81 Powerful E-Commerce Tools and Technologies for Better Results

Do not index

E-commerce tools and Technologies can significantly enhance your business. Imagine you've spent weeks, maybe even months, researching your competition and developing a solid strategy. You clearly know your competitors' strengths and weaknesses and how to exploit them. But now that it's time to put your plan into action, you realize your biggest rival has a more complex website than yours. Their site has many features and functionalities that make it easy for customers to find what they're looking for, and your site needs to include all of them. You know it will take time to improve your website; in the meantime, you're worried customers will choose to buy from your competitor instead of you. What can you do? This is where E-commerce tools and technologies come in. These tools can help improve your SEO and gain better visibility on search engines. They can also help you analyze your competition and understand how to improve your online store to meet your customers' needs. In this blog, we'll explore the best eCommerce Competitor Analysis tools and technologies available today to help you simplify your operations, improve your online store, and boost your sales.

One tool that can help you get started today is Shophunter's Shopify sales tracker. This tool can help you uncover your competitor's sales trends so you can identify seasonal fluctuations and uncover hidden sales to improve your ecommerce business's performance.

What are E-Commerce Tools and Technologies?

E-commerce tools and technologies enhance operations related to online business. They include software and platforms designed to streamline tasks like:

Marketing

Sales

Customer service

Inventory management, etc.

These tools are essential for staying competitive in today's digital marketplace. The growth in e-commerce sales is only speeding up, with the e-commerce market in the United States slated to grow to $1.4 trillion by 2027. In the sea of e-commerce, one doesn’t need to be the big fish to take a piece of that loot. But, doing so successfully requires a viable e-commerce strategy and a unique combination of tools to seamlessly engage customers, generate sales, fulfill orders, and generate customer loyalty.

What are E-commerce Tools?

E-commerce tools are software programs like apps, platforms, and plug-ins that help business owners manage their online stores. Click here to start selling online now with Shopify.

While there are many different e-commerce tools, they all share a common purpose: to streamline, organize, and automate the processes of running and growing an e-commerce store. Examples include drag-and-drop website builders, inventory management software, and analytics tools.

Why are E-commerce Tools Important?

Why is any tool important? To help human beings do things easier. Our tools have evolved from the wheel and lever to Alexa ordering paper towels, Google monitoring flight prices, and Apple Pay powering our impulse purchases from Instagram ads. You get the point. We are so accustomed to e-commerce that we hardly notice it drives much of our online behavior (think of the pinned tabs for things you want to buy or your full shopping cart “wish lists”).

As the number of digital commerce channels we use increases, it pays to have an online store presence everywhere. E-commerce tools help businesses keep up with modern online consumer demands. They help you serve customers what they want, sometimes before they know they want it. Optimizing your online marketplace to provide the smoothest customer experience from discovery to purchase to return purchase and beyond is powered by a network of synergistic e-commerce tools.

Ecommerce Technology and Tools in Practice

Technology tools improve the workflow and outcomes for every stage of the e-commerce lifecycle. This section explores how technology influences each stage, from branding and awareness to loyalty.

Branding and Awareness: Starting the E-Commerce Lifecycle

The branding and awareness stage of the e-commerce lifecycle consists of marketing actions such as advertising and public relations. Marketing automation software is the powerhouse that kicks this off, helping automate and optimize marketing campaigns using smart analytics. The marketing campaigns that once had to be done manually can now be powered to occur automatically, reaching customers with the right content at optimized times.

In terms of advertising placement, digital ad buys can be further optimized by leveraging analytics insights to serve the ads to the desired target audiences and understand then the customer profiles of those viewing and clicking through on the ads. Technology that helps sellers understand audiences and how to reach them initiates the e-commerce lifecycle to facilitate improved audience segmentation.

Interest and Consideration: Keeping Customers Engaged

During the interest and consideration stage, when customers click through and demonstrate their willingness to purchase, technology such as retargeting software helps keep the products in the customer’s awareness.

Research shows that when prospective customers see a retargeted ad, there is a 70% chance they will buy that product over a competitor’s. Repricing software will follow the customer’s browsing habits at this stage to ensure they don’t find a better price from a competitor. It’s important to remember that repricing doesn’t mean selling the brand short; repricing software is specifically designed to respect floor prices and maximize profits wherever possible.

Evaluation: Closing the Sale

Once at the purchase stage, customer service software can help close sales by providing helpful information about products and services to help customers make a final purchase decision. AI-driven software like chatbots can be useful here, providing up-to-the-minute product information any time of day or night and answering a customer’s questions at a convenient time. At the same time, inventory management software can ensure that the purchased product is in stock and available to the customer immediately.

Once the customer has successfully made the purchase, automating shipping information and tracking delivery updates further facilitate customer service. This ensures that the customer receives the information they need without even having to request it. This improves the customer experience and helps build loyalty, the next (and final) stage of the e-commerce lifecycle.

Loyalty: Building Long-Term Relationships

At the loyalty stage, marketing automation is again deployed to offer promotions and discounts for future purchases. It is also used to solicit user reviews, which can be incentivized with discounts offered per review. Using automation, a seller can set a rule to follow up with a customer within a specific period following their purchase to ask for an online review while offering a future purchase discount for writing one.

Marketing technology can automatically offer future product purchase suggestions based on the customer’s prior order, a strategy known as cross-selling. Automation can also forecast trends and perform de facto market research on behalf of a seller. By using AI to follow and track market-specific shopping trends online, sellers can identify seasonal trends and ensure they are fully stocked on the items in high demand during the next shopping season.

High Ticket Dropshipping Products

Ecommerce Ideas

High Demand Products To Sell

Most Profitable Products To Sell Online

Product Ideas

Best Ecommerce Products

How To Find Winning Products On Aliexpress

How To Find Trending Products

How To Find Trending Products On Tiktok

How To Find Winning Products

How Ecommerce Technology and Tools Help Online Sellers to Be More Human

Regarding e-commerce, consumers want to feel like they’re buying from real people, not robots. The right e-commerce tools can help make your online store seem more human and personal, even if they automate processes and reduce the need for human intervention.

Chatbots can engage visitors in conversation, answering their questions and helping them find their desired products. Each interaction makes it almost like the visitor knows the chatbot personally. When the customer finally makes a purchase and has to reach out for support, they’ll feel like they’re talking to an old friend rather than an employee of a faceless corporation.

