How to Find High-Demand Products on Amazon & 16 Best Tools to Use

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Staying competitive in the ecommerce space is no small feat. The more you sell on Amazon, the more you have to stay ahead of the competition. One productive way to achieve this is by ecommerce competitor analysis. This involves looking at what they sell, how they market their products, and identifying any gaps you can exploit. For instance, say you discover that your competitor is raking in sales of a specific type of dog toy. Examining their product listing, they aren't addressing a certain customer concern in their description. This could be your ticket to creating and promoting a similar item that targets this unmet need. But what if you could bypass this extensive research and uncover high-demand products on Amazon before making any sales? That's where high-demand products on Amazon come in.

High-demand products are items with soaring sales and low competition. They often indicate shifts in customer preferences or seasonal trends. By identifying these products, you can create, source, or promote your version to capitalize on the revenue opportunities they present. This article will show you what high-demand products on Amazon are, how to find them, and how to use Shophunter’s Shopify sales tracker to boost your sales and profits.

What is a High Demand Product?

High-demand products generate consistently strong sales, appealing to many buyers. For most Amazon sellers, a product is considered high-demand if it generates over 300 monthly sales. These items are usually listed among best-selling products and can be found within any category. To maximize your success, consider focusing on an already high-performing category.

High-Demand Products Have Specific Characteristics

High-demand products have a few key characteristics that set them apart. Products with high demand typically sell well over time. While they may have seasonal fluctuations, you can expect steady sales year-round.

High-demand products often have many buyers or appeal to a specific niche with a dedicated customer base. High-demand products usually have low competition and are often sourced from a large pool of suppliers.

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5 Amazon Tools to Find Best-Selling Items

1. Explore the Best Sellers Lists to Find High Demand Products on Amazon

Amazon Best Sellers lists rank the most popular products in the Amazon store based on sales. Use them to find the best items to sell online and generate new product ideas.

Browse the departments and product types that matter to your business to experiment to see if your idea has potential. The lists are updated frequently, so return to Best Sellers rankings often to inform your procurement strategy.

2. Check Best Sellers Rank to Gauge Demand for Products

Look for each product’s Best seller rank (BSR) to gauge demand for a given product. To research manually in all departments, type product keywords in the Amazon search bar to get page-one results.

A good starting point can be to look in the product detail page’s Product Information section, find the product’s BSR, and take detailed notes. Some products have more than one BSR if they appear in multiple categories.

3. Look for Trends on Movers & Shakers Lists

The Amazon Movers & Shakers lists, updated hourly, show the biggest gainers in sales rank over the last 24 hours. Click on any category in a list to:

Discover the top 100 trending products by performance

How much the sales rank has increased

Previous rankings for products

Number of reviews and stars

Pricing range

4. Watch Hot New Releases to Research the Competition

Do you have an idea for a new product? Check out hourly updates on the Amazon hot new releases to research how similar products are performing and get a sense of what type of market may be out there for your idea.

5. Use Product Opportunity Explorer to Analyze Prospective Products

Product Opportunity Explorer lets you explore detailed analytics reports for trending products across various niches like:

Customer purchasing behavior

Customer reviews and ratings

Seasonality of the product

Search volume and growth for the product

Average number of units sold

The average price of the product

How many sellers are in a given niche, and what is the launch date of the products in that niche? Once you find a product you’re interested in, you can select it to learn more.

How to Find High-demand Products on Amazon

Use An Intelligence Platform or Tool to Find High Demand Products on Amazon

Product analysis platforms can help you find high-demand products to sell on Amazon. These tools present beneficial information such as:

Estimated monthly sales

Track competition

Even assign a score

To show a high-demand product's viability, leverage these services. They can save you significant time, making it easy to find excellent products to sell on Amazon.

Research Google Trends for Insights on High Demand Products

Google Trends is a great way to see what is popular now and discover trending topics or keywords in specific regions. Google Trends bases its data on Google, the world’s biggest search engine, so it is seen as a highly reliable option. You can use the search box to determine if a particular product or item is trending. As you can imagine, a trending product will be in demand.

