35 Powerful Ecommerce Product Research Tools for Finding Winning Products

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Finding profitable products to sell online can feel overwhelming, especially with so many different niches, trends, and competitors to sift through. But no matter how daunting eCommerce Competitor Analysis seems, this task is crucial if you want your eCommerce store to succeed. The right products can increase your sales and revenue, boost your store’s visibility, and drive long-term growth. The good news is that you don’t have to find these items alone. Ecommerce product research tools can help you quickly uncover high-demand products for your online store by analyzing tons of data to provide actionable insights. This article’ll discuss these tools and how they can benefit your business.

We’ll also introduce Shophunter’s Shopify sales tracker to help you get started today.

What is Product Research in Ecommerce & Why it's Important

Product research in ecommerce helps online sellers determine which products to sell in their online stores. It involves:

Analyzing market trends

Competition

Customer preferences

You're interested in selling portable phone chargers. Product research would help you understand the demand for these chargers and how many of your competitors are selling them. This process would also uncover important details, like the ideal price point for the product and any features customers might want that could help differentiate your offering from the competition.

Ecommerce Growth Statistics

Ecommerce is thriving. In fact, the industry is projected to reach $6.3 trillion in sales by 2024. By 2027, that number will exceed $7.9 trillion. 20.1% of retail purchases are expected to occur online in 2024, which will grow to 23% by 2027. As fewer people shop in physical stores, businesses must maximize their online presence and prepare for the future of retail. Ecommerce product research helps sellers reduce risk and understand consumer behavior to succeed in the competitive online marketplace.

Why is Product Research Important for Ecommerce?

Product research is crucial for e-commerce businesses because it helps sellers reduce risk and understand consumer behavior. Identifying profitable products to sell online can validate a product idea before launching it.

Sellers can avoid costly mistakes caused by insufficient research, like investing time and resources in a product that won’t align with customer preferences. Instead, thorough product research uncovers critical information that can help improve a product before it’s released to the public.

High Ticket Dropshipping Products

Ecommerce Ideas

High Demand Products To Sell

Most Profitable Products To Sell Online

Product Ideas

Best Ecommerce Products

How To Find Winning Products On Aliexpress

How To Find Trending Products

How To Find Trending Products On Tiktok

How To Find Winning Products

6 Types of Ecommerce Product Research Tools

What are Ecommerce Tools?

Ecommerce tools help business owners manage online stores. These tools include software like apps, platforms, and plug-ins. While there are many different kinds of ecommerce tools, they all share a common purpose:

Streamline

Organize

Automate

The processes of running and growing an ecommerce store. Examples include drag-and-drop website builders, inventory management software and analytics tools.

Why are Ecommerce Tools Important?

Building software like mobile apps and shopping carts from scratch can be time-consuming and expensive. But with a robust set of ecommerce tools, you can create and manage your online store efficiently, keep costs down, and earn more money. With a good ecommerce toolkit, you can:

Reach more customers online

Make an exciting shopping experience

Collect first-hand data for your campaigns

Integrate all your tools

Help your store sell 24/7

Ecommerce tools

They are the building blocks of any online store. If you’re running an online store, there are many moving parts to keep track of customer support, marketing, and logistics. Some of the best tools an ecommerce business owner can use are those that help organize the day-to-day business operations of the store, like making sure internal business operations are taken care of alongside organizational needs.

6 Types of Ecommerce Tools

1. Trend and Market Research Tools

Trend and market research tools are instrumental for eCommerce businesses seeking to identify and capitalize on emerging trends and market opportunities. They provide insights into:

Consumer preferences

Market dynamics

Industry trends

These tools offer data on market size, demographics, and purchasing behavior, allowing businesses to stay ahead of the competition and adapt their product offerings to meet evolving consumer demands.

2. Competitor Analysis Tools

Competitor analysis tools are essential for understanding the strategies and performance of rival businesses in the same market. These tools enable you to monitor and assess the competitors' product offerings, pricing strategies, and marketing campaigns. By studying the strengths and weaknesses of competitors, businesses can identify gaps in the market and develop strategies to gain a competitive advantage.

3. Keyword Research Tools

Keyword research tools are indispensable for optimizing the discoverability of products and websites in search engines. They assist businesses in identifying relevant keywords and phrases that potential customers use in online searches. By incorporating these keywords into product listings and website content, businesses can improve their search engine rankings, increase organic traffic, and reach a broader audience.

Monitoring tools provide valuable insights into social media platforms, helping businesses track trends, sentiments, and customer conversations. These tools allow you to identify:

Emerging social media trends

Track brand mentions

Monitor the performance of marketing campaigns

By harnessing social media data, businesses can engage with their audience effectively and tailor their products and marketing strategies to meet customer preferences.

5. Product Validation Tools

Product validation tools assist businesses in determining the viability and potential success of a product before investing in it. They analyze:

market demand

Competition

customer feedback

To provide data-driven insights. These tools help entrepreneurs decide whether a product is worth pursuing, reducing the risk of launching unsuccessful products.

6. Pricing Research Tools

Pricing research tools are invaluable for setting the optimal price for products. To estimate profit

margins, they consider various factors, including product cost, shipping fees, and potential selling prices. Using these tools, businesses can determine competitive pricing strategies that maximize sales and profitability while remaining attractive to customers.

Accurate pricing research is crucial for maintaining a healthy bottom line. Each type of product research tool plays a unique role in an eCommerce business's journey, helping entrepreneurs make informed decisions, adapt to market trends, and stay competitive in online retail.