E-Commerce Tools Help Organize Customer Data for Smoother Transactions

One common misconception about implementing e-commerce technology and tools is that it will make an experience less human. Nothing could be further from the truth. Technology helps humans do their jobs better and allows more of the human element to shine through.

Consider implementing helpdesk software that organizes a customer’s data into one centralized location, including purchase history, location, shipping preferences, and more. This means that every time a customer calls to speak to a customer service representative, that representative has all the relevant information about that customer and their order (as well as past order history) to hand in one easy-to-access place. Because the customer service rep doesn’t have to hunt down information each time, technology has made customer service more efficient and speedy for everyone involved.

Balancing Technology and Human Touch in Customer Service for Maximum Efficiency

The rep can then focus on assisting the customer and providing timely, friendly service. This is how technology can help maintain the human element while maximizing efficiency, particularly if the customer must be transferred to another rep in a different department.

With all the relevant information in one place, the customer needn’t repeat their issues and order information to another rep because it’s all at the help desk. Agents can focus on providing the human touch by letting the software take care of the more minor details.

The Ultimate Shopify Sales Tracker and Product Research Tool for Ecom Founders

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for both entire stores and specific products, helping users quickly validate product potential.

ShopHunter's Ad Spy Tool

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool, find your next ecom opportunity or level up your current eCommerce store by learning from your competitors.

10 Types of Ecommerce Tools and Technologies

1. CMS for E-commerce Websites

Online marketplaces like Amazon and Walmart allow you to tap into a site that is already attracting e-commerce traffic easily. But it’s not the only way to sell online. Setting up your e-commerce site gives you control over:

Branding

Product presentation

Design and more

You’ve got a great product, but how you present it to the world is just as important as the product itself. Building an e-commerce website is the foundation upon which your product will stand before customers, and few foundations are better than a good content management system (CMS).

A good CMS provides a vast range of options for omnichannel content management for B2B and B2C spaces. It gives a central location to distribute content across every channel, automate workflows, and compose digital experiences that fit your goals. We’re partial to Drupal because of its flexibility. Drupal has its dedicated e-commerce flavor with 100+ integrations all dedicated to e-commerce-specific tasks such as:

Credit card processing

Product filters

Shopping carts

Aesthetically pleasing product look displays

And the like

2. Marketing Automation Software

E-commerce is an intricate web of interconnected technologies that must play nicely together. For the marketing teams in charge of managing those websites, it’s nice to be able to automate what we can. Marketing automation software is a massive time saver, taking on:

Menial

repetitive tasks

crunching data

Iterating

Analyzing

Marketing automation frees marketers to do creative work. A prime example of marketing automation is email segmentation and personalization.

Email is still one of the most powerful marketing channels, with more than 89% of marketers using it to communicate with customers and prospects. Marketing automation software helps your marketers speed up the process of cross-journey segmentation and messaging personalization, greatly increasing team efficiency. Marketing automation tools like Acquia Campaign Studio and Acquia Campaign Factory can integrate with your e-commerce platform so you can automate decisive, personalized actions on customer behavior.

3. Digital Asset Management Software

Selling online requires photos, videos, illustrations, and other digital assets representing your products and brand. A digital asset management (DAM) platform helps you organize and share this content. These assets are used to build your online store and support marketing efforts, like:

Email campaigns

In-store promotions

DAM systems allow teams to search for content by keyword, convert file formats, publish to multiple channels, and share assets with agencies, distributors, retailers, and other collaborators.

4. Product Information Management Software

Product information is the other core content required for selling online. Product information management (PIM) software helps brands prepare accurate, compelling product listings for their global e-commerce channels. PIM software helps in three key areas.

It aggregates technical information from engineering and product platforms.

Marketers can enhance product information with search-optimized descriptions, photos, and videos.

It helps transmit product listings to your e-commerce platform, digital marketplaces, and other marketing tools.

What’s more, DAM and PIM systems can be connected and used together, giving your organization a comprehensive look at your product content. When digital assets and the connected product descriptions are connected, your go-to-market speed and accuracy are at their highest. No more fussing around by transferring information between tools.

5. Project Management Tools

Selling and promoting your products online involves numerous stakeholders, deadlines, and overlapping processes. Keep your projects on course with project management software. It allows teams to track and manage work from start to finish and provides visibility around project deadlines and milestones.

Project management tools can help your team plan effectively and understand the scope and responsibilities. Tools like:

Asana

Jira

monday.com

Trello

Are especially helpful for centralizing campaign tasks, organizing large-scale projects, and streamlining cross-functional team efforts.

6. Inventory Tracking Tools

Growing sales while managing your inventory levels can be a difficult balance. Two types of software are commonly used to manage inventory:

An all-in-one enterprise resource planning (ERP) platform

A dedicated inventory and warehouse management system

An ERP platform supports inventory tracking and day-to-day business activities like accounting, procurement, and risk management. An inventory management system (IMS) is a specialized tool for integrating your fulfillment with major e-commerce systems. Whether using your ERP solution, an inventory tracking tool, or both, you’ll need a smart solution to sync orders with your inventory and e-commerce platform. You do not lack powerful inventory tracking tools like Microsoft, Oracle, and SAP.

7. Customer Service Tools

At the heart of every good business is its customers. That’s why being ready to support their questions and needs is so important. A customer service tool can help you engage them via:

Text

Mobile

Phone

Live chat

Social media

A knowledge base can help your customers quickly find the information they need to decide. Customer relationship management (CRM) tools like:

Zendesk

Help Scout

Salesforce

Created to help build and maintain the connection between customers and your brand. Whether that’s through:

Email communications

Website behavior

Phone calls

Chatbot conversations

Form submissions

Subscriptions

Unsubscriptions

Purchases

Returns

A CRM stores it all. This bridge between customer behavior and your sales, marketing, and support teams allows for better customer-facing interactions and background strategizing. A CRM will bolster ongoing engagement and collect helpful insights into how your customers interact with your organization, fueling your team with the data you need to personalize customer experiences better.

8. Rewards and Referral Program for E-commerce

Reward your faithful customers and entice new shoppers to return with refer-a-friend promotions, point-based reward programs, and VIP status. Even if you're new to e-commerce website tools, setting up rewards points values and other promotions can be simple with the right rewards and referral tool. Some popular tools are:

Referral Rock

Friendbuy

InviteReferrals

You’ve likely interacted with tools like this without knowing. That 20% off popup on your favorite clothing site? The “get $50 if a friend signs up” button? It was probably built and tracked by a referral/rewards tool. They’re great tools because you can track all your referral and rewards campaigns from one place and monitor and adjust as you see fit.

