How to Find High Demand Products with Low Competition in 3 Simple Steps

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Ecommerce is a lot like a game of chess. You need to think several moves ahead and stay aware of your competition to win. One of the best ways to beat the competition is to find a product that nobody else is selling through eCommerce competitor analysis. High demand products with low competition are like chess pieces that can help you checkmate your opponent. They’re products that customers want, but few businesses sell. Finding these profitable products takes research, but the payoff is huge. This article will show you how to find high demand products with low competition so you can achieve success in your online business without facing intense market saturation.

Shophunter's solution Shopify sales tracker can help you achieve your goals. This tool uncovers sales data for Shopify stores to determine what products are selling, how many sales a particular item has gained over time, and even how well a niche store performs. With this data, you can pinpoint high demand products with low competition to help you win ecommerce.

What Is a High Demand Low Competition Product?

High Demand Products with Low Competition

A high demand low competition product is one that many people want to buy but few sellers offer. In eCommerce, this balance is key to maximizing profitability. High demand means lots of customers are searching for and purchasing the product. Indicators of high demand include:

High Search Volume: This means many people look for the product online

Strong Sales Data: Indicates consistent sales figures on platforms like Amazon.

Low competition means fewer sellers are competing to sell the product. Indicators of low competition include:

Few Listings: This means limited availability of the product from different sellers

Low Number of Reviews: Fewer reviews can indicate fewer sellers

Balancing demand and competition helps you find profitable opportunities. High demand ensures a steady stream of buyers. Low competition means less rivalry, giving you a better chance to stand out.

What are the Benefits of Selling High Demand Low Competition Products?

High demand low competition products attract entrepreneurs because they can lead to impressive profit margins and easy market entry. The high demand guarantees that you will have a steady stream of potential customers if you successfully rank for the product. The low competition means you will have less rivalry to worry about as you work to establish your business and make sales.

This can help you reach profitability quicker than if you were selling a product with stiff competition.

What are the Examples of High Demand Low Competition Products?

So, what do high-demand, low-competition products look like? To help you visualize, let’s look at some specific examples. Eco-friendly products like biodegradable phone cases and reusable food storage bags are popular among consumers in today’s market, but fewer sellers offer these products compared to more traditional options.

Home office supplies like desk toys and cable organizers are also trending as more people work from home. Pet supplies like interactive toys and grooming tools also have high demand as pet ownership continues to rise. Health and wellness products like massage guns and fitness monitors have also been popular, especially as more people prioritize their health.

Smart home devices and travel accessories, such as portable UV sanitizers and noise-canceling headphones, also make the list.

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Criteria for Selecting High Demand Low Competition Products

Market Demand: How to Find Products People Really Want

Finding high-demand, low-competition products requires understanding market demand by identifying what people are searching for but isn’t widely available. You can measure product demand using tools like:

Google Keyword Planner: Analyze search volume and keyword performance.

Google Trends: Track search trends, such as growing interest in terms like non-alcoholic beverages.

Monitoring social media platforms like Instagram, Facebook, and TikTok for trends and hashtags can provide valuable insights into product popularity and help you spot emerging market opportunities.

Sales data is also crucial. Amazon Best Sellers lists are a great starting point. Popular items in the home and kitchen category, like the Stanley Quencher, can give you an idea of what’s selling well.

Competition Analysis: How to Find Underserved Niches

To successfully find high demand, low competition products, you need a solid competition analysis. This helps you understand the market and pinpoint opportunities. Start by analyzing competitor stores. Look at their:

Product listings

Prices

Customer reviews

Ratings

Pay attention to bestsellers and track how frequently new products are added. Tools like Jungle Scout and Zik Analytics can give you insights into your competitors. These tools show:

Sales volumes

Pricing trends

Customer feedback

Look at market saturation. Identify how many sellers are offering similar products. A highly saturated market means more competition and tougher prices.

Tips for Finding Underserved Niches Customer Reviews: Check reviews on competitor products to find common complaints. These can be opportunities for improvement in your product.

Social Media: Follow forums, groups, and social media pages related to your niche to spot unmet needs.

Niche Score: Use tools that provide a niche score based on demand and competition. For example, Jungle Scout recommends a niche score of 7 or higher.

Seasonality: Avoid highly seasonal products unless you’re prepared for fluctuating sales. Set seasonality to low to find more stable products.

Profit Margins: Understanding Your Earnings Potential

Profit margins are crucial for any eCommerce business. They determine how much money you make after covering all costs. Calculating these margins helps you understand if a product is worth selling.

Here’s a helpful formula to calculate profit margins:

Profit Margin (%) = [(Selling Price – Cost of Goods Sold)/Selling Price] x 100

Example: Selling Price: $50 COGS: $30 Profit Margin = [(50 – 30)/50] x 100 = 40%

When planning, remember to include:

Product costs

Shipping fees

Other expenses

Proper calculation ensures you choose products that offer the best returns.

