26 Shopify Store Revenue Checker Tools to Help You Stay on Top of Sales

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Keeping an eye on the competition is crucial for any business, including e-commerce stores. Yet, it can be tough to find the right data to focus on. For example, tracking your rivals' revenue can uncover valuable insights to boost your Shopify store’s sales. The higher a competitor’s revenue, the more likely they are to have optimized their store for sales. Using a Shopify store revenue checker lets you monitor this data for any Shopify store to make effective, data-driven decisions that increase revenue. This blog will explore the benefits of tracking Shopify competitors’ revenue, how to do it with Shophunter’s eCommerce competitor analysis tool, and what insights you can uncover to boost your store’s sales.

Shophunter's Shopify sales tracker effortlessly monitors and optimizes the revenue of your Shopify competitors' stores. It allows you to make data-driven decisions that increase sales and maximize profits while saving time on manual tracking.

What is a Shopify Store Revenue Checker and How Does it Work?

A Shopify store revenue checker is a tool for assessing the financial performance of any Shopify store, including your own. This third-party app tracks revenue and provides insights that help you improve your eCommerce business.

How Can a Revenue Checker Help Your Shopify Store?

If you’re one of the Shopify store owners, you know you’re on an exciting ride with huge possibilities for scaling and winning. You also know that your store’s performance, especially the gains, is critical for wise business decisions. You should easily be able to identify what’s selling the most, evaluate the impact of your latest marketing campaign, and get a clear idea of the financial standing of your store with the click of a few buttons.

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Top 5 Reasons to Use a Shopify Store Revenue Checker

1. Understand Differentiating Capabilities

Competitor analysis helps Shopify store owners understand how their operations compare to other eCommerce businesses' operations. You can collect data on your:

Competitors’ revenue

Marketing strategies

Sales approaches

Product offerings

To identify areas where you can improve. The more you learn about what your competitors do well, the more you can inform your business strategy to improve performance and differentiate your Shopify store.

2. Develop a More Effective and Strategic Sales Approach

A revenue checker can help you identify troubling sales trends, such as what happens to your eCommerce store’s sales when a competitor runs a promotion. Understanding these patterns can help you develop a more effective and strategic sales approach to combat negative effects.

Suppose you learn that your competition is doing well in offering high-quality products. In that case, you can train your sales staff to educate new leads on your company’s position on quality control while showing the results to prove that your products can provide high-quality solutions even better than the competition.

3. Increase Revenue

When you conduct regular competitor analysis, you change your organization’s internal operations to stay in tune with market trends and customer needs. This makes your brand known to customers as authentic, reliable, and customer-centric because you will have mastered the parameters that attract customers most. Even so, you should not concentrate too much on what the competition is doing to the extent that you lose your uniqueness and focus.

You should utilize the results from the competitor analyses to improve what you already have on one or more of the researched differentiating aspects of price, quality, or customer service. This practice will enable you to attract and retain more customers, leading to higher sales revenues. With global Retail eCommerce sales projected to reach $6.38 trillion by 2024, now is the time to take strategic action to become better than your competitors.

4. Discover Gaps in the Market

By studying your competitors, you can identify areas they neglect or services they do not offer. These gaps in the market represent potential opportunities for your business. For example, if you discover that many competitors do not provide fast shipping, you could fill that gap by offering a fast and efficient delivery service.

5. Improve Your Products and Services

Knowing your competitors' products and services can help you enhance your own. You may discover additional features or services that your competitors offer and consider whether it would benefit your business to do the same. You may find that your competitors are falling short in certain aspects, allowing you to stand out by overcoming these weaknesses in your business.

Leveraging ShopHunter for Effective Product Research and Competitor Analysis

ShopHunter's Shopify sales tracker is essential for e-commerce founders, particularly those within the Shopify ecosystem. At its core, this tool uses a custom algorithm to estimate sales for entire stores and individual products, helping users quickly validate product potential.

Key features include:

Sales estimates for both stores and products, offering insights into market opportunities.

Ad spy tool to track advertising activity across multiple stores, allowing you to spot trending products and winning marketing strategies.

Whether you're a dropshipper, a Shopify store owner, or a newcomer to e-commerce, ShopHunter simplifies product research and minimizes the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next ecom opportunity or to level up your current e-commerce store by learning from your competitors.