9. Customer data tools

Customer data is one of the most valuable resources in e-commerce, but:

Collecting

Organizing

Synthesizing

It all can be quite a task. With the number of different locations and channels customer data is coming from (especially in e-commerce), taming a data tidal wave is important for success.

A customer data platform (CDP) is an essential e-commerce tool for centralizing customer data management, organization, and analysis. You can build a 360° view of each unique customer from this one hub. From there, your teams, aided by machine learning, can use that data to create hyper-personalized campaigns relevant to your customers’ wants and needs.

10. Analytics, insights, and data strategy

Bringing everything together, you’ll have a fair amount of tools to keep track of. They’ll all have different types of data, but it’s up to you to identify what’s working and what can be improved upon in the grand scheme of things. Aside from tools in this article collecting their data, others like:

Google Analytics

Heap

Conductor tracks day-to-day website traffic

Performance

Conversions

Behaviors

These tools are helpful for ongoing monitoring and can answer many useful questions:

What pages are popular and unpopular?

Are there broken links?

Where is conversion traffic coming from?

How many people visit pages each day/week/month?

How much time do people spend on your site?

Where do people spend the most time on your site?

All of these things can help inform improvements and experiments. Regardless of the tools you use to collect analytics and insights, a solid data strategy is key to making those insights useful. Your organization's goals will help shape that strategy. The overarching goal of e-commerce is pretty straightforward: get people to buy what you’re selling.

81 Powerful E-Commerce Tools and Technologies to Drive Success

1. Shophunter

ShopHunter's Ad Spy Tool

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool find your next ecom opportunity or level up your current eCommerce store by learning from your competitors.

2. Brandwatch

A robust social media management platform, Brandwatch is an all-in-one tool that lets you manage your social media channels, engage and communicate with your audience, track your performance, and more. It also has a social listening tool called Listen, powered by Brandwatch. This feature lets you monitor conversations and identify emerging trends from up to 100 million online sources.

3. Route

Route is an eCommerce solution dedicated to revolutionizing the post-purchase customer experience. This platform is uniquely designed to centralize order tracking, provide package protection, and champion environmental sustainability, making it an indispensable tool for online retailers aiming to elevate customer satisfaction and engagement.

At the heart of Route’s offerings is its advanced package tracking system, which goes beyond conventional tracking. By enabling customers to track multiple orders effortlessly and interactively, Route significantly increases brand interaction.

4. Omnisend

A powerful, easy-to-use platform, Omnisend goes beyond boosting your email campaigns. It also lets you improve your newsletters, boost sales, and minimize cart abandonment with the help of eCommerce marketing automation and segmentation. With Omnisend, you can also tap into SMS as a marketing channel, allowing you to deliver a consistent customer experience across various channels.

5. Campaigner

Campaigner stands out as an advanced email marketing automation tool tailored for eCommerce. It offers a comprehensive solution for online retailers to enhance customer relationships, amplify brand awareness, and boost sales through targeted email campaigns. With its robust integration capabilities, Campaigner seamlessly connects with leading eCommerce platforms, enabling merchants to unlock the full potential of email marketing.

6. Brevo

Brevo is a business marketing platform that is not just for email and SMS marketing. It’s a comprehensive tool for digital marketing that lets you focus on CRM, marketing automation, transaction email, and segmentation.

It lets you create more targeted landing pages for improved visitor experience. Other features include:

Open and click-through reports

Email heat maps

A/B testing

Real-time statistics

7. BigCommerce

BigCommerce is an open software as a service (SaaS) platform. It’s a feature-rich platform provider that lets you build and design your online store and gives you a smarter way to scale your business.

It has robust tools for eCommerce, including core commerce features such as:

Scalable catalog

Reporting and analytics

Staging environment

And single sign-on (SSO)

Other tools cover:

Inventory management

Headless commerce

Storefront design and conversion,

Cross-channel commerce

Among other features for an array of industries, such as health and beauty, manufacturing, and automotive. The platform integrates with other major platforms, marketplaces, social media channels, and apps, such as:

WordPress

Amazon

Google Shopping

Instagram

8. Shopify

Shopify is a powerful all-in-one tool that helps businesses establish a strong online presence. It’s accessible enough to make it easy for beginners to set up or move their business online. Like BigCommerce, it’s scalable and has robust features and tools such as storefront design and customization, store management, marketing and SEO, and analytics.

Shopify stores are designed to be mobile commerce-ready with a built-in mobile commerce shopping cart. This feature lets your customers browse and make purchases using their mobile devices. Aside from letting you create an eCommerce website, Shopify also offers a range of solutions for businesses at different stages.

For new eCommerce businesses, it gives access to branding tools for building your brand.

Once you’re ready to start selling, find apps to help you sell online or use Shopify Checkout for seamless one-click checkouts.

9. WooCommerce

A customizable, open-source platform, WooCommerce features a plugin you can use with any WordPress site, allowing you to set up your online business using your current website. It also has a mobile app that lets you manage your store even on the go.

It utilizes a REST API that enables it to be flexible, scalable, and easily integrated with various services, including:

Marketing

Payments

Google Analytics

Accounting

This WordPress-based platform can also help you launch an eCommerce store and build eCommerce stores for other businesses.

10. Squarespace

If you’re looking to build a website for your business, Squarespace is one of the best eCommerce tools. Aside from creating an eCommerce website, you can use Squarespace to create a portfolio or a blog to showcase and monetize your work. Being a versatile tool, Squarespace lends itself well to selling physical products and digital content.

11. Wix

Wix is a beginner-friendly platform for building websites. With Wix, you can create websites even without knowing how to code, thanks to its intuitive drag-and-drop interface.

It has over 500 professionally designed templates for your blog, business, or portfolio. It also has built-in tools useful for growing your online business. These include online scheduling software, custom domains, SEO tools, and a logo maker.

12. HubSpot

The HubSpot Website Builder is a content management system (CMS) platform designed for:

small business owners

Developers

Marketers

IT teams

It lets you create personalized websites that are optimized for your target audience and conversions. Its drag-and-drop editor lets you create and revise pages even without custom codes.