Once you have entered a product into the search box, you will be presented with a graph showing its trending pattern from the last 12 months. You can also change the country that is analyzed. The higher the product’s score, the higher its demand. Once you have found a promising product with encouraging results, it is worth discovering what the competition is like to work out if it is feasible to try and sell.

3. Analyze the Amazon Best Sellers Page (And Most Wished For)

This is our most obvious tip, but the Amazon best sellers page is always worth examining. Any product you see here will be a high-selling product currently on Amazon, meaning it is in high demand. On this page, you cannot see the sales numbers, making it more challenging to determine the true level of demand.

The Best Sellers page is organized into various categories. There is also a section that you can explore called Most Wished For. This is a great area of the site to truly analyze, as you need to ask yourself why a customer has wished for a product but then chose not to buy it. Suppose you can determine whether this is due to a factor such as a low-quality or too-expensive product. In that case, you can capitalize on these issues and develop new product ideas that appeal more to potential customers. It is also worth reading through customer reviews of best sellers to give you further ideas and clarity.

4. Explore Pinterest to Find High Demand Products

Pinterest is both a social media platform and a visual search engine. A product gets ‘pinned’ by a user when they are interested in it, so the more ‘pins’ a post has, the more popular the product. When you search for a product or word on Pinterest, it helpfully puts the most pinned products at the top of your search result, helping you discover what is most sought-after under that word.

5. Utilize Instagram to Find High-demand Products

Another dominating platform you can use to find a high-demand product is Instagram, an ingenious way for brands to market their products efficiently and immediately. Following big brands on Instagram is a great idea, as you will be notified of any current trends, offerings, or products.

Doing this lets you catch the trends, source these products, and profit from Amazon. For example, if you run a clothes business, follow big clothing brands to discover any emerging trends you could use for your business.

6. Explore Amazon’s Auto-Complete Feature

When a user types into the search box, Amazon presents a list of long-tail keywords currently popular amongst other users. You can use this auto-complete feature and long-tail keywords to search and see if there are products related to those keywords. If you fail to find corresponding products, you may have a window of opportunity or low competition.

ShopHunter: Your Dashboard for Tracking Competitor Sales and Products

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

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Top 20 High-demand Products on Amazon in September 2024

1. Cat Litter: An E-Commerce Powerhouse

Number of Listings: 500

Search Volume: 200,000

Average Revenue: $226,666.13

Average BSR: 20,309

Average Price: $36.46

Cat litter is one of the most profitable products on Amazon. It only has over 500 listings, which is pretty low for the platform. It also has a high search volume and average revenue. At an average price of $36, it has a low investment cost to get started. Top brands include:

Fresh Step

Dr. Elsey's

Cat's Pride

Arm & Hammer

Tidy Cats

Departments:

Cat Litter & Housebreaking

Cat Litter

Dog Supplies

Dog Housebreaking Supplies

Pet Supplies

2. Wi-Fi Extender: The Unsung Hero of E-Commerce

Number of Listings: 700

Search Volume: 150,000

Average Revenue: $104,032.39

Average BSR: 22,104

Average Price: $106.71

With only 700 listings, Wi-Fi extenders are another untapped market on Amazon. They have a semi-high search volume of over 150,000 and a decent average revenue. The top listings cover a range well over 1,500 square feet. They also cover dozens of devices and offer connection speeds of over 750 Mbps. Top brands include TP-Link and Netgear. Many listings are unbranded.

Departments:

Computer Networking

Repeaters

Whole Home & Mesh Wi-Fi Systems

3. Wireless Charger: A Steady E-Commerce Performer

Number of Listings: 1,000

Search Volume: 204,000

Average Revenue: $62,585.76

Average BSR: 15,612

Average Price: $33.07

Wireless chargers pull in a different amount of revenue than the first two products on this list, but they have a low number of listings to compete with and a high amount of interest on Amazon, with over 200,000 searches per month. Some listings only work with specific devices, such as the latest iPhones from Apple. Others are compatible with all devices. Many top listings are made by a brand called Anker. Others are by lesser-known brands or are unbranded.