How to Choose the Best Shopify Store Revenue Checker Tool

Real-Time Ecommerce Data: The Need for Speed

Customer data is always changing, and the numbers you received yesterday may be irrelevant today. Collecting real-time data as it rolls in ensures your team always has the most accurate picture of your customers’ brand interactions. This always-fresh first-party data helps you understand what your customers are doing right now, so you can immediately change your marketing plans.

Let’s say your platform shows a sudden increase in website traffic from a particular social media site. You quickly adjust your ad spending to take advantage of this trend and reach more people before losing momentum. Without real-time data, you might miss this trend and lose out on potential gains.

Customer Behavior Tracking: Who’s Buying What?

Customers are creatures of habit with unique purchasing patterns. Understanding what they add to their online shopping cart and where they buy is necessary to level up your marketing game and boost customer lifetime value. Ecommerce analytics tools do more than track the types of products your customers buy. They also reveal insights into customer preferences like their most-used channels (e.g., in-store, online, or SMS).

By knowing where and how your customers engage with your brand, you can refine your digital marketing strategies to target the most effective channels and avoid approaches that don’t work. Using ecommerce analytics and AI to understand which channels customers prefer These tools also help identify larger purchasing patterns and trends. For example, as a clothing retailer, you might see a shift from festival clothing to swimwear as spring turns to summer. This insight allows you to adjust your inventory and provide a personalized customer experience, increasing satisfaction rates by at least 20%.

Sales Performance Analysis: Predicting the Future

Introducing new products and managing existing stock can be challenging. In the past, ecommerce businesses didn’t have tools to help them predict what would sell or how much to keep in stock, so they mostly relied on guesswork. This made it hard to avoid running out of popular items or having too much stuff.

Customer analytics tools make these issues a thing of the past. They offer the sales performance analysis needed to identify top-performing products, understand sales trends, and forecast how well these products will perform. With this data at your fingertips, you’ll no longer have to guess whether a new product variation will succeed or risk ending up with too much or too little stock by the end of the season.

Customizable Dashboards: Making Sense of the Numbers

Ecommerce analytics tools spit out a lot of data. To make sense of it all, you need a dashboard that’s easy to understand. Look for providers offering user-friendly dashboards that present data without overwhelming your team with complex numbers.

Some providers offer dashboards that are easy to understand and require no advanced coding or technical knowledge. This helps your whole team break down information silos and understand how your brand is doing. This addresses a common issue many marketers face, and only 23% strongly agree that they have the quality audience data needed to make the most of their budgets.

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26 Shopify Store Revenue Checker Tools to Boost Your Business

1. Shophunter

Key features include:

Sales estimates for both stores and products, offering insights into market opportunities.

Ad spy tool to track advertising activity across multiple stores, allowing you to spot trending products and winning marketing strategies.

Whether you're a dropshipper, a Shopify store owner, or a newcomer to e-commerce, ShopHunter simplifies product research and minimizes the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next ecom opportunity or to level up your current e-commerce store by learning from your competitors.

2. BigSpy

BigSpy touts itself as the best and cheapest spy tool for detecting ad campaigns. It supports more than nine platforms, including:

TikTok

Instagram

Facebook

3. SpyFu

SpyFu is focused on Search Engine Optimization and pay-per-click campaigns. With this tool, you can quickly tap into resources for competitor analysis, SERP analysis, keyword research, and more.

4. Xpareto

Shopify Spy Xpareto allows users to examine their competitors' best-selling items and analyze their business methods to learn more about their strategy. Users may easily acquire this knowledge by following a few straightforward steps.

5. PowerAdSpy

Shopify spy PowerAdSpy Using PowerAdSpy, you can monitor ad campaigns across various platforms. You can also use filters to find targeted and specific keywords for your needs. You can identify the best-performing keywords and geographical regions to target your ad campaigns.

Pricing PowerAdSpy offers seven plans, including free and paid options. The basic plan starts at $24.50 per month, and the paid plans go up to the Palladium plan, which costs $174.50 monthly.