13. Square Online

Square offers several eCommerce solutions for various businesses, including retail, food and beverage, professional services, and large businesses. It enables you to create an online store, generate payment links, and add payments to your site. With its secure payment processing, customers can make safe and simple online payments via:

Apple Pay

Google Pay

Cash App Pay

Square Pay feature.

14. Yotpo

Nowadays, social proof is a crucial element that can drive conversions, customer loyalty, and sales. It’s also one factor that can help you stand out.

Yotpo is an eCommerce marketing platform that showcases features for:

SMS marketing

Customer reviews and ratings

Visual marketing

Loyalty

Referrals

This makes it a powerful tool for social proof. You can integrate it into your online store to start collecting reviews, ratings, Q&A, and photos from your satisfied customers.

15. CrazzyEgg

Do you want to keep track of your website’s performance and see which areas you need to improve? What about conversion, or why visitors aren’t converting? Crazy Egg gives you a glimpse of your site’s performance and which links visitors tend to click with heat maps. It also has tools like:

UX/UI Audits

Customer Analysis

Testing

16. Smarter Contact

Smarter Contact is an omnichannel messenger platform created to help businesses nurture leads. The platform is easy to use, and with just a couple of clicks, you can make a customized marketing campaign and automatically follow up with leads. It also offers a built-in CRM to create your contact list in one place and an intuitive, customizable grading system to filter your leads according to their level of interest.

17. EngageBay

EngageBay is a CRM platform that lets you engage customers and automate marketing processes. It’s a unified software that features a suite of tools, providing you with solutions from automation and landing pages to milestone tracking, web analytics, and A/B landing pages. It also seamlessly integrates with apps such as:

Plivo

Zapier

QuickBooks

Stripe

Shopify

18. Mailchimp

Designed for small businesses, Mailchimp helps get you online, from having a custom domain to creating a website to sell your products. It also enables you to create multichannel campaigns using:

Landing pages

Digital ads

Social posts

Postcards

19. ConvertKit

Designed for bloggers, creators, and eCommerce marketers, ConvertKit is a customizable platform for growing your audience, building your community, and generating revenue. It has a diverse range of tools for:

Email marketing

Landing pages

Commerce

Email sign-up forms

Email automation

Integrations

ConvertKit also lets creators sell their digital products directly on the platform. Alternatively, users can monitor sales information using third-party eCommerce tool integrations, such as Shopify and WooCommerce.

20. Sleeknote

Designed for medium, large, and enterprise-level eCommerce stores and SaaS businesses, Sleeknote is a versatile pop-up builder. Aside from capturing emails, it helps create a more personalized visitor experience through features such as:

Recommendation

Promo

Explainer guide pop-ups

Drive more revenue and prevent cart abandonment with relevant and personalized products or offer pop-ups, such as when you’re upselling or cross-selling items or highlighting a product’s additional benefits.

21. EmailOctopus

EmailOctopus provides you with simple yet powerful tools to scale your business. It provides you with ready-to-use templates and a drag-and-drop editor for building your own templates. It also lets you create targeted and personalized messages through its segmentation feature, allowing you to produce more powerful emails for better engagement.

Other tools let you easily create sign-up forms and landing pages that you can customize using integrations. EmailOctopus also has an automation feature for campaigns that helps you save time while enabling you to reach new subscribers.

22. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a B2B social selling tool that helps you find and segment qualified leads on LinkedIn. The tool gives you the data and insights to prioritize top accounts. One of its best features is that it uses data to monitor buyer intent signals, allowing you to identify buyers when they’re in the market and ready to engage.

23. NapoleonCat

NapoleonCat is a social media marketing and management platform for:

Small businesses

eCommerce

Agencies

Enterprises

It can perform social customer service, social media analytics, scheduling, agency and team management, tracking engagement, and automation for streamlining operations.

24. Survey Monkey

SurveyMonkey makes it easy to create surveys, collect responses, and analyze the results. It offers a wide range of customizable templates for measuring customer satisfaction, online attitudes, and employee engagement. It also offers a market research survey template that online brands and startups find useful.

Once you’ve created your survey, you can send it via:

Web link

Text message

Social media like Facebook

As all the surveys are optimized for mobile and data can be collected offline, your audience will have no difficulty completing them.

25. Moz Pro

Moz is an SEO software designed to boost traffic, rankings, and search visibility. This SEO toolset can conduct technical site audits, rank tracking, backlink analysis, and keyword and link research, enabling you to gain insight and create an optimized website.

Moz also has features and tools such as access to comprehensive research data and automated reporting that can help you craft an effective SEO strategy. It offers four solutions with varying plan rates:

26. Semrush

Semrush is a powerful, versatile tool that lets you do SEO, content marketing, and market research and build an effective social media strategy. Its suite of tools lets you:

Analyze a domain’s backlink profile

Track SERP positions regularly

Discover national and local keywords

Audit your content based on metrics

Track brand mentions

Analyze website traffic

Craft and analyze targeted ads

Optimize ad spend

Optimize your ads on your social media channels

Perform an analysis of your competitors’ accounts

27. Ahrefs

Ahrefs is an easy-to-use and accessible platform for growing search traffic used by content marketers, bloggers, SaaS businesses, agencies, and eCommerce businesses.

What sets it apart from other platforms is it employs proprietary data. It also has access to comprehensive industry data for optimized results. It has a collection of free SEO tools that you can use to improve your ranking and drive organic traffic to your site.

28. Google Analytics

Google Analytics is a digital analytics software that lets you use free tools for data analysis for SEO or marketing campaigns. It’s capable of monitoring the performance of your marketing, content, and products, among other aspects.

By leveraging this information, along with Google’s machine learning capabilities, this tool helps you make smarter decisions for your business. Google describes this service as a simple and easy-to-use tool that allows you, the website owner, to measure how your visitors interact with your site’s content through JavaScript tags.

29. Kissmetrics

Kissmetrics leverages actual user behavior, giving you a more holistic approach to data. It also gives you an omnichannel glimpse of a customer’s buyer’s journey, letting you discover drop-off points for your site flow. This platform has two versions: Kissmetrics for SaaS and Kissmetrics for E-Commerce. View key metrics:

Better understanding of populations and cohorts

Have access to comprehensive customer activity reports

See the features that help trial users convert

30. Think with Google

Think with Google, a useful resource for understanding data and trends. It lets you stay informed about industry trends, marketing strategies, and consumer behavior. It also gives you access to tools that help you have better marketing and analysis, deliver a better digital experience for users, and more. These free tools include:

Data Shorts for staying updated with the latest news through bite-sized visual stories

Test My Site, which lets you test your mobile site.

