15-Step Guide on How to Find Trending Products & 24 Must-Have Tools

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Picture this: You set up an online store, and sales start rolling in. Then, one day, you wake up and notice a significant drop in your daily revenue. After some digging, you discover that the product responsible for most of your sales has become outdated, and fewer people are searching for it. This scenario is common in ecommerce competitor analysis. Consumer preferences change over time, as do the products in demand. To maintain consistent sales, you need to adapt quickly and find profitable trending products to sell. This guide will show you how to find trending products to ensure your ecommerce business can weather any storm.

One way to discover trending products is to analyze your competitors. Shophunter's Shopify sales tracker makes this process easy and efficient. Tracking any Shopify store's sales can uncover its top-selling products and reveal what's trending in your niche. Then, you can use this data to find your profitable trending products.

Trending products see a sharp rise in demand within a specific timeframe. Their popularity could be influenced by various factors, including:

Seasonal shifts

Cultural events

Technological advancements

In the current market, sustainable product ideas, eco-friendly products, tech gadgets tailored to remote work, and wellness-related items are among those seeing a rise in demand.

The best-trending ecommerce products in 2024 have these characteristics in common:

Unique or eye-catching: Make sure that the product you have selected to sell is exceptional. It shouldn’t have a clone available. Or it should not already be available in brick-and-mortar stores in your area.

Difficult to find: If the product is unique, people will try to search for it. This means demand will be high. Many e-commerce store owners will try to introduce the product to their stores. Now, you have to take the lead and start marketing it.

Price is not available: Make sure that consumers can’t find the product's actual price. Most dropshippers buy products from AliExpress and sell them online in their ecommerce stores.

Available for a healthy markup: On average, dropshipping products range between $10 & $40. This is because people can easily spend this amount online to buy products.

This behavior is called buying on an impulse. Anything above this price tag makes people skeptical. They start to think, ‘Will they get value from this product?’ or ‘Should they buy it for this price?’ They then compare prices on various e-commerce stores and buy from those with the lowest price.

Selling trending products in e-commerce can help you boost sales quickly. These items move fast, which means you can earn high profits and attract new customers before they lose popularity. Trending products also help reduce inventory risk, as they sell quickly and don’t stick around long enough to go out of style.

The world of e-commerce is dynamic, with trends constantly evolving to reflect consumer interests and behaviors. For dropshippers, staying on top of these trends is key to picking products that will fly off the shelves. So, what exactly qualifies as a “trending product for dropshipping”? Trending dropshipping products are items experiencing a significant increase in popularity. A variety of factors can drive this surge in interest.

Here are some of the most common ones:

Online Virality: Social Media can ignite a product’s popularity overnight, with viral videos or influencer endorsements creating a massive demand.

Seasonal Changes: Specific products can become more relevant during certain times of the year.

Innovative Features: Disruptive or problem-solving solutions can capture consumer attention and make a product a hot commodity.

Trending products offer something unique, desirable, or simply in high demand at that particular moment. Incorporating trending products for dropshipping into your strategy can attract new customers and boost your sales.

Several methods exist for uncovering trending products.

One of the most effective ways is by researching online trends through Google Trends. This tool lets you see how often a given search term is entered into Google over time. You can adjust the time frame, location, and category to find relevant data for your niche.

Another excellent way to spot trending products is by checking out what’s popular on social media. Platforms like Instagram, TikTok, and Pinterest are great for discovering new products, especially those that have gone viral. You can also find trending items on these sites’ “Explore” pages or by searching for relevant hashtags.

Bestselling Products on E-commerce Platforms

Look for trending dropshipping products on popular e-commerce sites like Amazon and eBay. Both platforms have sections dedicated to bestsellers, which can help you find items currently in demand.

