the customer time and for some businesses, that’s more important.

24. YouTube Channel Art & Graphics

YouTube is Big Business, and many creators and channels want the visuals for their channels to be as good as possible, and they are prepared to pay for them:

Channel art: banners, logos, etc.

Intros Outs: I could offer pre-made templates that the customer could customize

Bespoke design service means the customer gets a truly unique piece of channel art.

25. Virtual event

An out-there idea could be to create a virtual event, which has become more popular since the pandemic as it stops people from traveling and opens it up to many more people who might not be able to travel or attend otherwise. To make a virtual event a success, I would need to:

Focus on a niche

Get a list of speakers or workshops that people can watch

Get people to sponsor the event

Have a selection of offers for the attendees.

This provides value to the people who are attending, and if their first one is good, they will be more likely to come back for a second one. I can also create some FOMO around my event by limiting the number of places.

26. Virtual Assistant

Business owners are busy people and as their business grows, they suddenly find that they have less and less time to organize and manage their own lives and that is where virtual assistants can be beneficial as the client simply tells you what they need doing and I organize the rest, this could be things like:

Booking flights & travel arrangements

Arranging meetings & appointments

Replying to emails

In most cases, it’s the mundane everyday things that can take up a lot of time that the client could be spending doing something far more productive, and they are willing to pay people to do this, so if I am good at organizing, then this could be for me.

27. Accounting or Bookkeeping

Even though accounting programs allow people to do it themselves, the time and effort required to manage their accounts means that they would prefer to outsource this to a professional. A professional may be able to offer some advice or guidance on how they could manage their money better.

It also gives the client piece of mind knowing that their accounts are in order and any filings/submissions are done at the right time, which for many is worth the cost of outsourcing it.

Having a presence on social media is a must for any online business and should be an integral part of their marketing strategy. Still, many online business owners aren’t that great at getting the most from their social media accounts and if you know how to grow an audience or generate sales via social media, then people will pay for this. I could choose to specialize in:

Organic Growth

Followers, interaction, reach etc

Paid Ads: Facebook, Instagram, Pinterest etc One Platform

Facebook, YouTube, Linkedin etc In some cases being a specialist in one aspect of one platform, such as generating sales through Facebook Ads, can help me get clients rather than trying to do everything on everything as some business owners know which platforms are best for them, they just don’t know how best to run the account.

29. SEO Services

SEO can be a great long-term marketing strategy, but many people don’t know how to do it or even know how to get started with SEO but if I do and have a proven track record in ranking sites, then I can sell these services to businesses. I could choose to offer:

A fully-fledged service

Be a consultant offering advice and guidance

Offer a specialist service (link building, content writing, etc)

Depending on the type of service I offer, I could work directly for the end client or provide services to agencies or consultants.

30. Website Design

Even though websites are getting easier to make, many people still prefer to outsource the process as it can be more cost-effective and less stressful. To do this effectively, it is best to focus on one platform that I will use to build websites, and this could be:

WordPress

Shopify

Opencart

I could also specialize in one segment of the market, such as bloggers, portfolios, or e-commerce sites. This would help me build up my own portfolio of existing clients, which would make it easier to find new clients within that niche.

31. Video Editing

Many content creators love making videos but aren’t as fond of the editing process. It is usually one of the first things that a content creator will outsource as it frees them up to spend time working on the things they enjoy doing. I could offer video editing services for:

YouTube

TikTok

Instagram

Course Creators

To be successful at doing this, I need to understand the style of the channel, as all content creators and businesses have their unique style. I will also need to create a portfolio of work I have done so that potential clients can see how good my work is.

32. YouTube Thumbnail Design

Another YouTube-related digital product idea is designing video thumbnails, as these can sometimes be the difference between getting a click or not, and many content creators struggle with this.

This would lead to ongoing work as I would be required to make thumbnails for every video that the YouTuber makes, which can be multiples a week for some or once every week or two for others. I would need to understand the content/tone of the video to make a thumbnail that would work.

33. Copywriting

Good quality copy is essential for websites, whether it is copy for:

Product pages

Landing pages

Blog posts

Many business owners lack the skill to create high-quality copy that converts traffic into paying customers. They are prepared to outsource this as it can not only save them time but also improve their ROI.

34. Consulting

There are many times when business owners need advice around a certain aspect of their business, and there are many reasons why they need to seek the help of an expert and these include:

Marketing growth taking on staff/HR

Area of expertise when it comes to business

I can also become a consultant in areas outside of business, including Legal, Medical, and IT.

35. Teaching

Teaching used to be confined to the classroom, but that is no longer the case and many subjects are now taught solely online which opens up the opportunity for subjects outside of normal education. There are also a few benefits to teaching online, including:

A larger pool of potential students

Can be done from the comfort of your home or office

More flexible

Can choose to do 1-to-1 teaching sessions or small groups

Ecommerce Niches

How To Find Ecommerce Trending Keywords

How To Find Products To Sell

Best Ecommerce Tools

Ecommerce Product Research

Product Research Tools

Dropshipping Apps

Dropshipping Product Finder

Ecommerce Categories

Best Product Research Tool

Best Ecommerce Tools

Best Ecommerce Products

Find a Problem to Solve

Every product sold online solves a problem. Your first step in the product research process is to find a problem, and there are multiple ways to go about this:

Look at yourself: Are there any gaps in the market around your profession, interests, or hobbies?

Friends, family, and communities: Look at your wider circle to see if they are having problems solving a problem. This can include online communities such as Facebook Groups and Reddit.

Trends: Monitor upcoming trends to identify opportunities. Tools like Google Trends and Trend Hunter can help.

One thing I would recommend is selling products in a niche that you know about and are interested in, as it makes the research process a lot easier. This is a common trait among founders of successful ecommerce businesses.