Create with Google, which has resources and tools that you can use to craft effective campaigns.

Google Trends provides you with real-time search trends so you can monitor consumer search behavior.

31. Qualtrics XM

Qualtrics XM is a versatile tool that acts as an advanced survey tool, gives you access to powerful, predictive analytics, and lets you build customizable workflows for improved operations efficiency.

Qualtrics also offers a range of services catering to your needs. For example, the Qualtrics DesignXM lets you create a more compelling and effective product, service, or brand design that your audience, customers, and employees want next.

32. AdRoll

The AdRoll platform employs more than ten years of data collected from brands and shoppers to help you grow your business. It’s a marketing platform that has a retargeting service that enables your ads to reach the right people, as well as:

Minimize cart abandonment

Increase conversions

Bring back visitors and reduce the bounce rate

Improve brand awareness

Build customer loyalty

It’s also capable of letting you reach more customers and monitoring your campaigns’ performance while enabling you to protect your customers’ data.

33. AdEspresso

AdEspresso by Hootsuite lets you find the right audience for your ads through split testing and optimization. With it, you can:

Create Facebook, Instagram, and Google Ads campaigns

Manage your advertising channels efficiently

Get actionable insights

Collaborate with your clients

Have access to resources that will improve your marketing skills

34. Zendesk

Customer service can often be a tricky field. Zendesk is software that lets you give your customers the best possible support, whether in service or sales. This powerful platform also doubles as an engagement tool that lets you build better team relationships and manage your sales pipeline more efficiently.

If you want to provide a customized and innovative customer experience, Zendesk has Sunshine. It’s a platform that boosts productivity by creating streamlined workflows and automating processes. While it has pre-built capabilities, you can configure Sunshine to build better customer experiences.

35. Gorgias

As an eCommerce helpdesk, Gorgias is a tool that enables you to provide customers with more robust support faster. Your Gorgias helpdesk is a central hub where you can view customer data, edit orders, make refunds, and automate repetitive tasks. This platform can increase conversion rates by:

Helping you provide your customers with a more personalized shopping experience

Letting you engage with customers even before they visit your website

Letting you access multiple support channels such as live chat, text, and social media

Gorgias integrates over 30 eCommerce and social media platforms, including:

Shopify

Shopify Plus

Magento

BigCommerce

Instagram

Facebook

Yotpo

Recharge

Smile.io

36. Groove

Groove is a customer service software that’s designed for small businesses. It serves as your team’s central hub for communication and collaboration, allowing you to work together using a shared inbox, respond faster to customer concerns or inquiries, and save time by enabling you to create your own 24/7 self-serve, responsive knowledge base for your customers. The platform is easy to set up and takes as little as 5 minutes.

37. LiveChat

LiveChat is a complete customer service platform that connects businesses with their customers and drives revenue. It lets you capture qualified leads with custom forms and AI chatbot automations, track sales automatically, see how chats can help boost your revenue, and create engaging product cards that showcase your items.

LiveChat is a tool that combines AI and human resources to give you a more proactive way of addressing customer problems and anticipating their queries, allowing you to respond faster? It integrates with over 200 tools, including:

HelpDesk

BigCommerce

Mailchimp

WordPress

Google Analytics

Google Ads

38. Adobe Commerce

Offered by Adobe, Adobe Commerce lets you create more engaging experiences for your customers by leveraging its innovative technology, global partner ecosystems, and extensions marketplace. Key Features:

Page Builder with a user-friendly interface

User Experience, which uses personalization to boost conversion rates

Store Fulfillment, which is capable of handling inventory shipping and enabling associates to deliver unparalleled customer experience

Integrated B2B functions that offer convenient purchasing options for boosting sales

Business Intelligence, where you can centralize your data and define your metrics

Marketplace where you can integrate apps such as Stripe and LiveChat for optimal customer experience

39. Metrilo

Metrilo is a plug-and-play eCommerce platform that’s designed to boost your customer retention rates for sustainable growth. It combines eCommerce analytics, eCommerce CRM, email marketing, and an improved understanding of your customers and their unique needs. It has a 5-minute integration and has official plugins for WooCommerce, Magento, and Shopify.

40. Veeqo

Veeqo is one of the top eCommerce tools for startups looking to scale and will help you to streamline multichannel inventory and shipping. It integrates with a number of leading platforms, including Shopify, Amazon, and eBay, and will manage your orders from all the channels on which you choose to sell.

Not only will it sync your inventory, but it will also help you to ship your orders. If there’s a return, it can also help you process returns.

41. Shipwire

Shipwire is a cloud-based platform that specializes in order fulfillment and product distribution. It uses cutting-edge fulfillment technology without compromising its ease of use.

Shipwire has a user-friendly interface, an extensive developer kit, and an expansive data set that includes sales orders, purchase orders, inventory, warehouses, and work orders. It also allows you to access over 154 Ingram Micro-managed warehouses around the world, boosting your fulfillment solutions for both B2C and B2B commerce.

42. ShipMonk

ShipMonk is a 4-in-1 cloud-based software that combines management of your inventory, orders, shipping, and warehouse so you can focus on growing your business. It has strategically located warehouses so you can quickly fulfill orders without breaking the bank.

Furthermore, it employs warehouse automation for improved picking accuracy, secured storage, and quicker fulfillment times. In addition to these features, this scalable solution employs enterprise-grade security to protect your data and privacy.

43. Zoho Inventory

Being able to manage your inventory is one of the secrets to success. With Zoho Inventory, you can drive sales and revenue by tracking your orders, managing inventory, and monitoring order fulfillment. It’s a 3-in-1 software that incorporates stock management, order fulfillment, and inventory control.

Aside from its multiple shipping integrations, Zoho Inventory also seamlessly integrates with accounting and CRM apps, so you can easily manage your contacts and financial data by using it. Integrations include:

Shopify

PayPal

Amazon

Stripe

It also has a mobile app for iOS and Android, so you can get real-time updates anytime, anywhere.