High Ticket Dropshipping Products

Ecommerce Ideas

High Demand Products To Sell

Most Profitable Products To Sell Online

Product Ideas

Best Ecommerce Products

How To Find Winning Products On Aliexpress

How To Find Trending Products On Tiktok

How To Find Winning Products

1. Short-Term Trends Are Quick To Catch Fire But Burn Out Fast

Short-term trends arise quickly and can be incredibly hot and popular briefly. Media, viral content, or celebrity endorsements often drive them. Stay updated with social media buzz and trending hashtags to catch these fleeting opportunities.

For example, fidget spinners surged in popularity swiftly and then declined just as fast.

2. Mid-Long-Term Trends Don’t Change Overnight, But They Can Still Be Profitable

Mid-long-term trends tend to last longer, developing over months or even years. They usually stem from more sustained changes in consumer behavior or technological advancements. Products like eco-friendly items or health monitoring devices are part of such trends because they align with a growing consciousness about sustainability and wellness.

3. Seasonal Trends Offer Predictable Opportunities

For seasonal trends, timing is key. These products become widespread at certain times of the year, every year. As winter approaches, you’ll notice a spike in searches for swimsuits during summer or snow boots. Keep an eye on Google Trends to assess patterns in seasonal product interest.

Ecommerce Niches

How To Find Ecommerce Trending Keywords

How To Find Products To Sell

Best Ecommerce Tools

Ecommerce Product Research

Product Research Tools

Dropshipping Apps

Dropshipping Product Finder

Ecommerce Categories

Best Product Research Tool

Best Ecommerce Tools

1. Discovering Trends with Trend Discovery Tools

Explore tools designed for trend-spotting. With these platforms, you filter through categories to quickly spot new and rising brands. A popular method is using a trending product discovery tool, which can significantly cut down your research time.

Keep a close watch on social media. Influencers and thought leaders can significantly impact what becomes popular. Gauge what’s gaining traction; look for:

Hashtags

Trending topics

Brand mentions

3. Analyze Search Data

Make use of search analysis tools like Google Trends. They provide invaluable data on what’s being searched for, allowing you to track the rise and fall of specific topics over time.

4. Read Niche Publications

Stay informed with niche-specific magazines and online publications. They often highlight emerging brands and products before they hit the mainstream.

5. Customer Feedback

Listen to your customer base for cues about what products they’re interested in or problems they want to solve. Customer inquiries and feedback are gold mines for spotting trends.

Understanding consumer demand is critical for identifying products likely to sell well.

Check search demand tools like Google Trends regularly. These tools provide valuable insights into the popularity of search terms over time.

Monitor social media for buzzworthy items. Platforms such as Instagram and Twitter can be goldmines for spotting items gaining traction.

Subscribe to industry newsletters and follow related blogs. This more passive approach can yield insights into what consumers are excited about.

Analyze sales data from major online marketplaces like Amazon. Look for products climbing the bestseller lists, as this is often an indicator of growing demand.

7. Exploring Best Sellers on Competitor Websites

When identifying trending products that could boost your online store, an intelligent approach is to look at your competitors’ best-selling items. It’s not about copying but uncovering what resonates with consumers in your market niche.

8. Looking into Customer Surveys and Feedback

When venturing into product trends, customer surveys and feedback are your goldmines of information. They reveal the uncut gems of customer needs that haven’t reached the market radar yet.

Discovering trending products can feel like a treasure hunt, but you’ll have a valuable tool:

Social media

Influencers

These platforms and personalities aren’t just entertainment; they’re powerful trend barometers.

10. Using Video Search Engines for Product Insights

When searching for trending products, it's a brilliant move to turn to video search engines. Platforms like YouTube and TikTok are not just entertainment but gold mines for market research.

11. Monitoring eCommerce Platforms

When searching for trending products, keeping an eye on various eCommerce platforms can offer valuable insights into what’s hot and what’s not. Platforms like Amazon and Shopify provide robust data and can point you in the right direction.

12. Utilizing Data from Reddit and Online Forums

When searching for the next big thing in trending products, harnessing the pulse of social platforms like Reddit and various online forums can be incredibly revealing.

