70 Ecommerce Business Tools to Help Your Startup Scale Fast

Do not index

Scaling an ecommerce business is a challenging task. With so many moving parts to manage, it’s easy to feel overwhelmed and lose sight of your goals. Fortunately, ecommerce business tools can alleviate some of that stress, helping you simplify operations to achieve your objectives. This article will explore the essential eCommerce Competitor Analysis tools for running an online store, so you can quickly and efficiently scale your ecommerce startup by leveraging the right tools that streamline operations, boost growth, and enhance profitability with minimal complexity.

Shophunter's Shopify sales tracker is one of these valuable tools. It helps you achieve your objectives by making it easy to monitor your competitors' strengths and weaknesses, uncover sales opportunities, devise strategies to improve your performance and outrank them on Google.

What are Ecommerce Tools & Why are They Important?

Selecting merchandise that appeals to your audience is one of the primary hurdles of running an online store. While the process isn’t always simple, using the right product research tools can streamline sourcing items and help you make informed decisions about your inventory. These tools can identify products (and suppliers) that meet market demands and align with your business goals.

Ecommerce Store Optimization Tools, the Key to Visibility

Optimizing an e-commerce store is about more than just attracting visitors; it's about converting them into loyal customers. With the right tools, you can enhance your store's visibility, driving more sales and conversions.

Social networking platforms help promote online stores and enhance brand visibility. Here are a few tool choices to simplify managing your e-commerce social profiles.

These tools aren’t just about saving time; they amplify your brand’s voice and help you connect more effectively with your audience.

Ecommerce Advertising

The right advertising tools can significantly impact you, offering innovative ways to reach your target audience and drive sales. Below are a few tools to improve how you advertise and present your products online and ensure effective campaigns.

Ecommerce Tools for Competitor Analysis - Gaining the Upper Hand

Leveraging ecommerce tools for competitor analysis can launch your business by providing insights into what’s working for other businesses in your niche.

33 Ecommerce Business Tools for Startups

1. Shophunter

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

ShopHunter's Ad Spy Tool

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool, find your next ecom opportunity, or level up your current eCommerce store by learning from your competitors.

2. Shopify

Most retailers are looking for sheer out-of-the-box functionality and ease of use, which the best eCommerce tools can offer. And it's hard to beat Shopify when it comes to eCommerce tools.

It lets you create your website, integrate multiple apps, and provide access to shopping cart software and other features.

With Shopify, you can sell your products in-store and across various channels, including social media and online marketplaces like Amazon.

The tool doesn’t require much technical expertise to set up. It offers 100+ templates to help get you started and is incredibly scalable.

Apps and plugins cover almost every need, including SEO and security features.

Shopify checks all the boxes for the best eCommerce automation tool, from its online store builder to its many seamless integrations with advanced eCommerce marketing tools. You can set up abandoned cart emails for better checkout rates and automated security features through additional apps to keep your online store secure. With a developer's help, Shopify stores can be customized with unique design solutions.

Key Features:

Has a Shopify app store with 8000+ app integrations.

Supports multiple payment gateways and currencies.

Allows you to control the shipping experience.

Supports dropshipping.

Offers product and inventory management tools.

Pros

Ideal for scaling both small and large eCommerce businesses. Numerous applications and third-party plugins boost its functionality. It has flexible themes and functional designs, both paid and free, with extensive options for payment gateways.

Cons

Fewer built-in features, resulting in over-reliance on third-party applications.

Usability

Fairly easy to use. Tool level Beginner/Intermediate.

Pricing (primary plans):

Basic: $39/month

Shopify: $105/month

Advanced: $399/month

Plus: $2,300/month

Starter: $5/month (sell products through social and messaging apps)

Retail: $89/month (in-person selling tools with inventory features)

Enterprise commerce: Custom pricing

3. WooCommerce

WooCommerce Unlike Shopify, WooCommerce isn’t a standalone platform. It’s a WordPress eCommerce plugin. It’s one of the most popular and best tools for eCommerce available in the market. If you already have a WordPress website and are comfortable using it, you can add eCommerce compatibility by downloading the WooCommerce plugin. You can sell products, offer subscriptions, and perform other eCommerce-related tasks with WooCommerce’s extensions and integrations.

This makes it the perfect way to monetize your website, whether you run a small or medium-sized business. It’s among the best eCommerce tools, easy to use, and customizable. Since it’s open-source software, you can easily tailor your online store to your audience’s needs.

Key features:

Has multiple third-party integration capabilities.

Supports help desk customer service functions.

Automates tax support for easy tax reporting.

Supports multiple languages and currencies.

Customizable themes and display designs.

Pros

It is cost-effective if you already have a WordPress site. WordPress offers a wide range of themes and layouts. Due to its open-source nature, it is highly customizable and offers unlimited scalability.

Cons

Exclusive to WordPress users. Customer service is limited to help desk options.

Usability

Easy to use. Tool level Intermediate/Advanced.

Pricing

Free WooCommerce is a free WordPress plugin. You’ll only incur costs related to building a WordPress website, such as hosting if you don’t have one already.

4. BigCommerce

BigCommerce Like Shopify, BigCommerce is another full-service eCommerce platform with features. These include a highly customizable website, SEO and analytics optimization, numerous payment gateways, inventory management, and more. BigCommerce has several years of experience to draw upon. It comes with a website builder. If you want to create your website designs, there are easy-to-follow tutorials for beginners and tech-savvy developers.

BigCommerce also offers integrations with several tools, including some of the best AI tools for eCommerce. This tool is a good option if you’re looking for top-notch security, lightning-fast loading speeds, and 24/7 customer service. It offers tutorials and other great customer support resources on its site. You can also reach the team by email, phone, or live chat if you need more help.

Key features:

Multichannel selling for sites like Amazon, Facebook, and eBay.

Customizable layouts and designs.

WordPress integration.

A customizable checkout tool.

Effective page builder and visual editors.

Site mobile optimization for on-the-go shoppers.

Pros

Numerous customer support options. Offers many visually appealing themes and customizable designs. Flexible and scalable.

Cons

Most themes are paid.

Usability

Easy to use. Tool level Beginner/Intermediate.

Pricing

Standard: $39/month

Plus: $105/month

Pro: $399/month

5. Wix

Wix is more than just a website builder. Like Shopify and BigCommerce, it’s an all-in-one eCommerce tool that lets you build your online store, sell products, create a blog, and grow your business. Wix is a beginner-friendly tool that’s cheaper than most. Its drag-and-drop website builder interface makes it easy for small business owners to design functional eCommerce stores without coding experience.

This tool has over 900 customizable templates that enable you to tailor your online store to your needs. It also enables retailers to advance their website’s functionality by integrating with other third-party tools and marketing apps. A Wix website is secure as it comes with a free SSL certificate. It’s also PCI compliant, ensuring all your customers’ transactions are secure.

Key features:

Omnichannel marketing support with multiple social media integrations.

Customizable themes for unique web pages.

Website design tools.

Blogging tools to boost content marketing campaigns.

Email marketing suite is one of the best email tools for eCommerce.

900+ free website design templates.

AI features for customization.

Pros

Easy-to-use drag-and-drop website-building tools. Free domain name for the first year with the annual plan. User-friendly mobile application.

Cons

You’ll need third-party applications for more advanced functions.

Usability

Easy to use. Tool level Beginner.

Pricing

Website plans Light: $17/month

Core: $29/month

Business: $36/month

Business Elite: $159/month

Enterprise: Custom

6. Customily Product Personalizer

Customily Customily is a product personalization app that helps online stores create and sell personalized products. With Customily, stores can add various product customization options, including:

Text

Images

Vectors

Maps

Besides its wide range of personalization tools, Customily provides a live preview, allowing customers to visualize the final product before purchasing. It also prints files for the merchant to automate the fulfillment process. Stores can also offer personalized products, creating unique and memorable shopping experiences. As a result, this boosts conversion rates and reduces returns.

Key features:

There are unlimited options for texts, fonts, colors, textures, images, street maps, star maps, cartoons, and the dall-e image generator.

Clipart collections and full design templates ready to apply and sell for free.

Export ready-to-print, engraved, or laser-cut files without extra manual work.

Connect with different print-on-demand providers to automate fulfillment.

Design Studio for product personalization and preview.

Multi-platform integration.

Pros

Offers integration with print-on-demand services to streamline order fulfillment. Promotes engagement through its social sharing features.

Cons

Limited customization options for advanced users with unique product options.

Usability

Moderately easy to use. Tool level Intermediate/Advanced.

Pricing

$49/month + transaction fee for every product sold, 9-day free trial.

7. Shift4Shop

Shift4Shop, formerly 3DCart, is one of the best eCommerce tools, with its all-in-one platform and many useful features. With its drag-and-drop interface, you can build your online store even if you’re a beginner! Other features include social media integration capabilities, inventory management tools, email tools, and an SSL certificate. It also comes with a GDPR toolkit for businesses that sell products to Europe.

Like Shopify, your transactions will be free if you use Shift4Shop’s credit card processor. Unlike most eCommerce tools, the tool has a pre-built customer relationship management system. You won’t need third-party integration to track customer interactions.

Key features:

Integration with Google Accelerated Mobile Pages for mobile optimization.

Responsive themes and designs.