44. Hubstaff

Doing repetitive tasks isn’t just time-consuming, but it also causes you to miss out on other tasks. With productivity tools like Hubstaff, you can efficiently track time, boost team productivity, and save time with process automations. Hubstaff is an easy-to-use solution for teams that want to uncover and address productivity bottlenecks like inefficient processes.

45. Asana

Get organized and get more done with Asana, a platform for managing projects, processes, and workflows. It employs a unique Work Graph data model that gives you everything you need to collaborate, hit deadlines, and achieve your goals.

It has universal reporting capabilities, as well as automation features for simplified workflows and minimized errors. It also has workload management features for improved distribution and balancing of tasks and projects.

46. FollowUp.cc

This lightweight productivity suite lets you keep track of conversations and tasks. Followup.cc lets you set reminders with just one click and lets you schedule follow-ups so you can stay on top of conversations.

It integrates with your email platform so you can start scheduling when to send messages, track when a contact opens your email, set reminders for specific web pages or social media profiles, and more.

47. Trello

Trello is a productivity suite that changes how you and your teamwork. Use Trello boards, lists, or cards to manage or track projects and organize tasks to improve productivity.

It has built-in automation that streamlines tasks and workflows for enhanced efficiency. Integrating Trello with work tools such as Confluence, Slack, and Google Drive can help you accomplish more.

48. Hotjar

Hotjar is one of the hottest tools for discovering how users interact with your business website or landing pages. It uses real-time recordings of website/landing page visits and heatmaps to show where users like to dwell on your site and which parts they can’t wait to scroll past. Armed with this data, you’ll be much better positioned to improve the user experience.

In addition to heatmaps and session recordings, it offers on-site surveys for a more direct approach. If you prefer to receive it straight from your visitors’ mouth, you can use its drag-and-drop builder to create a survey quickly or use one of its pre-built templates.

49. Qualaroo

With Qualaroo, you can use quick surveys to deliver more personalized experiences for your site visitors. It uses AI-powered analytics and reports to get actionable insights based on visitors’ behavior on your site. Qualaroo lets you access professionally designed questions and templates for user experience insights, feedback on website design and functionality, product feedback, and more.

50. LimeSpot

LimeSpot is an eCommerce software that helps you create unique and personalized shopping experiences that drive conversions. This data-driven platform lets you create a custom experience throughout every stage of your customer’s buyer’s journey and helps them find the right products at different touch points. This intelligent platform learns from every interaction and is programmed to optimize for enhanced recommendations, targeted updates continuously, and updated inventory status.

51. SearchSpring

SearchSpring is a search and merchandising platform that’s designed for retailers. This personalization tool offers intelligent site search, automated merchandising, personalized product recommendations, superior site navigation, and eCommerce reports. It helps your site deliver dynamic search results to your audience quickly without compromising personalization. SearchSpring uses your product data and subjects it to deep analysis or indexing, allowing you to show products that your customers are looking for.

52. Partial.ly

Partial.ly lets you offer flexible payment plans to your customers and give them the freedom to shop for what they want at installment terms they can afford. By offering payment plans to your customers, you’re increasing sales and conversions for your business.

Best of all, Partial.ly integrates with many popular eCommerce and invoicing platforms, enabling you to harness its power without abandoning your current stack. Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Intuit Quickbooks.

53. Klarna

Klarna for Business is a payment platform designed to help businesses attract, convert, and retain customers by offering them flexible payment options and targeted marketing. With Klarna’s payment solutions, businesses of all sizes can enjoy up to a 30% increase in conversion and up to a 45% increase in average order value.

Klarna employs AI-powered technology for enterprises to help you create performance-driven marketing solutions for increased revenue and return on advertising spend (ROAS).

54. Smile.io

Smile.io is an easy-to-use program that lets you turn your one-time buyers into loyal customers. This platform helps you create valuable on-site customer experiences while building customer engagement through rewards programs, including points programs, VIP programs, and referral rewards.

While Smile.io doesn’t specify all the channels it supports, it does have integrations with popular eCommerce tools, like Shopify and BigCommerce, and email marketing tools, like Mailchimp and Klaviyo.

55. Hootsuite

Hootsuite is a social media management app that lets you create, manage, and share your content across multiple channels.

With Hootsuite, you can create and schedule posts, manage all your social media channels, plan your campaigns, collaborate in real-time, track your performance, and stay updated with the latest messages using a single stream, enabling you to collaborate easily with your team.

56. User Testing

Understand user behavior with User Testing. This innovative ecommerce tool offers real-time insights from your audience, helping you comprehend their needs and preferences. It’s the need of the hour to create an unparalleled shopping experience, and what’s possibly better than understanding it directly from your customers? By putting your site in the hands of actual users, User Testing enables you to spot potential issues, understand points of friction, and then refine for optimum satisfaction.

57. VWO

With VWO, you’re acquiring an ecommerce tool steeped in analytical prowess specifically designed to boost your site’s conversion rate. This creative platform enables you to deploy different versions of your web pages and learn about their real-time effectiveness.

VWO’s strength lies in its comprehensive output of results. It lucidly exhibits how your tests influence customer behavior and conversion rates. By effectively harnessing the results provided by VWO, you’ll be uniquely positioned to tailor your site’s user experience to your specific audience. This, in turn, will stimulate noticeable growth in your ecommerce venture.

58. Gelato

If you’re planning on selling custom products, Gelato fits the bill. This global print-on-demand network enables ecommerce businesses to sell personalized products with their designs. With Gelato, you can tap into a network of over 100 print providers worldwide.

You don’t need to worry about inventory or logistics because Gelato handles everything. This powerful tool provides storage and product shipping, allowing you to focus on other important aspects of your ecommerce business.

59. SaleHoo

If you want to step into wholesale and dropshipping, SaleHoo should be on your radar. Known for its comprehensive directory of 1.6 million products from over 8,000 suppliers, it’s the key resource for finding reliable, low-cost suppliers. With SaleHoo, you can buy and sell goods and get market research labs, community forums, and eCommerce training materials. It’s the ultimate tool for savvy eCommerce entrepreneurs who want to avoid stock risks while maximizing potential profit.

60. Inventory Source

If you’ve struggled with inventory management, cast your worries aside with Inventory Source. This tool automates the process of syncing and updating your product data from your suppliers. Imagine freeing yourself from manually matching SKU numbers or figuring out shipping and handling rates. With Inventory Source, this becomes a thing of the past. You can automatically sync inventory to a host of eCommerce platforms. It’s the perfect tool for seamless, effortless inventory management.