6. Shopify Spy

Shopify spy chrome extension Shopify Spy is a Shopify scraper tool and Shopify store analyzer. It allows you to export your findings and product listings from competitors easily as CSV files. You can open these Excel CSV files to extract the needed data.

This extensive process can be completed in minutes, providing all product listing fields. It offers great flexibility for different users and is available for download on Google Chrome and Microsoft Edge.

7. Commerce Inspector

Shopify spy commerce inspector Commerce Inspector is a Shopify spy tool and Shopify store analyzer that offers information on product availability, pricing, and delivery alternatives. Using this tool, you can obtain useful data and make confident e-commerce business decisions.

8. BuiltWith

Shopify spy BuiltWith is a spy tool covering three pillars of analytics and insights: lead generation, market share, and sales intelligence. By providing coverage across these segments, this Shopify store analyzer helps you understand essential data points that define your competitors’ success. Its other features include:

Global data coverage

Report filtering

Cyber risk auditing

9. Shopify App Detector by Fera.ai

Shopify spy-Shopify App Detector by Fera.ai Do you need to find out which Shopify apps your competitors are using? Or do you want to find out what Shopify theme is best for maximizing conversion rates? Find out which apps and themes are being used by a Shopify store easily with Fera.ai.

10. Shopify Theme Detector

Shopify Theme Detector Experienced e-commerce sellers would know that building a Shopify store takes work. To complicate matters further, there are thousands of themes to choose from. A Shopify theme detector is useful for anyone building an online store. It reveals which themes your competitors are using, and all you have to do is click on the link of the selected Shopify store. These simple steps will generate the results you’re looking for, revealing information usually obscured from public view.

11. Uuspy

Uuspy is a free Shopify spy tool and Shopify store analyzer. It enables e-commerce store owners to examine and follow competitors’ sales strategies. You may use it to determine your competitors’ best-selling items, most popular categories, and daily sales volume. Additionally, you can use it to remain updated on competitors’ sales performance and order statuses.

12. PPSPY

PPSPY helps Shopify store owners analyze competitors’ stores and identify best-selling products. Hence, they can use these insights to make more informed business decisions.

13. Shopify Raise

Shopify Raise Built by the FindNiche team, Shopify Raise can be used to inspect competitor stores and decode their tactics, which helps them gain revenue. This Shopify store analyzer and Shopify scraper give you data on:

Store analysis

Products

Live sales

Reviews

Apps

Tools and more

14. Ali Hunter

Shopify spy, Ali Hunter combines useful features in one place. You can explore best-selling items to decide what to sell to your customers. Moreover, you can use the tool to find the best-reviewed products. This ensures you can meet your customers’ demands and keep them satisfied.

15. Ecomhunt

Ecomhunt Ecomhunt uses it to find out what the best new products are. With its respective tools and resources, Shopify store owners can find ways to get ahead. Whether you want to find new products, Facebook ads, or Shopify apps, you can achieve any of these with this Shopify spy tool.

16. Intelligence Node

Intelligence Node is a comprehensive competitor analysis tool collection aiming to streamline your business operations in three main areas:

Brand Intelligence

Retailer intelligence

Data Intelligence

Each category includes detailed analyses, providing the insights required to make informed decisions.

17. Competera

When some apps strive for an all-in-one approach, Competera takes a different path, focusing on price intelligence and optimization. The tool gathers insights from different areas and boils them down to a unified platform with only three packages:

Competitive Data

Pricing Automation

Price Optimization

The main principle behind these packages is quite straightforward. Instead of providing a multitude of competitor intelligence and analysis tools and having you figure out which ones to use, Competera gives you a flexible and automated solution that does the job for you.

18. Netrivals

Netrivals offers competitor analysis tools for two main target groups: retailers and brands. Both focus on providing a comprehensive view of the market and, with that, helping you boost your profits. Regarding retail-oriented tools, Netrivals provides several competitive analysis and pricing intelligence features.

These include:

Tracking Google and Amazon price changes

Price and product attribute monitoring

Dynamic pricing management

Testimonial and review analysis

The brand-oriented suite of features offers analysis tools associated with product discovery and performance, from stock availability and market research to ratings and competitive benchmarks.

19. Minderest

Minderest is a set of cloud-based competitor analysis tools that help e-commerce businesses better understand their market space. The software lets users compare prices, monitor analytics, and track pricing trends.