Keyword Search Volume: Gauging Demand and Competition

You can use these tools to assess search volume and competition for popular products:

Google Keyword Planner: Free and accurate, it shows monthly search volumes for your chosen keywords, helping you spot trending products.

Ahrefs: Ideal for finding low-competition keywords. It provides search volume data and keyword difficulty scores.

SEMrush: Offers detailed insights. It includes search volume, keyword trends, and competitive analysis.

Search Volume Ranges:

100 - 1,000: Low demand

1,000 - 10,000: Moderate demand

10,000+: High demand

Keep in mind that high search volume often means high competition. It’s best to target keywords with moderate search volume and low competition.

Tips on Keyword Search

Enter your product idea into Google Keyword Planner

Review the search volume and note the trends.

Cross-check competition levels using Ahrefs or SEMrush.

Example:

If you find a keyword with 5,000 monthly searches and low competition, it’s a good candidate.

Add related keywords to your list and check their volumes as well.

Unique Selling Proposition: How to Differentiate Your Product

You need a Unique Selling Proposition (USP) to stand out in a crowded market. A USP highlights what makes your product different and better than competitors. It tells customers why they should choose your product.

A strong USP is important because of the following:

Differentiation: Sets your product apart from others.

Value Communication: Shows the unique benefits to customers.

Customer Loyalty: Builds trust and loyalty among shoppers.

Elements of an Effective USP Clarity: Determine what makes your product different.

Relevance: Ensure it meets your customers’ needs.

Uniqueness: The feature or quality should be exclusive to your product.

Examples of Strong USPs:

Dollar Shave Club: “A great shave for a few bucks a month. No commitment.” This USP highlights affordability and convenience.

Toms: “With every product you purchase, Toms will help a person in need.” This company emphasizes social impact and charity.

How to Develop Your USP:

Analyze Competitors: Identify what they offer and find gaps.

Understand Your Audience: Know their needs and preferences.

Highlight Benefits: Focus on what makes your product stand out.

A compelling USP improves your marketing and sales by making your product memorable. Ensure your USP is communicated consistently across all channels, from your website to social media.

Product Size and Weight: Why They Matter

Size and weight are crucial factors when choosing products to sell. These factors impact shipping costs and logistics. Smaller, lighter products are cheaper to ship and handle. Heavy and bulky items often lead to higher shipping costs, which can affect your profit margins.

For beginners, starting with small and lightweight products is a smart choice. These items are easier to store, pack, and ship, saving time and reducing logistics costs.

Here are some examples of small, lightweight products:

Face masks

Nail polish

Yoga mats

Water bottles

Why small and lightweight products are ideal:

According to Jungle Scout, new sellers should focus on products that are less than 18 inches on any side and weigh less than 5 pounds.

Smaller items reduce the risk of damage during shipping, leading to fewer returns and higher customer satisfaction.

Challenges with large and heavy items:

May require special handling, palletized shipping, or freight services.

Increases logistics complexity and adds additional costs.

Regulatory Requirements: Understanding Compliance

You must understand regulatory requirements when choosing products in high demand and low competition. Different products have different rules. Safety standards and import restrictions are common examples. Safety standards protect consumers. For example, children’s toys must follow guidelines set by the CPSC.

Testing for toxic chemicals and choking hazards is required. Import restrictions are also important. Some items can’t be brought into your country without extra steps. Check U.S. customs and border protection for detailed rules on importing goods.

Tips for Ensuring Compliance

Research: Visit official sites like the FDA and EPA.

Certification: Obtain necessary certifications like CE marking in Europe.

Documentation: Keep records of compliance tests and approvals.

Examples of Regulated Products

Electronics: Must meet FCC standards.

Cosmetics: Should comply with FDA ingredients regulations.

Food items: Requires safety checks from agencies like USDA.

Ensuring regulatory compliance helps you avoid fines and protect your customers. Check government websites regularly to stay updated with the latest rules. This practice will help you maintain a reliable and safe business.

Trends and Seasonality: Finding Stable Products

You should monitor market trends to spot rising product categories. Tools like Google Trends can help you analyze search interest over time. For example, non-alcoholic beverages have seen a significant rise recently, with sales increasing by 598% during the 2023 Cyber holiday shopping weekend.

Use market research tools to check the demand score and competition data. This will help you identify products with growing interest but low competition. For example, yoga mats and fitness items are currently in high demand.

Avoid Seasonal Fluctuations

Seasonality is also crucial in eCommerce. Products like winter coats or holiday decorations sell best during specific times of the year. Use filters in product research tools to set seasonality to “Very Low.” This ensures you are looking for products that sell consistently throughout the year.

Here’s a simple breakdown of how to identify seasonal vs. evergreen products:

Type	Characteristics	Examples
Seasonal	High demand during specific times of the year	Christmas decorations, Halloween costumes
Evergreen	Consistent demand year-round	Water bottles, fitness equipment

Tips for Evaluating Seasonality

Check Monthly Sales Data: Review sales data to identify significant yearly fluctuations.

Review Search Trends: Use tools to analyze search trends over the past 12 months.