Departments:

Cell Phone Chargers & Power Adapters

Cell Phone Wireless Chargers

Cell Phone Charging Stations

4. Posture Corrector: A Niche E-Commerce Opportunity

Number of Listings: 1,000

Search Volume: 50,000

Average Revenue: $37,440.82

Average BSR: 109,616

Average Price: $23.86

Posture correctors are one of the least competitive products on Amazon, with just over 1,000 listings. They have a moderate amount of interest and a low investment cost, making them an ideal addition for Amazon sellers who already sell related products. Most listings are advertised as made for both men and women, and the majority are adjustable.

Departments:

Braces, Splints & Supports

Back Braces

Shoulder Supports & Immobilizers

Industrial & Scientific

Occupational & Physical Therapy Aids

Traction Equipment

5. Tablets: A Steady E-Commerce Performer

Number of Listings: 2,000

Search Volume: 154,000

Average Revenue: $88,493.75

Average BSR: 30,999

Average Price: $147.06

Tablets are one of the best electronic devices to get started with. They have a small amount of competition on Amazon and a lower investment cost than other devices. They also have a semi-high interest rate, with over 150,000 monthly searches. Many top listings have eight or 10-inch screens and 32GB of storage. Top brands include Amazon's Fire line of tablets, iPads from Apple, and popular Samsung Galaxy Tab models. Other top listings are for unbranded Android tablets.

Departments:

Computers & Tablets

Computer Tablets

Amazon Devices

Fire Tablets

Amazon Device Accessories

Gaming Controllers

6. Cat Food: A Reliable E-Commerce Best Seller

Number of Listings: 3,000

Search Volume: 150,000

Average Revenue: $325,402.71

Average BSR: 2,535

Average Price: $33.66

Cat food is one of the best products to start selling on Amazon. It has fewer listings, a semi-high search volume, and one of the largest average revenues on this list. It also has one of the best BSRs and a low investment cost. The top listings are a mix of dry and wet food varieties in poultry and fish-based flavors.

Top brands include:

Friskies

Purina One

Fancy Feast

Meow Mix

Blue Wilderness

IAMS

Almost all top listings sell cat food in bulk, such as 24 wet food cans or 22-pound bags of dry food.

Departments:

Dry Cat Food

Wet Cat Food

Canned Cat Food

Cat Food Pouches

Wet Dog Food

Canned Dog Food

7. Mascara: An E-Commerce Staple

Number of Listings: 3,000

Search Volume: 88,000

Average Revenue: $41,443.68

Average BSR: 17,746

Average Price: $13.69

Mascara is one of the best products to sell on Amazon for beauty stores. It has low competition and doesn't cost much to stock up on, as its average sale price is only $13. It also has a decent amount of interest on the platform, with over 88,000 monthly searches. The top mascara listings are black and promise to increase lash volume.

Popular brands include:

Essence

Maybelline

L'Oreal Paris

Covergirl

Departments:

Eye Makeup

Mascara

Beauty Tools & Accessories

Makeup Brushes & Tools

8. Bluetooth Speaker: A High Demand E-Commerce Product

Number of Listings: 4,000

Search Volume: 331,000

Average Revenue: $243,204.92

Average BSR: 55,914

Average Price: $80.74

Bluetooth speakers are another great electronic product to sell on Amazon. At over 4,000 listings, they're not the most competitive devices on the platform. Plus, they have huge interest and an average revenue of over $200,000. The top listings for Bluetooth speakers are waterproof and portable. Some advertise a 100-foot Bluetooth range. Popular brands include Anker and JBL.

Departments:

Portable Cell Phone & MP3 Player

Speakers & Audio Docks

Portable Bluetooth Speakers

MP3 & MP4 Player Accessories

9. Neck Massager: A Relaxing E-Commerce Investment

Number of Listings: 5,000

Search Volume: 40,000

Average Revenue: $81,332.81

Average BSR: 60,660

Average Price: $55.98

Like posture correctors, neck massagers would make a decent addition to an Amazon shop that sells similar products. They have a good amount of interest in the platform and moderate average revenue. The top listings are a mixture of electric and manual massagers. Electric massagers provide heat therapy and have multiple modes. Most advertise a shiatsu-style massage. The majority of listings are unbranded.