For example, Gymshark founder Ben Francis was passionate about fitness. This, combined with his entrepreneurial drive, led him to build the fastest-growing gym wear brand of the past decade.

Underlying Motivations Behind Consumer Purchases

There is a step beyond just solving a problem: identifying what drives people to buy that product. It falls into one of two categories:

1. Things People Need

These are products that people buy because they need to solve a specific problem.

Tools

Cleaning products

Certain types of clothing

Protective equipment.

2. Things People Want

These products satisfy a desire because no one needs them, but they want them. Examples include:

Jewelry and luxury watches

Majority of beauty products

Fashion and accessories

Luxury foods (chocolate, etc.)

Once you have found a problem to solve, move on to step two.

2. Research the Market and Demand

Next up is researching the market because you want to know:

Who your competition will be?

How much demand there is for that product.

The first one is pretty simple, as a few simple Google searches will give you a good idea of who is selling the same/similar products and how well they are positioned in the market. Look for information on:

How well do they rank in organic search.

How big the company is. (The bigger they are, the larger their marketing budget.)

How good the company is. (Check out customer reviews of the company and products.)

How big their online presence is? (Facebook, Instagram, etc.)

Doing this for multiple competitors will give you a good idea of how easy/difficult it will be to get your product in front of your target audience.

Assessing Market Demand

Once you have checked out the competition, it is time to start seeing if there is any demand for the product and how big that demand might be. This is the more challenging part and takes some effort, but it can include:

Using keyword research tools like Shophunter.io, Google Keyword Planner, Semrush, or Answer The Public.

Asking and posting polls in community groups.

Seeing if people are searching for and viewing content on social media.

Doing this will give you a good idea of the demand for your potential products. Once you are happy that there is enough demand and think there are opportunities against your competition, it is time to move on to step three.

3. Is It Profitable to Sell?

I can’t stress this point enough. If you are going to sell products online, it has to be profitable! If it isn’t, you will be wasting a lot of hard work.

When it comes to figuring out profitability, you need to look at two things:

1. Profit Per Product

The first profit calculation is on each product sale. For this, you will need:

Sale Price

Cost Price

Sale Costs (payment gateway fees, shipping, and packaging costs)

Then it is a simple formula of Sale Price – Cost Price – Sale Costs = Net Profit Per Product.

2. Business Profit

The following profit calculations look at the business as a whole. You want to build a profitable business, and for this, you will need:

Projected Sales (be realistic)

Fixed Costs (rent, rates, etc.)

Variable Costs (utilities, business supplies, etc.)

You then calculate whether you have the potential to build a profitable business. Don’t forget about paying yourself!

Assessing the Profit Potential of Your Product Idea

Some of this may include guestimates, and for sales volume, it is always best to err on the side of caution and go with your lowest potential sales number. But you still need to have a basic idea of whether this has the potential to be a profitable venture or not.

Logistics and Practicality of Selling Your Products Online

One other thing that you should consider is logistics, such as how easy it is to store, move, and ship your products (if you are looking to sell physical products). In some cases, certain types of products just aren’t practical to sell online.

Defining Your Product Niche and Target Market

Once you have done your product research, you will have a basic idea about the products you will sell and the niche you will operate in.

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What Options Do I Have for Selling Online?

Best Ecommerce Products

Selling on another platform helps you get started with ecommerce. Some sellers make a start (or indeed run their entire business) without even having their ecommerce store. Instead, they have a presence on another online platform. This is because selling through another platform can give businesses access to the platform's existing audience, the large numbers of people who are already actively shopping in that marketplace and looking to make purchases.

Businesses can also benefit from the other platform's infrastructure, such as managing payments and returns and tracking orders and templates for listing products. These platforms include:

Social media marketplaces: Gumtree, Facebook marketplace and Instagram marketplace, which often suits businesses who sell almost entirely through social media, or for very small businesses with only a few items to sell.

Online marketplaces: Etsy, Not on the High Street, eBay, and Amazon. These online marketplaces boast substantial traffic volumes and sophisticated partner-selling infrastructure.

In this introduction to online marketplaces, learn more about them and whether they are right for your business.

Build Your Ecommerce Website

Building your ecommerce website helps you get started with ecommerce. Depending on your business model and audience, online marketplaces may not fit your business. While online marketplaces have vast volumes of traffic to their websites, they also can have huge amounts of sellers, all competing on the same thing.

The cost of selling or infrastructure restrictions may not fit with your business. In this case, you may opt to create your online store.

Web builder platforms: These include Shopify, Squarespace, Wix, and Weebo. If you don’t have a lot of design or technical experience,website-buildingg platforms can often be the ideal solution to help you design and build your own online store.

Custom-built website: Some businesses, particularly large ecommerce shops, big brands, or those with complex offerings may find that they require the flexibility and scope of their custom-built online shop and will need to employ a specialist web design and build agency to support this.

Combine Online Selling with Fulfillment Options for Ecommerce Success

If you are selling tangible products, fulfillment is a key element of your ecommerce business - it places your products in your customers’ hands. There are many things to consider, including how and where you store your products, inventory management, shipping options and costs, and product packaging. Some things to consider are highlighted below. You have two main options. You can either:

Fulfill Orders Yourself

Generally, a popular option for new businesses, small businesses, businesses with unique packaging requirements, or those with low cash flow and tight margins is for you or your team to store, pack, and send out products yourself.

Use a Third-party Fulfilment Partner

If your business is growing or if you are constrained by space or time, using a third-party logistics partner to manage your warehousing, inventory and fulfilment can be a viable option. There are a number of companies offering this service, and if you sell on Amazon you can use their Fulfilled By Amazon service.

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its cor, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores.

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