Analyze Competitor Inventory: If competitors run out of stock during peak seasons, it’s a good sign of seasonal demand.

3-Step Guide to Find High Demand Products with Low Competition

1. Leverage Traffic Products to Drive Sales

eBay and Amazon sellers often overlook traffic products because of the low profit for each item you sell online. So, what do I mean by traffic products? Traffic products are also known as movement products. They are cheaper products, usually $15 and below. Therefore, the profit you make on these products is relatively low.

eBay and Amazon business owners continue to sell traffic products for three key reasons:

Increase Sales Turnover: These products are quick and cheap to sell, boosting overall sales.

Boost Exposure: More customers discover your shop through these listings, increasing visibility.

Generate Profit: While the profit margins may be low, they still contribute to overall profits.

Many business owners keep one out of five products in their store as traffic products. To help find these items, explore how to hack the eBay sales algorithm.

2. Conduct Competitor Research to Find Profitable Products

Competitor research is another method for finding profitable product ideas and high-demand, low-competition products. If you want to achieve high profit margins for your store, this method is the way to go! Therefore, it is also the most common method employed by online sellers to identify the most profitable niches or top-selling products with high demand and low competition.

Spy on the Competition

The simplest way to describe this method is to look at other dropshippers’ profiles and find what products they sell online. You can do competitor research manually or use a product research tool like Shohunter.io. Either process can help you find high demand low competition products, depending on what method you’re most comfortable with and how much time you have to invest in finding products to sell.

You can do manual research. You can also check Google Trends for the top selling products anytime. You must be cautious when using Google Trends to find product ideas or profitable niches since they could be seasonal products. If possible, avoid seasonal products because they might not give you more sustainable sales.

Consider Demand and Price

When analyzing Google Trends, look at the search volume for a particular product. It would be best to consider the selling price for these products. Big ticket items cost more, which means fewer people can afford them, resulting in higher demand. Even when a product might be trending, adding them to your online shop wouldn’t make sense due to the low demand. Therefore, it must stick with your guidelines on successful products in high demand and low competition.

Find Top Sellers and Assess Competition

Another method to analyze competition by manual research is going to a supplier’s website or Amazon. You can check out the best sellers page to find the top selling products. You can pick any relevant category and sort the products according to the most sales. This method will list the top selling products for that particular category. However, you must dig deeper to analyze competition since we are looking for high demand low competition products. So, first, list down a few items that are best sellers and then input the long tail keywords for these products on the search engine.

Identify Low-Competition Opportunities

How many relevant products were generated during your search? Are there any products or just a few? If not many products are generated during your search, there is low competition for that product! On the other hand, if there are several products, you’d be better off skipping that one since you have plenty of competition. If you can find a low-competition product, take advantage of that opportunity to list it in your store and improve your sales numbers.

Analyze Competition Efficiently

Now that’s for the manual research! But if you want to employ a product research tool to analyze competition, you can do so as it will speed up the process of finding high demand product categories with low competition. You can go to the Shophunter tool and input the product category you’re interested in (or the most high-demand products based on keyword research).

Then, once you have generated results for that high demand product or niche, check out the top sellers who’ve made a lot of sales from that category. If a particular seller is listing high demand products, chances are they also have other products doing well in terms of sales numbers.

Assessing Product Demand and Competition

Use the same approach for manual research when identifying opportunities to find high-demand, low-competition products. Check out how many products were sold over the past 30 days (to determine if it’s a high-demand product) and how many other sellers are also listing that product (to determine if it’s a low-competition product).

3. Use the Similar Product Method to Find High Demand Products with Low Competition

The third strategy for finding high-demand, low-competition products is to use:

Similar Product Method

This strategy has two approaches to finding the best products to sell. First, you research profitable niches and then drill down to specific niche products.

Niche Research

Once you identify the best-selling products in that niche, you look for sellers with low feedback who have managed to sell the same product and have a good ranking on the search engine. Again, it’s a good selling opportunity because you can outperform the existing product in the market.

After finding that product, you can look for suppliers for it. Even if you are still looking for the supplier for the exact product, look for similar products. Some features might differ slightly from what’s top selling in the market, but they are a good opportunity to exploit if you want to capitalize on the high demand.

Scale Your Winning Products

Using a Similar Product Method does not mean you have to look at other products to sell. On the contrary, scaling your winning products is a good marketing strategy.

Here’s What You Need to Do:

Look at the products in the highest demand or with high product profitability. For example, you are selling a mobile phone case. And it’s selling well! The long tail keywords for that particular are ranked number one on the search engine. Even though you’re in the top one or two for that particular keyword, I only have one listing. I can capitalize on my winning products by creating more listings for the same product.

Using the same example above on the mobile phone cases, I can create multiple listings for this product based on:

Color

Theme

Mobile phone model

As a result, I now have multiple product listings for the same product! Adding more listings on the search engine result will boost my chances of generating more sales and high profit margins because I can leverage the high demand for that product.