Option to edit store language.

Drag-and-drop website builder.

Pros

Mobile-responsive page designs. Easy-to-use page builder. A built-in CRM system.

Cons

Minimal personalization options. Only high-end plan users can auto-ship.

Usability

Easy to use. Tool level Intermediate/Advanced.

Pricing

The platform fee is $0 per month (a minimum of 500 transactions per month) or $29 per month with PayPal.

8. Hostinger

Hostinger is a reputable web hosting provider offering an online store builder to build and host your eCommerce store. The builder has an intuitive drag-and-drop interface and designer-made templates to quickly create and publish your online store. It takes the pressure off if you’re a beginner or business owner of small to medium-sized companies.

It offers features like shopping cart integration, payment gateways, product management tools, and marketing automation. The builder plan includes web hosting and a free domain name for an all-in-one solution. Hostinger also provides customer support and reliable hosting to keep people raving about your site.

Key features:

150+ customizable and responsive template design.

Built-in SEO tools.

Sell up to 500 products.

User dashboard for easy product management and sales campaign tracker.

AI writer will write product descriptions and website copy.

Built-in logo maker (requires additional costs).

Access to 20+ payment methods.

Pros

Competitive pricing plans with excellent value for a range of features. High uptime guarantee and strong security measures. Supports multiple languages and currencies. * Accepts several payment methods worldwide.

Cons

Limited scalability for more complex eCommerce websites.

Usability

Straightforward and beginner-friendly. Tool level Beginner.

Pricing

Premium: $2.99/month for a 48-month term, then $7.99/month after renewing

Business: $3.99/month for a 48-month term, then $8.99/month after renewing

Cloud startup: $7.99/month for a 48-month term, then $19.99/month after renewing.

9. Omnisend for Marketing Automation

Marketing tools: Omnisend Omnisend excels in omnichannel marketing. This means you can seamlessly connect several channels into the same automated workflow. Rather than managing your email, social, and SMS marketing on different platforms, you can save time by doing it all in one place. This omnichannel focus doesn’t mean individual channels are less powerful. Despite the myth that customers find SMS annoying, transactional SMS, such as order confirmations, are expected.

They can even lead to better sales. Omnisend has powerful email marketing automation functionality, including:

An easy-to-use editor

Numerous eCommerce-specific pre-built templates

Email capture options like landing pages, pop-ups, and lead-generation forms

These features can help you build your email list. Omnisend has sophisticated yet easily applicable automation. With its welcome series, cart abandonment workflows, birthday series, and special offer emails, It stands out among the best eCommerce automation tools.

Key features:

Has both SMS and email marketing capabilities

Reporting and analytics

Lead tracking and management

Automated workflows

Customizable email templates

Push notifications

Easy integration with 130+ eCommerce applications

Pros

It is user-friendly and offers pre-built automation for all your marketing campaign needs. It easily integrates with eCommerce tools like Shopify, WooCommerce, BigCommerce, and Adobe Commerce. Excellent customer support. A free plan with automated email marketing capabilities.

Cons

It is best suited for email and SMS marketing, not other types of marketing.

Usability

Easy to use. Tool level Beginner/Intermediate.

Pricing

Free: $0/month

Standard: From $16/month

Pro: From $59/month.

10. Ahrefs for SEO and Website Health

Ahrefs is a fantastic competitor research and SEO tool. It boasts a bigger backlink index than any other tool. With this tool, you can keep watch of your competitor’s SEO strategies, backlinks, keywords, and more. This is invaluable data for understanding successful eCommerce strategies.

While it may lack more in-depth content analysis and link auditing, Ahrefs is a perfect all-rounder for optimizing your website for search. It can optimize your eCommerce store, from your blog content to product descriptions, to boost organic website traffic. It will help you create brand awareness and attract, engage, and retain customers using content.

Key features:

Detailed keyword research tool.

Link building and domain rating.

Rank tracker and historical SERP checker.

Site explorer with charts and graphical reports.

Website audit tool.

Competitor analysis.

WordPress SEO plugin.

Google Data Studio integration capabilities.

Pros

Content planning capabilities. Weekly updates on recent ranking keywords. Access to a large backlink database. Detailed analytics and data visualization tool.

Cons

There is no free trial. It is mainly an SEO tool, not an all-in-one marketing tool.

Usability

Requires some technical knowledge. Tool level Intermediate/Advanced.

Pricing

Lite: $129/month

Standard: $249/month

Advanced: $449/month

Enterprise: $14,990/year

Buffer allows you to schedule posts and efficiently manage all social accounts from a single dashboard. You can also create appealing visuals with your posts, easily assign tasks to team members, and integrate with other social apps like:

Zapier

Feedly

Pocket

Its clean and intuitive interface makes content creation and sharing a breeze. The tool also provides real-time analytics to help you track the performance of your posts. The tool is best suited for businesses with smaller social media teams. Its starting packages are cost-effective. The free plan offers ten weekly scheduled posts for up to three social channels.

Key features:

Social media analytics

Campaign planning and optimization

Content creation

Social listening

Social media publishing

Content calendar

Content library

Pros

Extremely easy to use. Free plan and 14-day free trial on paid plans. Social media scheduling and publishing capabilities. Mobile application is available.

Cons

You need more customer support channels. It can be quite pricey if you want to connect multiple channels.

Usability

Easy to use. Tool level Beginner.

Pricing

Free: $0/month for three channels

Essentials: $6/month for one channel

Team: $12/month for one channel

Agency: $120/month for 10 channels

12. ReferralCandy for Referral and Affiliate Marketing

ReferralCandy is among the best eCommerce tools for referrals. It offers a complete referral program for your business. You can increase your revenue and conversion rates by rewarding your customers for referrals. With ReferralCandy, you can choose from a range of rewards and incentives. For example, coupons, unique gifts, and cash rewards are paid out automatically after each referral.

ReferralCandy is easy to use and doesn’t require any special technical knowledge. It’s an automated tool that lets you quickly gain new customers and keep existing ones via word-of-mouth and customer advocacy. As this reward system is likely to attract fraudulent activities, ReferralCandy comes with an anti-fraud tool to help you retain ROI. This tool easily syncs with multiple eCommerce tools, such as Shopify.

Key features:

Automated referral invitation links and tracking

Customizable reward systems

Fraud detection tool

Retargeting features

Pay-per-performance

Embedded signup forms

Sales and traffic insights

Pros

14-day free trial available. It is a cost-effective tool with great features. Multiple smooth integrations.

Cons

Limited customization for some features.

Usability

Some functions require technical knowledge. Tool level Intermediate/Advanced.

Pricing

Premium: $59/month + 3.5% commission fee

Plus: $299/month + 1.5% commission fee

Enterprise: Custom

13. DataFeedWatch for Product Feed Management - PPC Campaigns

DataFeedWatch by Cart.com allows you to advertise your products simultaneously in up to 2,000+ shopping channels and platforms. The product feed required for PPC campaigns is automatically adjusted and optimized for every channel. The tool is most popular in the USA, UK, and Scandinavia but currently operates in over 60 countries. With DataFeedWatch, you can check who else is selling your product and for what price.

Based on that, some smart algorithms will suggest an optimal price for your product. This tool is used by online stores, merchants, brands, marketing agencies, and even enterprises to stimulate growth in new channels and territories. So you'll benefit from this tool whether you’re just starting up or already established.

Key features:

Feed management for various channels

Data transformation

Automated updates for product feeds

Multi-channel integration

Custom rules for data transformation

Analytics and reporting features

Connection with 2,000+ ad channels and marketplaces

Pros

Available on different levels, both novice and expert. Improves PPC results grow conversions, ROAS, and ad relevance. Saves time for you and your team by automating and centralizing all your shops, channels, and feeds in one place. Customer support is fast and helpful, with user reviews showing how this tool has outdone its competitors.

Cons

Learning the features and using them effectively requires some time. There is no free plan, only a free trial.

Usability

It is fairly easy to use. Tool level Beginner/Intermediate.

Pricing

Shop: $64/month

Merchant: $84/month

Agency: $196/month

Enterprise: $599/month

14. ShipStation for Shipping

ShipStation makes order fulfillment seamless and accurate. It’s the ideal shipping solution as it integrates with big eCommerce platforms and marketplaces. This tool’s major benefit is its time-saving automation features. It imports orders from your eCommerce website and sorts them by priority.

You can set different rules for specific orders with all the necessary information pre-filled. All you need to do is print the shipping label. You won’t have to deal with each one manually. Regarding shipping, it doesn’t get much easier than this.

Key features:

Integration with selling channels and eCommerce platforms

Inventory management tool

Post-purchase branded shipping

Simplified shipping workflows

Order management

Branded tracking pages

Reporting and analytics features

Multi-carrier shipping

Pros

Wide range of plans for all business sizes. Provides a shipping calculator tool. Offers discounted shipping rates through partners like FedEx and DHL.

Cons

It needs improvement on its interface.

Usability

Moderately easy to use. Tool level Beginner/Intermediate/Advanced.

Pricing

ShippingEasy: $0/month, 25 shipments

Starter: $9.99/month, 50 shipments

Bronze: $29.99/month, 500 shipments

Silver: $59.99/month, 1000 shipments

Gold: $99.99/month, 2000 shipments

Platinum: $149.99/month, 5000 shipments

Enterprise: $229.99/month, 7500 shipments

High volume: Custom pricing.