61. Easyship

If you’re looking for a solution to simplify your eCommerce shipping, look no further than Easyship. This tool brings simplicity and efficiency to your business, automatically calculating the best shipping rates from over 250+ courier services. They offer shipping discounts that can significantly affect your overall costs.

It integrates seamlessly with major eCommerce platforms like Shopify and WooCommerce. With Easyship, handling cross-border shipping taxes, providing customers with tracking numbers, and managing returns becomes a breeze. It’s an all-in-one shipping tool designed to eliminate eCommerce logistics stress.

62. Katana

Imagine managing your inventory, production, and sales in one centralized dashboard. That’s what you’ll get with Katana. Built for small to medium-scale producers and merchants, Katana streamlines your business processes, creating an environment where everything works harmoniously.

On Katana, you can streamline your inventory with updates on real-time availability. The software also enables direct sales channel integrations with platforms like Shopify to create a real-time inventory and manufacturing management solution.

63. ShipBob

Shipping is crucial, and one tool that simplifies the process is ShipBob. It’s more than just a shipment company – as an end-to-end fulfillment partner, it handles storing, packing, and delivering your product to your customers.

It reduces shipping costs and quickens the delivery time, a huge advantage in a world that values fast delivery. It also integrates seamlessly with leading eCommerce platforms for a smooth workflow, making it a must-have tool for online shops aiming to excel in customer satisfaction.

64. Xero

Xero, a leading accounting software solution, integrates smoothly with eCommerce platforms and payment gateways. Unlike other platforms, Xero offers user-friendly management of GST, invoices, and foreign currency accounts. Known for its reliability and security, it emerges as a top-choice for eCommerce business owners seeking simplified financial management, providing a much-needed alternative to platforms like QuickBooks.

65. Striven

Striven provides a multitude of services aimed at facilitating business operations. It utilizes a comprehensive platform for managing retail and eCommerce processes, encompassing aspects from sales automation and inventory management to financials and customer relationship management.

With Striven, your business can streamline various operations into a cohesive strategy, allowing you to prioritize growth and customer satisfaction. It certainly holds a substantial position in the panorama of eCommerce tools.

66. Prisync

For eCommerce businesses, staying competitive is vital, and Prisync, a competitor price tracking, and dynamic pricing software, serves this purpose brilliantly. It monitors competitor prices and stock availability, incorporates seamlessly with Amazon, and is customizable to your online store. Prisync’s analytics empower you to make data-oriented decisions, giving your business a competitive edge.

67. FindNiche

If you’re involved in the dropshipping arena, FindNiche might be the tool you’ve longed for. It’s engineered to help you find top-performing products to dropship. It deciphers massive data from leading eCommerce platforms to bring you valuable information.

From trending items to detailed analytics of successful stores, FindNiche helps you make informed decisions, setting your dropshipping venture on the right path toward prosperity.

68. Antavo

Looking to personalize your customer loyalty programs? Antavo is your go-to eCommerce tool. It offers a points-based loyalty program beyond simply providing rewards for purchases. You can reward customers for various online behaviors, including sharing your products on social media.

This tool fosters brand loyalty and increases repurchases, thus increasing your overall sales and profits. It also integrates with favorite eCommerce platforms like Shopify and Magento.

69. SocialBee

After trying a variety of social media management platforms, we finally settled on SocialBee, and we couldn’t be more satisfied. This platform provides something unique in eCommerce tools: a concierge service. Unlike many other social media management tools, it doesn’t stop at simply providing the tools for managing your social media.

With its concierge service, SocialBee takes the reins, fully managing your social media posting and engagement. This results in an unmatched level of convenience, allowing you to focus on other aspects of your business.

70. Bulk.ly

Have you ever wished for a more streamlined process for promoting your content on social media? Let Bulk.ly lend a hand. Although not a virtual assistant, this invaluable tool takes on the tedious task of scheduling and posting your carefully crafted social media messages.

Ideal for eCommerce businesses, Bulk.ly enhances brand visibility and engagement, making social media management more manageable. Remember, you’re still in the driver’s seat regarding content creation, but now you don’t have to worry about when and where to post it.

71. Jungle Scout

Let’s talk about Jungle Scout. This robust tool is crucial for entrepreneurs who want to thrive in eCommerce. Equipped with powerful features like product discovery, keyword research, and sales analytics, it simplifies Amazon product research.

Are you deciding between Jungle Scout and another popular eCommerce tool? Here's a useful comparison of Jungle Scout and Helium 10, exploring each tool’s functionalities to help you make an informed decision.

72. Helium 10

Engaging in eCommerce can be daunting, given the myriad aspects you must consider. That’s where tools like Helium 10 come in. It is an all-in-one solution that handles

Product research

Keyword discovery

Listing optimization and more

Perfect for novice and expert Amazon sellers, Helium 10 is your right-hand ally when navigating the challenging waters of eCommerce. Keen on becoming a successful Amazon seller? Equip yourself with Helium 10.

73. Sellfy

If you want to integrate print-on-demand capabilities with your eCommerce store, Sellfy does just that and aligns perfectly with your needs. What makes it remarkable is its focus on print on demand. A seamless blend of a website builder with extensive customization options, Sellfy helps you shine in the market with your unique products, minimizing inventory headaches.

74. Coda

Coda is a robust productivity tool that can help manage different aspects of your business—think marketing calendars and tracking docs. It’s both highly editable and customizable, making it a great tool for organizing projects internally. As a bonus, Coda offers a Shopify pack that integrates with your Shopify store.

75. Canva

Canva is an eCommerce tool that helps teams create aesthetically pleasing designs, even those with little to no experience. Whether designing a brand identity or just creating supportive imagery for your online store, Canva’s drag-and-drop tools make creating and sharing well-designed assets easy.

76. WordPress

Not all eCommerce websites will need a dedicated blog. But for those that do, a content management system like WordPress may be helpful. WordPress can help in developing a blogging strategy to build and nurture customer relationships, establish a brand, and generate recurring traffic.

77. Monday.com

Monday.com is a flexible and customizable project management tool that automates workflows and centralizes work processes in one place. Online stores can utilize Monday.com to manage inventory, track important metrics, and more.