13. Analyzing Industry News and Events

When seeking out trending products, your first move is to tap into industry news and events. Staying informed is key to anticipating what products may soon see a spike in demand.

14. Employing Online Trend Discovery Tools

Keeping up with what’s hot can give your business the edge in online sales. Using trend discovery tools is like having a digital crystal ball, giving you insights into what products are gaining traction.

15. Searching on B2B Marketplaces

Searching for trending products on B2B marketplaces is a strategic move for your online store. These platforms are treasure troves for discovering what’s in demand, allowing you to stock products that are more likely to sell.

1. Shophunter

ShopHunter's Shopify sales tracker offers a unique tool for eCommerce founders, particularly those in the Shopify ecosystem.

Custom Algorithm

At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

Sales Tracking

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores.

This combination lets users spot trending products and successful marketing strategies early on. Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the eCommerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) of our Shopify sales tracker tool to find your next e-commerce opportunity or to level up your current eCommerce store by learning from your competitors.

2. Helium 10

Helium 10 provides multiple tools and research options for dropshipping professionals. It includes competitor analysis tools that gauge where you rank within your market. You may also analyze keyword data and identify real search terms related to your product.

Helium 10 integrates product tracking tools that gauge inventory estimates and help professionals avoid poor investments. Its product research suite, including branding quality analysis software, allows you to search a market using various niche terms or identify multiple branding opportunities for your business.

3. Exploding Topics

Exploding Topics integrates various programs and software to identify purchasing trends throughout dropshipping markets. Key features include:

Simple interface

Quick trend identification within multiple niches

Each category provides search volume and topic growth rates that may help some users identify potentially lucrative products. You may use this tool in the early planning stages for your dropshipping business or when identifying new product options.

4. Jungle Scout

This program suite integrates a user-friendly design and focuses heavily on novice dropshippers. Users may sign up with a seven-day free trial before getting a premium membership. Its programs include:

Click-based interface that uses an advanced supplier database

Various measuring metrics

Identification software

In-depth price-quality ratios

You may use this product on a separate app or the integrated browser extension that automatically calculates your product's success.

5. ZonGuru

Zonguru provides users a streamlined interface and an intuitive design that may make user interactions more efficient. It integrates multiple tool types that gauge a product's popularity and success. Zonguru focuses on solopreneurs, or one-person businesses, by integrating:

Inexpensive membership plans

Comprehensive marketing information

Automation tools that may minimize the need for manual work

Features include:

Fraud alerts

Business metrics

Keyword trackers

Review aggregators

Email automation for dropshipping and eCommerce sites

6. SellerApp

SellerApp memberships include:

Product trending analyses

Keyword research

Keyword tracking

Listing SEO tools

Indexing checkers

Pay-per-click (PPC) tests

Users may analyze product revenue and sales potential, track competitor data, and gauge product-market intensity. Professionals can pursue different membership plans offering varying features and tools.

7. KeywordInspector

KeywordInspector focuses specifically on identifying keywords during a product research process. Its features include:

Free keyword suggestion generator

Search terms editor

Reverse ASIN searches

Trending keywords

Niche identification

This tool helps identify trending search keywords and focus your research on products with high potential within your niche. Some users may also identify keywords that are decreasing in popularity and shift their dropshipping efforts away from these terms.

8. Oberlo

Oberlo can search various products for your niche and connect your customers with multiple products. You can also integrate automatic order processing and fulfillment and minimize your hands-on work. Oberlo also lets users identify and replace product suppliers when fulfilling their orders.

9. Dser

This research tool lets you search for low-cost products that can ship quickly to your destination, usually within ten days. You can then seek similar products from other suppliers or dropshippers to lower your prices. Users may import products directly to their store, edit the product descriptions, and earn cash back when fulfilling orders.

