How to Find Products to Sell on Shopify & Launch a Thriving Business

Know how to find products to sell on Shopify and kickstart your business with proven strategies for success and growth.

How to Find Products to Sell on Shopify & Launch a Thriving Business
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Finding the right products to sell on Shopify is crucial to growing a successful online business. Imagine launching your store only to realize your products aren't selling. This scenario is all too common for Shopify entrepreneurs. Learning to find products to sell on Shopify before launching your store can help you avoid this pitfall and achieve your goals. Ecommerce Competitor Analysis will help you identify profitable products to sell on Shopify so you can successfully launch your store, grow a thriving online business, and achieve long-term success.
As you research how to find products to sell on Shopify, consider using Shophunter's Shopify sales tracker. This valuable tool will help you identify profitable products to sell on Shopify to achieve your business goals.

What Is Shopify & How Does It Work

How to Find Products to Sell on Shopify
How to Find Products to Sell on Shopify
Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify merchants can build a modern online store and sell on:
  • Social media sites
  • Seller marketplaces
  • Other blogs and websites
  • Via email, text and chat
In-person selling is a snap on Shopify too, with its built-in point-of-sale (POS) for retail stores, pop-up shops, market sales, and more.
In technical terms, Shopify is a subscription-based software-as-a-service (SaaS) sales platform. Shopify offers four standard store subscription plans with fees starting at $29 per month. All standard plans support a branded online store and a full array of in-person and online selling tools.
Shopify offers a “Lite” plan for just $9 monthly. It doesn’t include an online store but supports mobile POS sales and a Buy Button for selling on:
  • Other websites
  • Blogs
  • Via email

Comprehensive Business Management Tools on Shopify

All plans deliver a full suite of business management tools. Essentials, such as:
  • Product sourcing
  • Sales and inventory tracking
  • Payment processing
  • Shipping
  • Customer accounts
  • Marketing
  • Reporting
You can expand your Shopify toolkit quickly with hundreds of Shopify Apps.

How Does Shopify Work? Setting Up Your Store and Managing Sales

Shopify centralizes your product data, customers, and operational tasks in one system that seamlessly connects to your sales channels. Once the essentials are in place, Shopify will easily explore and expand into new product lines and sales channels.
Here’s a step-by-step look at how Shopify works from initial set-up to managing sales:

1. Sign Up for Your Free Shopify Trial

You can test drive Shopify risk-free for three days, plus one month for $1.

2. Connect Your Sales Channels

The account setup wizard connects your initial sales channels, which you can change and expand at any time. You can also connect your social media accounts in the setup wizard to sell through them.

3. Enter Your Product Data or Find Items to Sell

Enter item details, pricing, and images for products you make or source yourself or tap into Shopify’s Handshake wholesale network and dropship vendors to find items to sell. Many sellers combine items they make or source themselves with related dropship products to offer a well-rounded collection. Learn more about how to start a dropshipping business.

4. Set Up Your Payments

You can activate Shopify payments with one click to start accepting payments immediately or connect your payment processor to your dashboard. Shopify supports more than 100 external payment processors. To help you choose the right one, check out the best credit card processing companies.

5. Set Up Shipping and Taxes

Under the Settings tab, set up your shipping methods, fees, and applicable sales tax information. You can start selling now while you build your Shopify online store. With Steps 1 through 5 in place, you’re all set to sell on various social media and marketplace channels, using the Buy Button tool and in-person with the POS card reader.

6. Set Up Your Shopify Online Store

If you want to sell through your branded website, setting up your Shopify online store is the next step. Again, Shopify makes this easy with an assortment of plug-and-play themes that require just a bit of setup and added content to make it your own.

7. Process, Ship and Track Orders

As orders roll in, you’ll manage everything within your Shopify dashboard. Shopify’s built-in tools make it easy to set up efficient workflows for managing orders you ship yourself, dropship products and even virtual items like e-books and music downloads.

Automated Customer Communications on Shopify

Shopify automatically emails order status and shipment tracking information to your customers. Once your setup and workflow essentials are complete, you’re ready to explore Shopify’s sales-driving features, such as:
  • Email marketing
  • Abandoned cart remarketing
  • Blogging

What are the Characteristics of a Good Product for Your Shopify Store?

How to Find Products to Sell on Shopify
How to Find Products to Sell on Shopify
Finding the right price for a product you want to sell on Shopify can take some research. You want to aim for a sweet spot that’s not too high or too low. The most suitable product price range would be somewhere between $10 and $50. Anything more expensive than $50 would be a more substantial purchase that would lead to more second-guessing.
You don’t want your customers to wonder if they can afford something they see on your site.
  • A price tag in this affordable range is not a major purchase, and you can expect that the average person can afford to spend this sum spontaneously.
  • If the sticker price goes up, your customers are more likely to second-guess their initial impulse to buy.
  • Anything under $10 is likely to have slim profit margins.
When it comes to margins, you should look at products that cost between 25% and 35% of your selling price.

Size Matters: How to Find Products to Sell on Shopify

Whichever fulfillment method you use, you don’t want to pay too much for shipping and storage. The smaller and lighter the item, the better. Some items can be well packaged and compressed for shipping, so you must get all of the information you can before deciding on a product to sell.
A big, clunky product can be packaged so that it only takes up a little space and ends up being deceivingly inexpensive in terms of shipping costs. A good range is 2-3 lbs, along with the packaging.

