18 Shopify Store Tracker Tools to Improve Your Store's Efficiency

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Keeping an eye on your e-commerce competitors is crucial to your Shopify store's success. Your store may lag in sales, traffic, and visibility without regular competitor analysis. But here’s the good news: a Shopify Store Tracker can help you make sense of your competitors’ performance and uncover actionable insights to optimize your store.

This article explores the importance of eCommerce competitor analysis for Shopify stores and how the Shophunter Shopify sales tracker can help you get ahead.

What is a Shopify Store Tracker Tool?

A Shopify store tracker tool is software designed to monitor and track various metrics related to Shopify stores, including sales, traffic, competitor analysis, and performance data. The typical features include real-time sales updates, inventory tracking, competitor insights, and customer behavior analysis. The tool helps store owners and marketers make informed decisions based on real-time data.

Is it Possible to Check the Revenue of Shopify Stores?

There is no exact way to check how much money a Shopify store makes. You cannot go to a website, enter a Shopify store’s domain, click a button, and receive the report of their monthly revenue like that. If there is no such thing as a Shopify store revenue checker tool out there, then what is the point of this article?

Estimating Traffic and Sales Potential for Shopify Stores

The answer is that although we cannot find the exact number, there are ways to find an approximate number. A successful Shopify store needs to have more traffic to sell more. The traffic of stores will eventually be converted into sales numbers. You need to focus on that when analyzing the Shopify stores in your niche. Rather than finding a tool to check a store’s revenue, you are looking for one that lets you comprehend the business strategies, top-selling products, successful advertising campaigns, and where the stores spend most of their time and resources.

Shopify Sales Tracker Tools: Why You Should Care

When starting an online store, it’s essential to have the right tools to track your sales and monitor your store’s performance. One tool that can significantly help with this is a Shopify sales tracker. But what exactly is a Shopify store tracker?

A Shopify sales tracker is a unique tool that analyzes data from your Shopify store and presents it in an easy-to-understand way. It can show you important information like how much you’re selling daily, which products are the most popular, and who your customers are.

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How Does a Shopify Store Tracker Tool Work?

Sales tracking tools for Shopify stores, like Reaktion, help e-commerce business owners understand their sales performance and customer behavior. They offer a range of functionalities, including tracking sales data, monitoring inventory levels, and analyzing customer behavior. These tools often integrate with Shopify to pull real-time data directly from the store.

They generate reports and dashboards that allow users to understand trends and performance metrics at a glance. Automated tracking of competitor stores is a common feature. Shopify sales trackers come in various forms, including web and mobile apps, extensions, and APIs.

Advanced Features of Sales Trackers for Shopify Stores

Shopify itself offers built-in e-commerce sales tracking tools through Shopify Analytics. This tool lets you track your store’s sales performance, view reports, and analyze customer behavior. However, you may need specialized, third-party e-commerce sales trackers for more advanced features, such as:

Multi-touch attribution analysis

Extraordinary e-commerce report templates

Cross-channel performance tracking

Obtaining specific competitor insights such as product range comparisons and apps installed by stores like you. Regarding sales reports, Reaktion offers six e-commerce reports that allow you to analyze performance, such as monthly/weekly/daily breakdowns, financial statements, country performance, discount code analysis, expenses, and live order tracking.

4 Metrics You Can’t Afford to Ignore In Shopify Sales Trackers

Your choice of monitoring sales metrics may vary based on your specific goals and strategies. And, of course, the sales tracking tools you use could influence which metrics you prioritize and how easily you can gather and analyze the data. In any case, here are common e-commerce metrics that you will need to track.

1. Sales Conversion Rate (SCR)

The sales conversion rate measures the percentage of web visitors who purchase. A good sales tracker will show the number of web visitors who pass through each conversion funnel stage:

Product page

Add to cart

Checkout page

Purchase confirmation page

To calculate your conversion rate, divide the number of conversions by the total number of website visitors.

2. Average Order Value (AOV)

Average order value measures the average amount customers spend per transaction. You need this metric to assess your pricing strategy and customer purchasing behavior.

If your AOV is lower than projected, it might indicate that customers are not adding high-value items to their carts or that your product mix isn’t encouraging larger purchases. To calculate your average order value, divide your total revenue by the number of orders.

3. Customer Lifetime Value (CLV)

Customer lifetime value measures the time a customer remains with your business. It involves calculating the purchase frequency, average purchase value, and retention rate. A good sales tracker provides a CLV calculator for analyzing historical purchase data, predicting future buying behavior, and estimating customers’ long-term value.

4. Customer Acquisition Costs (CAC)

Customer acquisition costs measure how much it costs to get a new customer through your marketing efforts. A comprehensive sales tracker should include a marketing attribution tool to break down CAC by marketing channel (e.g., social media, email, paid search).

This is required to identify which channels are most cost-effective. It should also track CAC to show trends and the impact of different marketing strategies or digital campaigns. Other standard metrics to track are:

Gross sales

Gross profit

Net Revenue

Ad Spend

Return on Ad Spend (ROAS)

Click-through rate (CTR)

Leveraging ShopHunter for Effective Product Research and Competitor Analysis

ShopHunter's Shopify sales tracker is essential for e-commerce founders, particularly those within the Shopify ecosystem. At its core, this tool uses a custom algorithm to estimate sales for entire stores and individual products, helping users quickly validate product potential.

Key features include:

Sales estimates for both stores and products, offering insights into market opportunities.

Ad spy tool to track advertising activity across multiple stores, allowing you to spot trending products and winning marketing strategies.

Whether you're a dropshipper, a Shopify store owner, or a newcomer to e-commerce, ShopHunter simplifies product research and minimizes the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next ecom opportunity or to level up your current e-commerce store by learning from your competitors.

Why Use a Shopify Store Tracker Tool?

A Shopify store sales tracker helps you monitor performance over time. You can compare sales from different days or months to uncover trends and pinpoint areas that need work. Maybe you will discover that sales increase every December as the holidays approach.

This insight can help you prepare for the season by optimizing your store, increasing inventory, and planning marketing promotions. You can also track your progress as you implement changes to improve performance. If you have specific goals, a sales tracker can help you gauge your performance as you work to meet those targets.

Understand Your Customers

Sales trackers reveal information about your customers’ demographics and purchasing behavior. You can learn details about their:

Geographic location

Gender

What products do they like to buy

You can use this data to create buyer personas to understand your target customers better. With this information, you can build new products that appeal to your audience or launch targeted marketing initiatives to attract more customers who fit your ideal profile.

Identify Winning Products

A sales tracker provides quick insight into which products are selling the best. You can use this information to decide what products to replenish, promote, or discount.

For example, if you notice a specific item is selling well, you may want to increase your product inventory to avoid running out of stock. You can also look at product listings of items your store and competitors sell to identify opportunities to improve your own.

Find Product Trends

Shopify store sales spy tools provide valuable data on trending products and niches. For example, you can see which products are becoming more popular, which are declining, and which are seasonal.

By analyzing the historical performance of various products, you can make informed decisions about which products to stock and promote, ensuring you stay relevant and meet customer demand.

Optimize Your Pricing Strategy

Based on insights from Sales Spy, you can fine-tune your pricing strategy. By tracking the prices of your competitors' products, you can ensure your prices are competitive.

You can also use this information to identify opportunities to run sales or promotions. By monitoring your competitors' pricing and promotions, you can set competitive prices that attract customers while maximizing your profits.

Improve Your Store’s Performance

By understanding your competitors' sales data, you can identify areas where your store can improve. For example, you can see which products are not selling well, which have negative reviews, and which are overpriced. You can then use this information to change your store to improve sales.

Stay Ahead of the Competition

Using a Shopify store sales spy tool, you can stay ahead by identifying new product trends early on and understanding your competitors' strengths and weaknesses.

How to Leverage Sales Trackers for Effective Marketing Strategies on Shopify

Get to Know Your Ideal Customer

The more Shopify store owners know about their ideal customers, the more effectively they can market to them. This requires digging deep into their pain points, figuring out what makes them tick, and creating detailed buyer personas. With this level of insight, store owners can tailor their marketing messages and campaigns to resonate with their audience like never before.

Imagine you’re selling luxury handbags on your online store. Suppose your ideal customers are affluent women aged 28-60 who cherish exclusivity and top-notch quality. In that case, you should create marketing campaigns that showcase the unique features of your bags, like their limited availability and premium materials, that appeal to them to make a sale.

Apply Customer Feedback

Applying customer feedback is one way to understand your target audience and develop detailed buyer personas. Ask your existing customers why they chose to buy from you, what they like about your products, and what they wish you offered or did differently. This will help you understand how to speak directly to your customers’ needs and desires.

Another effective way to build buyer personas is through social media. Analyze your existing customers’ social profiles, including what they’re posting about and who they’re following, to get valuable insights into their interests and behaviors.

Do A/B Testing

Leverage A/B testing and analytics to measure the effectiveness of your marketing campaigns and make data-driven decisions to refine your buyer personas.

Set Marketing Goals and Track Analytics

Set clear marketing goals and measure success through analytics to save yourself from getting lost in the digital world. By monitoring metrics like website traffic, sales revenue, and conversion rates, you’ll know what‘s working and what’s not. You can then adjust your strategy accordingly to steer toward success.

For example, if your marketing goal is to increase website traffic, you can track the number of visitors on your site using Shopify’s built-in analytics tools. If your traffic isn’t increasing as quickly as you’d like, you can include traffic-boosting activities like social media advertising or influencer marketing in your Shopify marketing strategy.

Identify the Right Metrics

When setting Shopify marketing goals and tracking analytics, remember the following guidelines: Focus on metrics that truly matter for your business. Although important, metrics like website traffic and sales revenue may not tell the full story.

For example, higher website traffic may not translate to more sales if the traffic doesn’t comprise your target audience. So, focus on identifying KPIs most relevant to your business and tracking and improving those metrics.

Prioritize Quality Over Quantity

If the leads or traffic you generate aren’t high quality, they’ll unlikely translate to actual sales. Therefore, your best bet is to target your target audience through relevant tactics like niche advertising and search engine optimization (SEO).

Drive Lifetime Customer Value

Consider a customer's long-term value and potential for repeat purchases instead of making immediate sales. Building relationships with customers and providing exceptional customer service can increase the likelihood of repeat purchases and long-term loyalty.

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18 Best Shopify Store Tracker Tools For Your Online Store

1. ShopHunter: The Shopify Sales Tracker for Smart Ecom Founders

Key features include:

Sales estimates for both stores and products, offering insights into market opportunities.

Ad spy tool to track advertising activity across multiple stores, allowing you to spot trending products and winning marketing strategies.

Whether you're a dropshipper, a Shopify store owner, or a newcomer to e-commerce, ShopHunter simplifies product research and minimizes the risk of investing in low-performing items.

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next ecom opportunity or to level up your current e-commerce store by learning from your competitors.

2. Dropship.io: Your Sleek, Intuitive Product Research Tool

Dropship.io is a product research tool that helps users make confident data-driven decisions. The sleek and intuitive platform makes it easy to use and navigate. A Chrome extension also allows you to track sales as you spy on your competition's stores.

Dropship.io allows you to spy on your competition's sales and revenue. You can also see the Shopify theme, available products, apps used, ads, and more. There are several tools, including one to search for products, one to track and analyze your competition, and another to find your competition.

3. Commerce Inspector: Insightful Analytics for Shopify Stores

Commerce Inspector allows you to gain insight into Shopify stores. This can help you find winning products and grow your store. There is a free Chrome extension that works as you browse. Open the Shopify store you want to analyze, and you can see its best-sellers, new products, and the apps installed on the page.

If you want to view sales data, you need a paid plan. The paid plans give you access to a web app. On the web app, you can track Shopify stores. You can also see top-selling shops, trending shops, and both historical and live ads.

4. Koala Inspector: Live Sales Tracking of Shopify Stores

Koala Inspector is a Google Chrome extension. Once you download Koala Inspector, you can visit a Shopify store and open the extension to spy on the store. You can view the store’s live sales, available products, traffic, ads, and much more.

You can also save the products to your favorites and export them as CSV files. Once you have downloaded the CSV file, you can upload it to your Shopify store. A feature also searches AliExpress for similar products to help you find a supplier.

5. UniSpy: Analyze Smaller Shopify Stores

UniSpy is a Google Chrome extension that works as you browse. It can be used to view and analyze Shopify stores that sell less than 5,000 products. The Pro plan lets you spy on Shopify sales, including:

Revenue

Products sold

Best-sellers

Live sales stream

View the products listed, traffic, apps, and ads

6. PPSPY: Monitor Competitor Sales

Use PPSPY to monitor your competitors' sales and performance. You can easily locate your rivals and view an in-depth report on their:

Sales

Orders

Costs

Other details

PPSPY is an excellent tool for locating profitable dropshipping products in the one-product store option. Using this functionality, you can even locate Shopify stores with just one product listed.

7. Shopify Raise: Free Shopify Store Analysis

Find Niche developed Shopify Raise, a free tool for analyzing Shopify stores. It’s an add-on for Google Chrome that lets you browse Shopify stores. You can see:

Product specifications

Live sales information

Store information

A product listing can also be downloaded as a CSV file and uploaded to your store.

8. Niche Scraper: Keep Track of Popular Products

Niche Scraper tool enables you to keep track of the most popular products, traffic, and revenue

generated by a store. It offers a product research feature to browse and filter through numerous products. It can even create ads for you; you only need to enter product URLs and images.

9. Sale Source: Product and Competitor Store Analysis

It helps in the analysis of products and competitor stores by accessing their sales, revenue, traffic, apps used, etc. Sale Source also helps to find the store’s details on AliExpress making it easy to export products to your store.

10. Shopify Scraper: Export Product Data from Shopify Stores

Shopify Scraper is a tool that allows you to export product data from any Shopify store to a CSV file. You can then import the file into your Shopify account, creating product listings quickly and easily for your store.

11. SpyFu: Analyze SEO and PPC of Competing Stores

SpyFu is a tool that allows you to analyze any website and Shopify store. You can:

Analyze SEO

Keywords

Backlinks, etc.

This can help you determine how to beat your competition by increasing your website's traffic.

12. Xpareto: A Simple and Free Shopify Store Directory

Xpareto is a simple and free webpage that lists over 28,000 Shopify stores. You can scroll through the list or use the search bar to find a specific store.

The tool shows the daily traffic, rating, best-sellers, and Facebook ad campaigns. Clicking on the best-selling and Facebook ad buttons will take you to the store’s best-selling products and campaigns.

13. Shopify Spy: The Free Analytics Tool for Shopify Stores

Shopify Spy is a free analytics tool. You can see the most successful Shopify stores, the countries they operate in, the number of products listed, and the product's average selling price. You can also use Shopify Spy to help you with your Shopify store. It can give you product ideas using the niche tool, theme, and app suggestions.

14. OrderMetrics: Profit Analytics for Shopify Stores

OrderMetrics brings simplicity and clarity to your financial analytics. It’s not just about tracking sales; it’s about understanding profitability after considering shipping, advertising costs, and more.

15. BeProfit – Profit Tracker

BeProfit stands out by helping store owners track profit over time with customizable reports and intuitive dashboards.

16. Accountify: Real-Time Profit Tracking

Accountify shines by providing real-time profit tracking that helps you make quick, informed decisions about your store’s performance.

17. TrueProfit: A Straightforward Approach to Profitability

TrueProfit offers a straightforward approach to managing profitability with features focusing on cost analysis and profit optimization.

18. Glew: All-in-One Analytics for Shopify Stores

Glew is great for those who need an all-in-one platform offering insights across multiple stores and marketing channels.

How to Choose the Right Shopify StoreTracker for Your Business

Real-Time Reports: Stay on Top of Your Shopify Store Performance

Our software provides real-time reports to help you stay up-to-date with your sales performance. You can easily track your revenue, sales growth, and other key performance indicators (KPIs) to get accurate insights into your business's performance.

Data-Driven Analysis

Our sales tracking software uses data-driven analysis to help you identify trends and patterns in your sales data. This lets you make informed decisions about your business strategy and optimize your sales performance.

Accurate Insights

Our software uses accurate data to provide insights into your sales performance. You can easily identify areas for improvement and make informed decisions to drive your business forward.

Customizable Dashboard

Our software provides a customizable dashboard that allows you to access the data that is most important to you easily. You can choose the metrics you want to track and create custom reports to meet your unique needs.

Integration with Other Tools

Our sales tracking software integrates with other tools that you may be using, such as:

CRM systems

Email marketing tools and more

This allows you to easily access all of your sales data in one place and streamline your workflow.

User-Friendly Interface

Our software has a user-friendly interface that is easy to navigate and use. This makes it simple for anyone, regardless of their technical skill level, to access and understand their sales data.

Ease of Use

Sales tracking software for Shopify is designed to be user-friendly and easy to navigate, even for those who are not tech-savvy. Here's how we've made our software easy to use:

Intuitive Interface

Our software follows a simple and logical workflow, making it easy for users to navigate and manage their sales data. The interface is designed to be intuitive, with clear labels, icons, and color-coded indicators that help users quickly identify important information.

Easy Installation

Setting up sales tracking software for Shopify should be quick and easy. Our team will guide you through the installation process, which usually takes less than 10 minutes. Once installed, the software will automatically start tracking your sales data in real-time.

Customizable Dashboard

The dashboard is one of our software's most important features, and we've made sure it's customizable to fit your needs. You can choose which metrics to display and arrange them in a way that makes sense for you. You can easily export the dashboard data to share with your team.

Comprehensive Support

We offer comprehensive support to all of our users, from troubleshooting technical issues to answering questions about how to use specific features. With our prompt and knowledgeable support team, you can rely on us to help you get the most out of our software.

ShopHunter's Shopify sales tracker is a game changer for eCommerce store owners. At its core is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

This platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the eCommerce space

Sign up for a free trial (no credit card required) of our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.