It provides insights into what competitors are doing and how they are performing compared to your business. The platform is subdivided into two sections: solutions for retailers and solutions for brands and manufacturers. Solutions for retailers include:

Price intelligence: gives you a thorough overview of historical and trend data, highlighting the price positioning of your offering compared to your competitors,

Competitor price monitoring: provides insights into competitor pricing strategies and their performance in specific markets.

InStore: price and stock monitoring of your brick-and-mortar competitors,

Catalog Intelligence: comprehensive analysis of competitors offering, including valuable product information,

Repricing: A rule-based repricing engine is designed always to maintain the best pricing position for your products.

Dynamic pricing: AI-driven pricing recommendations that enable you to adjust pricing in real time.

20. Brandly360

A set of flexible tools rather than an answer to one specific problem, Brandly360 puts forward an impressive collection of solutions. Whether your business needs a price tracking tool or software capable of measuring the success of your marketing strategy, this all-in-one e-commerce monitoring solution is up for the task. Exploring the full extent of its functionalities is an excellent way to improve your company’s performance.

21. Competitor Monitor

Competitor Monitor is an e-commerce competitor analysis tool with many advantageous qualities. The crux of its competitive analysis is monitoring and analyzing market changes to provide brands and retailers with detailed information. Besides market monitoring, the tool is a significant help in several other endeavors, such as:

Progress tracking

Boosting sales

Offer expansion

Receiving alerts on product availability and competitors’ prices is advantageous for retailers. It’s an excellent way to get the actionable data any company needs to gain the upper hand over the competition.

22. Wiser

Another entry on the list of the best competitor analysis tools, Wiser dazzles with easy-to-understand graphs and actionable insights. It is an e-commerce tool designed for marketing teams, perfect for accurately portraying the retail landscape and uncovering emerging trends in the market.

Its online and in-store solutions cover many potential issues, from brand intelligence and consumer experience to shopper insights and store operation. Wiser is one of the most reliable tools for seeing how a company’s products and prices stack up against its key competitors. Since the software excels at collecting and consolidating data, its insights are concise and easy to act upon. If you are looking for a way to put your visitors in a spending mood, Wiser can help you achieve this goal.

23. PriceManager

A one-of-its-kind e-commerce price monitoring software, PriceManager utilizes fully integrated reporting tools and cutting-edge technology to deliver outstanding results. This website competitor analysis tool is a viable choice for distributors, retailers, and brand manufacturers. It can help you streamline your tasks, making your job more manageable. Its top features include:

Competitor price tracking

Repricing engine

Custom pricing rule

Elasticity-based pricing

Market data analysis

The tool is also perfect for monitoring minimum advertised pricing (MAP). It can help companies protect themselves from price erosion, preserve brand integrity, and reduce bad consumer experiences.

24. Pricefy

Pricefy is a competitor analysis tool known for its robust API and customer-friendly pricing model. The former allows you to supercharge your marketing strategy by easily integrating Pricefy’s data into your website. Thanks to it, you can take your competitor research to the next level, monitoring your closest rivals in any country, currency, or marketplace.

The latter is a welcome addition to a product already packed with features. Whether you engage in organic or paid search campaigns to contend with your e-commerce rivals, this tool can help you discover how well your competitors rank and how you can overcome them in organic search results.

25. Koala

If you're looking for an easy way to spy on Shopify stores and are okay with downloading an application, the Koala application is a great runner-up tool. Koala Inspector is an eCommerce tool that tracks and monitors any Shopify store. You can see what products are selling, their pricing, how much profit they make, and more!

26. Panjiva

Panjiva is another great Shopify competitor spy tool that offers an easy-to-use platform for all merchants. Using this software, you'll see precisely how much traffic each e-commerce store gets and what products sell best. Panjiva's database is updated daily, so all the information you receive about your competitors is fresh and relevant. In addition, they specialize in information on international manufacturers and suppliers, allowing you to see how competitors deliver inventory, who they provide the merchandise for, and how they conduct business.