Don’t Be So Predictable: How to Find Products to Sell on Shopify

You want products that can be sold year-round, which is why the sales history we examined can prove detrimental. It is best to avoid products more likely to be used during a particular season or under certain weather conditions.

How to Find Products to Sell on Shopify

How to Find Products to Sell on Shopify
How to Find Products to Sell on Shopify
Ecommerce analytics tools can help you discover trending products to sell on Shopify by identifying what online shoppers are buying now on popular shopping platforms. Google Trends lets you view trending searches over select time frames, from multi-year trends to real-time daily data, showing you what products have momentum now.
You can break down trends by country or state to see the top-selling products in a region. You can gain additional information by viewing:
  • Related topics
  • Queries
  • Keywords
You can do similar research on other online shopping platforms. You can research Amazon trends through various means, including:
  • Keyword searches on Amazon
  • Viewing Amazon bestseller data
  • Using Amazon-oriented analytics apps such as Jungle Scout
Etsy includes a Trending Now page with a link to additional Editors' Picks. Apps such as eRank provide further insight into Etsy trends. Most major social media platforms also have tools that provide data on trending topics.

Perform Keyword Research

Keyword research provides a powerful way to see online shoppers' search queries to look for products. You can research relevant keywords to gain information on:
  • Search volume
  • Searcher intent
  • Relevance
  • Competitive difficulty
Expand your research by adding information about autocomplete terms, related searches, and people's questions.
Google Ads Keyword Planner is a must-have tool for doing effective keyword research. You can:
  • Find words and phrases related to a selected keyword
  • Analyze search volume
  • Estimate ad costs
  • Project conversions, clicks, and impressions
Supplement Google's native search tools with third-party SEO apps that provide additional insight. For example, Ahrefs lets you:
  • Audit keywords you're using on your website
  • Analyze competitor keyword strategy
  • See what customers are searching for
  • Identify opportunities
  • Track campaign progress
Semrush lets you uncover popular keywords, segment keywords by location, audit your site's SEO performance, and analyze competitor SEO strategies.

Choose a Niche

Focusing on what a particular market niche is buying is a great way to develop in-demand products for your online store. This ensures that you're identifying products your target customers want. Choosing a particular industry niche lets you deeply understand your target market's online shopping preferences. You can see exactly who's buying what and which related products they buy.
The first step is to pick a niche. To narrow down a niche, you can use demographic criteria such as:
  • Location
  • Age
  • Language
Other categories for specifying niches include:
  • Beliefs
  • Values
  • Hobbies
  • Educational level
  • Income level
  • Pricing
Once you've identified a niche, you can research what shoppers buy. Market research reports can give you insight into significant niche groupings, or you can commission my research for more customized insight.
Product research tools, such as Amazon's recommended products feature, can point you toward products shoppers who buy a specific item also buy. Social media analytics tools can provide additional insights.

Look at Competitors

Competitor research reveals what other merchants are selling successfully and what they overlook. Analyze your competitors to learn what they sell online, what they're not selling, and what gaps in their selection you could fill with my online store.
To do competitive research, first, identify who your competitors are and compile a list. Then you can see what my competitors are selling. In addition to identifying what products my competitors are selling, pay attention to their marketing and sales tactics, such as the following:
  • Needs
  • Features
  • Benefits they highlight
This can provide me with valuable data for developing my own sales strategy for my online store.
I can use various tools to research competitors and what they sell online. The most direct method is to go straight to competitor websites, shopping platforms, and social profiles to see what they're showcasing. Tools covered earlier, including:
  • Google Trends: Analyze market trends and compare competitors.
  • Google Ad Keyword Planner: Identify competitor keywords and assess their advertising strategies.

Analyze Social Media

Social media platforms provide another powerful method for researching products. Look at social media platforms to see what products are trending and what people are talking about, including:
  • TikTok
  • Pinterest
  • Instagram
Most social media platforms have search features that let you see trends. Deepen my research using analytics tools offered by social media providers and third parties.

Leveraging Social Media Analytics for Product Research

I can use social media analytics tools to research shoppers and products. For example, I can create a buyer profile to find other shoppers in the same target market. I then can research what shoppers with this profile are buying, giving me additional product options.
Another way to use social media is to participate in discussions with my target market. I can join groups representing my target audience or competitors' target audience and talk to customers about their product preferences and complaints.

Turn to Online Forums

Online forms give you a glimpse into candid conversations about products and brands. Use online forums to look for discussions in your niche to see what people are discussing and their pain points.
One of the most beneficial online forums is Reddit. Reddit's editorial rules prioritize authenticity, making it a great place to see what shoppers think about products. Read Reddit conversations to see what products people like and don't like and why they feel the way they do.

Identifying Market Gaps and Opportunities

This can give me valuable insights into what products to offer and what sales points to emphasize. I also look for conversations that reveal what needs aren't being met by products currently on the market, suggesting what I might offer to stand out from the competition.
Reddit is a popular general forum, but I can use many other general and niched forums for research. Forum-oriented search engines such as Boardreader can help me identify forums in my target market.