Boost Your Ecom Success with ShopHunter's Shopify Sales Tracker and Ad Spy Tool

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

ShopHunter's Ad Spy Tool

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool, find your next ecom opportunity, or level up your current eCommerce store by learning from your competitors.

6 Major Benefits of Ecommerce Product Research

1. Identify Your Ideal Customer

Conducting thorough commerce product research helps sellers identify their ideal customers for a new product. Every product has a target audience with particular characteristics, such as demographics. Understanding these traits helps e-commerce businesses create effective marketing strategies to attract the right customers when launching a new product.

A new video game will appeal to a different audience than a home improvement tool. Research helps sellers discover their target audience to develop and implement tailored marketing strategies to appeal to this group.

2. Get the 411 on the Competition

Ecommerce product research uncovers vital information about the competition. Every product has rivals, and studying these items can help sellers understand how to differentiate their products to attract customers.

For example, suppose your product is a newer version of a popular item. Research can help you effectively identify its shortcomings to market your product as the superior alternative. Researching ecommerce competitors also helps sellers understand how to improve their chances of success by learning from the successes and failures of established businesses.

3. Discover Customer Pain Points

Another critical advantage of ecommerce product research is uncovering customer pain points. Every product solves a problem, and the more you understand that issue, the better your chances of creating effective marketing strategies that resonate with potential customers. Research helps sellers identify specific challenges customers face with existing products so they can improve and highlight these features in marketing materials for their new products.

4. Develop an Approach to Pricing

Pricing a new product can be a challenge for ecommerce businesses. After all, getting it right is essential to attracting customers and turning a profit. Researching existing products can help sellers identify a target price for their new products by revealing competitors' pricing structures.

Ecommerce product research also uncovers information about rival products' materials, quality, and other features to help sellers understand how to differentiate their pricing based on what they find.

5. Expand Brand Awareness

Launching a new product can help an ecommerce business increase sales and expand brand awareness. Product research uncovers information about rival products and helps identify gaps in the market.

This can help sellers understand how to position their new products to appeal to a niche audience. Targeting these customers can improve brand visibility and ultimately increase existing product sales.

6. Plan for Setbacks

Ecommerce product research can also help sellers prepare for potential setbacks when launching a new product. Studying rival products can help uncover potential issues, such as a lack of customer interest or negative reviews.

In some cases, competing products may even be set to launch around the same time as yours. Understanding these potential challenges upfront can help sellers address them in advance or delay their launch until they can mitigate any issues.

How to Do Product Research for Ecommerce

Identify Your Product Target Niche

Identifying an e-commerce niche should be the first and foremost step in product research. A niche means focusing on an underserved target market segment with low competition or ready for disruption. Discovering a winning product is equivalent to finding the right niche in the marketplace that provides opportunities for sustainable profits.

It’s very tempting to try to do it all – sell everything to whoever. Do not fall victim to this frame of mind. The illusion of a bigger audience can be tempting, but if you’re starting in ecommerce, it’s prudent to focus on a niche market.

How to Identify Profitable Niche Markets by Drilling Down Product Categories

That niche market is a narrowed-down sub-category within a category. Depending on the wide and deep product category, keep drilling down to the narrowest sub-category with sizeable market interest for sustainable profits. For example, if you are interested in electronics,

You can drill down to Cell Phones & Accessories, then further down to Accessories, Chargers & Power Adapters, and focus solely on HTC Phones. You get the idea.

Conduct Product Keyword Research

Keyword research is a vital part of product research to identify a product niche for your ecommerce business. When done correctly, you get insight into what billions of Internet users search on popular search engines such as Google. You’ll also learn of the related keywords, allowing you to expand your initial ideas and discover new ones.

Keyword research does not just help you with product research; it also gives you ideas on how to name your products, structure your product website, and generate content marketing ideas. One popular keyword research tool is the Google Ads keyword planner. It’s free to use. All you need is a free Google account, which you can set up by clicking here.

Using Google Ads Keyword Planner:

Visit the Keyword Planner page and log in

Click on the “Discover new keywords.”

Enter your keywords or website URL

Study the search results to discover product ideas

Use the “Refine keywords” feature to narrow down further and discover niche ideas for a product

How to do Product Research for Ecommerce

Doing keyword research can enable you to discover the low-hanging fruit, those keywords with enough search volumes and minimal competition for a profitable product idea. Similarly, suppose you have some experience with search engine optimization (SE0). In that case, the keyword research process is a step toward optimizing your website and product landing pages for proper search engine ranking.

Niche Validation with Facebook Audience Insights

Product research for ecommerce is a methodology that calls for constant validation of assumptions and research data. Facebook Audience Insights is a free tool in Facebook’s Business Manager that tells you more about your followers on Facebook (if you have existing followers).

You can also use Facebook Audience Insights to research various data points on the over 2.7 billion people on Facebook. When doing niche validation for product research, you can use Facebook Audience Insights to understand the audience for a target product idea.

Leveraging Facebook Audience Insights for Targeted Product Research

Having a better understanding of the audience for a target product idea allows you to design more accurate buyer personas for that product. Facebook Audience Insights gives you advanced filters to dissect and segment a given audience. Facebook Audience Insights for Product Research For example, the image below shows that we’re filtering our target audience to people in the United States of America interested in the “iPhone.“ We see that this audience has disposable income to spend. We all know that the iPhone is not a cheap device. If I’m considering targeting this audience, maybe I will look into mobile accessories for the iPhone.