Departments:

Health Care Products

Electric Massagers

Electric Back Massagers

Manual Massage Tools

Manual Back Massagers

10. Car Phone Holder: A Simple Product with Steady Demand

Number of Listings: 5,000

Search Volume: 55,000

Average Revenue: $50,358.36

Average BSR: 6,983

Average Price: $17.52

Car phone holders have a moderate search volume and average revenue but a decent average BSR. They also have an average price of $17, so they only cost a little to invest in. The top listings for car phone holders have a lot of variety. Most are compatible with all smartphone models. Some are made to be installed on your air vent, while others use suction cups so you can install them anywhere, including your dashboard or window. All listings are unbranded or from lesser-known brands.

Departments:

Cell Phone Automobile Accessories

Cell Phone Automobile Cradles

Cell Phone Mounts

Hood Scoops & Vents

Hood Vents, Automotive Consoles & Organizers, Dash-Mounted Holders

11. Sheet Set: A Solid E-Commerce Investment

Number of Listings: 8,000

Search Volume: 14,000

Average Revenue: $238,184.80

Average BSR: 58,436

Average Price: $51.03

Sheet sets have one of the lowest search volumes on this list, but their average revenue is over $200,000, so you can do a lot even with a smaller amount of interest. Most of the top listings are for queen and king-sized beds. Many have over 20 colors and patterns to choose from. Thread counts for the majority of listings range from 300 to 1,800. There's a lot of variety in the sheet sets' brands. Almost every listing is from a different brand except Amazon Basics, which has a few listings.

Departments:

Bedding Sheets & Pillowcases

Sheet & Pillowcase Sets

12. Strapless Bra: An E-Commerce Essential

Number of Listings: 7,000

Search Volume: 42,000

Average Revenue: $55,383.56

Average BSR: 120,306

Average Price: $26.27

Like other products on this list, strapless bras make a decent addition for Amazon sellers who already sell similar products rather than being a store's core product. They need to be more competitive. They have a low investment cost and can add over $50,000 in revenue to your store. Top listings are available in neutral colors. Some are padded, some are wire-free, and some advertise a "smoothing underwire." Common brands include:

Vanity Fair

Maidenform

Delimira

But most listings are by a different brand from the next.

Departments:

Women's Bras

Everyday Bras

Adhesive Bras

Women's Minimizer Bras

13. Stainless Steel Water Bottle: A High Demand E-Commerce Item

Number of Listings: 8,000

Search Volume: 41,000

Average Revenue: $133,014.70

Average BSR: 31,269

Average Price: $23.72

Stainless steel water bottles receive a moderate amount of interest on Amazon. However, they have an average revenue of over $100,000 and don't cost much to invest in, so they'd be a great addition to selling fitness and outdoor products. The majority of listings have colorful exteriors. Most are insulated, either with double or triple walls. Some have vacuum seal lids with included straws, while others have screw caps.

Departments:

Sports & Outdoor Recreation Accessories

Water Bottles

Insulated Beverage Containers

Insulated Bottles

Insulated Cups & Mugs

Campaign & Hiking Equipment

Camping & Hiking Hydration & Filtration Products

14. Shampoo: A Reliable Beauty Product for Amazon Sellers

Number of Listings: 10,000

Search Volume: 145,000

Average Revenue: $93,618.52

Average BSR: 17,232

Average Price: $21.52

Shampoo sells quite well on Amazon. It has a decent amount of interest, with over 140,000 monthly searches and an average revenue of just $100,000. At an average price of $21, it's not too expensive to get into. Shampoo for dry, damaged hair and scalp care is popular among the top listings.

Top brands include:

TRESemmé

L'Oreal Paris

Garnier Fructis

Departments:

Shampoo & Conditioner

Hair Shampoo

Shampoo & Conditioner Sets

2-in-1 Shampoo & Conditioner

Hair Conditioner

Health & Household

Hair Loss Products

Hair Regrowth Shampoos

Hair Care Products

15. Smartwatch: The Fitness Tracker That Sells

Number of Listings: 10,000

Search Volume: 50,000

Average Revenue: $52,799.12

Average BSR: 34,295

Average Price: $89.35

Smartwatches are a suitable addition to an Amazon store that already sells electronics. They have a moderate interest, but they're one of the cheapest electronic devices to buy upfront when you stay away from expensive models. Plus, they'll add around $70,000 in revenue to your store. Most listings are advertised as fitness trackers that can monitor your:

Heart rate

Blood oxygen level

Step count

Sleeping patterns

Most listings are unbranded or from lesser-known brands. Samsung and Fitbit did make the first page of results.