Step-by-Step Guide to Using a Shopify Store Revenue Checker

Discover Your Competitors’ Shopify Secrets with BuiltWith

Are you curious about what tools and technologies your competitors use on their Shopify stores? BuiltWith is a great place to start your research. Simply enter the URL of your Shopify competitor into the search bar, and you’ll get a full rundown of all the web tools they have installed on their website.

Here’s what you can uncover with BuiltWith:

What analytics and tracking tools do they use to monitor site visitor behavior?

The general widgets they’re using to make their site look and perform a certain way so you can copy them.

How are they speeding up their website, and which CDN do they use?

How they’re taking care of the shopping experience on mobile devices.

Which payment gateways are being used?

This is super helpful if you want to go global and need ideas. The tools they’re using to monetize their site.

Which email hosting provider they’re using?

If their site is secure, what kind of SSL certificates do they use?

How they’re hosting their online shop.

Which server technology they’re using?

BuiltWith tries to index all registered domains online, so finding information on your competition shouldn’t be hard. And the best part? Looking up the technology your Shopify competitors use is free when you use BuiltWith.

Leverage Shopify’s Built-In Tools to Analyze Your Competitors

You can use the Shopify platform in three specific ways to research your competitors.

1. Find Out Who Your Competition Is

Need help determining which Shopify shops are competitors? Well, that’s easy to find out. Search Google for: site:myshopify.com “keyword” and see what comes up. This doesn’t always work since Shopify lets people use their custom domain, which replaces the “myshopify” part for their shop’s URL. And the truth? It’s usually only dropshipping stores that leave the “myshopify” part in their URL. Don’t worry; there are some ways around this: Look for the word “collection” in a potential Shopify competitor’s URL.

Use the Wappalyzer browser extension for Chrome, Firefox, and Opera to determine which ecommerce platform your competitor uses. Insert a keyword into the Xpareto tool and see the top Shopify shops related to that keyword. Browse the list of all Shopify stores ranked by traffic on the Myip.ms website.

2. Find Out How Much Your Competition Is Selling

Once you find a Shopify competitor you want to spy on, follow these tried-and-true steps to see how popular they are:

Buy one of the cheapest items from their online shop on the first day of the month and get the order number (you can find this on the last page of the checkout process and in the Shopify order confirmation email).

On the last day of the month, buy that same cheap item using an alias and get that order number.

Find the difference between the order numbers (since Shopify assigns sequential order numbers to orders, doing this will tell you how many items were purchased throughout the month).

To estimate your competitor's revenue, you can use your average order value multiplied by the order volume you found from going through the three steps above. Once you find out who is pulling your customers away from you, you can dig deeper to discover how they’re succeeding, turn the tables on them, and become their biggest competition.

3. Find The “Diamond SKU”

Every Shopify shop has a “diamond SKU.” Have you never heard of it? You should listen closely because this is a big secret you’ll want to know about. A diamond SKU is a top-selling Shopify product not sold on Amazon. That’s because Shopify owners don’t want to sell their best-selling products on Amazon for everyone to see.

Everyone knows how to monitor the competition on Amazon. If you don’t want people to see which products are your top sellers, you’ll hide that product and only sell it on your Shopify shop. But we know how to find the diamond SKU on a Shopify shop. Add collections/all?sort_by=best-selling to the end of any Shopify URL and look it up. For instance, in the tennis shoe example, You might enter https://kswiss-us.myshopify.com/collections/all?sort_by=best-selling into my browser and see the following results.

Leveraging Competitor Insights for Shopify Success

This “secret” page will show me which products are the best sellers in this Shopify shop or category and how much they charge for each item. You can then capitalize on this newfound information in a few ways: If you sell the same product, You can offer it on Amazon (since this seller likely doesn’t because it’s a diamond SKU) and make a killing. You can replicate this competitor's strategies on their Shopify site to promote top-selling products similar to those on your site with a unique point of difference.

For example, Shopify recommends using a direct call to action to get people to buy, using unique images highlighting how your product is better or different from the rest. You should also use more detailed product descriptions anytime you use this strategy so customers know what they’re spending their money on, like the Bombas socks pictured below. Gather ideas about new products you might want to develop and sell. Most Shopify sellers don’t realize their shops are exposed like this and that this crucial information is available for anyone to see. But now you know. And now you can make the most of this hidden strategy.