Using Facebook Audience Insights to Validate Product Ideas and Target High-Spending Audiences

Given that this audience shows signs of having disposable income, you could look at mid- to high-level accessories instead of cheap ones. Another thing the screen shows is the type of jobs those in the audience have:

This audience (i.e., 7.2 – 8 million) is in healthcare and medical services, and they have money to spend.

We also see that 10% of the audience is in the transportation and moving job sector. The location tab shows the population’s concentration across cities, states, and regions.

Facebook Audience Insights is a powerful tool for validating your product idea and gauging potential demand. It’s free and available to anyone, so make sure you use it in your product research.

You can monitor social media platforms for mentions of your competition, product ideas, brands, etc., and keep track and analyze resultant data to better understand market trends. Monitoring social media platforms is also known as social listening and is useful in conducting effective product research. Let’s look at practical ways to leverage social media for your e-commerce product research via social listening.

Discover Customer Pain Points

Bringing products to market that address and solve customers’ pain points is always a good idea. When done effectively, social listing allows you to gain valuable insights into what the competition is doing well and where customers are dissatisfied.

If you can learn about the shortcomings of existing products in the marketplace, you can develop new ideas for introducing improved products that address and fix those shortcomings.

Uncover Trends with Hashtags

You can search for hashtags on Instagram to discover new product ideas and study how consumers interact with existing products. Pay attention to the “Top Posts,” as those posts show what’s currently trending and how consumers are interacting with those posts. You get more insights when you click to view any of the posts that appear in the Top Posts.

Are social media agog with influencers and brands driving the narrative? Dive into your target audience on social media and find the key influencers in that space. Pay close attention to these influencers and the content they share with their audience.

You must monitor their posts closely and monitor which ones are doing well, i.e., those that get the most:

Likes

Comments, etc.

Track all product, and service-related posts from these influencers and look for weaknesses and gaps in the offers and opportunities for improvement.

Identify & Validate Product Market Trends

Identifying and validating market trends is a vital aspect of ecommerce product research. You can use several tools and methods to identify the market direction over a given period. In this section, we will look at some of these tools:

Google Trends

Google Trends is a free service that you can leverage to identify trending topics across different verticals over a given period. It’s quite simple to use. All you have to do is enter the keyword for the niche you’re researching. For this guide’s purposes, we changed the timeframe to 2004-present, and now we can see the market trend for phone cases for the past 17 years.

Notice how the interest was relatively the same from 2004 until around 2010, when interest started ticking upward. The interest in phone cases crossed the 50-point marker in 2011 and has been consistently above 50 ever since. This market trend tells me that the interest in phone cases is stable with the usual seasonal spikes. Keep an eye on interest by subregion. On the Google Trends’ results page, you can also gain insights into which sub-regions are most interested in the product you’re researching.

Using Google Trends

You can also learn which topics relate to your target niche and related searches. This gold mine of data informs me that if you`re considering the phone cases niche, maybe you need to drill down deeper into opportunities in the Apple iPhone or Samsung Galaxy phone cases sub-categories.

Research Online Communities

Earlier on, we talked about social listing and how you can use it for successful product research.

Engaging with various online communities is another form of social listing in which you’re not just observing and gathering data. Online communities are a useful tool for researching new products. You’re also able to ask questions and interact with community participants. Let’s look at some leading online communities and how to leverage them for your ecommerce product research effort.

Quora

Quora is a popular online community where people ask questions and get answers. The site has over 300 million monthly active users, and Alexa ranks it as the 80th most visited website on the Internet. To use Quora, ask questions and observe suggestions as you type your question. You can sort the search results by questions, answers, topics, and spaces.

Using Quora for Product Research Facebook Groups

We’ve already established that Facebook is the largest social media platform on the planet. We often overlook Facebook Groups for product research and other marketing, customer service, etc., activities. It may surprise you that over 1.8 billion people use Facebook Groups monthly. Tens of millions of active groups on Facebook provide a great resource for the discerning for quality product research.

For product research, focus on finding Facebook Groups for passions, hobbies, and interests that align with your niche. Where possible, request to join the various groups you discover and participate in learning more about members’ particular interests and pain points. Your goal here is to understand each group’s audience, their likes and dislikes, the products they buy, and the specific lingo and words particular to them.

Best Product Research Tool

Dropshipping Product Finder

Ecommerce Niches

How To Find Ecommerce Trending Keywords

How To Find Products To Sell

Best Ecommerce Tools

Ecommerce Product Research

Product Research Tools

Dropshipping Apps

Ecommerce Categories

Best Ecommerce Tools

27 Best Ecommerce Product Research Tools in 2024

1. Uncovering E-commerce Products with ShopHunter

ShopHunter's Ad Spy Tool

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool, find your next ecom opportunity, or level up your current eCommerce store by learning from your competitors.

2. Sell The Trend: A Comprehensive Product Research Tool

Sell The Trend is a comprehensive product research tool designed to assist Shopify store owners in finding profitable products. It aggregates data from:

AliExpress

Amazon

Shopify stores

We are making it a valuable asset for dropshippers. Highlight Features One-click order fulfillment. Extensive filter and sort options. Store intelligence to analyze Shopify stores. Large database with millions of products. Video creation tools for marketing campaigns. Google Chrome extension for seamless product addition. Trending store finder. Over 5 million products available for import. 9-in-1 toolset.