15. CartHook for Checkout

CartHook is one of the best eCommerce tools for preventing shopping cart abandonment. It optimizes the post-purchase experience and precisely retargets abandoned carts. Moreover, it automatically captures the email address and items within the abandoned cart when website visitors have surpassed the first checkout stage.

If the purchase isn’t finalized within an hour, an automatic abandoned cart email series is triggered, with up to three emails included. You can create custom sales funnels tailored to your store’s needs. These funnels guide customers through additional offers and can be adjusted based on performance metrics.

Key features:

Full integration with the Shopify checkout funnel

Data analytics and insights

Customizable designs

Live chat support

A/B testing for upsell optimization

Post-purchase revenue analysis

Abandoned cart recovery

Pros

14-day free trial. It doesn’t require a developer to set up. An easy-to-use tool. Presents good upsell opportunities.

Cons

Niche solution for a specific use case. Usability Easy to use. Tool level Beginner/Intermediate.

Pricing

CartHook charges based on the monthly orders generated, from $0 for 100 orders to $599 for 50,000+ orders.

16. Gorgias for Customer Service

Gorgias is an incredibly useful app for delivering outstanding customer service, a vital aspect of eCommerce. This tool centralizes customer support by integrating various communication channels into a single platform. Gorgias aims to save you valuable time by automatically answering basic customer questions with no more repetitive manual responses.

Since it integrates with popular eCommerce platforms, you can access customer order information directly from the support interface. It offers customizable macros and templates, which help standardize responses and save time. You can also automate certain customer interactions. Gorgias measures your customer service's impact on revenue and productivity so you know exactly how well you’re doing.

Key features:

Social media listening

Ticket management

Statistics and analysis

Shopify/BigCommerce/Adobe Commerce integration

Centralized social media interactions

100+ integrations

Pros

Best suited for businesses of all sizes. Offers many integration options. Excellent customer support.

Cons

Only advanced plans have access to revenue statistics.

Usability

Easy to use

Tool level Intermediate

Pricing

Pricing is based on support ticket volume:

Starter: $10/month for up to 50 support tickets monthly

Basic: $60/month for up to 1050 support tickets monthly

Pro: $360/month for up to 3500 support tickets monthly

Advanced: $900/month for up to 6940 support tickets monthly

Enterprise: Custom

Popupsmart is a user-friendly popup builder that empowers you to create popups to achieve your business goals. This tool can grow your email list, increase sales, reduce cart abandonment, and more. With its intuitive drag-and-drop editor, you can craft popups that drive conversions and captivate users in minutes.

Popupsmart easily integrates into your existing system, so you won’t need time setting it up. Upon creating a campaign, the Leads and Analytics pages of Popupsmart provide popup views, leads, interaction, and conversion rates. If you want to increase your sales with engaging popups, you’ll find Popupsmart a highly effective eCommerce tool.

Key features:

Collect form submissions and new leads

Craft multi-step popups

Build engaging gamification popups like spin-to-win and lottery ball

Customize popups to match your brand’s identity

Include Lottie animations on popups

350+ conversion-optimized designs

Pros

Advanced segmentation options to target the right audience. Smart tags to personalize your campaigns. Customize your autoresponder email. Self-email notifications to keep you informed when someone fills out your popup form.

Cons

A/B testing capability isn’t currently available. The free plan's pageview limitations may be too limited for larger businesses.

Usability

Fairly easy to use. Tool level Intermediate/Advanced.

Pricing

Free: Up to 5,000 pageviews

Basic: Starts from $39/month for up to 50,000 pageviews

Advanced: Starts from $69/month for up to 100,000 pageviews

Pro: Starts from $99/month for up to 250,000 pageviews

Expert: Starts from $159/month for up to 500k pageviews

18. LitExtension for eCommerce Store Migration

LitExtension A better store performance goes with better store volume and revenue. Do you want to optimize your online store in peak selling season? If your store experiences sluggishness or unresolved bugs, it might be time for an eCommerce migration. LitExtension is a noteworthy service in this field.

LitExtension is a leading shopping cart migration provider. It transfers stores between eCommerce platforms like Shopify, WooCommerce, and Magento. This provider offers the widest range of supported source and target platforms, including all major eCommerce systems and 140+ platforms.

Key features:

Automated migration process

Minimal downtime

High accuracy with advanced security

Multithreaded migration

Allows testing the process on a subset of real store data before purchase

Comprehensively transfers products, customers, orders, and more

Ongoing support includes remigrations and updates to migrated stores

Pros

12 years of expertise and industry leadership. 300,000+ stores. 600+ global partners. Verified customer feedback and success stories from migrations. Free demo allows testing the solution before purchase. Support is available via phone, email, and ticketing across all time zones. Competitive pricing for the features and capabilities provided

Cons

It is costlier than manually migrating. The migration timeline depends on the volume of stored data to be migrated. Additional integrations or features may need development assistance.

Usability

Requires technical skills. Tool level Advanced.

Pricing

Custom pricing. The price changes as per products and customers to be migrated:

Basic migration package: $79 for 100 products & 100 customers

All-in-One migration package: $139 for 100 products & 100 customers

19. Yotpo for Generating Reviews

Process and website optimization: Yotpo Yotpo helps build social proof and trust in your site and products by making it easy for customers to leave reviews. With 91% of customers reporting that online reviews influence how they perceive big brands, outsourcing review generation to satisfied customers makes a lot of sense.

Yotpo is one of the best eCommerce tools that specifically addresses the need for user-generated content. It helps marketers find, curate, manage, and respond to customer-created content related to your brand. You'll collect positive reviews quickly with easy integrations to popular platforms like:

Facebook

Google

Shopify

Key features:

Effective moderation tools

Support for multiple languages

Powerful reporting and analytics tool

Customized reward and loyalty programs

Product recommendations

Cloud-based platform

Supports popular eCommerce platforms

Out-of-the-box campaigns for customer reward

Campaign scheduling

Pros

It integrates with most eCommerce websites, has a powerful analytics tool, has an easy-to-navigate user interface, and offers a free plan.

Cons

There is no way to control how reviews appear on social media.

Usability

There is a slight learning curve. Tool level Intermediate/Advanced.

Pricing

Starter: $15/month for up to 50 orders per month

Pro: $169/month for up to 500 orders per month

Premium

: $699/month up to 1,000 orders per month

20. Veeqo for Inventory Management

Veeqo centralizes the management of your inventory, orders, and shipping across all channels. It brings everything together in one convenient dashboard. Everything inventory-related is at your fingertips, including purchasing from suppliers, shipping and tracking orders from any channel, managing warehouse operations, and reporting on the entire process with detailed analytics and reporting features.

The tool’s advanced inventory management capabilities enable automatic stock updates across all channels whenever a sale occurs. You can easily buy from your suppliers and generate shipping labels for orders. You can integrate with major accounting platforms like Xero and QuickBooks to monitor your numbers closely.

Key features:

Inventory automation for repetitive tasks

Inventory reports and insights

Warehouse management tools

Inventory movement management

Product management tools

Barcode scanning capabilities

Purchasing tools

Pros

It supports shipping, has a friendly user interface, offers multiple functions under a single platform, and offers multiple customer support options.

Cons

Lacks a sales processing function.

Usability

Easy to use

Tool level Beginner

21. Google Analytics for Site Metrics

Analytics and reporting tools: Google Analytics Google Analytics is a free tool that allows you to track sessions, page views, users, time on page, bounce rates, conversions, and other visitor behavior on your site. This powerful tool is a must-have for eCommerce retailers. Don’t worry if you feel overwhelmed by all the information you can access.

Google understands this and provides free training to master the basics quickly. You’ll be able to set up reports that run in real time to help you identify areas for improvement as they arise. You’ll also have access to many free features that help you better understand your customers.

Key features:

Data reporting and visualization

Multichannel funnel analysis

Shopping and checkout funnel analysis

Tag management system

Predictive data analysis

Multiple integration solutions

Pros

It uses statistics and machine learning to help you make marketing decisions. Provides detailed marketing reports. Helps monitor and report performance.

Cons

Lack of ample customer support. It will likely take a while for beginners to master.

Usability

Easy to use

Tool level Beginner

Pricing

Free

22. Whatagraph for Reporting

Whatagraph automatically creates visually appealing reports. This tool makes your data easy to understand and perfectly formatted for presentations. Scheduled reports save time with prompt delivery to your inbox at your preferred time. This puts your marketing performance in a clear light and allows you to act upon it where it counts.

Whatagraph integrates seamlessly with Google Ads and Analytics, major social media platforms, and other eCommerce-specific software. This ensures that all performance data is accessible in one place. Its customer service is second to none. Consider Whatagraph a high-end addition to Google Analytics, ideal for agencies and marketing teams.

Key features:

Pre-built customizable widgets

Drag-and-drop customizable templates

Automated report delivery

Custom branding and logos

Cross-channel reporting and data blending

Pre-made templates and a smart builder

Pros

It is easy to personalize reports on the dashboard. Integrates with several platforms for enhanced functionality.

Cons

There is no free plan. Paid plans are more costly than other eCommerce analytics tools.