10. D-Nicheur

D-Nicheur focuses on identifying trending products within a specific niche. Users access a Winning Product Catalog that lists three popular products every day. Each product receives careful testing from D-Nicheur before it offers a suggestion. You may also use free search tools and web extensions when analyzing:

Various suppliers

Social media ads

Other product options within your niche

11. FindNiche

FindNiche collects information from sources across the internet when searching for trends. You can use this information when:

Searching

Filtering

Sorting

Identifying potential product options

You may then utilize the blogging tool to identify better niches for your potential market choice.

12. Viral Launch

Viral Launch provides many product research tool options for the global retail marketplace. Its interface includes photo, listing and product launch searches throughout several international markets. These programs include in-depth artificial intelligence and market analysis that automatically highlights sales and marketing elements during each search. For example, it may identify:

Accurate stocking information

Monthly sales estimates

Current prices

Potential profits

Marketing details

13. ShopInspect

ShopInspect searches different virtual shops and identifies popular or trending products from various suppliers. You can use traffic analytics from multiple shops to gauge product popularity and identify keywords and product listings. Users may also create online marketing videos based on buyer demographics and focus on social media platforms appropriate for their niche products.

14. Sale Source

SaleSource provides marketing and product research tools for multiple online sales platforms. Features include:

Product analysis

Trend assessment

Competition comparisons

Merchant identification

All online suppliers receive detailed ratings and reviews from previous customers, providing helpful information you may use when choosing a wholesaler. You may also save searches and sort information based on past successes.

15. Pexda

Pexda provides product curation options across multiple platforms. Users may:

Search detailed reports from various selling platforms

Identify high-converting products

Create social media advertisements

Identify potentially successful products before they become popular

You can adjust this platform and improve usability by changing various operations and program button designs.

16. Dropship Spy

Dropship Spy integrates multiple product research tools when:

Filtering keywords

Researching a specific niche

Identifying potential products

Engaging with suppliers

You may search multiple promising products, identifying those with a high chance for popularity. Dropship Spy also connects users with Smart Match, an automatic search tool that matches users with products they've purchased in the past. Other features include in-depth charts and some advertising options.

17. Niche Scraper

Niche Scraper uses a software as a service (SaaS) design and provides various research options for dropshippers and eCommerce sellers. You can:

Use this program on multiple platforms

Search thousands of production options

Analyze stores and suppliers

Create online marketing videos

Identify low-competition and high-value products

Integrate various social media marketing campaigns

Like many tools, Niche Scraper provides an all-in-one product research platform.

18. AliShark

AliShark provides instant alerts for high-potential products and items buyers should avoid. It includes:

Live stats that analyze multiple product features

Trends and predictions

Advanced filters when seeking new products

You may use this program on various platforms to complete limited advertising and marketing tasks with the tool.

19. AllFactor

AllFactor provides a competitive analytics platform for various commerce sites. It collects data from unique sources to create detailed market insights and advanced analytics. Features include detailed charts and tabulations to compare buying and selling trends. You may also use real-time tracking to monitor unique changes within your market niche.

20. CamelCamelCamel

This program utilizes multiple tools to create a product research suite for dropshippers. You can:

Check detailed price history charts from numerous online vendors

Gauge product availability and price drops

Research trending products based on popularity

Integrate multiple browser extensions

Chart potential sales successes

These tools sync this data and provide a real-time environment you may use when charting your next major product purchase or market extension.

21. AMZ Scout

AMZ Scout provides a free membership plan with training videos to streamline your program use. This user-friendly design includes tutorials allowing users to experiment with an app before deciding on a premium membership plan. Once you purchase a plan, you can:

Research keywords

Gauge product success

Predict market potential

Utilize key metrics

Users may purchase a lifetime plan that provides these features permanently for dropshippers.

22. Sell the Trend

Sell the Trend uses data from multiple online marketplaces and shops during each search. You may use this data when gauging:

Product popularity

Market reach

Social media marketing

Supplier availability

Research tools may identify successful purchase options within your niche and estimate their potential purchasing options. Buyers may choose from millions of products and integrate video-making tools when crafting marketing campaigns for their products.