3. Niche Scraper: A Robust SaaS Application for E-commerce Merchants

Niche Scraper is a robust SaaS application catering to eCommerce merchants. It helps identify high-potential products for online stores, particularly those using Shopify, WooCommerce, and other platforms.

Highlight features:

Product scraper to identify potential winners.

Store analysis for top-performing stores.

Hand-picked daily product data updates from AliExpress.

Video maker for product advertisements.

Advanced search tools to find low-competition products.

All-in-one platform for product research, store analysis, Facebook ad discovery, and more.

BigSpy is a social media monitoring and advertising intelligence tool that provides insights into social media advertising campaigns. It helps you discover trending products by analyzing advertisements on popular platforms.

Highlight features:

Monitors ads on social media platforms like Facebook, Instagram, and Twitter.

Identifies trending products by analyzing ad data.

Advanced search and filtering options for accurate results.

Provides information on ad engagement, ad creatives, and targeting.

Offers ad insights to understand effective advertising strategies.

5. Jungle Scout: A Product Research Tool for Amazon Sellers

Jungle Scout is a popular product research tool designed for Amazon sellers. While its primary focus is Amazon, it can also benefit eCommerce store owners looking for profitable products.

Highlight features:

Product database for extensive product research.

Keyword research tools for market analysis.

Competitor analysis to evaluate competition.

Niche Hunter for identifying profitable niches.

Sales estimator to predict potential product sales.

6. EcomHunt: Curating the Best New Products for E-commerce

EcomHunt is a platform that curates the best new products for eCommerce businesses. It aims to help store owners identify winning products efficiently, leading to higher conversion rates.

Highlight features:

Daily presentation of winning and promising products.

Product analysis with insights into source, profitability, and competition.

Easy-to-use interface for product selection.

Reduction of risk in launching new products.

Facebook ad targeting interests for marketing.

Pro version with additional features.

7. Dropship Spy: A Comprehensive Product Research Tool for Dropshipping

Dropship Spy is a comprehensive product research tool that assists entrepreneurs in sourcing winning products for their dropshipping businesses. Focusing on eCommerce success, it provides insights into product popularity, competition, and marketing strategies.

Highlight features:

Winning Products Tool to discover high-potential items.

Smart Match feature for related product suggestions.

Products Spy, an AliExpress product database.

Valuable data, including store revenue and product trends.

All-in-one platform for product research, ad inspiration, and supplier details.

8. FindNiche: A Free Shopify and AliExpress Niche Analytics Tool

FindNiche is a free Shopify and AliExpress niche analytics tool offering data on many products, niches, and stores. It aims to assist eCommerce startups in identifying profitable niches and products.

Highlight features:

Extensive data on over 1,000,000 products and 700,000 Shopify stores.

Fast daily updates on orders, prices, and profits.

Powerful filtering and sorting capabilities.

Smart product suggestions for winning and high-demand items.

Blog section for valuable tips and insights.

9. ShopInspect: A Product Research Tool That Simplifies Finding Winning Products

ShopInspect is a product research tool that simplifies finding winning products. A focus on identifying popular items on AliExpress helps Shopify store owners stay ahead of market trends.

Highlight features:

User-friendly interface.

Access to traffic analytics from the top 100 Shopify stores.

Word cloud for expanded search possibilities.

Analytics and demographics for effective ad targeting.

Product video ads with text overlay.

Thieve.co is an innovative product research tool that curates trending products from AliExpress. Originally free, it now offers a dropshipping version, Thieve Supply, assisting entrepreneurs in discovering potential winning products.

Highlight features:

Find popular products on AliExpress.

Sort and filter results by various criteria.

Provides a curated list of AliExpress products.

User-friendly interface with a clear design.

Categories and filters for niche-specific product discovery.

11. Exploding Topics: A Trend Research Tool for E-commerce

Exploding Topics is not just a product research tool; it helps you stay ahead of the trend by identifying emerging topics and products before your competitors. It is designed to keep you informed about rising trends and emerging opportunities.

Highlight features:

Identifies trending topics and products across various categories.

User-friendly interface for easy trend discovery.

Insights into topics with search volume and trend growth rates.

Provides valuable information for content marketing and product selection.

12. Helium 10: A Comprehensive Suite of Amazon Seller Tools

Helium 10 is a comprehensive suite of Amazon seller tools, including product research features, keyword research, and listing optimization. While its primary focus is on Amazon, it can also be useful for eCommerce store owners looking to sell on Amazon.

Highlight features:

Robust keyword research tools for Amazon products.

Competitor analysis to understand market competition.

Product research tools to find potential winning products.

Listing optimization features to improve product visibility.

Inventory management and profit analysis.

13. SEMRush: A Marketing Toolkit with Extensive Competitor Analysis Tools

SEMrush is an all-in-one marketing toolkit that offers extensive competitor analysis tools. While its primary focus is digital marketing, it can be invaluable for eCommerce businesses seeking to stay ahead in a competitive market.

Highlight features:

Competitive analysis to assess competitors' strategies.

Traffic analytics for competitor website traffic insights.

Keyword research for identifying high-traffic keywords.

Backlink analysis for understanding link-building strategies.

Content and social media tools to track content performance.

14. Ahrefs: A Powerful Competitor Analysis Tool Focused on SEO

Ahrefs is another powerful competitor analysis tool focused on SEO and content marketing. It provides valuable insights into competitors' strategies, making it a handy tool for eCommerce businesses.