Monitor Your Competition’s Online Mentions with Mention

Mention is a real-time web and social media monitoring solution that will alert you anytime you or your brand is mentioned across the web or in social media. But the secret here is that you can also use Mention to track your competition. Create competitive analysis alerts to do the following:

Monitor how your competition engages with your target audience.

Find out how they’re building links and relationships with customers and influencers.

See what customers are complaining about or what they like, and offer more of what they want.

Discover new influencers in your industry and reach out to them to build lasting relationships. This will help expose your brand to a bigger audience and increase sales.

Track the location of all mentions to determine the geographic location of customers that should be yours.

You should always contact anyone mentioning your competition. You should befriend your competition’s friends. Offer them better solutions, encourage them to check you out, and try to get them on board with what you have to offer instead of what my competition offers. That way, they become interested in your brand and switch from your competition to theirs.

Using Free Tools to Uncover Competitor Sales Strategies

If you don’t want to use Mention (since it is a premium service), you can use Google or even Twitter to get similar results. Just Google your competitor’s name and exclude search terms like their Shopify website. Want to find out other places my competitor sells in addition to their Shopify site?

To refine your search efforts, you’ll add exclusion terms to eliminate results like your competitor’s blog, help and contact pages, etc. By doing this, you’ll learn about other platforms my competition is selling on besides Shopify, discounts they’re offering their customers, and ways they promote their products so you can do the same (and more!) to take business away from them and generate more sales of my own.

Use Ahrefs to Analyze Your Competitor’s Backlink Profile

Ahrefs is a suite of online tools designed to help you boost your site’s traffic, research your competitors, conduct ecommerce backlink research, and monitor your niche for trends. This advanced tool can help you figure out why your Shopify competitors are ranking as high as they are in search results so you can improve your shop and outrank them.

Because ecommerce traffic depends on organic search traffic for competitive keywords and link building, it makes sense to monitor your competitors' performance to rank well in search results. It also helps to mimic those strategies on your site to increase your rankings, drive more organic traffic to your site, and, of course, boost my overall sales. With Ahrefs, you can enter your competitor’s URL and see:

Which keywords they’re ranking for?

How many search results include those keywords?

The ranking position of each keyword.

How much traffic is visiting your competitor?

Their PPC ad budget.

Want to know who is linking to my competitors?

Ahrefs can tell me that, too. Here’s how to find a competitor's ranked pages. Here’s how to see where your competitors get their best backlinks:

You can see each Teespring page backlinked to the sites on the left.

Each site’s domain rating (DR) and URL rating (UR) are also displayed. The higher the rating, the better.

The key to knowing this information is to see who is linking to my competitors so I can reach out to them to build a relationship and hopefully get them to link to me instead.

Spy on Competitors’ Facebook Ads with Fadfeed

Suppose my Shopify shop relies heavily on Facebook traffic. If I sell anything using the Facebook platform or if my competitors often advertise on Facebook, FadFeed is the tool for me.

This free-to-use Chrome extension removes all your friends and family's feed items on Facebook, leaving you nothing but ads to study. Check out my competition’s ad strategies, look at their online shops to see what they’re doing there, and mimic what you feel are effective techniques. FadFeed is excellent as you can get ideas of advertisers targeting me. You need to know the company that I want to spy on in their ads and utilize info and ads on Facebook.

Panjiva for Tracking Your Competitors’ Suppliers

If you want to know about the suppliers of your Shopify competition, you should look at Panjiva. This subscription-based website has import and export details on commercial shipments worldwide using customs agency data. It also keeps international trade data 100% transparent and provides insight into global trading. You can use Panjiva’s compilation of data in many ways:

Search for international competitor suppliers or manufacturers and see where they deliver inventory.

Find new customers to target with your products and services based on detailed reports outlining who does business with my competitors.

Target new locations, demographics, and more when I learn what is being delivered to my competition.

Track competitor trade activity by seeing who does business with my competition, where my competitors source their goods, and what comes in their shipments.

Determine high-level global trading trends.

Discover legitimate suppliers and warehouses and save time.

Monitor my supplier’s client base to find more inventory sources and negotiate better deals.