23. Thieve.co

Thieve.co provides free dropship and pro membership plans with multiple pricing platforms and program options. High-cost plans include more features, including:

Product searching

Automatic result filtering

Potential sales charts

Curated reviews

Currently trending products

Users may adjust their feed when focusing on specific niches, minimizing wasted product search and research time.

24. EcomHunt

You may use Ecomhunt to identify new products within your potential niche. Its features include:

Product identification

Top-selling item listings

Trend analysis programs

Supplier identification

Social media marketing

Competitor analysis options

This tool can help you identify potential products, narrow your supplier list, and avoid product commitment risks. The paid version allows unlimited product searches daily, while the free option includes a two-product daily limit.

1. Vitamins and Supplements: Supercharging Health Sales

Vitamins and supplements have become a staple. They’re popular choices among consumers looking to optimize their health and immunity, especially amid rising concerns about infectious diseases. 2023 saw sales of vitamins and supplements skyrocket, with the category topping the charts for US Shopify merchants. Google Trends data even shows the popularity of specific products, like “magnesium spray,” is rising.

2. Skin Care: The Self-Care Champion

Skin care products are another trending category with broad market appeal. In an era of self-care, cleansers, moisturizers, serums, and masks are now relevant to every age and gender. Consumer interest in skin care products that combine high-quality ingredients with ethical, sustainable, and cruelty-free practices continues to grow.

Searches for skin care trends like “hyaluronic acid serum,” “vegan skin care,” and “retinol” are all on the increase. At the start of 2024, Google searches for “snail slime” slowly slid into the spotlight. Products containing snail mucin, the mucus from a snail’s foot, may help stimulate collagen production and calm redness.

3. Makeup: A Perennial Favorite

Makeup is almost always a trending product category, with new tools and techniques constantly reinventing the industry. Last year, lip stain topped our trending product list and, while average monthly searches are slightly down, consistent search interest since mid-2022 suggests this cosmetics item will continue to trend into 2024.

4. Coats and Jackets: Weathering the Trends

The demand for coats and jackets is driven by seasonal changes, evolving fashion trends, and a growing interest in outdoor activities. With estimates predicting the outdoor clothing market will climb to heights of more than $45 billion by 2027, this product category is set for a long, adventurous journey: pack your best down jacket.

5. Bicycles: The Rise of the E-Bike

E-bikes are revolutionizing the cycling world. These power-assisted two-wheelers make commuting a breeze, even on hilly terrains, opening up the benefits of cycling to a wider audience. Interest in “e-bikes” has increased over the past five years, with searches reaching new highs each summer. According to estimates, e-bike sales will grow at an annual rate of 10% until 2030, when more than 77 million e-bikes will hit the road.

6. Art and Crafting Materials: Create Your Own Calm

After spiking in popularity during the COVID-19 pandemic, arts and crafts activities like paint-by-numbers kits are trending again. The keyword “crochet kit” currently receives 14,000 searches per month, while “pottery clay” receives 4,400 monthly searches. Crafting isn’t just about personal fulfillment; it’s also a sustainable choice.

Many crafters make their items to become more self-sufficient and avoid the environmental impact of fast fashion. Brands like Darn Good Yarn serve these consumers with ethically sourced crafting materials.

7. Drinkware: The Insulated Tumbler Trend

Raise a toast to insulated tumblers. Spurred on by viral models like the Stanley Quencher, these oversized cups have ad-friendly features like straws and over-engineered construction, making them literal trending product heavyweights. As practical, environmentally friendly hydration aids, tumblers are projected to generate $1.9 billion by 2028, growing at a compound annual rate of 8.8%.