Highlight features:

Site Explorer for in-depth analysis of competitor websites.

Backlink analysis for understanding link profiles.

Keyword research tools for SEO optimization.

Content explorer to identify top-performing content.

Rank tracking and web monitoring to stay updated on changes.

15. Google Trends: A Free Tool for Understanding Broader Market Trends

Google Trends is a free tool that offers insights into search trends and

patterns. While it doesn't provide extensive product-specific data, it can be useful for understanding broader market trends.

Highlight features:

Offers data on search queries and their popularity over time.

Regional and category-specific trends analysis.

Allows you to compare multiple search terms for trend analysis.

Provides data on related queries and topics.

16. Pexda: Daily Product Recommendations for E-commerce

Pexda is a product research tool that provides daily product recommendations, helping eCommerce entrepreneurs identify trending and potential winning products.

Highlight features:

Daily product recommendations for niche stores.

Sourcing data and sales estimates for product evaluation.

AliExpress links for easy sourcing.

Facebook Ad insights for successful product promotions.

Ability to track competitors and discover their strategies.

17. Intelligynce: A Shopify Product Research Tool

Intelligynce is a Shopify product research tool that helps users discover trending products from over 2,500,000 stores.

Highlight features:

Extensive database with products from Shopify stores.

Product analysis with sourcing information.

Trend analysis to identify hot products.

Competitor tracking to stay ahead in the market.

Pricing intelligence to make informed decisions.

18. Seller Assistant App: A Product Insights Tool for Amazon Sellers

The Seller Assistant App is a product insights tool for Amazon sellers. Unlike some tools focused on dropshipping, it assists users in assessing the profitability of reselling products sourced from discount stores, bin stores, liquidation sales, and other sources.

Highlight features:

Provides insights into average sale prices over one, three, and six-month periods.

Calculates fees and expenses associated with selling the product on Amazon.

Indicates whether any intellectual property claims have been made on products of this type.

Estimates potential profit margins for the product.

Displays best seller rank over one, three, and six-month periods.

It shows the total product stock currently available for sale on Amazon.

19. Rapidr: A Comprehensive Product Research Tool

Rapidr is a comprehensive product research tool designed to assist product teams in understanding customer needs, prioritizing features, and creating roadmaps backed by customer insights. It facilitates feedback collection, idea analysis, prioritization, roadmap creation, and communication of new features through release notes.

Highlight features:

Collect product ideas, requests, and feedback from colleagues and customers via a centralized feedback portal and in-app widget.

Analyzes and prioritizes the roadmap based on customer insights, allowing slicing and dicing feedback by customer attributes and sorting by votes.

Informs the roadmap with critical feedback and communicates new features to customers through release notes.

Offers an end-to-end solution for feedback collection, roadmap management, and release notes, eliminating the need for multiple apps.

Provides cost-effective pricing based on the value derived from the software rather than per-seat pricing.

20. Survey Monkey: An All-in-One Survey Tool

SurveyMonkey is an all-in-one survey tool to facilitate customer satisfaction (CSAT), Net Promoter Score (NPS), and employee engagement surveys. It enables businesses to gather product feedback and insights from users and assess employee satisfaction within the company.

Highlight features:

It enables creation and distributing customer satisfaction surveys (CSAT) and NPS surveys to gather product feedback and assess customer sentiment.

Supports employee engagement surveys to understand employee satisfaction and engagement levels within the organization.

User-friendly interface for creating and sending feedback surveys, making it accessible to users with varying technical expertise.

Offers a wide range of survey customization options, including data collection from multiple respondents and integration with other tools.

Provides advanced reporting and data analysis capabilities for extracting insights from survey responses.

21. Pinterest Trends: A Tool to Research Popular Products

Pinterest Trends is a tool that allows users to discover which products and niches are popular among users in their region. Like the TikTok Creative Center, it provides insights into trending topics, products, and consumer interests.

Highlight features:

Research current products of interest, seasonal trends, and products related to specific consumer interests or keywords.

Explore product interest by user demographics, including age and other factors.

Track weekly, monthly, and yearly changes in product interest to identify emerging trends.

Provides in-depth insights into how interest fluctuates over time, related trends and products, demographic details about interested users, and related Pins.

22. Zendesk: A Service-First CRM Company

Zendesk is a service-first CRM company that builds support, sales, and customer engagement software to foster better customer relationships. It focuses on improving customer service, meeting customer needs, and setting teams up for success.

Highlight features:

It enables companies to effortlessly handle and respond to client inquiries across multiple channels, such as email, chat, telephone, or social media.

Facilitates analysis of customer feedback through multiple integrations and customizable functionalities.

Provides a straightforward platform with a minimal learning curve, making it easy for teams to adopt and use effectively.

23. Algopix: A Product Research Tool Tailored for Walmart, Amazon, and eBay Sellers

Algopix is a product research tool for Walmart, Amazon, and eBay sellers. It enables users to expand their inventory and efficiently plan product prices across multiple marketplaces.

Highlight features:

It provides insights into the best-selling products in any category, the top sellers in specific channels, price changes, promotions, and sales rates by location.

Helps users find products similar to those they are researching by analyzing product descriptions and providing a list of potential matches.

Search for products to sell on Walmart, Amazon, and eBay.

24. Hotjar: An Analytics Tool for User Behavior

Hotjar is an analytics tool designed for page view and user session recordings, offering insights into user behavior through heatmaps, session recordings, and more. It enables companies to monitor and measure website user engagement, visually representing visitor interactions.