Departments:

Wearable Technology

Smartwatches

Activity & Fitness Trackers

Electronics & Gadgets

Men's Smartwatches

Women's Smartwatches

Heart Rate Monitors

GPS Units

16. Scented Candles: A Seasonal E-Commerce Favorite

Number of Listings: 10,000

Search Volume: 32,000

Average Revenue: $52,799.12

Average BSR: 78,191

Average Price: $19.14

Scented candles have less competition than you'd think they would. They do have a lower amount of interest, though, and they can add around $50,000 in revenue to your store, so they'd do better as an addition to your store. Plus, at an average price of $19, they're a relatively inexpensive product to invest in. Listings are a mixture of large, singular candles and packs of smaller candles. Some are made with soy wax, while others are made with traditional paraffin. Top brands include:

Yankee Candle

Village Candle

CANDLE-LITE

Departments:

Candles

Jar Candles

Candle Sets

Pillar Candles

Alternative Medicine Products

Aromatherapy Candles

17. Computers: A Competitive E-Commerce Product

Number of Listings: 20,000

Search Volume: 51,000

Average Revenue: $104,418.64

Average BSR: 32,756

Average Price: $899.44

Computers are tricky products to sell anywhere, but especially on Amazon. They'll sell for an average price of around $900 each, but you'll likely spend a lot investing in them, so you'll need to be careful. The top listings include laptops and desktop sets, where everything is included. That means the computer, keyboard and mouse, an LED or LCD monitor, and speakers. One interesting thing to note is that although computers have an average price of around $900, most listings on the first page are available for under $300. Some are new. Others are "renewed."

Top brands include:

Dell

Lenovo

Apple

Departments:

Computers & Tablets

Tower Computers

Traditional Laptop Computers

All-in-One Computers

Mini Computers

2 in 1 Laptop Computers

18. Nail Polish: A Colorful E-Commerce Staple

Number of Listings: 20,000

Search Volume: 96,000

Average Revenue: $64,802.09

Average BSR: 16,961

Average Price: $15.52

Nail polish is another fantastic product for Amazon stores that sell beauty products. It has a bit more competition than other beauty products on this list, but it doesn't cost much to invest in and can add over $60,000 in revenue to your store. It has a decent amount of interest at 96,000 searches per month. Many of the top listings are for gel-based polishes. Some are for singular colors, while others are small to large sets.

Top brands include:

Sally Hansen

Modelones

Beetles

Departments:

Nail Polish

Gel Nail Polish

Nail Art Accessories

Nail Decoration Kits

Nail Care Products

19. Socks: An E-Commerce Essential

Number of Listings: 40,000

Search Volume: 262,000

Average Revenue: $114,979.05

Average BSR: 30,826

Average Price: $16.29

We start getting into more competitive products with socks as they have over 40,000 listings on the platform. They also have a huge amount of interest at over 260,000 searches per month. They have a low investment cost and may add over $110,000 in revenue to your store. Most listings are in neutral colors and are either crew or low-cut.

Top brands include:

Fruit of the Loom

Dickies

Hanes

Adidas

Departments:

Clothing

Shoes & Jewelry

Men's Athletic Socks

Women's Athletic Socks

Men's Liner & Ankle Socks,

Women's No Show & Liner Socks

Men's Calf Socks

Men's Running Socks

Girls' Activewear,

Boys' Activewear

Women's Activewear

Men's Activewear

Men's Sports & Recreation Socks

20. Toys: A Competitive E-Commerce Product

Number of Listings: 100,000

Search Volume: 172,000

Average Revenue: $166,071.04

Average BSR: 9,701

Average Price: $22.82

Toys are the most competitive product on this list, but they have one of the best BSRs. Plus, they're not as expensive to invest in as you'd think. They also have a healthy amount of interest and can potentially add over $160,000 in revenue to your store. Most listings are for educational, remote control, or simulation toys. Fidget toys are also popular. Top brands include LEGO and VTech, but most toys are unbranded or by lesser-known brands.