Usability

Onboarding training is required

Tool level Intermediate/Advanced

Pricing

Essential: $249/month, billed annually

Advanced: $499/month, billed annually

Custom: Custom pricing.

23. Kissmetrics for Customer Journey

Kissmetrics is one of the best eCommerce tools for providing comprehensive data. You can leverage this data to identify areas for improvement in all aspects of your business. This tool has a detailed, customized dashboard. It gives you instant access to your most vital metrics while allowing you to visualize your checkout funnel with sales funnel reports.

Kissmetrics doesn’t just offer impersonal metrics like bounce rate or time on site. You can tie data to a real person and have a complete view of their customer journey across devices. This helps you make informed business decisions based on user behavior, not just numbers. Kissmetrics is all about tracking the defining characteristics of each customer.

Key features:

Automated personalized email campaigns

Automated reports and data analytics

Behavior-based customer segmentation

A/B testing for performance optimization

Data monitoring in real-time

Conversion tracking

Funnel reporting

Pros

Improves customer engagement through personalized email marketing campaigns. Provides instant data reports. Compares your core metrics and provides automated updates.Free trial available.

Cons

Can be quite expensive compared to other eCommerce tools for analytics.

Usability

There is a slight learning curve

Tool level Intermediate/Advanced

Pricing

Silver: $299/month

Gold: $499/month

Platinum: Custom.

24. Hotjar for Visual Insights

Hotjar Unlike most eCommerce analytics tools, Hotjar lets you visualize your website interactions using interactive heatmaps. These heatmaps track your visitor’s clicks, scrolls, and other actions. It records these sessions to give you a data-driven understanding of your audience.

With Hotjar, you can monitor website performance, make changes, compare site visits, and generate reports. With this data, you’ll know which changes in your online store have a positive impact on site visits and conversions. You can also use its pop-over survey tool to gain feedback from site visitors. It’s a comprehensive feedback and visualization tool suitable for all business types.

Key features:

Click tracking for all website visits

Website heatmaps with easy-to-follow visualizations

Data insights and analytics

Survey user response tool for feedback collection

Data segmentation

Lead generation and conversion opportunities

Pros

Ability to record and replay user sessions. Visualization of reports and analytics using heatmaps. Comprehensive reporting and analytics.

Cons

Can be difficult to set up.

Usability

Requires technical knowledge

Tool level Intermediate

Pricing

Basic: $0 for up to 35 daily sessions

Plus: $39/month for up to 100 daily sessions

Business: $99/month from 500 to 270k daily sessions

Scale: $213/month from 500 to 270k daily sessions.

25. Supermetrics for Moving Marketing Data

Supermetrics This eCommerce tool collects your marketing data from various sources. It brings them to your preferred reporting and analytics tool to connect these two platforms seamlessly. The software was initially developed to provide businesses with access to Google Analytics data. It has since developed into a reporting solution that integrates with a variety of analytics tools and engines.

Supermetrics lets you transfer metrics from your marketing platform into your data visualization or business intelligence platform for analysis. It supports the planning and execution of online marketing, online analytics, and social media campaigns. The end result is improved marketing performance based on data-supported decisions. You’ll also gain deeper insights into your marketing data and significant time and cost savings by doing away with manual copying and pasting.

Key features:

Data visualization and presentation

Search engine marketing

Multiple integrations with analytics tools

Data mining

Automated report scheduling

Automated data transfers

Social media reporting

Customizable data pulls and reports

Advanced filtering and segmentation

Pros

Doesn’t require CSV file importing and manual copy/pasting. Integrates with several marketing platforms, including Facebook Ads and LinkedIn Ads. Helps reduce PPC reporting time. Has automated dashboards for performance monitoring.

Cons

Need to be more beginner-friendly.

Usability

A slight learning curve is involved

Tool level Intermediate

Pricing

The pricing varies based on the platform used.

26. Zoho Analytics for In-Depth Data Analysis

Zoho Analytics is a business intelligence tool within the Zoho suite that you can integrate into your eCommerce platform. This self-service data analytics tool allows you to analyze your data, produce spectacular data visualizations, and discover untapped knowledge and insight in a matter of minutes. For in-depth reporting and analysis, Zoho Analytics enables you to import data from a variety of sources. These include local files, web links, Google Drive, cloud databases, well-known business applications, and more. This tool also offers a range of reporting options, including charts and tables.

These reporting features help you visualize your marketing information and track your performance. You can create reports with so much ease, thanks to Zoho Analytics’ drag-and-drop interface. The platform supports AI-powered advanced analytics, including predictive analytics, which helps identify trends and patterns in data sources.

Key features:

Intuitive data visualization tools

Scheduling option for publishing reports

Drag-and-drop user interface for quick and easy report generation

Self-service data preparation

Data sharing and collaboration

Embedded BI portals

Built-in smart analytical assistant

iOS mobile application for viewing reports on the go

500+ out-of-the-box integrations

Pros

Easily embed into other platforms, e.g., you can integrate Zoho Analytics into multiple Shopify eCommerce stores. Easily scalable as the business grows. Allows users to share reports with their team to foster collaboration. Perform in-depth analysis using powerful pre-built formulas

Cons

Slight learning curve for beginners. Confusing interface due to having so many features.

Usability

Onboarding training is needed

Tool level Intermediate/Advanced

Pricing

Cloud pricing Basic: $30/month

Standard: $60/month

Premium: $145/month

Enterprise: $575/month

Custom: Tailored pricing On-premise pricing

Personal: Free forever

Professional local server: $30/month, billed annually

Professional AWS: $0.25/hr + AWS usage fee, billed annually

Professional Azure: US$0.40/hr + Azure infrastructure fee

Professional Docker: $30/month, billed annually.

Meltwater is the first media monitoring software on the market. It has specialized in social listening and social media monitoring since 2001. This is one of the best eCommerce tools for understanding what your audience is talking about, whether it’s your brand, your competitor, or any other industry-related topic.

This can give you a massive competitive edge. It’s a great way to monitor campaigns, spot crises, and measure brand sentiment. Meltwater allows you to do all this and a lot more. Its media monitoring tool offers comprehensive monitoring and analysis across online news, social media, print, broadcast, and podcasts in 240+ languages, making it a truly global tool.

Key features:

Extensive social listening and media monitoring capabilities

Scans 500 million daily content pieces across diverse sources

Scans of social media, news, podcasts, print, and blogs

Sentiment analysis to get a quick view of how people perceive your brand

Real-time alerts

Easily integrates with other tools and platforms

Supports 240+ languages

Automated regular reporting

AI-powered search and filtering for influencer marketing

Data and API integration

Pros

Outstanding customer service. Offers automated and customizable dashboards. Real-time monitoring of social media and other channels. Assists in crisis management by enabling quick responses to negative consumer sentiment. Provides detailed reports and analytics

Cons

No free trial

Usability

Some functions need technical knowledge

Tool level Intermediate

Pricing

Custom

28. PrestaShop

Screenshots of eCommerce storefronts, including images of coffee, chocolate, and cosmetics stores. PrestaShop is a platform for newer online businesses. The eCommerce software is basic but flexible, allowing merchants to tailor their stores as required.

PrestaShop offers free basic eCommerce software. A free version of PrestaShop is available for simple eCommerce features such as a shopping cart and checkout. You’ll need to find a hosting provider. The paid version of the platform comes with hosting, store installation, and developer support. The free trial length is 14 days. The price is Free. Integrated sales channels are available. Mobile app features are not available. Point of sale: Third-party integrations are available.

29. Squarespace

A dining chair and table with a bowl, cup, spoon, and napkin on its surface. Squarespace’s eCommerce software grew from its original web-builder features. Drag-and-drop site builder Squarespace features a user-friendly interface and eCommerce features. Some tools are lacking as a website creation platform rather than dedicated eCommerce software.

There are only two payment integrations, for example. One benefit of Squarespace is its inventory-tracking features. You can also upgrade your plan to sell subscription products. The free trial is 14 days. The price for commerce plans is $28- $52 per month, depending on the features included. Integrated sales channels, yes. Mobile app features, yes. Point of sale, yes.

30. GoDaddy

A website for a smoothie company displayed on a tablet and smartphone next to a card reader. GoDaddy offers eCommerce software features alongside its basic website builder. GoDaddy is a well-known domain seller that also offers an eCommerce website builder. It uses artificial design intelligence to speed up site design, using the information you provide to build a customized website.

Although you can get up and running fast with GoDaddy, there are limits to the number of products you can sell via the platform. If you want to scale your store, GoDaddy isn’t the best eCommerce software. Free trial length 30 days. Price $11.99–$20.99 per month, depending on features included. Integrated sales channels Yes. Mobile app features Yes. Point of sale Yes.

31. Volusion

Four sample online storefronts for:

Jewelry

Soap

Furniture

Cheese stores

Volusion store builder and eCommerce software. Volusion is another eCommerce software that started out as a basic website builder and has since expanded its functionality to accommodate online selling. While you must register and pay for a domain name through a third party, Volusion includes web hosting in its plans. Volusion has basic eCommerce features such as:

Order processing

Recurring billing

Inventory tracking

Related product promotion

You can also create and manage customer accounts and add taxes. However, customization options are limited, especially when changing site templates. Once merchants reach a certain growth stage, they may want to upgrade to an eCommerce platform with a wider range of tools.