Highlight features:

Heatmaps and session recordings: Visual representations of user interactions such as clicks and scrolls on websites.

Feedback widgets: These allow users to submit customer experience (CX) feedback, which businesses can watch, read, and filter.

Engage research: Matches interview participants with research criteria and automatically collects 1-on-1, high-quality feedback.

Conversion Funnels: Identifies steps leading to customer drop-off, enabling businesses to focus on improving key areas.

Feedback Polls and Surveys: Gathers user thoughts and opinions directly to understand user experiences and needs better.

25. Productboard: A Project Management Tool for Product Teams

Productboard is a project management tool designed to capture problems, feedback, and user research, organize feature ideas, plan releases, and share interactive roadmaps. It consolidates customer ideas into a prioritized roadmap based on data, streamlining the product management process.

Highlight features:

Roadmap Planning: Visualize and communicate your product strategy effectively with a collaborative roadmap.

Centralized Feedback: Collects and organizes all user feedback and input to understand customer needs better.

Prioritization: Organizes product ideas based on customer value, facilitating informed decision-making about feature development.

Team Collaboration: Engages all stakeholders in the product management process and keeps everyone aligned with the product strategy.

Feedback Loop: Closes the loop with users by demonstrating how their feedback translates into product improvements.

26. TikTok Creative Center: An Insights Tool for Popular Products

TikTok Creative Center offers a top product list that provides valuable insights into popular products, organized by region and popularity. It is free to use and does not require a TikTok account, making it accessible to all users.

Highlight features:

Best Sellers by Region: Provides insights into popular products organized by region and popularity.

Changes in Popularity: Tracks changes in product popularity over a specified period.

Click-Through Rate (CTR) on TikTok Ads: Indicates the standard CTR on TikTok ads for popular products.

Advertiser Spending: Estimates the typical amount advertisers spend to achieve one sale and the total amount spent on ad campaigns for popular products.

Related Product Categories: Identifies related product categories for each popular item.

27. Productpad: A Product Feedback and Road-Mapping Tool

Prodpad is a product feedback and road-mapping tool designed for product teams to collaborate on product development. It enables users to share feedback, upvote features, and create structured roadmaps for multiple products.

Highlight features:

Roadmap Visualization: Allows customers to visualize, collaborate, and maintain roadmaps in one place, replacing traditional spreadsheets.

Idea Management: Enables users to create and prioritize multiple ideas and feedback, facilitating better project prioritization.

Visualization Charts: Provides visualization charts within the tool to help teams prioritize projects effectively.

Learning Curve: Prodpad has a steep learning curve and may be overwhelming for new users compared to alternatives.

9 Best Paid Product Research Tools For A Successful Online Store

1. AMZScout: The Revenue Estimator

With prominent users like Disney, Huawei, and Dell, AMZScout is many merchants' go-to product research resource, allowing them to pre-estimate any product's revenue. It’s mighty, and the tool’s features will serve as rocket fuel for you to outperform your competitors. The secret ingredient of the awesomeness of AMZ Scout is real-time updates. Everything you see in the analytics and data, either on the web application or Chrome extension, is updated instantly as it happens.

These instant statistics will allow you to react to all possible changes in the market faster than your competitors. The real-time effect and impact also apply to the competitors. You can use AMZ Scout to track your competition’s inventory, prices, products, and revenue. AMZ Scout also has dozens of different attractive and useful features, such as:

Most popular keywords

Seasonal pricing changes

Estimated sales

Profits supplier suggestions

Bestsellers ranking info

Detailed sales history for each product

Instant data for more than 20 million products

If you use AMZ Scout's Chrome extension, you can access data and recommendations on any Amazon product page you visit. So, good luck exploring and researching.

2. SellerApp: A Comprehensive Solution

SellerApp is a fantastic tool that can be an all-around solution for your online store. It has a wide range of features, including product research resources. The main features that make this app awesome are the:

Profit dashboard

Product Intelligence Panel

Price Optimization tool

Keyword Analytics

Listing Optimization

PPC Campaign Optimization

These tools cater to sellers with existing products and sellers looking for new products to include in their stores. In the Product Intelligence section, you will find detailed data about any Amazon product that you can filter to find the exact information you need.

Using keyword analytics, you can check how keyword trends change over time, who searches for what, and how to expand your keyword net to capture more potential shoppers. The section that will help you with product research the most is the Product Ideas panel. This is one of the most user-friendly and interesting ways to find new products without scrolling through hundreds of pages of Amazon products, looking for the next big hit. The tool compares best sellers with high demand and sales spikes to give you a selection of crème de la crème.

3. AMZ Tracker: Your Offensive and Defensive Playmaker

One of the rising stars in the field of Amazon product finder apps, AMZ Tracker offers a 360-degree solution for running your online store successfully and profitably. The tool can get you to the first page of Amazon using nifty, convenient features that will spotlight your product and seller pages.

As you can see on the home page, AMZ Tracker is a premium tool, but you can get a 7-day trial with full access to all its features. The name of the game for AMZ Tracker, which you will see all over their website, is offensive and defensive.

Offensive vs. Defensive Strategies with AMZ Tracker: Boosting Rankings and Protecting Listings

In the offensive strategy, you can track keywords and look at how the search engine rankings of your products improve or worsen over time. You can also compare keyword success for any competitor product. In the defensive strategy, the tool helps you to fend off negative reviews and prevent other sellers from hijacking your product listing.