Departments:

Toys & Games

Novelty Toys & Amusements

Sports & Outdoor Play Toys

Baby & Toddler Toys

Kids' Electronics

Kids' Drawing & Writing Boards

Electronic Learning & Education Toys

Plush Interactive Toy Figures

Top 16 Amazon Product Research Tools to Grow Your Business

1. ShopHunter: The Shopify Sales Tracker for Amazon Sellers

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.

2. PickFu: Poll Consumers to Validate Your Product Ideas

Are you not sure if your product concept will work? You can eliminate risk and save money by running polls with PickFu to see how your product will perform on the Amazon marketplace. We might be biased, but PickFu is the best Amazon product research tool for sellers looking for fast, high-quality, cost-effective feedback from real consumers.

3. CamelCamelCamel: Track Price Changes Over Time

Pricing is a critical aspect of any e-commerce business’ marketing strategy. The difference of a few cents in your product pricing can disproportionately impact your sales. It’s not feasible to check price changes manually for multiple products.

Amazon's dynamic pricing is making it even more difficult, with many product prices changing several times a day. This is why CamelCamelCamel and its free Chrome extension are key parts of your Amazon FBA product research toolkit.

4. Helium 10: A Top Amazon Research Tool

Helium 10 is a top Amazon research tool that helps sellers with Amazon SEO (Search Engine Optimization), finding suppliers, and other preemptive market information. It offers the most free tools on this list.

5. JungleScout: A Comprehensive Third-Party Tool for Amazon Sellers

JungleScout is an all-in-one tool for keyword research, inventory management, and seller identification. It’s a premium solution for managing multiple aspects of your Amazon business. JungleScout’s free offerings are limited but invaluable for new Amazon sellers.

6. AMZScout: Research Tools for FBA Sellers

AMZScout offers several free tools for FBA sellers, including its Amazon Sales Estimator tool, which lets you calculate your estimated monthly average sales. To start using the tool, go to Amazon.com and look for the product you plan to sell.

Find its best seller rank (BSR) and copy that number. Open the Amazon Sales Estimator tool and enter the following information:

Country

Item category

Sales rank

Are you looking for low-competition products that can grow to have high demand? There’s no better platform than Google Trends to find what’s trending! This underrated tool is one of the best free Amazon seller tools if you know how to use it.

But did you know that you can supercharge Google Trends with another free add-on? Meet Glimpse, a Chrome extension for spotting search trends.

8. SellerApp: An Intuitive Market Intelligence Tool

This advanced market intelligence, automation, and PPC optimization platform offers many freemium research tools. It is also easy to use and intuitive, with a shallow learning curve. You’ll get your Amazon product research going in no time.

9. ZonGuru: Another All-in-One Amazon Seller Tool

ZonGuru is an all-in-one Amazon seller tool offering:

Product research

Keyword research

Listing optimization

Inventory management features

It helps sellers discover profitable products, optimize listings, and monitor competitors for improved sales performance.

10. Viral Launch: An Amazon Seller Tool for Market Intelligence

Viral Launch is an Amazon seller tool that offers solutions for product research, keyword research, listing optimization, and market intelligence. It helps sellers discover profitable products, optimize listings, and monitor competitors to improve their Amazon business.

11. Teikametrics: An Amazon Advertising and Optimization Platform

Teikametrics is an Amazon advertising and optimization platform that uses AI to optimize ad campaigns for:

Sponsored Products

Sponsored Brands

Sponsored Display ads

It offers features like bid automation, keyword research, and analytics to help sellers improve their advertising performance.

12. ShipStation: A Shipping and Order Management Platform

ShipStation is a shipping and order management platform that helps Amazon sellers streamline their fulfillment process with features like real-time shipping rates, automated label printing, and order tracking. It integrates with popular carriers and marketplaces for seamless logistics management.

13. Google Trends: Discover Historical Trends of Potential Products

Use Google Trends to uncover the historical trends of potential products and give you a better idea of how interest in that certain product changes over time. Using the data you collected from your search, you can better identify which product keywords to use and when.

14. Sonar: A Free Amazon FBA Keyword Research Tool

Sonar is a free Amazon FBA product search tool that focuses on keyword research to find the right keywords to improve your Amazon SEO and product listing visibility. It lets you find relevant keywords and their search volume from a database of over 180 million keywords generated by global Amazon shoppers.

It also has a reverse ASIN lookup feature that lets you identify and monitor keywords used by your competitors.

15. Keepa: A Tool for Pricing Tracking and Sales Rank Research

Keepa's free features are handy for Amazon FBA sellers, notably for pricing tracking and sales rank research. Tracking past price data and establishing availability alerts enables sellers to make informed decisions and take advantage of market opportunities. Its user-friendly interface and extensive statistics make it an invaluable resource for new and seasoned dealers.

16. FBA Wizard Pro: Essential Features for Amazon FBA Sellers

FBA Wizard Pro's free edition provides essential features for Amazon FBA sellers, particularly those just getting started or wanting to conduct basic product research without spending money. The free services, which include basic product research, limited arbitrage sourcing, sales rank tracking, and product database access, provide critical insights into product performance and future profitability.

How to Get Started with Your Product Ideas

Procurement: Sourcing Your Products

Once pinpointing a winning, high-demand product, the next step is figuring out how you’ll source it. As an ecommerce seller, you have a few options. Will you resell existing products? Or maybe you plan to create or build products on your own? Another option is working with a manufacturer to make products according to your specifications or produce branded items.

Fulfillment: Shipping Options and Logistics

How will customers get their orders? Amazon sellers have several options for fulfillment:

Fulfillment by Amazon (FBA)

Send products to the Amazon fulfillment network, where we pick, pack, ship, and provide customer service. Use specialized services like:

Pan-European FBA

FBA Export

Multi-Channel Fulfillment (MFC)

Fulfilled by Merchant

Use a suite of solutions to save time and money when fulfilling customer orders yourself. Use tools and automation to sync your inventory and streamline the orders you receive from Amazon and other sales channels. Get great shipping rates and offer customers fast, reliable delivery while enjoying increased protection for delivery claims.

Seller-Fulfilled Prime

This program allows Amazon sellers to deliver directly to domestic Prime customers. Use your warehouse while earning the Prime badge to increase product visibility. Seller Fulfilled Prime offers guaranteed delivery-date messaging and other perks.

You can mix and match methods to meet your fulfillment needs. For example, you can combine Fulfilled by Merchant with FBA or an Amazon-approved third-party fulfillment solution through the Amazon Service Provider Network.

Listing: Get Products Online Fast

The type of listings you create will depend on the products you offer, and small details can make a big difference between listings that perform well and those that don’t. Learn more in this step-by-step guide to optimizing product listings, and read on for the basics.

To start selling products:

Match or create a product listing in Seller Central, your go-to resource for selling in the Amazon store.

Once you create an Amazon selling account, you will automatically gain access to Seller Central.

If you already have an Amazon selling account, simply sign in with your registered email and password.

To begin listing products:

You may match an offer to an existing listing or create a new one if the product isn’t already in the Amazon catalog.

Learn more about how to create listings.

You can list many products online, but some hazardous materials have special requirements.

If you want to sell a product but foresee any issues with listing the products online, you may need to reevaluate your business plan or return to the drawing board with ideas on what to sell.

Connect with Customers: Make Sure They Find Your Products

Think about the products you want to offer, then find ways to help customers find them. With many free tools at your fingertips, an Amazon ecommerce storefront can help drive discovery for your brand name, showcase products, and make it easier to connect with customers.

Once you create a selling account and enroll in the Amazon Brand Registry, you can build a storefront that introduces customers to your brand story and entire product catalog through customized rich media, including text, image, and video content. Give customers a multi-page, immersive experience.

Tailor Your Marketing Strategy to Boost Sales

In the expanding ecommerce space, it takes intention to gain attention. The right ecommerce

marketing strategy can help you boost product visibility, improve online conversions, and drive customers and repeat purchases. Effectively marketing products is more than just a one-and-done activity. Revisit your marketing strategy often and adjust as needed.

ShopHunter's Ad Spy Tool: Uncovering E-commerce Trends

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.