Free trial lasts: 14 days.

Price: range is $29–$299 per month, depending on the features included.

Integrated sales channels: Yes, via extensions.

Mobile app features: Yes, via extensions.

Point of sale: Yes.

32. Amazon

Women’s clothing products are displayed on a laptop and smartphone. Amazon allows sellers to create storefronts on its marketplace. While Amazon is best-known as a third-party marketplace for promoting and selling products, it also allows merchants to create branded Amazon storefronts. This gives eCommerce companies a global audience of millions, although Amazon remains in control of your content and charges fees on every sale.

Creating an Amazon store is a great way to supplement your existing sales channels. As you reach new customers and build brand awareness, shoppers will migrate to your independent online store, allowing you to avoid Amazon’s associated fees and restrictions.

Free trial length: No free trial

Price: $39.99 per month plus additional referral fees.

Integrated sales channels: Integrate Amazon with your Shopify store.

Mobile app features: Yes.

Point of sale: No.

33. Crazy Egg

This tool lets you see where visitors click on your site, how long they stay on each page, and what they do on your site generally. Information about website interaction can help you improve your website design, enhance your online presence, and boost sales figures.

How does Crazy Egg work? Thanks to tools like heatmaps, A/B testing, traffic analysis, or error tracking, you can check if your online store is optimized for purchases. A great-looking and functional online shop is crucial to increasing sales and reducing cart abandonment. And Crazy Egg could help you with that.

Benefits of Crazy Egg:

Video recording

Integration with other platforms

Data analysis of A/B testing Crazy Egg

Pricing

Four subscription plans are available:

Basic at $29/month

Standard at $49/month

Plus at $99/month

Pro at $249/month

High Ticket Dropshipping Products

Ecommerce Ideas

High Demand Products To Sell

Most Profitable Products To Sell Online

Product Ideas

Best Ecommerce Products

How To Find Winning Products On Aliexpress

How To Find Trending Products

How To Find Trending Products On Tiktok

How To Find Winning Products

Top 15 Ecommerce Marketing Tools for Businesses

Tagshop is a shoppable Instagram and UGC tool that allows users to aggregate social content and curate captivating shoppable galleries for ecommerce landing pages. With Tagshop, ecommerce businesses can seamlessly utilize user-generated content software to showcase products more naturally, allowing customers to make purchases more confidently.

Tagshop is one of the best ecommerce tools for brands looking to generate sales through Instagram posts or other social content from different channels, including:

TikTok

YouTube

Google reviews

2. HubSpot: The CRM That Does It All

HubSpot is a CRM or customer relationship management software that has become more popular. It provides business owners with a suite of lead generation, marketing, and customer service tools to create more long-term revenue from each customer acquired. HubSpot is one of the most prominent leaders in providing features like website building, hosting email campaigns, and other marketing features.

Its robust integration with BigCommerce and Shopify offers a key advantage, allowing businesses to directly leverage HubSpot’s full marketing, sales, and customer service features within their online stores. It also integrates with BigCommerce and other platforms, allowing businesses to streamline their e-commerce and marketing efforts. HubSpot also has a free inbound marketing school to help businesses learn how to market their services or offerings digitally.

3. Desku: Smart Customer Support

Desku is an AI-powered customer support platform that helps businesses manage customer queries efficiently. It offers live chat, chatbot, shared inbox, and virtual features. Desku offers an AI assistant, ecommerce platform integration, and a knowledge base. It streamlines customer queries and provides a unified inbox for better customer engagement.

4. EngageBay: The Affordable All-In-One

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, marketing automation, landing pages, contact management, segmentation, customer journey mapping, sales pipelines, and more. EngageBay is one of the most affordable marketing software programs. It offers unlimited contacts and other advanced features, which allow businesses to scale up quickly without worrying about marketing funds.

EngageBay also integrates with top eCommerce platforms like Shopify, BigCommerce, and WooCommerce, making it easy to manage your online store from one place. With built-in eCommerce marketing automation, you can streamline your campaigns and boost sales without ever leaving the platform.

5. Templated: Automate Your Image Creation

For eCommerce brands, one of the things that you can do with this tool is automate image generation for your physical products. Templated allows you to create images and banners from reusable templates and can save much of your time creating them all alone again and again.

It is an API-based platform; hence, you need to integrate the API at your end, but they allow you to use it via integrations from make.com, Zapier, and many others. This way, you can scale your marketing efforts, always maintaining the same creativity.

6. Customer.io: Targeted Email & SMS Marketing

Customer.io is an outbound marketing and sales tool for e-commerce businesses. With ecommerce tools like Customer.io, companies can strategically market to potential customers. The tool provides features like sending email and SMS notifications about sales to leads and existing customers, re-targeting abandoned carts, and automating email funnels.

You can also integrate a Customer.io account with other marketing and ecommerce tools to automate the sales and marketing process. That way, your store generates income even when you aren’t doing anything, especially when you deploy the right messaging and strategies to your email marketing efforts.

7. Semrush: SEO for E-Commerce

One of the other popular ecommerce tools is SEMrush. This service helps you improve your search engine marketing game by giving you access to insights and analyses that will show you opportunities to reach more audiences through SEO and search engine advertising.

With Semrush, business owners can search for relevant keywords that will help boost their visibility on organic searches. Search engine optimization is one of the most sustainable business development strategies today, and investing in a tool that will help you tap into that power will be a worthy investment.

8. Renderforest: Build Websites and More

Renderforest AI website builder is a versatile platform designed to create professional, responsive websites without coding skills. The AI website builder free feature lets you start building impressive websites at no cost, offering a suite of tools to enhance your site’s content and design effortlessly. But Renderforest is a website builder, comprehensive video maker, and editor.

9. ShippingEasy: Simplify Shipping

On top of the eCommerce business equipment and tools you should have for marketing, you should also pay attention to fulfillment. A business that effectively delivers and ships out products will inadvertently get repeat customers.

That’s where tools like ShippingEasy come in handy. With ShippingEasy, you’re able to track and fulfill orders with ease. It brings your online stores from all marketplaces into one dashboard and helps you manage your product shipping schedules and progress. To manage repetitive tasks better, you can choose from several invoicing software to make your work easier.

10. ScrapingBee: Gather Competitive Insights

ScrapingBee offers a simple API that can scrape any website and deliver the data in a structured format, all without the technical headaches typically associated with web scraping. Forget endless copying and pasting sessions.

This powerful tool can automatically help your business collect crucial product information, including pricing, availability, and descriptions, from other ecommerce websites, giving you a vital edge over your competition. Better yet, ScrapingBee’s rotating proxies and rate-limiting avoidance features ensure that your scraping efforts aren’t blocked, allowing you to access vast amounts of data without worrying about being cut off.

11. Scrapingdog: Monitor Competitor Pricing

Like Scrapingbee, Scrapingdog is API-based software that can extract data from any e-commerce platform, such as:

Amazon

eBay

Walmart

With the help of Scrapingdog, you can build an Amazon price tracker and monitor your competitors. This price tracker can help you change your pricing strategy when your competitors do so. You will even get a real-time notification when the pricing fluctuates. Using Scrapingdog, you can extract reviews from e-commerce platforms, which will help you analyze sentiment and develop your product accordingly.

12. Delight Chat: Use Messaging to Retain Customers

DelightChat is an omnichannel marketing tool that helps e-commerce businesses utilize messaging platforms like WhatsApp, Facebook Messenger, Gmail, and Instagram DMs to market and provide customer support.

This e-commerce tool is a leading platform for recovering abandoned carts and sending accurate order updates. Additionally, it provides a seamless onboarding process and various other features such as COD verification, ROI analytics, and a smooth integration with Shopify stores.

13. Alloy: Automate Your E-Commerce Tasks

Alloy is an eCommerce automation tool that allows eCommerce brands to integrate with several tech stacks to enhance eCommerce operations and customer experiences. In addition, the platform has recently launched a B2B solution – Alloy Embedded, which provides seamless embedding solutions to SaaS platforms for adding third-party eCommerce data and functionalities. Alloy supports six eCommerce platforms:

Shopify

Webflow

WooCommerce

Magento

With the unified goal of making automation accessible to all online businesses. The platform owners also believe in removing monotonous processes to build a more productive working environment. If you are unsure where to begin, surf Alloy’s marketplace. It features multiple app integrations and ready-to-use cards that can be curated to satisfy specific business needs. The best part? You can get a hands-on experience for free.

14. Listrak: Omnichannel Marketing For E-Commerce

Listrak is an omnichannel marketing platform that empowers retailers and brands to grow revenue through cross-platform marketing efforts. Reach out and retarget customers throughout their journey with optimized emails, SMS, and mobile push notifications. Using the platform, brands can listen and respond to customer signals, pushing them to move from one step of the buying journey to the next.

Brands can create responsive and appealing email designs, leverage abandoned cart messaging suites, and use detailed analytics provided to understand the behavioral triggers of consumers’ behavior, amongst other things, to enhance the performance of their marketing campaigns.

15. Narrato AI: Generate E-Commerce Content

Narrato is an AI content platform perfect for eCommerce businesses. It features a comprehensive suite of 100+ AI tools and templates for eCommerce marketing, including an AI description generator capable of crafting anything from one to hundreds of product descriptions for your site.