As a member of AMZ Tracker, you will also get access to Deepwords. This tool is specifically designed for Amazon sellers and allows you to find long-tail keywords your competitors might not know.

4. ASINspector: The Reputable Research Lab

Of all the paid product research tools on this list, ASINspector has the most tempting try-out option. If you buy the tool and don’t like it, the company offers a 2X money-back guarantee within 365 days. It’s much more affordable than other paid tools because you can start using ASINspector for a one-time, flat fee of 97 dollars. (There is also an advanced plan, which costs more.)

ASINspector has its so-called Market Research Lab, which you can access to discover in-demand, profitable products with high margins and lower competition. The tool goes one step further and will help you with sourcing, connect you to the most reliable suppliers, and establish communication with them.

How to Use ASINspector for In-Depth Product Analysis and Profitability Estimates

As a browser extension, ASINspector works perfectly as a daily tool for analyzing products and categories. You will be shown sales, revenue and price estimates, and additional historical info about the product or seller whenever you visit a product page.

It also allows you to foolproof your product ideas with a sophisticated calculator that shows whether your new idea is plausible. When you enter the ASIN, you will see estimated units and revenue, detailed information about Amazon fees and fulfillment services, and profitability analysis.

5. Viral Launch: The Launching Pad

If you’re looking for a great product discovery tool, Viral Launch is among the top resources to do it. It has four different pricing plans (free trial also available), each offering product idea finders and validation. The tool is incredibly convenient and allows you to find perfect products for your business with just one mouse click. Here are some of the most important features of Viral Launch:

Accurate data and insights for better product suggestions and estimates.

All-in-one dashboard where you can do your product research from one place filtering to get a custom-made list of winning products that are on-brand for your store filtering according to keywords, products, categories, or brands.

Find a list of relevant keywords for the products you’re selling.

Get help from an Amazon coach who can optimize your business, boost your sales, and attract more visitors, customers, and returning customers.

Viral Launch can be a one-stop shop for most online stores' product research and discovery needs. If you want to add extras and even more intricate data, you can couple Viral Launch with some other apps on this list to maximize these tools' impact on your sales.

6. AMZ Insight: The All-in-One Solution

AMZ Insight is a convenient, useful tool that contains the majority of features offered in all the apps we’ve listed here. In other words, using only AMZ Insight for product research should be sufficient (if you are a high-volume seller, you should opt for an advanced plan). One of the best things about AMZ Insight is its versatile structure of pricing plans, which allows every Amazon seller to adapt the tool to their needs and invest exactly the amount they need to. AMZ Insight tracks products in real time.

You can track keywords and analyze how they perform over time. Like most other premium tools, AMZ Insight will let you take a sneak peek behind the curtain of your competitors’ stores and help you find your edge that will make you more competitive on the Amazon marketplace. This tool is abundant with features and options, and the first thing you should do before you start researching products is learn how to find your way around the app. If you know how to use it to its maximum potential, this tool can serve you well.

7. AmazeOwl: The Wise Research Tool

Be a wise Amazon owl and use this tool to decide which products to sell. This service compares every piece of information and data point you need to know when deciding which products to include in your online store.

AmazeOwl allows you to speed up the process of finding winning products by showing you suggestions with low competition, low-cost shipping, and high sales rates. It will look at the potential competition and determine similarities and differences in their listing. After you enter a product, you will also be notified of new competitors adding your product later.

Tracking and Filtering Amazon Products for Success with ASINspector

For any product on Amazon, you can get a detailed overview of the price history, potential seasonal price drops, review changes, and much more. Whenever you find a potential winner on Amazon, you can save it in the app and get back to it later.

The tool tracks everything related to the product, from price changes to sales. It also enables you to find exactly what you’re looking for with a precise filtering tool. This helps you see only those products that align with the BSR, price, sales, and other important points to you.

8. AMZ Shark: The Niche Researcher

This tool allows you to research and identify potential winning niches, track sales, and search engine performance, and discover keywords. AMZ Shark is a paid product research tool, but you will get one month free if you decide to subscribe on an annual plan. These are some of the most important features you will get to use if you choose to go with AMZ Shark:

Sales Tracker Tool: View price history, precise sales data, and rank for any product.

Rankings Tracker: This tool shows how well a product ranks on search engines and Amazon based on different keywords.

Niche Scout: If you don’t have a focused niche, you can pinpoint the ideal one with the help of these stats.

Compare Keywords: use AMZ Shark’s keyword comparison tool to analyze sub-niches; up to 20 keywords are possible at a time.

Listings View: This feature allows you to compare your product listing to your competitors and identify weak spots.

Alerts: Turn on review alerts to get notified whenever someone says something new about a product you are eyeing.

Keyword Planner: Discover related search terms that you can use for your PPC campaigns

9. HelloProfit: The Profit-Focused Tool

If you want your product research efforts to be driven by the potential for profit (and who doesn’t?), HelloProfit is a perfect choice. Among all the tools we have looked at, HelloProfit places the greatest emphasis on this aspect of the seller’s process.

HelloProfit will show you a breakdown of everything you need related to the product’s profit capacity. It will allow you to calculate your ROI, see how many customers come from campaigns vs. organic search, and download it to refer to it later and compare it to future data.