You can see the Under Armour Inc. supply chain from the lead supplier to wholesalers and retailers here. Using Panjiva, you can discover new leads, analyze your competition's trade relationships, spot new market opportunities, and even source new products to outperform even the toughest competition.

How to Secure Vessel Manifest Confidentiality and Protect Import Data

But that’s not all. You have secret insider information that can block your import data from being listed on Panjiva so your competition can’t spy on you.

Here’s what to do:

Email vesselmanifestconfidentiality@cbp.dhs.gov.

Ask them to hide your company name. You have to tell them. They will not help you by telling you what information is needed to get your company name hidden.

Since you’ve been through it, you know what you need to do (and here’s a helpful document, too!) You can send an email request like this:

Subject: Request for confidential treatment of vessel manifest data

To: vesselmanifestconfidentiality@cbp.dhs.gov

We request that our company name and address not be disclosed on vessel manifests for our import transactions. Please contact us if you have any questions in this matter.

Regards,

Name Title Contact info

EIN You should get an automated response letting you know my request has been received and that your vessel manifests confidentiality request should be processed within 60-90 days. You can add up to ten variations of my company’s name to be added to this confidentiality request. It’s also important to know that this confidentiality will last two years. Beyond that, you’ll have to go through the entire process again.

Moz’s Link Explorer for Competitor Backlink Research

Moz developed the Domain Authority (DA) metric. Using an exclusive algorithm, Moz ranks domains on a scale of 1 to 100, with 100 being the highest score. Using linking root domains (unique domains linking to your domain) and the number of total links, Moz assigns a DA score and predicts how well your website will rank in search engine results.

To use the Link Explorer tool, enter your competitor's URL. Check out the results according to Moz: The results reveal data metrics like:

Domain Authority: The domain's ranking potential is based on Moz’s algorithm.

Linking Domains: The number of unique external linking domains.

Inbound Links: The number of unique pages linking to a target.

Ranking Keywords: Number of keywords for which this site ranks within the top 50 positions on Google U.S.

Link Data: All links, follow links, linking domains, follow linking domains, top pages.

Discovered and Lost Linking Domains: Linking domains discovered or lost from Moz’s index over the past 60 days.

Researching how your competition’s domain authority stacks up against you shows you who the real competition is.

Are your domain authorities similar?

Is your domain authority much higher than you thought was a major competitor?

Is your competitor outranking me big time when it comes to domain authority?

Knowing the answers to these questions will help me decide how much time and effort you should devote to link-building.

Facebook Info And Ads: A Window Into Your Competitor’s Facebook Strategy

Facebook recently added a new Info and Ads section enabling you to see all active ads that a particular Page is running. To be more transparent about the ads Facebook allows Pages to run, Facebook now shows the following data:

All ads run on Facebook’s advertising platform (including Facebook, Instagram, Messenger, and their partner network).

The date the page was created.

Historical changes to the page name.

Primary country location of people who manage the page and how many people in that country currently manage the page.

To see this information, click Info and Ads to your competitor’s Facebook page. You can get creative ideas for your ads, see what your competitor thinks is worth paying for on Facebook, and even see where each ad links. Use these strategies in your Facebook advertising to start pulling your competitors’ audience away from them and toward you.

Reverse Image Search to Gain Insights on Competitors

Backlink research is a great way to learn about my competition. But that’s what everyone is doing, right? You have to break the mold and do something different. That’s where reverse image searches come in handy. Find your competitor's logo online.

Go to their website, save the image, or find the logo on Google Image Search.

You’ll want to search for the image you found. Just click the camera icon in Google.

Upload the image you want to search using the search bar.

Scroll through the results and see which ones can help your research.

You can include the word “product” to filter for more relevant results.

The key is to find websites with high domain authority that I can contribute to (and get a link for my site). You might find new platforms for selling my products, new events to exhibit at, new partners, and new channels to try, all of which will help me attract customers from my competitors.

You can also reverse image search pictures of best-selling products to see who’s selling them, their prices, what platform they use, etc. We’re not saying to base your backlink research on this strategy alone, but it’s a helpful way of coming up with other results my competition doesn't know about.

Is a Shopify Store Revenue Checker Right for Your Business?