Boost Sales and Reduce Competition

Now, I can increase my selling opportunity since I have more customer product listings. Using this method to capitalize on the strong demand for my existing products is a smart way to get the most sales. I can get less competition and increase exposure for products with strong demand. It’s a great idea if I want to boost product sales in a short amount of time.

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31 High-Demand Low-Competition Product Ideas for 2024

1. Foaming Soap Tablets

Foaming soap tablets are travel-friendly and less wasteful soaps. They can be categorized as traffic products that are cheap and sell quickly. These little wonders dissolve in water, creating a luxurious, effective, gentle lather.

This niche is still relatively new, offering plenty of room for innovative brands to make their mark. You can add your USP by selling foaming soap tablets with:

Unique scents

Natural ingredients

Eye-catching packaging

With growing consumer interest in sustainability, foaming soap tablets could be your ticket to a squeaky-clean profit margin.

2. Smart Home Devices

Smart home devices are no longer just for tech geeks. They’re becoming mainstream, thanks to

their convenience, energy-saving benefits, and the cool factor they bring to any home. Think of smart plugs that let you control appliances remotely, smart thermostats that learn your preferences, or even smart lights that can change color to match your mood. This market will only get bigger as consumers embrace the possibilities of a connected home.

3. Reusable Water Bottles

With the global reusable water bottle market valued at USD 9.28 billion in 2023, it’s clear that people are ditching single-use plastic in favor of sustainable hydration. Selling reusable water bottles will spark environmentalism and people want water bottles that match their:

Personality

Lifestyle

Aesthetic

Offer Diverse Designs for Every Lifestyle

You can sell bottles with sleek stainless steel designs for the minimalist, fun patterns for the fashion-forward, or high-tech options with built-in filters for the health-conscious. As a seller, tapping into this market means selling an eco-conscious, healthy, and on-trend lifestyle. Partnering with a reliable omni-channel fulfillment provider like NimbusPost can help you meet this growing demand efficiently, ensuring your customers get their stylish new hydration companions quickly and smoothly.

4. Air Purifiers

The demand for air purifiers is skyrocketing, with increasing concerns about:

Air pollution

Allergies

Airborne viruses

Knowing that you and your family breathe healthier air can drastically improve your quality of life. Therefore, selling an air purifier is a great idea. This market isn’t just for those living in polluted cities. A potential customer is anyone with pets, allergies, or wanting cleaner air. Consider offering air purifiers with specialized filters for different needs such as:

Pet dander

Pollen

Smoke

Others

Smart air purifiers that integrate with home automation systems are also gaining popularity.

5. Sofa Drink Holders

The simple invention of the sofa drink holder solves a common problem many of us face but rarely think about. No more spilt drinks, stained upholstery, or the frustration of searching for a coaster. Sofa drink holders are:

Practical

Affordable

Versatile

They come in various styles and materials, from sleek wood to durable plastic, ensuring an option to match any decor. The best part is that this niche is relatively untapped. With few brands in the market, there’s plenty of room for new sellers to offer their unique designs, colors, or even multi-functional holders that can also store remotes or snacks.

6. Wicker Baskets

In a market dominated by plastic and synthetic materials, there’s something undeniably

appealing about wicker baskets’ rustic warmth and natural beauty. They add:

A touch of texture

Visual interest

A hint of bohemian charm to any living space

Wicker baskets are incredibly versatile. They can be used for storage, organization, or decorative accents. The market for wicker baskets is vast, with different sizes, shapes, and weaving patterns to cater to diverse tastes.

From Classic to Trendy and Ethical

You could offer traditional designs for a classic look or experiment with modern twists to appeal to trendier consumers. Handmade or fair-trade options can resonate with those seeking ethical and sustainable products. You can weave your way to success in this profitable niche with creativity.

7. Organic Face Powder

Gone are the days when heavy, chemical-laden makeup was the norm. Modern consumers increasingly seek natural and organic cosmetics that nourish their skin while enhancing their beauty. Organic face powder, in particular, has seen a surge in demand as people seek alternatives to traditional powders that can clog pores and irritate sensitive skin.

8. Cluster Lashes Kit

While some still prefer the professional touch, many embrace the DIY approach with cluster lashes. These kits offer a more affordable and convenient way to achieve luscious lashes at home. As an eCommerce seller, you can tap into this growing market by offering high-quality cluster lash kits that cater to different skill levels and preferences. Consider including:

Detailed instructions

Various lash lengths and styles

Additional tools like tweezers or adhesives

9. Zero Waste Deodorant

Raise your hand if you’ve ever felt guilty tossing another empty deodorant container into the trash. Eco-conscious consumers are increasingly seeking alternatives to traditional deodorants, often packaged in plastic and containing questionable chemicals. Now, people are moving towards zero-waste deodorants.

These natural deodorants come in various forms:

Bars

Creams

Powders

These often feature simple, plant-based ingredients. As an eCommerce seller, offering zero-waste deodorants can attract a loyal customer base passionate about sustainability. Plus, you can create a truly unique brand identity with as many variations and scents as possible.

10. Hair Growth Serums

Hair loss and thinning hair are common concerns affecting men and women. This universal worry has fueled a growing demand for hair growth serums. Hair growth serums are not all about vanity; for many, hair is tied to confidence and self-esteem. That’s why people are willing to invest in products that promise to revitalize their locks.

Different hair types and concerns require different solutions. Some serums stimulate hair follicles, while others nourish the scalp or protect against breakage. By offering a diverse range of serums targeting specific needs, you can cater to a wider audience and increase your chances of success.

11. Unique Makeup Brushes

Makeup brushes are essential tools for any beauty enthusiast, but they’re not all created equal. While basic brushes get the job done, there’s a growing demand for brushes that offer something special. This is where your creativity can shine. Consider brushes with unusual:

Shapes

Textures

Materials

Offer Unique and Innovative Brushes

Maybe it’s a teardrop-shaped foundation brush for blending, a silicone brush for precise eyeliner application, or a set of brushes made from recycled materials for the eco-conscious consumer. The key is to differentiate yourself. Don’t just offer the same old brushes everyone else has. Focus on innovation, quality, and a unique selling point for a specific audience.

12. Men’s Grooming Products

Gone are the days when grooming was considered a purely feminine domain. Men increasingly embrace self-care and invest in products to look and feel their best. This shift has led to a booming men’s grooming market. While shaving cream and deodorant are staples, men seek more specialized products to address their needs. These include:

Beard oils for healthy facial hair

Anti-aging serums tailored to men’s skin

Styling products for various hair types and textures

Offer Innovative Men's Grooming Solutions

These are high-demand products. One thing’s for sure: this market is ripe for opportunity. As more men prioritize grooming, the demand for high-quality, targeted products will only increase. By staying ahead of the curve and offering innovative solutions, you can tap into this growing market and establish your brand as a trusted name in men’s grooming.

13. Toddler Golf Sets

Sure, a toddler swinging a mini golf club is cute. But there’s more to it than just adorable photos. Toddler golf sets offer a fantastic way for young children to develop essential skills while having a blast. Swinging a club helps with the following:

Hand-eye coordination

Balance

Gross motor skills

Chasing after the ball encourages physical activity and builds stamina. It’s playtime with a purpose! Parents love products that entertain their little ones while offering educational value. That’s why toddler golf sets have become increasingly popular, making them a smart choice for e-commerce sellers.

14. Bath Toy Organisers

Bath toy organizers keep the bath toys neatly stored and help prevent mold and mildew growth, a major concern for parents. They come in various shapes and sizes, from mesh bags that hang on the wall to suction cup organizers that stick to the tub. Some even have built-in scoops for easy cleanup.

Prioritize Practicality, Fun, and Hygiene

This variety offers ample opportunity to find a niche within this practical product category. When choosing bath toy organizers, prioritize those made from quick-drying, mold-resistant materials. Consider fun and engaging designs for kids with bright colors or animal shapes. Don’t forget to highlight the hygienic aspect of your marketing; parents will appreciate a product that helps keep bath time clean and safe.

15. Educational Toys

Do you remember those colorful blocks that taught you shapes and counting? Or the puzzles that challenged your problem-solving skills? Educational toys have come a long way since then, but the basic premise remains: learning through play.

Offer Fun and Educational STEM Toys

STEM-focused toys (Science, Technology, Engineering, and Math) are popular today. Parents want to spark their children’s curiosity in these fields from a young age. Think about coding robots, science experiment kits, or building sets encouraging critical thinking and creativity. The key to success in this niche is to offer fun and educational toys. Look for products that engage children’s senses, encourage exploration, and provide a sense of accomplishment.

16. Unique Children’s Apparel

Kids’ clothing has gone beyond just being cute and comfy. Parents are now searching for apparel that reflects their children’s personalities and interests. This trend opens up a world of possibilities for e-commerce sellers. You could offer clothing with:

Quirky designs

Funny slogans

Custom options that let parents personalize their child’s wardrobe.

Eco-friendly and ethically sourced materials are also a big draw for parents who care about sustainability.

17. Baby Carriers

Baby carriers were a lifesaver in the early days of parenthood, and they continue to be a staple for modern parents. These ingenious contraptions allow caregivers to keep their babies close while freeing up their hands for other tasks.

Prioritize Comfort, Safety, and Convenience

When choosing baby carriers to sell, consider a few key factors. Ergonomic designs that support both baby and wearer are essential for comfort and safety. Look for carriers with adjustable straps and multiple carrying positions to accommodate different ages and preferences. Breathable fabrics and features like sunshades and pockets can be big selling points.

18. Sensory Toys

Sensory toys are designed to stimulate different senses and can be incredibly beneficial for development:

Sight

Sound

Touch

Taste

Smell

Think of colorful rattles that make soothing sounds, textured balls for tactile exploration, or soft, cuddly toys that offer comfort and security. These toys entertain and help children learn about their world and develop essential cognitive and motor skills.

Prioritize Safety, Variety, and Education

When sourcing sensory toys, prioritize those made from safe, non-toxic materials. Look for toys that offer a variety of textures, colors, and sounds to engage different senses. Consider offering sets or bundles that cater to specific age groups or developmental stages. Educating parents on the benefits of sensory play can create a loyal customer base and make a real difference in children’s lives.

19. Dry Soup Mix

Life moves fast, and sometimes, cooking a full meal feels like a task you don’t want to do. Dry soup mix swoops are the culinary equivalent of a shortcut, offering a delicious and satisfying meal with minimal effort. Dry soup mix has exotic flavors like Thai coconut curry, hearty lentil stews with a kick of spice, or even vegan ramen options for plant-based eaters. The variety is endless, catering to diverse tastes and dietary preferences.

Busy professionals, students, or anyone short on time will appreciate the convenience of a dry soup mix. It’s a pantry staple that can be transformed into a warm, nourishing meal in minutes. As an eCommerce seller, I find this category in high demand. You can:

Source from artisanal producers

Create unique blends

Offer themed soup kits for a fun twist

With the right marketing, dry soup mix can be positioned as a convenient option and a gourmet experience that busy people can enjoy.

20. Speciality Coffee

For many people, coffee is a ritual, a passion, an experience. That’s why specialty coffee is taking the world by storm. We’re talking about single-origin beans from exotic locales expertly roasted to perfection and brewed to unleash a symphony of flavors. Selling specialty coffee online opens up a world of possibilities.

You can:

Curate a selection of beans from different origins

Offer subscriptions for coffee lovers to explore new flavors each month

Create your signature blends

21. Non-Alcoholic Beverages

Non-alcoholic beverages have exploded in popularity, driven by a growing number of people embracing a “sober, curious” lifestyle and a focus on wellness. This niche is bursting with creativity and innovation, like:

Functional drinks packed with adaptogens and nootropics for a brain boost

Sparkling waters infused with exotic fruit flavors

Probiotic sodas that are good for your gut

Zero-proof spirits that mimic the taste and complexity of cocktails without the alcohol

In recent years, sales of non-alcoholic beer, wine, and spirits have grown double-digits. This trend shows no signs of slowing down as more people seek tasty and healthy alternatives to booze. For eCommerce sellers, this presents a golden opportunity. You can curate a selection of unique and hard-to-find non-alcoholic beverages catering to diverse tastes and health goals. Consider offering:

Variety packs

Subscription boxes

Partnering with local mixologists to create signature mocktail recipes

The possibilities are as endless as the flavor combinations.

22. Gourmet Spices and Sauces

Today’s food lovers crave bold flavors, exotic spices, and sauces that can transform ordinary dishes into masterpieces. Gourmet spices and sauces add this magic touch to our kitchens and dining tables. Gourmet spices like:

Smoked paprika from Spain

Himalayan pink salt with its delicate mineral notes

Fiery chilli sauces made with rare peppers can elevate everyday meals, add depth and complexity to flavors, and transport us to far-off lands with a single bite.

This niche offers a tantalizing prospect for eCommerce sellers. You can source unique spices and sauces from around the world, partner with local manufacturers who create small-batch products, or even develop your signature blends.

23. Vegan Snacks

Vegan snacks have a reputation for being bland and boring. Today, they’re an exciting category packed with flavor and innovation. As more people embrace plant-based diets for health, ethical, or environmental reasons, the demand for delicious vegan snacks has skyrocketed.

Offer Diverse Vegan Snacks for Every Craving

The possibilities are endless, and the market is eager. eCommerce sellers can tap into this growing demand by offering a variety of vegan snacks that cater to different cravings and preferences. Consider curating snack boxes with a mix of sweet and savory options or focus on a specific niche, like protein-packed snacks for athletes or gluten-free treats for those with dietary restrictions.

24. Home Brewing Kits

There’s something undeniably satisfying about brewing your beer or kombucha. It’s a hands-on, creative process that allows you to experiment with flavors and create beverages tailored to your taste. The home brewing trend has been bubbling up for years and shows no signs of slowing down. This trend presents a unique opportunity for Amazon sellers.

You can offer:

Complete brewing kits for beginners

Specialized equipment for experienced brewers

Individual ingredients and flavorings for those who want to customize their creations.

Consider creating online resources like brewing guides or recipe blogs to support your customers and build a loyal following.

25. Automatic Pet Feeder

According to the statistics, the demand for automatic pet feeders is increasing daily. Revenue from these feeders will reach about $14890 million by 2030 because they make it easy for pet owners to feed their pets.

Automated Feeding for Busy Pet Owners

Pet owners just need to set the time, and the feeder will provide the food itself. Pet owners can also control these pet feeders through their smartphones and provide food to their pets while sitting in their offices. This makes keeping the pets easier and more convenient and also makes it simple for the owners to manage their lives while having their fur babies.

26. Handmade Leather Goods

Handmade leather goods are becoming very popular. The handcrafted leather goods market is supposed to increase to about $443.52 billion. This is because leather goods offer numerous advantages to customers. Synthetic leather is heavy-duty, which means it will be durable.

Cost-effective, Ethical, and Eco-Friendly

Synthetic leather also has low construction costs, which makes it easier for manufacturers to create high-quality items. It is also cruelty-free and eco-friendly, which adds to its advantages. This is why these handmade leather goods are considered one of the trending products with low competition in the market.

27. Sofa Shelf

There is always a need for storage in the home. If you have a big family or someone trying to start a family, you will need more places to store all the items in the house. This is why the demand for the sofa shelf is increasing. The sofa shelf is multi-purpose; you can use it to decorate your house with different decorations. It is also perfect for increasing storage in the home.

They are dividers that you can put behind your:

Sofas and store

Clothes

Crockery

Other things

Hence, because of their impressive multi-purpose feature, these sofa shelves can be considered high-demand products with low competition.

28. Healing Crystal Candle

People are now focusing on their mental and spiritual health, which is why the number of healing crystal candles is increasing. Small businesses are making these healing candles, and people are enjoying them and making a lot of money. If you are trying to find a trending business with low competition, start making healing crystal candles and selling them on different e-commerce platforms.

29. Hanging Plants

Who doesn’t like some greenery in their home? Hanging plants are a perfect way to add more greenery to your home and office. They are ideal for amplifying your space and incorporating elements of nature. People really like hanging plants because they don’t take up space. You can easily hang them from your ceiling and are also easy to care for.

There are many different kinds of hanging plants. Therefore, if you know plants, you can sell these trending products with low competition.

30. Shoe Cover Machine

Another product experiencing a significant increase in demand is the shoe cover machine. After COVID-19, many people became conscious of hygiene and keeping their spaces clean, so the shoe cover machine is often used. This product is also used in different industries, such as:

Pharmaceutical companies

Food industries

Healthcare sectors

Therefore, this is a fantastic product for investing in and starting a business. It is one of the trending products with low competition in the market.

31. Waterproof Case for Sport Camera (Dji and Gopro)

Cameras can be costly, so having some kind of protection for them becomes imperative. Some businesses offer customers different kinds of waterproof cases for sports cameras, such as:

GoPro

This market is not saturated, so you can quickly start your business in this niche. You can easily customize these waterproof cases for the customer and provide a better collection. This will make your business unique and help you attract more customers.

Benefits of Selling Low-Competition Products

No Cut-Throat Competition: Solidify Your Position in the Market

Selling high-competition products can feel like a race to the bottom, where every seller is willing to slash their prices to appeal to customers. While this might sound like a good idea, it isn’t a great approach for business. Competing with many sellers can kill profit margins and lead to unsustainable practices. Instead, low-competition products can help you avoid cut-throat competition altogether.

Bigger Profit Margins: Enjoy Higher Earnings Per Sale

Low-competition products typically have fewer sellers, so you won’t have to compete on price. Instead, you can set your prices and enjoy higher profit margins. Customers searching for low-competition products know their limited options, so they won’t mind paying a little more for convenience. You can even increase your prices over time as you earn better rankings in search results and establish your authority.

Higher Units Sold: Increase Your Sales Volume

There’s a simple logic behind why low-competition products lead to higher sales volume: The fewer the competitors, the more units you sell. Like a physical business, if you are the only lemonade stand operator in your neighborhood, where else would the customers buy from you?

You won’t have to worry about thousands of competitors stealing your sales when you sell low-competition products. Instead, you can optimize your listings to rank well in search results and attract customers to your store.

Easier to Manage: Reduce Your Stress

Low-competition products are much more reasonable to sell and easier to manage. If you compete with thousands of sellers, these things can happen:

You will have difficulties ranking your product pages in search engines.

Your competitors may have better products at a lower price.

Customers will put their decision on hold; they will look at what other sellers have to offer.

As you can see, there is merit in opposing the common approach of selling high-demand, high-competition products. The challenge, however, is where to find the low-competition products consumers seek.

19 Tools To Find High Demand Low-Competition Products Fast

1. ShopHunter: Your Dashboard for Tracking Competitor Sales and Products

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

2. Google Trends: Research Products with Seasonal Demand

Google Trends is a powerful tool that can help you find high demand, low competition products. Using it, you can see how often specific keywords are searched for in various regions and during certain periods. Here’s how you can leverage this tool:

Go to Google Trends.

Enter a keyword. For example, type “wireless headphones.”

Look at the interest over time. This shows the keyword’s popularity. You can use the Interest Over Time graph to see if a product is gaining or losing popularity.

A steady or rising trend indicates potential high demand. A declining trend might suggest a decreasing interest. Google Trends also shows seasonal variations. For example, searches for “swimming pool floats” might spike in summer.

Identifying these seasonal trends can help you plan your inventory better. You can compare up to five terms at once, which helps you see which products are trending more. For example, compare “wireless headphones” and “Bluetooth speakers” to see which have higher demand.

3. Jungle Scout: The Ultimate Amazon Research Tool

Jungle Scout offers a comprehensive platform. Its product database lets you filter by category, price, and demand to find profitable items. It also has an opportunity finder to help you spot low-competition niches.

4. Helium 10: A Suite of Tools for Amazon Sellers

Helium 10 provides several research tools. Xray, part of their Chrome extension, analyzes over 450 million products. It shows metrics like estimated monthly sales and Best Sellers Rank (BSR). This data helps you evaluate product viability quickly.

5. AMZScout: Analyze Your Competition with This Tool

AMZScout gives in-depth insights into sales trends and competition. Their platform features tools for keyword research and competitor analysis. This helps you understand market needs and find gaps where you can succeed.

6. Dropship.io: Quickly Find Profitable Dropshipping Products

Dropship.io is a specialized product research tool designed specifically for dropshipping businesses. It helps users identify profitable products by analyzing:

Trends

Competition

Demand across various online marketplaces

With its user-friendly interface and comprehensive data analysis features, Dropship.io simplifies finding winning products for your dropshipping store.

7. Sell The Trend: Find Winning Dropshipping Products

Sell The Trend is a dropshipping product research tool that helps you find winning products for your store. Its data sources include AliExpress, Amazon, and many Shopify stores.

8. DSers: The Dropshipping Research Tool for AliExpress Products

DSers is a good choice for those looking for a dropshipping product research tool that connects them directly to AliExpress suppliers. DSers is a tool of product research for Shopify that not only lets you find AliExpress products to dropship and import them to your site with just a few clicks.

As of this writing, DSers-AliExpress has more than 28,000 reviews in the Shopify app store with a perfect rating of 5.0 stars, making it one of the best tools of product search for dropshipping.

9. Niche Scraper: Find Profitable Niche Products

Niche Scraper is a powerful SaaS (Software as a Service) application that assists eCommerce merchants in researching the best products to offer on their eCommerce site, whether Shopify, WooCommerce, or another platform powers it.

10. Spocket: Source High-Quality Dropshipping Products

Spocket is a dropshipping platform that connects online retailers with suppliers primarily based in the US and Europe. Unlike traditional dropshipping platforms that rely heavily on suppliers from Asia, Spocket focuses on providing high-quality products with faster shipping times. This makes it an ideal choice for businesses offering a better customer experience through reliable shipping and premium products.

11. AliShark: Find Winning AliExpress Products

Another tool explicitly created for dropshippers, AliShark, was founded by Yousef Khalidi, a well-known dropshipping expert. The website describes itself as a “spy tool” that analyzes several data points on AliExpress and alerts dropshippers to which products they should avoid. It’s a sophisticated product research tool that allows you to locate the best dropshipping items.

12. Dropship Spy: Discover Winning Dropshipping Products

Tristan Glaves developed Dropship Spy to create a platform that would assist entrepreneurs start winning by providing them with access to products worth investing in. Dropship Spy is now one of the most popular product research apps.

13. FindNiche: Free Ecommerce Niche Research Tool

FindNiche is a free Shopify and AliExpress niche analytics tool that collects data from over 1,000,000 goods, 11,000 niches, and 700,000 Shopify stores.

14. Pexda: Product Research Tool for Finding Winning Products

Pexda is a popular product research tool that offers daily insights into new winning products. It provides a wide range of features that make identifying winning goods much simpler and more efficient.

15. Sale Source: Comprehensive Product Research Tool

SaleSource is a product research tool that uses product analysis, trend assessments, and competition comparisons to help eCommerce stores develop quicker and more securely. It’s especially beneficial for merchants since it gives them many options for identifying the most popular and in-demand products.

16. Zonbase: Amazon Product Research Tool

The next dropshipping product research tool is Zonbase. We know some dropshippers might be using platforms that are not Shopify – such as Amazon. That’s why we included this one in our list.

Thieve.co will show you what’s trending on AliExpress and inspire you for your product research. You just need to sign up for a free account, and Thieve.co will show you pretty awesome products from AliExpress. You can even filter products by categories and see items inside your niche.

18. EcomHunt: Curated List of Dropshipping Products

The Ecomhunt website describes it as curating the best new products, every day. This means it is a legit way to find winnings and the most popular products online. It helps the users hunt for the most popular products more efficiently, which makes the business’s sales conversion high.

19. Exploding Topics: Find Trends Before They Take Off

Exploding Topics is not specifically a dropshipping research tool. Instead, it is a tool that helps you identify upcoming trends on the entire internet. This means topics of all sorts..

Winning Hunter

Shopify Spy Tool

Dropshipping Spy Tool

Shopify Store Tracker

Shopify Store Revenue Checker

Nichescraper

Shophunter Alternative

Minea Alternative

Zik Analytics Alternative

High Demand Products on Amazon

What Makes a Product in Demand

How to FInd Products to SEll on Shopify

Best Dropshipping Software

ShopHunter's Ad Spy Tool: Uncovering E-commerce Trends

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.