Other key features include an AI copywriter for generating landing pages and ads, an AI blog writer that can generate complete blog articles with just one click, and a unique tool, AI Content Genie, that automatically generates content for your blog and social.

Best Product Research Tool

Dropshipping Product Finder

Ecommerce Niches

How To Find Ecommerce Trending Keywords

How To Find Products To Sell

Best Ecommerce Tools

Ecommerce Product Research

Product Research Tools

Dropshipping Apps

Ecommerce Categories

Best Ecommerce Tools

Why You Should Leverage AI in Ecommerce in 2024

1. Harnessing AI for Ecommerce Personalization: The Future Looks Bright

In ecommerce, personalization is everything. Consumers want to feel like brands understand their unique needs and preferences. Artificial intelligence (AI) can help you achieve this level of personalization at scale. AI can analyze a shopper’s past behavior, demographics, and psychographics to create a detailed profile. You can then use this information to deliver personalized website experiences, product recommendations, email marketing campaigns, and more. The more an ecommerce business leverages AI for personalization, the better.

Research shows that AI-driven personalized recommendations contribute to a 15-20% increase in conversion rates. 78% of consumers say that emails featuring personalized content, such as product recommendations, influence their purchase decisions. Adopting AI for ecommerce personalization can help you meet your customers’ expectations and boost your sales in 2024 and beyond.

2. AI and Ecommerce Customer Service: 2024 and Beyond

In 2024, your customers expect fast, accurate responses to their questions and concerns. If your ecommerce business fails to provide this level of service, you risk losing sales and damaging your reputation. Artificial intelligence (AI) can help you deliver better customer service by automating repetitive tasks so your team can focus on more complex customer issues. Chatbots can field common customer inquiries about your:

Products

Services

Policies

With access to historical data and machine learning capabilities, these AI-powered tools can deliver accurate answers to customers within seconds, improving their experience and reducing the load on your human customer service team.

Chatbots are available 24/7, meaning customers can get the information they need anytime, even if your business isn’t operating. You can also leverage AI to improve your customer service operations. The technology can analyze past customer interactions and support team interactions to identify trends and uncover insights about customer preferences. By focusing on these issues, you can improve your product offerings and create better customer experiences.

3. Improving e-commerce inventory Management with AI

Keeping track of ecommerce inventory is crucial to your business’s success. If you have too much inventory, it can lead to cash flow problems and poor storage conditions that damage your products. On the other hand, too little inventory can lead to stockouts that frustrate customers and hurt your sales.

Artificial intelligence (AI) can help ecommerce businesses manage their inventory more accurately. AI can analyze historical sales data, seasonality trends, and external factors (like weather or economic conditions) to help you make more accurate forecasts about future sales. Using these insights, you can make informed decisions about purchasing and restocking inventory to meet customer demands without going overboard. AI-powered forecasting can help businesses reduce inventory costs by up to 75%.

4. Using AI for Ecommerce Marketing in 2024

Artificial intelligence (AI) can help you optimize your ecommerce marketing efforts. The technology can analyze large volumes of data to uncover insights about your customers and automate time-consuming processes. AI can help you create better-targeted ads. The technology can analyze customers’ online behavior to identify patterns and predict future actions.

Using these insights, you can create detailed audience segments to help you hone existing ads and create lookalike audiences to target your campaigns. AI can also help you deliver personalized product recommendations to individual users. By analyzing their past behavior, AI can identify which products or services to showcase to improve your chances of conversion. Implementing AI tools for ecommerce marketing can enhance your efficiency and help you boost sales in 2024.

5. What to Look for When Choosing AI Tools for Ecommerce

Not all AI tools are created equal. When searching for artificial intelligence solutions for your e-commerce business, look for features that will elevate your business performance. Here are some questions to consider when assessing your options.

How does the AI tool integrate with existing platforms and technologies on your website? Investigate the tool’s compatibility with your current website infrastructure, including any CMS, CRM, analytics, or ecommerce platforms you use.

What specific AI capabilities does the tool offer, and how do they align with my website’s needs? Examine the tool’s core artificial intelligence technologies, such as machine learning, natural language processing, or image recognition, and assess how these capabilities address your website’s specific requirements.

Can the AI tool adapt to my website’s scale and traffic fluctuations? Evaluate the tool’s scalability and ability to handle peak traffic periods without compromising website performance or user experience. You don’t want to invest money and time training a team using a tool that will need to be replaced after a month.

What kind of data does the AI tool require, and how will it collect, process, and store this data? Understand the data inputs needed for the tool to operate effectively and the implications for data privacy, security, and compliance.

How user-friendly is the AI tool’s interface for my team and website visitors? Consider the learning curve for your team to manage the tool and the impact on the user experience for visitors interacting with AI-driven features.

What customization options does the AI tool offer to align with my brand and website design? Look into how much you can customize the tool to ensure it integrates seamlessly with your website’s aesthetic and branding.

How does the AI tool measure and report on its performance and impact on my website’s goals? Investigate the tool’s analytics and reporting capabilities to ensure you can track its effectiveness against your website’s key performance indicators.

What support, training, and resources does the AI provider offer to ensure successful implementation and ongoing use? Assess the level of support provided, including training materials, customer service availability, and community resources, to facilitate smooth adoption and troubleshooting.

What feedback loop is for improving the AI tool based on performance data and user interactions? Determine how the tool learns from data and interactions to improve its functionality and relevance to your website’s evolving needs.

What are the financial implications of adopting this AI tool, including setup costs, subscription fees, and potential ROI? Evaluate the total cost of ownership, considering all associated expenses and the potential return on investment through increased efficiency, sales, or customer satisfaction.

22 AI Tools for Ecommerce to Grow Your Business in 2024

AI Tools for Customer Experience and Personalization

Personalizing the online shopping experience is essential for improving customer satisfaction and boosting sales. AI tools enhance user experience by helping eCommerce businesses understand their customers' preferences and behaviors to deliver tailored communications, recommendations, and services.

1. Drift

Drift is an AI-powered conversational marketing platform transforming how businesses interact with customers online. Designed for eCommerce and beyond, Drift enables real-time, personalized conversations through chatbots and messaging, allowing companies to engage with customers at any point in their buying journey.

Its intelligent chatbots can qualify leads, answer common questions, and schedule meetings, freeing up human agents to focus on more complex inquiries. Drift’s platform is highly customizable, ensuring every interaction feels personal and on-brand. Drift helps eCommerce sites:

Increase conversion rates

Improve customer satisfaction

Drive sales by providing immediate assistance and tailored recommendations

Best Features:

AI-Powered Chatbots for human-like conversations

Conversational Landing Pages (CLPs) for real-time conversations with visitors

Real-Time ABM Notifications for alerts of target account engagement

Pricing

Premium Subscription: starting at $2,500/month

Advanced Subscription: custom pricing

Enterprise Subscription: custom pricing

Ratings

Trustpilot: 4.4/5

G2: 4.4/5

2. Lyro AI Chatbot

Lyro AI Chatbot is an innovative AI solution tailored specifically for the eCommerce sector, designed to revolutionize how online shops engage with their customers. Leveraging natural language processing (NLP) technologies, Lyro enables online retailers to provide instant, 24/7 customer support and shopping assistance across their websites.

The best part is that it continually learns from customer interactions to improve its responses and effectiveness over time, ensuring that the shopping experience improves with each visit. Also, Lyro AI can handle a wide range of queries, from product recommendations and inventory checks to troubleshooting and order tracking, all in a conversational and user-friendly manner.

Best Features

Simple, configurable setup

Unlimited replies per customer

Allows you to take over the conversation whenever you want

Pricing

Free Subscription: up to 50 Lyro conversations per month

Lyro AI Subscription: starting at $42/mo per 50 Lyro conversations

Tidio+ Subscription: starting at $535/mo

Ratings

G2: 4.7/5

Capterra: 4.8./5

3. Nosto

Nosto is a powerful AI-driven platform that creates personalized shopping experiences for eCommerce websites. Its experience.AI harnesses the power of big data, artificial and business intelligence, and dynamic targeting to analyze a customer's behavior, preferences, and purchase history in real-time.

This enables online retailers to deliver highly targeted product recommendations, personalized content, and tailored marketing messages across their websites, mobile apps, and email campaigns.

Best Features

Speedy setup via API or pre-built templates to reduce time to value

Balance automation and control with cutting-edge AI and machine learning technologies

Designed and built so you can access powerful tools that leave no negative impact on your site speed

Pricing

Custom pricing based on your business needs.

Ratings

G2: 4.6/5

4. Adobe Sensei

Adobe Sensei is Adobe's AI and machine learning technology that enhances the capabilities of Adobe Commerce, providing eCommerce retailers with powerful tools for optimization and personalization. It leverages data analysis and GenAI to offer personalized product recommendations, predictive search functionalities, automated catalog management through image tagging and analysis, and personalized content and copy.

By integrating directly with Adobe Commerce, Adobe Sensei simplifies the implementation of AI-driven features, enabling you to deliver customized experiences, automate tasks, and make data-driven decisions.

Best Features

Quantifies the incremental impact of all marketing activities across business and campaign goals

Provides a closer look at your customers and understand the cause and effect along the customer journey

Predicts how leads and accounts will likely move through the buyer journey, helping you focus on the right prospects

Pricing

Prices are based on your specific business needs.

Ratings

G2: 4.1/5

5. Plerdy

Plerdy’s AI UX Assistant harnesses a wide range of metrics, offering insightful conversion rate optimization (CRO) advice to boost conversion rates and optimize user interaction.

This innovative tool translates raw data into actionable insights, offering detailed analyses of UX elements and providing targeted recommendations for enhancements. It generates comprehensive reports to be shared with clients or team members, facilitating collaboration and driving web performance optimization efforts.

Best Features

Leverages AI to crunch numbers, offering a potent UX and CRO analysis.

Translates raw data into actionable advice for web performance optimization

Easy to integrate and won’t overload your website.

Pricing

Free Subscription: limited resources

Startup Subscription: $21/mo

Scale Subscription: $42/mo

Thrive Subscription: $70/mo

Ratings

G2: 4.7/5

Capterra: 4.9/5

Navigation AI by Uxify is an AI-powered web optimization solution that analyzes and predicts user behavior to preload pages your users might land on next. Uxify’s smart solution applies

AI-enhanced initial predictions on page load based on data. It analyzes the user behavior, adjusts the predictions, and instructs the Speculation Rules API to prerender (or prefetch) a page before the next click happens. This allows site owners to deliver instant browsing experiences to their users on both desktop and mobile, boosting customer engagement and conversion rates.

Best Features

Quick setup: all you have to do is insert a short JavaScript snippet

Platform-agnostic, works on every website.

Leads to improvements in Core Web Vitals and engagement and conversion rates

Pricing:

Navigation AI’s price is based on your specific business needs.

7. Algolia

Algolia is a powerful, API-first search and discovery platform that enables eCommerce sites to deliver fast, relevant, and intuitive search experiences. It uses advanced AI and machine learning algorithms to understand user intent and context, providing instant and accurate search results as users type.

Easy to integrate and scalable, Algolia supports businesses of all sizes, ensuring that your site's search and discovery capabilities grow with your product catalog and customer base grow.

Best Features

Provides users with personalized search results, product listings, and recommendations to every user

Uses AI to identify and boost popular content to stay on top of what’s trending

Runs intelligent experimentation and prioritizes business metrics that matter, like profitability or inventory levels.

Pricing

Build Subscription: free; up to 10k search requests / month

Grow Subscription: pay-as-you-go, up to 10k search request/mo; $0.50 per additional 1k search requests

Premium Subscription: annual plan; you need to request pricing

Elevate Subscription: annual plan; you need to request pricing

Ratings

G2: 4.5/5

Capterra: 4.7/5

AI Tools for Sales and Marketing Automation

Sales and marketing automation tools improve efficiency by relieving eCommerce businesses of repetitive tasks. AI tools take automation a step further by personalizing communications and offers to improve customer engagement and boost conversion rates.

8. Klaviyo

Klaviyo is the preferred choice for crafting tailored customer experiences and streamlining marketing activities to accelerate business expansion. The company boasts extensive capabilities, including Klaviyo AI, a cutting-edge solution powered by artificial intelligence.

This technology employs machine learning algorithms to sift through large datasets of customer information, including previous purchases, browsing habits, and interaction trends.

Best Features

Leverages predictive analytics to forecast next order date, lifetime value, spending potential, and more

AI helps you find the best time to email your customers.

Segment your audience based on a description of the people you want to reach

Pricing

You need to request a demo first before getting Klaviyo AI.

Ratings

G2: 4.6/5

Capterra: 4.7/5

9. Buffer AI Assistant

The Buffer AI Assistant is a feature within the Buffer social media management platform designed to enhance content creation and scheduling with the power of artificial intelligence. This tool aims to assist eCommerce and other businesses craft compelling social media posts, optimize post times based on audience engagement, and suggest content improvements to increase reach and engagement.

Best Features

Creates engaging social media posts on the go

Limitless social media post ideas tailored to your brand

Automatic content repurposing

Pricing

Free Subscription: up to 3 channels

Essential Subscription: $6/mo for 1 additional channel

Team Subscription: $12/mo for 1 additional channel

Agency Subscription: $120/mo for 10 channels

Ratings

G2: 4.3/5

Capterra: 4.5/5

10. forms.app

forms.app is an online form builder that allows users to easily create forms, surveys, and quizzes with the help of an AI form generator feature. You only need to describe what you want to create, and the AI will handle the rest.

It automatically generates options based on your question titles, saving time and effort. The best part is even the free plan offers many advanced features like conditional logic, integrations, and payment collection, making it a great choice for small businesses.

Best Features

Over 25 form field types.

Create an online store with the product basket.

The AI-powered form generator makes form creation a breeze, saving you time and effort.

Over 500 third-party integrations are available to automate your workflow.

Pricing

Free: forever plan

Basic: $25

Pro: $35

Premium: $99

Ratings

G2: 4.5/5

Capterra: 4.6/5

11. Salesforce Einstein

Salesforce Einstein is an integrated set of AI technologies that makes Salesforce Customer Relationship Management (CRM) applications smarter. In the context of eCommerce, Einstein powers personalized customer experiences, automates routine tasks, and provides insights to help businesses make informed decisions. It enhances various aspects of eCommerce, from personalized product recommendations and predictive search to customer service and marketing automation.

Best Features

Einstein GPT can generate AI-based personalized product descriptions.

Einstein Commerce Insights turns raw customer data into actionable merchandising insights.

Einstein Complete sets automatically level product recommendations with sets of complementary products.

Pricing

Salesforce Einstein is a product unlocked by request. So you need to book a call first.

Ratings

G2: 4.3/5

Capterra: 4.4/5

12. OptiMonk AI

OptiMonk AI enhances website engagement and conversion rates for eCommerce businesses through personalization. It leverages artificial intelligence to understand visitor behavior on your website in real time, allowing you to present the most relevant offers, messages, or content at the perfect moment.

A key feature of OptiMonk AI is its ability to segment visitors based on their actions, such as which products they view, how much time they spend on specific pages, and their stage in the buying process. This segmentation and all the other features enable highly targeted campaigns that speak directly to the visitor's interests and needs, significantly increasing the chances of conversion. OptiMonk claims that “Ecommerce brands see an average 24.3% lift in online revenue” after integrating their product.

Best Features

Automatically writes conversion-optimized product descriptions, headlines, and lists

Improves pop-up conversion rates through personalization

Tailors landing page content based on the interest of the visitor

Pricing:

OptiMonk AI starts from $ 249/month.

Ratings:

G2: 4.7/5

Capterra: 4.9/5

AI Tools for eCommerce Operations Optimization

AI tools and other business management solutions help eCommerce businesses optimize their operations. By leveraging AI technologies, these platforms can help you automate routine tasks, identify and resolve operational issues, and make better data-driven decisions for improved performance.

13. Competera

Competera is an advanced competitive intelligence platform designed to empower eCommerce businesses with actionable insights into their competitors' strategies and market trends. Utilizing artificial intelligence, Competerra scans and analyzes vast amounts of data from various online sources, providing comprehensive reports on competitors' pricing, product assortment, promotional tactics, and customer reviews.

Best Features

Real-time monitoring alerts you to significant changes in your competitors' strategies, such as price adjustments or new product launches.

Detailed analytics that help businesses understand market dynamics, identify emerging trends, and uncover untapped market segments.

The SLA agreement secures every data point and goes through both manual and automated quality assurance procedures before the information goes live.

Pricing

Competera pricing is company-based; hence, you need to submit a request.

Ratings

G2: 4.9/5

Capterra: 5/5

14. Kount

Kount is a comprehensive digital fraud prevention platform that leverages advanced artificial intelligence and machine learning technologies to help eCommerce businesses protect against online fraud, reduce chargebacks, and increase sales. It provides real-time fraud analysis and scoring by examining transactions across multiple data points, including device identification, geolocation, and historical data patterns, to detect and prevent fraudulent activity accurately.

Best Features

Kount is the only service provider on the market today that uses two forms of machine learning fraud detection: supervised and unsupervised.

They feed their machine-learning algorithms with decades of history.

Kount clearly explains why and how decisions are made, providing your team with complete transparency and better insights for future policy adjustments.

Pricing

Kount’s pricing plans are tailored to your business, so you must request a quote.

Ratings

G2: 4.8/5

Capterra: 4.7/5

AI Tools for SEO and Content Generation

SEO is crucial for driving organic traffic to your online store and boosting sales. AI tools can help improve your site’s SEO performance by analyzing existing content, identifying optimization opportunities, and creating SEO-friendly blog posts, product descriptions, and landing pages.

15. ChatGPT

ChatGPT is an advanced language model developed by OpenAI. It is designed to understand and generate human-like text based on the input it receives. It’s a versatile AI tool that can assist in creating product descriptions, generating marketing content, and even managing simple tasks like email responses or social media engagement. Its ability to learn from interactions and feedback allows it to continuously improve its responses and become more aligned with the brand's voice and customer needs.

You need to specialize in feeding high-quality prompts to get the most out of ChatGPT and similar language models. Here’s how to achieve that:

Be Clear and Specific: The more detailed your prompt, the better the AI can understand and generate the desired output. If you're asking for information, specify precisely what you need.

Define the Context or Purpose: Explain the context or the purpose behind your request. For text generation, clarify whether you seek information, advice, a story, or creative writing.

Incorporate Examples or Analogies: When applicable, include examples or draw analogies to guide the AI towards the style or outcome you envision. For text, you might specify a tone (e.g., professional, whimsical, sarcastic) or reference a well-known work ("write a story in the style of J.K. Rowling").

Pricing

Free Subscription: grants access to GPT-3.5

Plus Subscription: $20/per user billed annually, access to GPT-4

Team Subscription: $25/per user / month billed annually, access to GPT-4

Enterprise Subscription: you need to contact sales

16. Jasper

Jasper is an AI writing assistant that empowers eCommerce businesses to generate high-quality content. It excels in creating compelling product descriptions, engaging marketing copy, and informative blog posts, all tailored to enhance brand voice and boost SEO performance.

Jasper's AI algorithms are designed to understand context and customer intent, enabling it to produce content that resonates with target audiences and drives conversions. Ideal for scaling content creation without sacrificing quality, Jasper helps eCommerce sites maintain a consistent and persuasive online presence, significantly improving their content marketing strategy and engagement with potential customers.

Best Features

You can write creative copy in 30+ languages.

Get actionable insights and AI recommendations for how to double down on your best content and update your worst.

Turn a single brief into a multichannel campaign in seconds and automatically.

Pricing

Creator Subscription: $49 per month/seat

Pro Subscription: $69 per month/seat

Business Subscription: need to contact sales for a quote

Ratings

G2: 4.7/5

Trustpilot: 4.4/5

17. MarketMuse

MarketMuse is an AI-powered content planning and optimization platform that helps eCommerce and other businesses enhance their content strategy for better SEO and audience engagement. It analyzes existing content against industry benchmarks to identify gaps and opportunities for improvement, suggesting topics and keywords to target for higher search engine rankings.

MarketMuse's strength lies in its ability to provide actionable insights for creating authoritative content that drives traffic and establishes brand credibility. With its comprehensive content inventory assessment and optimization recommendations, it is the perfect solution if you are looking to elevate your content marketing efforts and improve online visibility.

Best Features

Automates content audits and removes the subjectivity of what is or isn’t working and what is missing.

Provides access to page-level, site-level, and SERP insights.

Prioritizes keywords with the best chance of ranking into clusters to build your authority

Pricing

Free Subscription: limited to 1 user and 10 queries per month

Standard Subscription: $149/month

Premium Subscription: $399/month

Team Subscription: custom pricing

Ratings

G2: 4.6/5

Capterra: 4.6/5

18. Surfer AI

Surfer AI is an SEO optimization tool designed to help businesses and content creators boost their website's search engine rankings through data-driven analysis. It evaluates content against top-performing pages in search results, offering recommendations on keyword usage, content structure, and other on-page elements to improve visibility.

Its real-time content editor and SERP analyzer streamline the process of creating SEO-friendly content that aligns with user search intent, making it easier for businesses to attract more organic traffic and engage effectively with their audience.

Best Features

Anti-AI detections so your content could sound more human.

Surfer AI analyzes more than 300K words when writing your content.

Automatically generate content in 8 different languages

Pricing

You have two options to purchase Surfer AI:

Choose Scale AI or Enterprise plan with recurring AI articles and save money.

Purchase AI bundles on demand for any subscription.

You can do so from the app by clicking the "Buy AI credits" button on the bottom-left corner of your dashboard

Ratings

G2: 4.8/5

Trustpilot: 4.3/5

19. Frase

Frase.io is an AI-powered content optimization platform that aims to help content creators, marketers, and SEO experts improve their content creation process and boost their SEO performance.

By using advanced natural language processing (NLP) and machine learning techniques, Frase.io evaluates and refines content based on targeted keywords, themes, and queries. This enables users to easily generate content that captivates the audience and ranks well on search engines.

Best Features

Analyzes search queries and generates research-driven SEO content with AI

Leverages AI to generate full-length, optimized content briefs in 6 seconds.

Automatically compares your content’s keywords with those of your top competitors.

Pricing

Free Subscription: limited to 1 user and 1 search query

Solo Subscription: $15/mo

Basic Subscription: $45/mo

Team Subscription: $115/mo

Ratings

G2: 4.8/5

Capterra: 4.8/5

20. Synthesia

Synthesia is an innovative platform that leverages artificial intelligence to transform video creation. It offers a streamlined solution for professionals and creators. It employs cutting-edge technology to generate videos from text, dramatically reducing the time and resources typically required for video production.

By utilizing AI, Synthesia allows you to quickly produce engaging and visually appealing videos, making it an ideal tool for:

Educational content

Marketing materials

Corporate communications

Best Features

Create custom or choose from 160 diverse AI avatars to make your videos more engaging.

Choose from hundreds of natural-sounding voices.

Automatically translate your videos into 120 languages to reach your worldwide audience.

Pricing

Starter Subscription: $22/mo

Creator Subscription: $67/mo

Enterprise Subscription: custom pricing

Ratings

G2: 4.7/5

Trustpilot: 4.4/5

AI Tools for Analytics and Insights

Ecommerce businesses can collect a wealth of valuable data on their operations, customers, and website performance. AI and machine learning technologies can help you make sense of this data by identifying patterns and providing actionable insights to improve your business performance.

21. Zoho Analytics

Zoho Analytics is an advanced data analytics solution that harnesses the power of artificial intelligence to empower you and your business with deep insights and data-driven decision-making. This platform simplifies the data analysis process, allowing you to visualize their data through customizable reports and dashboards easily.

Zia, the conversational AI assistant, can help you:

Generate narratives

Predict trends

Answer queries through natural language processing (NLP)

This allows for intuitive data exploration and automated insights, enabling you to make informed decisions quickly and effectively.

Best Features

A shallow learning curve, as everything you need to do is ask Zia the insights you want it to generate, and the AI does it.

Zia can predict scenarios and plan ahead of time with intelligent forecasting.

Zia can be accessed on mobile devices as an immersive chat-like interface.

Pricing

Upon request

Ratings

G2: 4.7/5

Trustpilot: 4.4/5

22. Qualtrics XM

Qualtrics XM is a comprehensive experience management platform that leverages robust AI technology to help organizations optimize:

Customer

Employee

Product

Brand experiences

This solution enables users to capture and analyze data from multiple touchpoints, providing actionable insights to drive improvements across various business aspects.

Their products are divided into three categories:

Customer Frontline

People Teams

Strategy and research

Each leverages AI technologies to provide deep-level insights, recommendations on the next best step, and more.

Best Features

Provides sophisticated tools for deep analysis and visual reporting of customer and employee feedback.

Utilizes AI to forecast trends and suggest actionable insights, enhancing proactive decision-making.

Facilitates the immediate gathering and response to feedback across various touchpoints, improving responsiveness and adaptation.

Pricing

You need to request pricing.

Ratings

G2: 4.4/5

Capterra: 4.7/5

What to Consider When Choosing an ECommerce Tool for Your Startup?

Key Features – Focus on the Right Capabilities

When choosing e-commerce marketing tools, prioritize key features and capabilities. For example, if your goal is to improve your conversion rate, look for tools specializing in this area. Ensure the software has all of the essential features you need, such as campaign monitoring, advanced analysis, reports of obtained data about shoppers, and actionable insights into customer behavior and user experience.

Integrations – Seek Compatibility With Existing Systems

Check the tool’s integrations. You might use various tools and apps to manage your website and store:

Google Shopping

WordPress

CRM platforms

Marketing tools

If the app you picked doesn’t integrate well with them, it will be difficult for you to do your job.

Reviews – Look for Feedback on Usability

Pay attention to user and customer reviews of a tool you will be working with. Reviews are a great source of first-hand information about the software or app's usability and capability. Applications that maintain good customer relationships with their customer base are worth trying.

Pricing – Find What Fits Your Budget

Find out the pricing and affordability. Unfortunately, e-commerce business tools can vary greatly in cost. It is necessary to research different options and find the software or app that fits your business’s needs without breaking the bank. Some platforms provide demos so you can check if the tool’s right for you.

ShopHunteris an intuitive tool for estimatings sales for Shopify stores and their products. Users can search for any Shopify store on ShopHunter and find detailed sales estimates for ShopHunter is an intuitive tool for estimating the entire store and individual products. The sales data is derived from a custom algorithm that compiles data from multiple sources to deliver accurate estimates that help users identify lucrative products to sell.

For example, if you search for a store that sells home decor, you might find that the store makes an estimated $5,000 per month. You can also drill down to find that a specific product makes approximately $500. This helps users quickly validate product potential before they invest time and resources into building a business around dropshipping or reselling that item.

Spotting Ad Activity Across Stores

ShopHunter goes beyond sales tracking by monitoring advertising activity across Shopify stores. The ad spy tool lets users see what products stores promote, which platforms they advertise on, and how long they have run ads. This can help you:

Spot trending products

Discover successful marketing strategies

Identify competitors in your niche

For instance, you can use the information to create your ads to target the same audience or develop a plan to compete with the store organically.

Find Your Next Ecom Opportunity With ShopHunter

Whether you are a dropshipper, a Shopify store owner, or someone looking to enter the e-commerce space, ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items. Sign up for a free trial (no credit card required) to our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.