Whether you're a solopreneur or a large corporation, keeping an eye on your competition is suitable for your business and will help your business grow. How? Because competition is healthy, it drives innovation and encourages you to strive for excellence in your product and customer service. You don’t need to spy but to analyze what your competition is doing.

Here’s 11 reasons why you should do a competitor analysis for your business growth.

1. A Competitor Analysis Helps You Understand Your Own Business

Understanding your competitors helps you better understand your business. By understanding your competitor’s strengths and weaknesses, you know what works and doesn’t, how to make better decisions, and how to avoid mistakes. This can provide inspiration and opportunity. As a result, you also learn your business's strengths and weaknesses.

2. Grow Your Industry Knowledge for Business Growth

A competitor analysis will help you grow your industry knowledge, which you can share. You become an expert and an authority that you can use to build trust with your customers. You can also use this knowledge to share with my staff, which helps build their learning and appreciation for your business.

3. Identify Gaps In The Market That Could Benefit Your Business

Competitor analysis helps you understand and identify gaps in the market that could be in a specific geographic location, product offerings, pricing, or selling to a particular target market. For example, a competitor may target younger generations, whereas none of your competitors are tweaking the product to target an older demographic. Understanding gaps is critical if you are a start-up or if you want to develop a new product offer.

4. Define Your Unique Selling Proposition (USP)

A competitor analysis identifies your Unique Selling Proposition (USP) by analyzing and assessing your competitors (and myself), I can identify what is different about what I offer vs what my competition offers. It answers the customer's question, “Why should I buy from you rather than your competition?” What makes ME different is key to business growth.

5. Learn From Your Competitors, Both Big And Small

Understanding your competition extends beyond businesses of similar size to mine. If your business objectives are to grow, you may want to observe larger competitors or competitors in external markets to emulate their wins or avoid costly errors.

You can identify opportunities for growth and areas of internal or external development. This works for smaller businesses you think are too small to be a threat. You may want to keep an eye on businesses smaller than yours as they want to climb the same tree to pick the fruit you are after.

6. Structure My Marketing Using Competitor Insights

Do you know what keywords or marketing channels your competitors are using? By understanding where the competition is spending, you can appreciate their marketing cost and how much they spend to acquire new customers. This can assist your own marketing and resource planning.

For example, you can determine whether you should directly compete or use more affordable keyword alternatives. You may identify a marketing channel gap, enabling me to target a different market using different marketing channels in a unique, creative way.

7. Learn What Not To Do

Besides helping you understand your competitors' strengths and weaknesses, competitor analysis teaches you what not to do. For example, you did a competitor analysis for a residential builder. Google's customer reviews show that this competitor received several poor ratings and negative feedback.

The competitor should have taken their customer offline to discuss and rectify the problem instead of having a very public tit-for-tat debate about what was correct/not correct with the build and who was to blame. The arguing can create negative assumptions about trust and transparency.

8. Prepare For Changes In The Competitive Environment

You may unearth a new competitor plan or strategy with further competitor analysis like:

News stories of expansion

Location changes

Staff recruitment

Redevelopment, etc.

This will aid you in preparing your marketing plan to offset any of their marketing tactics.

9. Identify Industry Trends That Could Impact Your Business

A thorough competitor analysis can identify industry trends. It is important to understand where your competition and industry are heading. Look at the Threats and Opportunities that can present themselves and what you (and your competitors) are doing about these trends. You will be considered forward-thinking and agile, a market leader and an authority rather than an industry laggard.

10. Save Time And Money

A competitor analysis can provide cost savings. If I am looking at penetrating a new market, doing a competitor analysis is essential. It provides a wealth of key data as to how crowded the market is, the market size and potential for profit or loss. Ultimately saving me time and money.

11. Detailed Competitor Analysis Provide Valuable Customer Insights

Going a step further, a very detailed competitor analysis can include customer feedback and customer research. Doing an online survey or undertaking focus groups of your competition’s direct customers is possible.

You can compare the most loyal and steadfast customers to the more disloyal customers and address a range of questions about:

Customer satisfaction

Product offering

Service levels, etc.

Detailed research can identify consumer trends and changes across brands and industries.

ShopHunter's Shopify sales tracker is a game changer for eCommerce store owners. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

This platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the eCommerce space

Sign up for a free trial (no credit card required) of our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.