8. Perfume and Cologne: A Fragrant Shift

The fragrance industry is undergoing a shift. Consumers are moving away from mass-market, gendered fragrances and toward androgynous premium, natural, and personalized scents. Consumer searches for perfumes and colognes often contain brand and product names, which makes search engine optimization a key strategy for fragrance businesses. Product pages and blog posts must feature useful, descriptive content to be discoverable in search results.

9. Wine: A Sippable Ecommerce Product

Today’s wine market is not just about vintage reds and famous vineyards; consumers are interested in new and accessible products such as organic wine, natural wine, and bottles from undiscovered regions. They’re also looking for innovative ways to research blends and buy wine directly from producers. Google Trends graph for the query “wine” showing seasonal peaks. According to Google Trends, wine-related searches peak during every holiday season.

10. Socks: The Unassuming Underdog

Socks may seem like a simple, everyday item, but they have been a profitable choice for ecommerce brands. An endless potential for variation drives the demand for socks, whether it’s a popular new material like Merino wool or the chance to flaunt your favorite pop culture icon in stocking form.

11. Bedsheets: A Home Essential

Bedsheets are a staple in every household, making them a popular product. Niches are also plentiful, and often tied to manufacturing materials. The keyword “linen sheets,” receives up to 20,000 searches per month, while “flannel sheets” can be relied upon to trend every fall, especially in New England.

12. Posters and Artwork: Sell Your Art Online

Thanks to ecommerce store builders, any artist can build a website to sell their work globally. This has opened up a world of opportunities for creative people who can monetize their talents.

One of the big benefits of selling artwork online is the ability to offer print-on-demand products. With print on demand, artists can sell prints of their work without keeping physical inventory. Instead, the artwork is printed as orders come in, reducing upfront costs and storage needs.

13. Candles: More Than Just Home Décor

If you’re considering starting a candle business, estimates value the global candles market at more than $10 billion. Candles aren’t just for the home. They’re used in spas for aromatherapy and by restaurants to create a cozy vibe. According to the National Candle Association, consumers buy candles for two main reasons:

To decorate their homes

To help them relax and unwind

14. Bath and Body: Spa Products for the Home

If searching for a product to sell is becoming too stressful, try turning your bathroom into a spa with trending items such as bath salts and bath bombs. Some popular bathtime products contain therapeutic ingredients like CBD, the hemp-derived cannabis extract, for an added relaxing effect.

15. Cookware: The Essential Kitchen Upgrade

There comes a point in every home cook’s life when they decide to trade their Ikea kitchen utensils for some quality cookware. Google Trends data shows that the demand for premium cooking products such as “cast iron pans” is growing. The branded keyword “Staub vs Le Creuset” is a trending query, with 2,700 monthly searches, suggesting that consumers are actively looking for buying advice, a need you could meet with a blog or YouTube channel.

16. Nail Care: A Growing Niche Market

Online nail care stores such as OPI and Olive & June serve a market growing at around 5% per year. With special releases for events and holidays, the best nail care brands always provide a reason for customers to return their websites.

17. Underwear: A Universal Essential

Underwear is a universally essential product. Its small size and weight, coupled with high-profit margins, make it an ideal candidate for those looking to sell things online. Whether it’s underwear or motor vehicle parts, the easiest way to develop a successful ecommerce business remains the same:

Find an underserved part of the market

Deliver a shopping experience that’s tailored for them

18. Motor Vehicle Parts: The Online Savings Store

A desire to save money on vehicle maintenance leads many to ecommerce websites, on the hunt for aftermarket car parts. With a wealth of how-to resources and YouTube tutorials available, consumers feel confident enough to fix common car issues at home. Online shopping is also a convenient way for people to stay in the driving seat. You can compare prices, read reviews, and order the exact part you need for your vehicle, without having to visit a mechanic or dealer.

19. Mobile Phone Accessories: The Ever-Growing Market

The smartphone accessories market is worth hundreds of billions of dollars, with each new phone release bringing fresh demand for compatible add-ons like: