What Makes a Product in Demand & Insights for Boosting Your Sales

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Imagine you’ve found a product that fits perfectly with your store’s theme. You’ve developed an enticing marketing plan and even created a few eye-catching promotions. But then you discover that this product has low demand. Suddenly, your hopes for boosting sales and growing your business plummet. So, what makes a product in demand? In this article, we’ll explore the factors that drive product demand to help you identify and leverage these insights to make more informed decisions for your ecommerce competitor analysis.

Shophunter has a solution to help you get on the right track. Their Shopify sales tracker helps you uncover the key factors that drive product demand to effectively identify products likely to sell well before you even think about creating your product listings.

What is Market Demand & Why is it Important?

What Makes a Product in Demand

Market demand refers to the total quantity of a product or service that consumers can purchase at a given price within a specific market. It represents the collective desire and purchasing power of all potential customers. Understanding market demand in ecommerce is crucial because it helps optimize inventory, influences sales, and shapes business growth.

The law of demand is a fundamental principle in economics that states that a higher price leads to a lower quantity demanded, and a lower price leads to a higher quantity demanded. As demand fluctuates, it’s essential to recognize how changes can affect your e-commerce business.

The Importance of Market Demand in Product Development and Inventory Management

When more people want a specific type of product, the quantity demanded increases and retail prices typically go up. When market demand decreases, prices typically follow suit. With any truly competitive market, there will always be ebbs and flows of supply and demand.

One common business mistake is not considering market demand for your venture, especially regarding product development. You don’t want to invest too much in products that no one will buy. Sitting stock eats at your profits and takes up warehouse space. You also want to account for economic growth. Conversely, you want to ensure you always have enough to serve your customer base. It is costly and could spoil my chance to snag a new lifelong customer.

What Factors Influence Market Demand?

Market demand is influenced by various factors, including:

Price of the product or service: Price changes often inversely affect the quantity demanded.

Buyer’s income: Changes in consumer income can shift the entire demand curve. As incomes rise, demand for normal goods typically increases, while demand for inferior goods may decrease.

Prices of related goods: Changes in substitute or complementary goods prices can affect demand for the original product.

Consumer preferences: Changes in tastes, trends, or societal values can significantly impact demand.

Consumer expectations: Anticipation of future price changes or availability can affect current demand.

Total market demand can fluctuate over time, and in most cases, it does. This could be due to various factors, some seasonal and predictable and others more out of our control, like a natural disaster or pandemic.

What is the Difference Between Individual Demand and Market Demand?

Individual demand refers to a single person or household, while market demand generalizes trends for many individuals in a particular segment. An individual passionate about dogs is likelier to pay more for a dog product than someone with an average or minimal interest level. That individual’s preferences might not reflect the trends of your entire target market. General market demand is also often referred to as aggregate demand.

This distinction is important to note while conducting your market research. To estimate demand, you must survey many individuals, not just those with the most passion for your industry or product. If you forecast based on individual market, you might have skewed data, making you vulnerable to significant losses.

What’s a Market Demand Curve?

The market demand curve visualizes demand based on product pricing. To create it, you map the individual demand inputs onto a line graph.

On the Y axis, you have different price points. On the X axis, you have the number of times the product has been purchased in a given period at that price point. You’ll have several lines, one for each individual, that typically slope downward. This is because when a product is priced higher, there’s usually a shift in demand, as people are likely to buy less of it. On the flip side, the supply curve slopes upward.

Understanding Market Equilibrium to Optimize Pricing and Maximize Profits

Market equilibrium occurs at the point where the demand curve and the supply curve intersect. This intersection represents the price at which the quantity of a product consumers are willing to buy matches the quantity that suppliers are willing to produce.

In a free market, prices tend to move toward this equilibrium point naturally. Understanding where this equilibrium lies can help you set optimal product prices and maximize profits. It’s critical to keep an eye on the demand curve over the year so you can adjust your business strategy appropriately. When demand increases, this is often an opportunity to raise the price of your products, but you don’t want to raise prices so much that your customers opt for your competition.

What Makes a Product in Demand?

What Makes a Product in Demand

High-demand products generate consistently strong sales by appealing to many buyers. For most Amazon sellers, a product is considered high-demand if it generates over 300 monthly sales. These items usually rank among the best-selling products in any category. To maximize your success, focus on an already high-performing category.

Understanding High-Demand Products

On Amazon or any other marketplace, high-demand products are items that people search for and purchase most frequently. These items sell quickly, have high customer ratings, and generate significant revenue for sellers on Amazon.

Why Selling High-Demand Products Matters

High-demand products matter because they help e-commerce businesses stay ahead of the competition, increase sales, and build brand reputation.

With numerous e-commerce platforms available, the competition is fierce. Offering products that are in high demand can give you a competitive edge.

High-demand products naturally attract more customers, leading to increased sales and revenue. Offering trending products can enhance your brand’s reputation, making customers view you as a market leader.

Factors That Affect E-Commerce Product Demand

Several variables impact e-commerce customer demand. These variables can vary depending on the specific industry, target market, and customer preferences. Here are some common factors that influence e-commerce customer demand:

Price

Price is a significant factor affecting customer demand in e-commerce. Customers are often price-sensitive and compare prices across different platforms. Competitive pricing strategies, discounts, and promotional offers can impact customer demand.

Product Quality

The quality and perceived value of e-commerce products can significantly influence customer demand. Customers are more likely to purchase from e-commerce platforms that offer high-quality products and brands they trust.

Convenience

E-commerce offers convenience and ease of shopping. Factors such as user-friendly website design, intuitive navigation, fast and reliable delivery options, and hassle-free return policies can positively impact customer demand.

Product Selection

The variety and range of products on an e-commerce platform can attract customers and influence their purchasing decisions. Offering a wide selection of products, including different brands, sizes, colors, and styles, can increase customer demand.

It’s essential to understand that these variables interact, and their relative importance may vary depending on the specific context and industry. Successful e-commerce businesses often analyze and optimize these variables to effectively meet customer demands.

Some Main Variables That Impact E-Commerce Customer Demand

Seasonal Trends

Seasonal trends refer to periods of high and low customer demand for products, depending on the time of year. Certain categories show seasonality during Black Friday and Cyber Monday. Amazon saw 112% sales growth in the 2022 holiday season compared to 2021.

Market Size and Demographics

When creating a demand forecast, consider the market size and demographics. Customers in different locations have different tastes and preferences.

Product Categories

High-priced goods like electronics have low sales velocity, requiring a forecast spread over 24-48 months. Conversely, CPG goods require consistent forecasting for accurate demand in the coming months, significantly impacting the product's sales momentum.

Competition

Another crucial factor to consider is the impact of competitors. To counter competition, differentiate your brand and product. Serve customers better by offering more options (size, color) and improved features. Run PPC campaigns to increase product sales and visibility.

Examples of High-Demand Categories

Beauty & Personal Care

Beauty and Personal care rank among the top three Amazon product categories with the highest demand. With the average millennial shopper in the USA spending around $200 per month on beauty products online, sellers have a lucrative opportunity, especially by focusing on trends like eco-friendly and natural skincare.

Arts, Crafts, & Sewing

During the COVID pandemic, various hobbies, creative kits, and DIY projects gained popularity and continue to thrive. There’s a growing trend for handmade and personalized goods, and demand for these products continues to rise. The abundance of suppliers also offers favorable sourcing options for these items.

Home & Kitchen

Products in this category enjoy high yearly sales due to their everyday utility and broad demand. Many of these items are also lightweight, helping sellers save on shipping costs. Additionally, you can capitalize on trends, such as kitchen products made from natural materials.

Automotive

Even though the automotive category is often underrated due to the high cost of car parts, it still maintains steady demand because vehicles require regular maintenance. Sellers can tap into this demand by offering innovative accessories, many of which are available at affordable sourcing prices and cater to car enthusiasts.

Pet Supplies

Pet owners spend generously on their pets due to their strong bond. Sellers can capitalize on this loyalty, as pets may have specific needs or preferences that drive repeat purchases. Offering high-quality pet products can attract dedicated customers and provide recurring revenue.

Sports & Outdoors

There’s increasing demand for products that support a healthy lifestyle and enhance outdoor enjoyment. Sellers can also boost their revenue by offering products in bundles (such as pairing yoga mats with water bottles) to attract customers looking for comprehensive solutions.

Toys & Games

Amazon's Toys & Games category is projected to grow by nearly 11% in 2024. This increase is driven by parents looking to keep their children entertained and the rising demand for board games for adults. Sellers can also benefit by targeting peak holiday seasons, like Christmas, when gift demand is high.

Grocery & Gourmet Food

This category is growing due to the trend towards mindful eating. Selling products from this category can also be less competitive, as Amazon requires approval and certification, limiting the number of sellers. Additionally, offering innovative gourmet items can help build a loyal customer base, leading to business growth.

Health & Household

This category includes everyday essentials like toilet paper and cleaning supplies, which naturally see high sales due to their broad necessity. By offering a ‘Save & Subscribe’ option, you can provide convenience with automatic repeat orders and discounts and ensure stable sales.

Books

Amazon began as a booking platform and continues to dominate online book sales in the U.S. This category offers low-cost entry, especially if you sell from your own inventory or source popular titles in bulk. Thanks to books' non-perishable nature, it also allows for easier inventory management.

ShopHunter: Your Dashboard for Tracking Competitor Sales and Products

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

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How to Identify Product Market Demand for Your Ecommerce Business

What Makes a Product in Demand

Get the Lay of the Land With Keyword Research Tools

SEO tools are excellent starting places as you seek to determine market demand. For example, Keyword Surfer is a free Google Chrome add-on from Surfer SEO that provides direct insights from search engine result pages (SERPs).

No dashboard or login is required. The tool gives you search volume, keyword suggestions, and estimated organic traffic for all ranked pages. Thus, you can understand the landscape before pursuing a product idea inspired by search trends.

Find Inspiration on Google Trends

You can also find inspiration in Google Trends, another free tool to help you find market demand. Use it by typing in keywords, phrases, and topics to see how frequently users search these and related terms.

You can filter by period, country, and even city. Much like the trending countries, the specific cities searching for your potential product give you insight into the distribution of interest and inform you where you should focus your marketing efforts. Check out Google’s Trending Now page for emerging topics.

Dig Into Google Keyword Planner

Google Keyword Planner is another free SEO tool to help you with your discovery. You’ll need to open a free Google Ads account to access it. Keyword Planner allows you to determine the average monthly search volume on Google for a search term and related terms. If you type “iPhone accessories,” Keyword Planner lists similar keywords that can inspire product ideas and validate market demand.

Use the targeting settings to get data from your intended market for market demand research. You want to ensure you’re targeting the countries you plan to sell to. In your list of results, there are three things to pay attention to:

Long-tail keywords

Long-tail keywords are keywords that are made up of three or more words. You’re not just looking for long-tail keywords but long tails closely related to your product and niche.

High search volume

Look at long-tail keywords that have a decent search volume each month. Higher search volume means more people are looking for your potential product. This can give you a good understanding of how in-demand your product is.

Competition

This column refers to how many other people are actively bidding for and competing to show up in queries related to that keyword. Low competition generally means that it would be easier to rank for these keywords and cheaper to purchase ads based on them.

There is no minimum number of relevant searches per month, but it’s important to recognize the current potential. It’s also relative to other product ideas and keywords.

Social listening involves aggregating data from social media conversations about products, industries, and brands. Many tools allow you to filter conversations, target specific geographic locations, and pull summarized analytics reports you can use with other data. Each tool works differently but accomplishes the same thing when researching consumer demand.

Essentially, you’ll enter a few keywords, and the tool will pull social media posts that mention or are relevant to that keyword. You can see the sentiment, where people are talking about it, and even what they say about it. This will give you valuable qualitative data to support your keyword research.

Look at Data and Market Trends

Market demand is about more than just calculating interest in a product. It’s also about understanding how much product your target market will purchase and at what price point. Refer to industry reports, case studies, and market publications for product sales information. A good old-fashioned Google search is also a great starting point. If you search “how many people purchase dog food?” several reports will be returned, indicating spending in the pet category.

If you’re looking to start a pet business selling dog food, you could use this data as a starting point to estimate the potential market demand and then drill down further into pet categories relevant to your idea to get a better estimate. Understanding the effects of pricing on market demand is also a critical step. Competitive analysis during your research will help you determine the retail prices of products in your market.

24 Best Ecommerce Product Demand Research Tools

What Makes a Product in Demand

1. ShopHunter

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

2. Helium 10

Helium 10 provides multiple tools and research options for dropshipping professionals. It includes competitor analysis tools that gauge where you rank within your market. You may also analyze keyword data and identify real search terms related to your product.

Helium 10 integrates product tracking tools that gauge inventory estimates and help professionals avoid poor investments. Its product research suite, including branding quality analysis software, allows you to search a market using various niche terms or identify multiple branding opportunities for your business.

3. Exploding Topics

Exploding Topics integrates various programs and software to identify purchasing trends throughout dropshipping markets. Key features include a simple interface and quick trend identification within multiple niches.

Each category provides search volume and topic growth rates that may help some users identify potentially lucrative products. You may use this tool in the early planning stages for your dropshipping business or when identifying new product options.

4. Jungle Scout

This program suite integrates a user-friendly design and focuses heavily on novice dropshippers. Users may sign up with a seven-day free trial before getting a premium membership.

Its programs include a click-based interface that uses an advanced supplier database, various measuring metrics, identification software, and in-depth price-quality ratios. In addition, you may use this product on a separate app or the integrated browser extension that automatically calculates your product's success.

5. ZonGuru

Zonguru provides users with a streamlined interface and an intuitive design that may improve user interactions. It integrates multiple tool types that gauge a product's popularity and success.

Zonguru focuses on solopreneurs, or one-person businesses, by integrating inexpensive membership plans, comprehensive marketing information, and automation tools that minimize the need for manual work. Features include fraud alerts, business metrics, keyword trackers, review aggregators, and email automation for dropshipping and e-commerce sites.

6. SellerApp

SellerApp memberships include:

Product trending analyses

Keyword research

Keyword tracking

Listing SEO tools

Indexing checkers

Pay-per-click (PPC) tests

Users may analyze product revenue and sales potential, track competitor data, and gauge product-market intensity. Professionals can pursue different membership plans offering varying features and tools.

7. KeywordInspector

KeywordInspector focuses specifically on identifying keywords during product research. Its features include a free keyword suggestion generator, search terms editor, reverse ASIN searches, trending keywords, and niche identification.

This tool helps identify trending search keywords, focusing your research on products with high potential within your niche. Some users may also identify keywords that are decreasing in popularity and shift their dropshipping efforts away from these terms.

8. Oberlo

Oberlo can search various products for your niche and connect your customers with multiple products. You can also integrate automatic order processing and fulfillment to minimize your hands-on work. Oberlo also lets users identify and replace product suppliers when fulfilling their orders.

9. Dser

This research tool lets you search for low-cost products that can ship quickly to your destination, usually within ten days. You can then seek similar products from other suppliers or dropshippers to lower your prices. Users may import products directly to their store, edit the product descriptions, and earn cash back when fulfilling orders.

10. D-Nicheur

D-Nicheur focuses on identifying trending products within a specific niche. Users access a Winning Product Catalog that lists three popular products every day. Each product receives careful testing from D-Nicheur before it offers a suggestion. You may also use free search tools and web extensions when analyzing various suppliers, social media ads and other product options within your niche.

11. FindNiche

FindNiche collects information from sources across the internet when searching for trends. You can use this information when searching, filtering, sorting and identifying potential product options. You may then utilize the blogging tool to identify better niches for your potential market choice.

12. Viral Launch

Viral Launch provides many product research tool options for the global retail marketplace. Its interface includes photo, listing, and product launch searches throughout several international markets.

These programs include in-depth artificial intelligence and market analysis that automatically highlights sales and marketing elements during each search. For example, it may identify accurate stocking information, monthly sales estimates, current prices, potential profits, and marketing details.

13. ShopInspect

ShopInspect searches different virtual shops and identifies popular or trending products from various suppliers. You can use traffic analytics from multiple shops to gauge product popularity and identify keywords and product listings. Users may also create online marketing videos based on buyer demographics and focus on social media platforms appropriate for their niche products.

14. Sale Source

SaleSource provides marketing and product research tools for multiple online sales platforms. Features include:

Product analysis

Trend assessment

Competition comparisons

Merchant identification

All online suppliers receive detailed ratings and reviews from previous customers, providing helpful information you may use when choosing a wholesaler. You may also save searches and sort information based on past successes.

15. Pexda

Pexda provides product curation options across multiple platforms. Users may:

Search detailed reports from various selling platforms

Identify high-converting products

Create social media advertisements

Identify potentially successful products before they become popular

You can adjust this platform and improve usability by changing various operations and program button designs.

16. Dropship Spy

Dropship Spy integrates multiple product research tools when filtering keywords, researching a specific niche, identifying potential products, and engaging with suppliers. You may search multiple promising products, identifying those with a high chance of popularity. Dropship Spy also connects users with Smart Match, an automatic search tool that matches users with products they've purchased in the past. Other features include in-depth charts and some advertising options.

17. Niche Scraper

Niche Scraper uses a software as a service (SaaS) design and provides various research options for dropshippers and e-commerce sellers.

You can use this program on multiple platforms

Search thousands of production options

Analyze stores and suppliers

Create online marketing videos

Identify low-competition and high-value products

Integrate various social media marketing campaigns

Like many tools, Niche Scraper provides an all-in-one product research platform.

18. AliShark

AliShark provides instant alerts for high-potential products and items buyers should avoid. It includes live stats that analyze:

Multiple product features

Trend predictions

Advanced filters when seeking new products

You may use this program on various platforms to complete limited advertising and marketing tasks with the tool.

19. AllFactor

AllFactor provides a competitive analytics platform for various commerce sites. It collects data from unique sources to create detailed market insights and advanced analytics. Features include detailed charts and tabulations to compare buying and selling trends. You may also use real-time tracking to monitor unique changes within your market niche.

20. CamelCamelCamel

This program utilizes multiple tools to create a product research suite for dropshippers. You can:

Check detailed price history charts from numerous online vendors

Gauge product availability and price drops

Research trending products based on popularity

Integrate multiple browser extensions

Chart potential sales successes

These tools sync this data and provide a real-time environment you may use when charting your next major product purchase or market extension.

21. AMZ Scout

AMZ Scout provides a free membership plan with training videos to streamline your program use. This user-friendly design includes tutorials allowing users to experiment with an app before deciding on a premium membership plan.

Once you purchase a plan, you can:

Research keywords

Gauge product success

Predict market potential

Utilize key metrics

Users may purchase a lifetime plan that provides these features permanently for dropshippers.

22. Sell the Trend

Sell the Trend uses data from multiple online marketplaces and shops during each search. You may use this data to gauge:

Product popularity

Market reach

Social media marketing

Supplier availability

Research tools may identify successful purchase options within your niche and estimate their potential purchasing options. Buyers may choose from millions of products and integrate video-making tools when crafting marketing campaigns for their products.

23. Thieve.co

Thieve.co provides free dropship and pro membership plans with multiple pricing platforms and program options. High-cost plans include more features, including:

Product searching

Automatic result filtering

Potential sales charts

Curated reviews

Currently trending products

Users may adjust their feed when focusing on specific niches, minimizing wasted product search and research time.

24. EcomHunt

You may use Ecomhunt to identify new products within your potential niche. Its features include product identification, top-selling item listings, trend analysis programs, supplier identification, social media marketing, and competitor analysis options.

This tool can help you:

Identify potential products

Narrow your supplier list

Avoid product commitment risks

The paid version allows unlimited product searches daily, while the free option includes a two-product daily limit.

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20 High Demand Products to Sell Online in 2024

What Makes a Product in Demand

As people spend more time at home, they look for ways to improve their environment. This means demand for home and living products is increasing. But that’s not all. Consumer preferences are changing, especially as high inflation lingers and buyers become more selective about purchasing.

Today’s shoppers want products that not only fit their style but also serve a purpose. They’re looking for items that enhance their well-being and help them create the comforting spaces they want. They also seek unique products that reflect their individuality and can’t be found in stores. Many consumers prioritize sustainability and are willing to pay more for eco-friendly goods. Let’s explore 20 trending products for 2024, including why they’re in demand and who they appeal to.

1. Wall Art

Wall decor is an effective and cheap way to transform a living space. Wall art, a product category generally trending all year round, is seeing an increase in demand. When it comes to wall art, metal wall art prints have experienced an impressive 458% growth in search interest over the past year. This trend reflects a broader shift towards sleek, industrial design elements. Wabi-sabi wall art, with a 165% interest spike, resonates with those who appreciate the beauty of imperfection, bringing a sense of calm and natural aesthetics into their homes.

The growing demand for patriotic wall art, with a 158% growth, reflects a renewed interest in national pride. Trends like small bathroom wall art (94% increase), sets of three wall art (88% increase), and wall art for nurseries (87% increase) highlight the move towards personalizing even the most functional spaces, creating cohesive looks, and crafting comforting environments for little ones.

2. Drinkware

Another popular product category to sell online is drinkware. That’s no surprise, given that nearly 60% of people admit they have an emotional attachment to their favorite mug. If you’re selling mugs, matching cork coasters are an easy upsell to maximize profit. With the increasing demand for outdoor drinkware (+25%), there’s a clear trend towards versatile and durable options that fit various lifestyles. Reusable drinkware is a must-have for the majority of people nowadays.

A survey conducted last year showed that sustainability is an increasingly important factor for most, and people are willing to pay more for products that will serve them longer. Half of consumers say they’ve spent an average of 59% more for products branded as sustainable or socially responsible. The reusable water bottle industry is estimated to reach $11.51 billion by 2028. Now’s the time to get in on the action!

3. Blankets

As the cold weather arrives, blanket popularity inevitably peaks each year. Waterproof blankets have experienced a significant 39% increase in popularity, making them an excellent choice for those who enjoy outdoor activities in various weather conditions.

The modest 7% growth in heated blankets reflects a steady interest in comfort and warmth during colder months. The demand for custom and picnic blankets has risen by 12%, reflecting the desire for personalized and versatile outdoor options.

4. Embroidered Apparel

Embroidered apparel is rising, as more consumers appreciate the premium, handcrafted feel these products offer. Interest in embroidered sweatshirts surged by 77% in the last year, while embroidered vests saw a 55% increase and embroidered trucker hats 73%. Meanwhile, embroidered baby sweaters showed an impressive 121% rise in demand.

5. Oversized Apparel

Customers are shifting away from tight, fitted clothing in favor of oversized, looser fits. This trend mirrors the broader fashion movement toward more relaxed and casual styles, further fueled by the rise in remote work. This change is evident in the growing popularity of items like:

Oversized sweaters (+22%)

Oversized sweatpants (+21%)

Oversized denim shirts (+31%)

6. Athleisure

Over the past few years, athleisure has become the norm in everyday fashion, and garments like sweats, leggings, and hoodies are hotter than ever. The global athleisure market is anticipated to reach $549.41 billion by 2028, showing no signs of slowing down.

7. Yoga Apparel

The term “yoga clothes” maintains consistent popularity throughout the year, highlighting the ongoing demand for stylish and functional yoga apparel. Customers increasingly seek versatile and convenient options for their practice, with interest in yoga bags rising by 18% over the past year.

8. Swimwear

Although swimwear’s popularity peaks around summertime, you can design swimsuits and trunks year-round for vacation-goers. Today’s shoppers are looking for unique, standout pieces that reflect their personalities, and as a store owner, this is your golden ticket.

9. Jackets

As the crisp air of the colder months rolls in, so does the opportunity for on-demand store owners to tap into a trending market: jackets. Year after year, the demand for jackets sees a noticeable spike as temperatures drop.

10. Hats

A hat can complete your look. It can also be a necessity, depending on the season. However, as the weather warms, the focus shifts to lighter options like bucket hats and baseball caps.

11. Wide-Leg Pants

Wide-leg pants have made a strong comeback in recent years, becoming a staple in many wardrobes. Their popularity stems from a blend of comfort and style, they offer a relaxed fit while still looking chic and polished.

12. Phone Accessories

How many phones are being used in 2024? Nearly 18 billion. More than double the number of people in the world. The phone case industry alone is valued at $25.8 billion this year.

13. Gaming Products

With more than 3 billion gamers worldwide, the gaming product market is an industry worth exploring. From essential gear to personalized items, these products are practical and reflect the owner’s personality.

14. Skincare Products

The skincare industry continues to evolve, with consumers seeking effective solutions for their daily skin routine and concerns. One standout product is the snail mucin serum, which has seen a staggering 340% increase in popularity.

15. Nail Care

Nail care is another area where customers are increasingly investing. The cuticle oil pen, which has seen a 19% rise in interest, is essential for maintaining healthy nails, offering a convenient way to moisturize and nourish on the go.

16. Vitamins and Supplements

The wellness sector is booming, with a growing emphasis on natural supplements that support overall health. Mushroom gummies have seen a remarkable 112% surge in demand, driven by their potential benefits in boosting immunity and overall wellness.

17. Arts and Crafts

The arts and crafts sector is gaining popularity as more people explore creative hobbies at home. Products like crochet kits have seen a 49% increase in demand, appealing to beginners and seasoned crafters.

18. Home Gadgets

Innovative home gadgets capture consumer interest and offer convenience and functionality. Food recyclers have seen an impressive 128% increase in popularity, reflecting a growing emphasis on sustainability and waste reduction.

19. Pet Products

Pet ownership is on the rise, and so is the demand for products that cater to the needs of beloved animals. For instance, custom and large dog water bowls are seeing increased demand (+6% and +29%, respectively), as people seek personalized and unique items for their pets.

20. Baby Products

The baby product market is booming as parents seek high-quality essentials for their little ones. Baby oil, for example, is becoming more popular (+17%) for its gentle moisturizing benefits.

How Can You Predict Demand for a New Product in E-Commerce?

What Makes a Product in Demand

Research Your Market: Get to Know Your Customers

Research your market before launching a new product to understand your target audience, their needs, preferences, and behavior. You can gather insights and feedback using various methods, such as:

Surveys

Interviews

Focus groups

Online reviews

Social media

Competitor analysis

Testing your product idea with a small group of potential customers or influencers can also help you measure their response and satisfaction.

Analyze Historical Data: Look Back to Move Forward

Analyzing historical data can help E-Commerce businesses predict demand. For example, looking at your historical data can reveal patterns and trends to consider when launching a new product.

Analyzing data from previous products, sales, inventory, marketing campaigns, website traffic, and customer feedback can uncover how they performed during the holiday season and what factors influenced their demand. You can also benchmark performance and expectations with data from similar products or categories in your niche or industry.

Use Forecasting Tools: Leverage Technology for Accuracy

To make demand prediction more accurate and reliable, you can use various forecasting tools and techniques that rely on mathematical models and algorithms to analyze data and generate projections. Regression analysis uses statistical methods to find the relationship between one or more independent variables (e.g. price, seasonality, or promotion) and a dependent variable (e.g. demand).

Time series analysis is another tool that uses historical data to identify patterns and trends over time and extrapolates them into the future. Machine learning utilizes artificial intelligence to learn from data and make predictions based on complex and dynamic factors.

Validate Your Assumptions: Test Your Predictions

Once you have a demand forecast for your new product, validate your assumptions and test your results. You can do this by comparing your forecast with actual data as it becomes available and adjusting your model accordingly. You can also use techniques such as:

Scenario analysis

Sensitivity analysis

Monte Carlo simulation

To evaluate how your forecast changes under different conditions and uncertainties.

Monitor and Optimize Your Strategy: Stay Agile to Meet Demand

Monitor and optimize your strategy based on your demand forecast and actual performance. You can use metrics such as:

Sales

Conversion rate

Customer satisfaction

Inventory turnover

Profitability

To measure your success and identify areas for improvement. Feedback loops like A/B testing, customer reviews, or surveys can help you collect data and insights that refine your product, pricing, marketing, and distribution strategies.

ShopHunter's Ad Spy Tool: Uncovering E-commerce Trends

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.