Check Out Trade Shows

Trade shows give you a hands-on opportunity to see what's going on in your market. Attend
trade shows to see:
  • What products do other companies offer
  • What people buy
  • What they wish to buy
One way to leverage trade shows is to set up my own booth. I can:
  • Sell my own products
  • Test sales and pricing strategies
  • Track sales
  • Talk to customers about their needs and preferences
Another method is to attend as a shopper. Visit merchants' booths, see what they're selling, and see what people buy. Collect competitor sales literature for additional insight into product offerings and marketing strategies.
While attending, I can talk to other attendees to gain insight into my market. I can interact with attendees informally, or I can conduct formal surveys for deeper research.

Finding Relevant Trade Shows for Your Target Market

There are thousands of trade shows conducted annually. Use trade show directories to find shows relevant to your target market, or contact trade associations and professional organizations that can provide me with information. If my target market is geographically specific, I'll look for trade shows in the appropriate location. Also, consider virtual trade shows I can attend online.
Your best chance to create a successful eCommerce business is by selling the things people are interested in buying. If you want to set up your own Shopify store, learning about consumer habits is imperative. This will enable you to populate your storefront with items that people are more likely to purchase.
Whether you are looking for general product ideas or to find out more about the current demand for products you are considering, the best place to access that kind of information is Amazon. Amazon is one of the biggest marketplaces in the world, and by analyzing its operations and product demand, people can gather unique data about global trends.
Information about Amazon trending products will help you to run your business on Shopify successfully:

Look at Amazon Bestsellers

Bestsellers, it’s right in the name. Amazon lets you see precisely which products sell better than others and ranks them for your convenience. The Amazon BSR (Bestseller ranking) is one of the key indicators of a product's success. This is based purely on the sales volume of one product compared to another.
Amazon is so serious about its BSR that it gets updated hourly. You can type in Amazon best sellers and see the top products in each department. Or you can open up any product listing on Amazon, scroll down, and click on the category or subcategory for the product I am looking for.
This is a great way to browse products by niche and really get a good idea of what type of product people are most likely to buy and the main features of the products in demand.
Amazon is organized to display product options that will lead to the viewer's making a purchase. This is why when I browse Amazon for a specific item, the site also shows me related items.
Amazon doesn’t want me to leave their website without shopping. I can use this knowledge to my advantage and find even more great product ideas for my Shopify store. Recommended products are a great place to do this.

A Customer-Centric Approach

This means that if I am checking out a product and it’s not exactly up to my initial expectations, I can always scroll down and find similar products in high demand. Keep in mind that the products shown in these rows are not sponsored. They are simply there because of their high conversion rate and because Amazon assumes they will likely satisfy the customer. Amazon is doing all of the work for me.

Product Research Tools

Amazon is an endless ocean of products, an endless source of product ideas for your Shopify store. Still, I can discern only so much with the naked eye. Products with higher BSRs sell more units than those with lower BSR scores.

The Importance of Market Intelligence Tools for Amazon Sellers

I will need to use a market intelligence tool for more precise insights. Sellers on Amazon use product research tools to gather crucial information that can give them confidence that their investment in sourcing a particular product is a good one.
This Extension can be turned on when browsing any Amazon and reveal all the information hidden under the surface. Users can learn:
  • How many sales a product is getting a month
  • The revenue
  • The margins
  • The BSR
  • Much more
Some tools also allow you to see how a product has performed historically and the relation between price, sales, and BSR.

Data-Driven Product Selection for Shopify

This is the type of detailed, in-depth knowledge that Amazon sellers can have at their disposal before adding a new product to their catalog. Since we can confidently assume that Amazon is a decent reflection of the general demand for any type of product, you could also use this information. Then you could rely less on guesswork or hunches, and use solid data as you construct your Shopify product catalog.

Keyword Research Tools

Learning about how many products of a specific type or niche are selling is beneficial information. Still, you also need to know what people are searching for. There are tools at your disposal for this purpose as well. These tools can be used for insight into exactly what sort of phrases people are typing into the Amazon search bar as well as how often they are typing them:
This information can go a long way in optimizing my Shopify store’s SEO. I can juxtapose the information I gather from Google searches with the information from Amazon searches. Amazon searches can also be a guide to what to look for in Google searches.

Use a Print On Demand (POD) Service

Print-on-demand services (POD) provide an easy and effective way to diversify your product offerings by combining in-demand products with customized design options. POD services let you offer shoppers the option of putting their own customized designs on products they purchase. Print-on-demand uses digital technology to customize designs, allowing you to let customers buy in any quantity from a single unit up.
POD services also handle order fulfillment, eliminating your need to manage inventory and shipping. This provides an adaptable sales model that lets you capitalize on emerging trends without minimum purchase requirements and the risk of unsold inventory.

ShopHunter: A Powerful Tool for E-commerce Analysis

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for both entire stores and specific products, helping users quickly validate product potential.
The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on.

Data-Driven Product Selection for Shopify

Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.
Sign up for a free trial (no credit card required) to our Shopify sales tracker tool find your next eCom opportunity, or to level up your current eCommerce store by learning from your competitors.

What Are the Benefits of Selling on Shopify’s Online Platform?

How to Find Products to Sell on Shopify
How to Find Products to Sell on Shopify

Swift and Simple Setup: Get Started on Shopify Without Delay

Shopify is renowned for its rapid installation process. Users can set up their stores and start selling immediately after signing up.
The platform's user-friendly interface allows sellers to quickly and easily set up their stores without needing any technical skills. It also offers a variety of eye-catching themes that let sellers create their websites from scratch and tailor their storefronts to match their brand and vision, irrespective of the business size and industry type.

Reliable and Safe: Security Features on Shopify

Security is a top priority on Shopify, which is known to be one of the safest platforms for selling online. It has an SSL Certificate that helps ensure secure online transactions. The platform also takes care of all server maintenance and upgrades. Shopify provides its payment processor, Shopify payments, which adds an extra layer of security for sellers and customers.

Support You Can Count On: Customer Service on Shopify

One of Shopify's standout features is its dedicated customer support. With a team available 24/7, customers can seek assistance and guidance or have any issues resolved promptly. Shopify's commitment to excellent customer care 24/7 contributes immensely to customers' positive experiences using the platform.

Mobile-Friendly: Shopify's Responsive Design

In today's mobile-first world of ecommerce or mobile commerce, having a mobile-friendly online store is indispensable. Shopify understands this and uses a mobile-responsive web design to ensure a seamless user experience across all mobile devices. This mobile optimization helps elevate user experience and allows sellers to manage stores and sell products on the go effortlessly.

Shopify’s Comprehensive Features Help Individual Sellers Succeed

Shopify offers a comprehensive and reliable online solution for individual sellers looking to establish and grow their online presence. From the ease of setup and robust security measures to a responsive web design and excellent customer support, Shopify has all the necessary tools a seller will need for successful online selling.

How to Vet Product Ideas for Your Shopify Store

How to Find Products to Sell on Shopify
How to Find Products to Sell on Shopify
Validating product ideas before investing in them can make or break a new business. Ensuring a market for your products can save you time and money before you create, source, or stock them. In ecommerce, product trends change quickly. What sells well today may not be in demand tomorrow. By validating your product ideas before investing, you can ensure your business is built on solid ground.

Strategies for Validating Product Ideas

Start with Google Trends. This free tool from Google allows you to see how frequently a given search term is queried on the Google search engine over time. You can adjust the timeframe to see how interest levels change over the:
  • Weeks
  • Months
  • Years
This can help you understand if the product is in a growth phase or if it’s a fad. You can also search for related terms to get more ideas for product variations that may also be trending.
Check social media. Online platforms can help you identify trending products in real-time, including:
  • TikTok
  • Instagram
  • Pinterest
On TikTok, for instance, you can search for specific terms or hashtags to find videos that feature products within your niche. Pay attention to the number of views and the date the videos were posted to gauge the product's popularity.

Validating Product Ideas Through Competitor Analysis

You can also validate your product ideas by looking at competitors. Identify businesses that are successfully selling the products you want to sell. Look for their sales volumes, customer reviews, and any feedback on their social media pages. This can help identify any potential issues with the products before you invest in them.

Criteria for Selecting Products to Sell on Shopify

If you apply the above strategies, you should find many products to sell. But successfully selling is about quality and not just quantity, so it’s essential to vet the products you sell on Shopify.
Some of the most important criteria you should use to select products are:

Cost

Very inexpensive products will have lower profit margins, while more expensive products may deter potential customers and leave you dependent on each sale. As a rule of thumb, choose products with a mid-range price point. But price your products accordingly if targeting a discount or luxury market.

Size

Product size has a direct bearing on pricing and profit margins. Heavier and larger items are more difficult and costly to package and ship, while smaller and lighter items are easier and cheaper. Factor this in when selecting products to ensure your shipping costs are sustainable.

Demand

Be sure to choose a product category with consistent demand. Consider whether the product has any seasonality that would cause it to be in less demand at certain times of the year, making sales inconsistent.
For example, a product that sells well for Valentine’s Day can boost your sales in February, but it isn’t sustain you the whole year. If you opt to sell seasonal products, consider ways you could keep sales up during other times of the year by selling different products.

Sourcing

To succeed on Shopify, you’ll need a reliable supplier to provide the appropriate number of products at reasonable prices. Products that are more difficult to source can result in supply chain issues and shipping delays. For example, costly products in short supply may pose sourcing challenges. Make sure to find suppliers you can rely on.

Run the Numbers

Does the product have the potential to profit? To find your margin, understand your costs and determine the ideal retail price.

Try a Crowdfunding Campaign

Securing interest and investment from potential customers before you launch your ecommerce business is undeniably valuable.

Run a Pre-Sale

Like the above, you can gauge genuine interest from customers by selling the product before manufacturing it.

25 Best Product Research Tools to Boost Your Shopify Sales

How to Find Products to Sell on Shopify
How to Find Products to Sell on Shopify
One of the best ways to find profitable products to sell on Shopify is by using product research tools. These online resources help you identify trending products, evaluate competitors, and uncover valuable insights to help you make the right decisions when choosing what to sell. Here are 25 product research tools to use for your product search:

1. Shophunter

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ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for both entire stores and specific products, helping users quickly validate product potential.

ShopHunter's Ad Spy Tool

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. Whether you're a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items.
Sign up for a free trial (no credit card required) to our Shopify sales tracker tool find your next ecom opportunity or to level up your current eCommerce store by learning from your competitors.

2. Exploding Topics

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This tool uses AI to scan the internet for trending products and topics. Its product database and pro features help you stay ahead of product trends, perfect for developing new products and outpacing competitors.

3. Helium10

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Helium10 offers a suite of tools designed for Amazon and Walmart sellers. Its Chrome extension and database can help you find the next profitable product to sell on these platforms.

4. TikTok Creative Center

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TikTok also provides free access to top product lists and insights on ad performance for popular items year-round. This information is helpful for understanding product trends among younger crowds and developing a TikTok marketing strategy.

5. Jungle Scout

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A widespread tool for Amazon sellers, Jungle Scout offers sales forecasting, manufacturer verification, and seasonal trend tracking. It also helps with post-research tasks like customer review requests and listing optimization.

6. ZonGuru

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ZonGuru provides users with a streamlined interface and an intuitive design that may make user interactions more efficient. It integrates multiple tool types that gauge a product's popularity and success.
ZonGuru focuses on solopreneurs, or one-person businesses, by integrating inexpensive membership plans, comprehensive marketing information, and automation tools that may minimize the need for manual work. Features include:
  • Fraud alerts
  • Business metrics
  • Keyword trackers
  • Review aggregators
  • Email automation for dropshipping and e-commerce sites

7. SellerApp

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  • SellerApp memberships include:
  • Product trending analyses
  • Keyword research
  • Keyword tracking
  • Listing SEO tools
  • Indexing checkers
  • Pay-per-click (PPC) tests
In addition, users may:
  • Analyze product revenue and sales potential
  • Track competitor data
  • Gauge product-market intensity
There are different membership plans that professionals can pursue that offer varying levels of features and tools.

8. KeywordInspector

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KeywordInspector focuses specifically on identifying keywords during a product research process. Its features include:
  • A free keyword suggestion generator
  • Search terms editor
  • Reverse ASIN searches
  • Trending keywords and niche identification
This tool is helpful for identifying trending search keywords and focusing your research on products with high potential within your niche. Some users may also identify keywords that are decreasing in popularity and shift their dropshipping efforts away from these terms.

9. Oberlo

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Oberlo can search various products for your niche and connect your customers with multiple products. You can also integrate automatic order processing and fulfillment to minimize your hands-on work. Oberlo also lets users identify and replace product suppliers when fulfilling their orders.

10. Dser

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This research tool lets you search for low-cost products that can ship quickly to your destination, usually within 10 days. You can then seek similar products from other suppliers or dropshippers to lower your prices. In addition, users may import products directly to their store, edit the product descriptions, and earn cash back when fulfilling orders.

11. D-Nicheur

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D-Nicheur focuses on identifying trending products within a specific niche. Users access a Winning Product Catalog that lists three popular products every day. Each product receives careful testing from D-Nicheur before it offers a suggestion. You may also use free search tools and web extensions when analyzing various suppliers, social media ads, and other product options within your niche.

12. FindNiche

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FindNiche collects information from sources across the internet when searching for trends. You can use this information when searching, filtering, sorting, and identifying potential product options. You may then utilize the blogging tool to identify better niches for your potential market choice.

13. Viral Launch

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Viral Launch provides many product research tool options for the global retail marketplace. Its interface includes:
  • Photo
  • Listing and product launch searches throughout several international markets
These programs include in-depth artificial intelligence and market analysis that automatically highlights sales and marketing elements during each search. For example, it may identify:
  • Accurate stocking information
  • Monthly sales estimates
  • Current prices
  • Potential profits and marketing details

14. ShopInspect

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ShopInspect searches different virtual shops and identifies popular or trending products from various suppliers. You can use traffic analytics from multiple shops to gauge product popularity and identify keywords and product listings. Users may also create online marketing videos based on buyer demographics and focus on social media platforms appropriate for their niche products.

15. Sale Source

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SaleSource provides marketing and product research tools for multiple online sales platforms. Features include:
  • Trend assessment
  • Competition comparisons
  • Merchant identification
All online suppliers receive detailed ratings and reviews from previous customers, providing helpful information you may use when choosing a wholesaler. You may also save searches and sort information based on past successes.

16. Pexda

 
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Pexda provides product curation options across multiple platforms. Users may search detailed reports from various selling platforms, identify high-converting products, create social media advertisements, and identify potentially successful products before they become popular. You can adjust this platform and improve usability by changing various operations and program button designs.

17. Dropship Spy

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Dropship Spy integrates multiple product research tools when filtering keywords, researching a specific niche, identifying potential products and engaging with suppliers. You may search multiple promising products, identifying those with a high chance for popularity.
Dropship Spy also connects users with Smart Match, an automatic search tool that matches users with products they've purchased in the past. Other features include:
  • In-depth charts
  • Some advertising options

18. Niche Scraper

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Niche Scraper uses a software as a service (SaaS) design and provides various research options for dropshippers and e-commerce sellers. You can use this program on:
  • Multiple platforms
  • Search thousands of production options
  • Analyze stores and suppliers
  • Create online marketing videos
  • Identify low-competition and high-value products
  • Integrate various social media marketing campaigns
Like many tools, Niche Scraper provides an all-in-one product research platform.

19. AliShark

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AliShark provides instant alerts for high potential products and items buyers should avoid. It includes:
  • Advanced filters when seeking new products.
You may use this program on various platforms and complete limited advertising and marketing tasks with the tool.

20. AllFactor

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AllFactor provides a competitive analytics platform for various commerce sites. It collects data from unique sources to create detailed market insights and advanced analytics. Features include:
  • Detailed charts and tabulations to compare buying and selling trends.
  • Real-time tracking to monitor unique changes within your market niche.

21. CamelCamelCamel

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This program utilizes multiple tools to create a product research suite for dropshippers. You can:
  • Check detailed price history charts from numerous online vendors
  • Gauge product availability and price drops
  • Research trending products based on popularity
  • Integrate multiple browser extensions
  • Chart potential sales successes
These tools sync this data and provide a real-time environment you may use when charting your next major product purchase or market extension.

22. AMZ Scout

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AMZ Scout provides a free membership plan with training videos to streamline your program use. This user-friendly design includes various tutorials that give users a chance to experiment with an app before deciding on a premium membership plan. Once you purchase a plan, you can:
  • Gauge product success
  • Predict market potential
  • Utilize key market metrics
Users may purchase a lifetime plan that provides these features permanently for dropshippers.

23. Sell the Trend

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Sell the Trend uses data from multiple online marketplaces and shops during each search. You may use this data to gauge:
  • Product popularity
  • Market reach
  • Social media marketing
  • Supplier availability
Research tools may identify successful purchase options within your niche and estimate their potential purchasing options. Buyers may choose from millions of products and integrate video-making tools when crafting marketing campaigns for their products.

24. Thieve.co

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Thieve.co provides free, dropship and pro membership plans with multiple pricing platforms and program options. High-cost plans include more features, including:
  • Product searching
  • Automatic result filtering
  • Potential sales charts
  • Curated reviews
  • Currently trending products
Users may adjust their feed when focusing on specific niches, minimizing wasted product search and research time.

25. EcomHunt

notion image
You may use Ecomhunt to identify new products within your potential niche. Its features include:
  • Product identification
  • Top-selling item listings
  • Trend analysis programs
  • Supplier identification
  • Social media marketing
  • Competitor analysis options
This tool can help you identify potential products, narrow your supplier list, and avoid product commitment risks. The paid version allows unlimited product searches daily, while the free option includes a two-product daily limit.

What Products Sell Best During the Winter Season?

How to Find Products to Sell on Shopify
How to Find Products to Sell on Shopify
Winter is a time for warmth, coziness, and celebration. So, it’s no surprise that as the temperature drops, consumers flock to ecommerce stores to find products that can help them stay snug during the cold months while also preparing for the festive season. The holiday spirit remained strong in 2023, generating a record-high $964.4 billion in season’s sales. Let’s look at the top categories making waves in the winter months, from beauty products to winter fashion, home decor, and more.

Clothing and Accessories

Nearly 49% of shoppers invest in clothing items and accessories, making this category a goldmine. But don’t just think of winter boots and generic winter clothing. Cozy essentials like t-shirts, sweatshirts, and hoodies offer year-round appeal and become especially desirable during the chilly season. These versatile items are perfect for holiday gatherings and can be personalized with festive designs, making them ideal for both personal use and gifts.

Decorations

A festive 37% of shoppers splurge on holiday decorations, spending over $150 on average. Custom ornaments, home essentials, and scented candles are some of the best products to sell in winter.

Books and Games

With 28% of holiday shoppers choosing books and indoor games, this category is a key player. These items are more than just gifts; they offer opportunities for shared experiences and family bonding during the cozy winter season.

Gifts of Experience

About 23% of shoppers opt for experience-based gifts, such as:
  • Event tickets
  • Masterclasses
  • Travel packages
Chime in on this trend with online merchandise, selling complementary items (like aprons for cooking classes) or personalized wrapping paper for the personal touch.
Focusing on these top-selling winter essentials and understanding your customers’ preferences can help you tailor your offerings to meet demand and drive sales. Keep an eye on these categories as you prepare your winter collection to maximize your success this season.

40 Best Winter Products to Sell During the Chilly Months

How to Find Products to Sell on Shopify
How to Find Products to Sell on Shopify
Here are 40 ideas for the best things to sell in winter, with options from our Catalog for your seasonal product range. Grab your hot beverages and prepare to discover some high-quality products to sell in winter, according to Printify’s and global sales data.

1. Hoodies

Custom hoodies offer comfort and come in different styles. Not only are they one of the top-selling items during winter and beyond, but with the right design, they can captivate and become the favorite apparel piece for your target audience

2. Sweatshirts

Sweatshirts have become highly seasonal with the rise of the ugly Christmas sweater trend. It’s a profitable niche to use during the jolly months. Pair warm beverages and winter elements with slogans on sarcastically ugly sweater designs so people can feel warm and join in on the fun.

3. Long-Sleeve Shirts

As the cold weather sets in, customers seek cozy fashion items, including thermal underwear and long-sleeve shirts, making these great products to sell. They’re perfect for the chilly season, and customized with festive designs or slogans, they can embody the spirit of holidays.

4. AOP Socks

Keep those feet warm with vibrant sublimation custom socks. Flaunt intricate designs with light colors for seam camouflage. They’re perfect for chilly indoor festivities and ice skating alike. Plus, socks are great funny Christmas gifts with the right design – proven to sell exceptionally well during the jolly season.

5. Stylish Jackets

Offer your customers stylish and cozy jackets, perfect for layering during the colder months. With both all-over print (AOP) and direct-to-garment (DTG) printing options, provide your customers with high-quality, custom designs. Durable and versatile, these jackets offer comfort and a polished look, making them a must-have addition to any winter wardrobe.

6. Joggers

As the cold sets in, people seek the warmth of quality sweatpants. Market these trendy, comfy pants as essential for outdoor activities or cozy lounging. Customized with winter or niche-themed designs, they can become your next bestseller.

7. Scarves

Warm up winter sales this upcoming season with customizable scarves – a fashion accessory and a winter essential. Opt for understated designs that accentuate and frame the face, making your customers shine even in the snowy outdoors.

8. Pajamas

Seasonal pajamas designed for both men and women can transform your store into a cozy haven. Explore creative possibilities, from festive family themes to unique brand-centric designs. Available in luxurious satin or comfy polyester, these jammies are set to become winter bestsellers.

9. Mugs

Custom mugs are among the best products to sell, regardless of season. They add coziness to any place and moment, perfect for coffee and tea lovers. Turn warm liquids into masterpieces with your stunning designs. Check our Catalog to find the best product for your store; we have it all, from standard coffee mugs to color-changing ones.

10. Sherpa Fleece Blanket

Let your customers snuggle in style with sherpa fleece blankets, perfect for winter. Boasting an ultra-fluffy underside, neatly hemmed edges, and easy care, they are the go-to choice for gift unwrapping and ringing in the new year.

11. Hooded Blanket

Snuggle-ready hooded blankets offer the perfect blend of style and comfort, making them ideal for relaxing at home with a warm drink. This day-long accessory is a must-have for online shoppers. Remember that the hood isn’t for printing, so ensure your designs transition seamlessly to the non-printed sections.

12. Stockings

Festive, exciting, and brimming to the top with candy or coal, Christmas stockings are the first gift to secure the season’s spirit. Holiday stockings have enough space for big and small presents and an all-over-print area ready for unique holiday designs.

13. Pillows

Elevate your store this winter season by incorporating a range of pillows and pillowcases. Choose from our best-selling spun polyester square pillows or indulge in the luxury of faux suede options. Custom-printed pillows serve as both practical items and decorative accents, making them one of the coziest products to sell in winter.

14. Candles

Custom winter-themed candles can add a festive touch to your dropshipping business. Choose from a variety of scents, such as:
  • Vanilla Bean
  • Comfort Spice
  • Sea Breeze
Our eco-friendly, non-toxic candles come in reusable glass containers, ready for your creative customization.

15. Puzzle

With our Product Creator, artwork and designs can be turned into jigsaw puzzles. Available in various sizes and up to 1,000 pieces, these puzzles are perfect for holiday bonding and entertainment. They come in metal or black matte cardboard boxes featuring vibrant colors and detailed images for an exceptional holiday experience.

16. Tumblers

Keep the holiday spirits jolly and bright with stainless steel tumblers. These tumblers are designed to keep liquids warm for up to 12 hours—perfect for savoring Christmas wines, hot chocolate, and festive cocktails on the go. Add the holiday touch with your custom designs, turning each tumbler into a cherished keepsake or a thoughtful gift.

17. Slippers

One of the best-selling products during winter keeps the feet of both men and women warm and cozy.
With an all-over-print option, these slippers can be fully customized. They keep things comfy with soft fleece fabric and a rubber sole that prevents unwanted slips. These foot warmers come in four sizes and have a removable insole for easy cleaning, making them a true winter item for your store.

18. Gift Wrapping Paper

Skip the cliché gift papers and choose custom-printed wrapping paper that customers love and can’t get enough of. We've got you covered, from fine art paper to eco-friendly, luxurious, shiny finish options.
This season, consider yourself Santa’s trusted companion because, with worldwide shipping, the wrapped gifts will stand out under Christmas trees near and far.

19. Plush Toys

Adorable plush toys make the perfect gift for cuddles this holiday season, with customizable designs on their tiny shirts. Options include animals like:
  • Teddy bears
  • Sheep
  • Bunnies
  • Elephants
These plush toys are ideal for spreading love and cheer during the festive period.

20. Oven Mitts

Show appreciation to caregivers and cooking enthusiasts with custom lightweight, heat-insulated, and slip-resistant oven mitts.These mitts provide safety in the kitchen and add a decorative touch—a thoughtful and functional gift for recipe lovers worldwided.

21. Calendars

Kick off the new year with a fresh offering for your store: customizable calendars with holiday-themed designs. Let your customers highlight key dates, incorporate personal photos or quotes, and infuse each month with uniqueness.

22. Pet Hoodies

Cozy pet hoodies can expand your product line, providing stylish and warm clothing for pets in cold weather. With customization options ranging from unique designs to pet names, each hoodie ensures that every pet stands out. Available in five sizes, these delightful hoodies cater to all four-legged clientele, enhancing your store’s appeal to pet owners worldwide.

23. Rugs

This winter season, add a touch of warmth and style to any room with personalized rugs. Decorate with mesmerizing patterns, sweet words, or even stunning festive season photographs to create a perfect gift to make someone’s home cozy and inviting.

24. Tablecloth

Transform any dining space into a winter wonderland with holiday-themed tablecloths. The perfect canvas for your festive designs, this tablecloth adds a touch of elegance and holiday spirit to any meal.
It’s a must-have addition to your winter best-selling products, ideal for cozy family dinners or lavish feasts.

25. Ornaments

Offer your customers the joy of festive customization with personalized Christmas ornaments. Choose from snowflakes, stars, hearts, or circle shapes designed for vibrant color printing. Boasting a sturdy one-piece construction and an included hanging string, these Christmas decorations will bring true cheer to your customers in the upcoming winter holidays.

26. Christmas Tree Skirt

Crafted from durable polyester broadcloth, this lightweight tree skirt features a one-sided print of your design in vivid detail, making this one of the best products to sell in winter for that festive atmosphere.

27. Aprons

Cook up some holiday magic with the help of custom aprons. They protect festive outfits from spills and splatters and serve as a canvas for creativity. Whether it’s a special message, a holiday pattern, or a cheerful design, your imagination is the only limit.

28. Postcards

Postcards are must-have products to sell during winter, as they offer a versatile way to spread holiday cheer. From funny Christmas cards that bring a smile to heartfelt messages that convey warm sentiments, these cards add a personal touch to any greeting.

29. Poker Cards

Deck the halls and the card table with festive poker cards. A winter-themed deck of cards is a great way to add a seasonal twist to game night.
Whether it’s snowflakes or Christmas characters on the back design, these unique poker cards will bring a jolly spirit to any game.

30. Sacks

Turn gift-giving into a magical experience with custom Santa sacks. Made of velvety artist fabric, these festive bags feature a drawstring closure and can be fully customized with eye-catching all-over prints.
They’re roomy enough for all your holiday treats and treasures, perfect for keeping the mystery alive.

31. Journals

Enhance your product range with bespoke journals and custom notebooks, perfect for jotting down holiday plans, annual reflections, or upcoming year goals. With diverse designs and formats available, these journals present a valuable addition to your inventory, appealing to customers searching for thoughtful and personalized gifts.

32. Stickers

Whether for decorating a laptop, a phone case, scrapbooking, or sending as a gift, custom stickers are a fun and affordable way to spread holiday cheer. Available in various designs and sizes, the stickers are durable, water-resistant, and easy to apply to any surface.

33. Towels

Whether you’re drying off after a hot bath or trying to stay warm after a cold plunge, a towel is a must-have in your store’s winter collection.
From soft tea towels to cozy beach towels, Printify has them all. They’re perfect for the holiday season and beyond – you’ll find an array of sizes and colors for any occasion.

34. Cutting Boards

Enhance your product lineup this festive season with custom tempered glass cutting boards. Thanks to the specialized decoration process, designs remain vibrant and resistant to scratches, even under intensive use.
These aren’t just cutting boards; they’re a chance for your customers to elevate the aesthetics of their holiday kitchens.

35. Coasters

During the winter and holiday season, as people gather indoors for hot beverages, the demand for coasters rises. These functional yet decorative items, especially with festive designs, make perfect stocking stuffers or thoughtful gifts. Treat your online shoppers with various coaster styles that cater to festive themes and customer tastes.

36. Bookmarks

With 28% of holiday shoppers choosing books and games, bookmarks are a charming add-on. Offer beautifully designed bookmarks to complement winter reading, perfect for cozy nights with a hot beverage. They make thoughtful gifts and can be customized to fit various themes and interests.

37. Kids Clothes

Kids’ clothes, such as shirts, sweatshirts, and baby clothing, are top sellers for our high-volume merchants during the holiday season. These cozy and stylish pieces are winter essentials, keeping little ones warm and comfortable. Perfect for gifting, they’re always in demand as parents seek out festive and practical clothing for their children.

38. Posters and Canvases

Posters and canvases featuring winter sceneries and festive Christmas designs are must-haves for the season. These high-quality images are winter essentials, adding a warm and cheerful touch to any home decor. They’re ideal for creating a cozy atmosphere and making thoughtful gifts that capture the spirit of the holidays.

39. Bags

Eco-friendly tote bags aren’t just practical; they’re winter essentials for the environmentally-conscious shopper. These bags are versatile and stylish and perfect for carrying seasonal shopping or daily essentials. Their eco-friendliness and customizable designs make them great gifts, aligning with the sustainable values many shoppers prioritize during the holidays.

40. Hats

Hats like baby beanies, bucket hats, baseball caps, and trucker hats are winter essentials that offer warmth and style. These versatile accessories protect against the cold while adding a fashionable touch to any outdoor gear. Ideal for gifting, they’re a go-to choice for staying cozy and trendy during winter.

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