Maximizing Amazon Seller Profits with HelloProfit's Dashboard and Tracking Features

HelloProfit will also tell you how many units have been sold with promo codes and how many have been returned and refunded, and it will automatically calculate profits. The tool’s dashboard features straightforward, easy-to-read graphs and diagrams, which can be customized to visually show you exactly the information you seek.

HelloProfit advertises an all-in-one solution that will replace all the other apps and tools you have installed for sellers. While HelloProfit is sufficient for basic Amazon seller software, supplementing the tool with additional programs could be advised for deeper product research.

What Makes a Good Ecommerce Product Research Tool?

Define the Purpose of the Tool

Ecommerce product research tools can serve many purposes. Some focus on analyzing product performance, while others help users understand buyer behavior or track market trends. Defining your goals before choosing a product research tool is essential to finding one that aligns with your objectives.

You'll want a tool specializing in product analytics to find winning products to sell. If you instead want to understand customer preferences for a specific product, look for tools that provide user reporting features.

Evaluate Features and Functionalities

Like any software, product research tools come with various features and functionalities. The

right tool for your business will have robust capabilities that help you achieve your research goals.

Some tools specialize in market research to help you understand the competitive landscape. Others offer product analytics to help you assess the viability of a specific item. Look for capabilities like user reporting, product tracking, and other features that inform your decision-making process.

Consider Ease of Use

Ecommerce product research tools can have a steep learning curve, especially if they come packed with features. While these tools can provide valuable information to help you make important business decisions, you don’t want to spend time figuring out how they work.

That’s why choosing a user-friendly and straightforward product research tool is crucial. Look for software with a seamless interface and easy navigation to extract meaningful insights quickly.

Look for Customization Options

Every business is different, and your chosen product research tool should meet your company's unique needs. Look for options that allow for customization to tailor your research process to your industry, niche, or individual products. This will help ensure the data you collect is relevant and accurate.

Assess Integration Capabilities

Your business likely uses several software and tools to help with ecommerce operations. When selecting a product research tool, ensure that it integrates with your existing tech stack to prevent disruptions to your workflow. Compatibility with other platforms can enhance efficiency and promote collaboration across your organization.

Compare Pricing Plans

Ecommerce product research tools can be purchased at a range of price points. When evaluating which tool to use, strike a balance between its functionalities and its cost-effectiveness. Look for different pricing plans to determine if the tool offers sufficient value for its price, considering your budget and requirements.

Investigate Customer Support Services

When adopting a new product research tool, you want to minimize implementation stress and get up and running quickly. Choosing a product research tool with reliable customer support can help you achieve this goal. Prioritize tools that offer training resources and responsive support so you can get assistance whenever needed.

How to Conduct Effective Product Research

Set Clear Objectives

Establishing clear objectives for your research will help you focus on what's important and avoid being overwhelmed by data. For example, if you're looking to understand user needs, your research will likely target existing products on the market to uncover customer pain points and preferences.

If you aim to validate a product concept, your research will center on gathering feedback from potential customers about your unique offering. Clearly defining your goals allows you to zero in on the most relevant data to inform your eCommerce decision-making.

Choose the Right Research Methods

Effective product research requires a solid plan, beginning with choosing the right research methods. There’s no one-size-fits-all approach. The best product research techniques for your business will depend on your specific objectives. Some tools to consider include surveys, interviews, focus groups, usability tests, and competitive analysis. Each method has its strengths and weaknesses, so choose wisely based on your goals and target audience.

Diversify Data Sources

Avoid relying on a single data source to ensure your eCommerce product research uncovers actionable insights. Instead, diversify and tap into a variety of qualitative and quantitative approaches.

For example, you might start by gathering statistical data on existing products in your market, then move on to user interviews to uncover deeper insights into customer preferences. Blending different research methods will help you paint a comprehensive picture of your market to inform your eCommerce decision-making.

Know Your Target Audience

The effectiveness of your research will depend on the audience it represents. So, as you conduct your product research, ensure you’re gathering insights from a representative sample of your target market. The more you can segment your audience to uncover nuanced preferences and behaviors, the better.

Create Effective Surveys

Surveys can be a useful tool in your eCommerce product research toolkit. However, you must create effective questions to get the most out of your surveys. Start with clear objectives, then write questions that are unbiased and structured in a way that elicits honest and comprehensive responses. The quality of your data will depend on the quality of your questions.

How to Find Products to Sell on Shopify

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High Demand Products with Low Competition

Winning Hunter

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Best Ecommerce Search Software

ShopHunter is an intuitive tool for estimating sales for Shopify stores and their products. Users can search for any Shopify store on ShopHunter and find detailed sales estimates for ShopHunter is an intuitive tool for estimating the entire store and individual products. The sales data is derived from a custom algorithm that compiles data from multiple sources to deliver accurate estimates that help users identify lucrative products to sell.

For example, if you search for a store that sells home decor, you might find that the store makes an estimated $5,000 per month. You can also drill down to find that a specific product makes approximately $500. This helps users quickly validate product potential before they invest time and resources into building a business around dropshipping or reselling that item.

Spotting Ad Activity Across Stores

ShopHunter goes beyond sales tracking by monitoring advertising activity across Shopify stores. The ad spy tool lets users see what products stores promote, which platforms they advertise on, and how long they have run ads. This can help you:

Spot trending products

Discover successful marketing strategies

Identify competitors in your niche

For instance, you can use the information to create ads to target the same audience or develop a plan to compete organically with the store.

Find Your Next Ecom Opportunity With ShopHunter

Whether you are a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items. Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.