78. Buffer

Establishing a consistent social media presence is an easy way to increase your online store’s visibility. Buffer is an easy-to-use social media management platform that makes it simple, for online stores to schedule social media content via:

Facebook

Instagram

79. Optimizely

Optimizely is a digital experiences platform that lets you experiment with comparative research known as A/B testing and deliver personalized, targeted messaging to eCommerce site visitors. In practice, this means you can gain insight into the efficacy of your experiments and use that data to uncover what content will (and won’t) convert.

80. Acquire

Acquire’s platform helps online stores provide high quality customer support, streamlining

workflows and customer information for customer service agents. Think of it as a unified experience: Customer service representatives can see queries across all digital channels in one place and resolve issues more efficiently.

81. Oberlo

Oberlo makes drop-shipping easy and intuitive with options like automated order fulfillment and detailed shipment tracking. Users benefit from full customization, easy product importing, and 24/7 support.

Best Product Research Tool

Dropshipping Product Finder

Ecommerce Niches

How To Find Ecommerce Trending Keywords

How To Find Products To Sell

Best Ecommerce Tools

Ecommerce Product Research

Product Research Tools

Dropshipping Apps

Ecommerce Categories

Best Ecommerce Tools

How to Choose the Right Tools for Your Ecommerce Business

1. Your Business Needs Compatible Ecommerce Tools

Compatibility might be the most vital factor to consider when selecting e-commerce tools. Choosing tools that integrate well with your existing software helps you avoid starting from scratch or losing valuable data.

For example, switching from one email marketing platform to another can cause you to lose all the historical data related to your e-commerce business. This information helps you understand your customers and create targeted campaigns to boost sales. Losing this data can set you back weeks or months as you work to rebuild your email list and customer insights.

2. Choose Ecommerce Tools That Can Grow With Your Business

When starting an online store, you may not need advanced ecommerce tools. They will help you scale operations, manage increased customer demands, and enhance the shopping experience as you grow.

You may only need to automate order fulfillment when you have a few orders. But, as you scale and receive hundreds of orders daily, automation will be crucial to your success. Look for ecommerce tools that can accommodate your business as you grow to avoid disruptive transitions.

3. Find User-Friendly Ecommerce Tools

As your business grows, you will likely face new challenges and complexities. User-friendly tools with clear interfaces and understandable data will minimize confusion and help you quickly return to business. Check online reviews to see what other users say about the learning curve of particular ecommerce tools.

4. Look for Automation Capabilities

Ecommerce tools with automation capabilities can help save you time, reduce errors, and manage business complexity as you scale. For instance, email marketing tools can automatically send out targeted campaigns based on customer behavior, such as abandoning a cart or making a purchase. Fulfillment tools can also automate processes like generating shipping labels and communicating with customers to keep them updated about their orders.

5. Security Should Be a Priority

Your ecommerce tools collect and store sensitive data about your business and customers. If this data is compromised, it can lead to financial loss and damage your reputation. To avoid this, ensure your ecommerce tools adhere to the latest security standards. Look for tools that offer encryption, two-factor authentication, and regular updates.

6. Look for Customizable Ecommerce Tools

Customizable ecommerce tools can help you stand out in a competitive market. For instance, with a customizable email marketing tool, you can create unique templates to match your branding instead of default designs. This helps create a cohesive customer experience and enhances your brand’s reputation.

7. Pricing of Ecommerce Tools

Ecommerce tools can get pricey, so it’s essential to find options that fit your budget. As you research different solutions, consider each offer's features and scalability. Some tools may be affordable but lack vital capabilities that can help you as you grow. Others may have advanced features that can help you manage your business more efficiently, saving you time and money in the long run.

8. Integration Capabilities

Ecommerce businesses use various tools to help them manage operations and improve the customer experience. As you research, look for platforms that can easily integrate with different systems like:

Marketing automation tools

Payment gateways

Shipping services

Ecommerce Automation Trends You Should Know About

Marketing automation has been around for a while, but it’s seeing a new wave of innovation for eCommerce. eCommerce marketing automation solutions can optimize marketing efforts across all channels. With digital and social media driving post-pandemic shopping, automating the marketing function within various eCommerce channels allows sellers and brands to increase their visibility amongst their target audiences. This helps drive traffic, convert leads, and ultimately build the brand.

Top eCommerce companies use marketing automation to optimize their conversion funnel, grow their email lists, reward loyal customers, stay in touch with customers, and segment them appropriately. Investing in marketing automation is worthwhile. Recent research indicates that 77% of marketing automation companies see higher conversion rates.

Business Management Software for eCommerce: The Key to Organising Your Operations

eCommerce business platforms help organize and execute online sales transactions. These platforms can facilitate global online payments, manage the entire online check-out process, sync inventory and supplies, provide transaction history for each client account, and help score leads.

eCommerce business management software helps everything run more smoothly by managing an eCommerce business's day-to-day operations, logistics, and finances. Online grocery shopping has increased by 94% since the pandemic began, and almost half of all UK non-food retail sales took place online in 2021. Given the uptake on eCommerce doesn’t appear to be waning anytime soon, it’s clear that business management software plays an important role in keeping operations running smoothly and efficiently.

Content Automation Software: The Key to Staying Relevant

With mobile usage increasing in the past two years due to the pandemic, mobile ‘real estate’ is hotter than ever. eCommerce sellers must capture mobile screen eyeballs, which means having the right content to attract mobile customers. Every e-commerce business these days needs to create innovative, attention-grabbing content to stand out from competitors and have their brands noticed.

It can be difficult to manage this all in-house, especially when operating with a smaller budget that doesn’t allow for a full team of design and content specialists. That’s where content automation software comes in. It can automate the creation of branded content and ensure that it aligns with every part of the content lifecycle, including keeping content fresh and up to date. AI algorithms can automatically create visual, audio, and text content optimised for keywords and search engines.

Once an eCommerce company has created its content, it must be shared via the proper channels and times of day to ensure it is most visible to target audiences. Social media management software does precisely this, allowing eCommerce sellers to manage the daily ins and outs of their social media presence.

Social media management tools enable sellers to curate and schedule their content, using automation to auto-upload the content so that business owners can ‘set it and forget it’. These tools also offer analytics reports that provide valuable insights into engagement. As the AI becomes smarter, it can suggest optimal times of day to post or types of content that should be prioritized due to prior engagement.

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for both entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on.

ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) of our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.