75 Powerful Tools to Build the Perfect Ecommerce Toolkit

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Managing an ecommerce business is no picnic. As you scramble to keep up with changing customer preferences, new technology, and emerging industry trends, a comprehensive ecommerce toolkit can help you adapt operations to easily adapt to change. In this blog, we’ll help you understand an ecommerce toolkit, examine its significance, and explore how to build a robust one that suits your eCommerce Competitor Analysis needs.

Shophunter's Shopify sales tracker suite of solutions can help you achieve your ecommerce goals quickly so you can focus on what matters most in your business.

What are Ecommerce Tools & Why are They Important?

Ecommerce tools are software applications that help online business owners manage and optimize their day-to-day operations. Though there are many different ecommerce tools, they all share a common purpose:

Streamline

Organize

Automate

You are running and growing an online store. Examples include drag-and-drop website builders, inventory management software, and analytics tools. Building software like mobile apps and shopping carts from scratch can be time-consuming and expensive. But with a robust set of ecommerce tools, you can create and manage your online store efficiently, keep costs down, and earn more money.

With a good ecommerce toolkit, you can:

Reach more customers online

Make an exciting shopping experience

Collect first-hand data for your campaigns

Integrate all your tools

Help your store sell 24/7

Ecommerce tools are the building blocks of any online store. If you’re running an online store, there are many moving parts to keep track of:

Customer support

Marketing

Logistics

Some of the best tools an e-commerce business owner can use are those that help organize the store's day-to-day operations, such as ensuring internal business operations are taken care of alongside organizational needs.

The Speedy Growth of Ecommerce and What It Means for Online Business Owners

The burgeoning growth in ecommerce sales is only speeding up, with the ecommerce market in the United States slated to grow to $1.4 trillion by 2027. In the sea of ecommerce, one doesn’t need to be the big fish to take a piece of that loot. With ecommerce tools, even the smallest stores can compete with larger competitors to earn their share of the profits.

5 Key Benefits of Ecommerce Tools

1. Scale Your Business Operations Smoothly

E-commerce tools foster efficient operations, allowing you to streamline processes like order fulfillment, inventory management, and customer service. As your business grows, these tools help you scale by providing the structure you need to manage increasing demand.

For example, customer relationship management (CRM) systems allow you to organize and manage customer data better to improve service and communications. Likewise, e-commerce platforms like Shopify offer plugins and integrations to help you automate tasks and quickly add new features to your online store to accommodate growth.

2. Boost Your Revenue

E-commerce tools help businesses create a seamless and personalized shopping experience for customers, which can lead to increased customer:

Satisfaction

Loyalty

Repeat purchases

Email and SMS marketing tools are handy for improving the marketing efforts of e-commerce businesses. They allow them to build customer relationships and grow sales.

3. Monitor Operations in Real Time

E-commerce tools offer real-time analytics and reporting capabilities, allowing businesses to monitor key metrics such as:

Sales performance

Website Traffic

Customer behavior

Inventory levels

This real-time visibility enables businesses to identify trends, patterns, and areas for improvement quickly. By incorporating time-blocking apps, they can further streamline their operations and boost efficiency. By making data-driven decisions, businesses can make informed business decisions,

4. Automate Repetitive Tasks

E-commerce tools automate repetitive and time-consuming tasks such as:

Order processing

Online invoicing (including guidance on how to invoice a client)

Customer support

Freeing valuable time

Business owners and employees should focus on strategic activities and growth initiatives. Relying on e-commerce tools also reduces the risk of human error, ensuring an accurate execution of tasks.

5. Identify Gaps in Your Strategy

A web scraping solution, for example, can gather detailed data on competitors’ pricing, product offerings, and customer reviews, giving you a more comprehensive view of where your strategy may fall short. These insights can help brands improve the overall functioning of their business, improving the customer experience for better results.

The Ultimate Shopify Sales Tracker and Product Research Tool for Ecom Founders

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for both entire stores and specific products, helping users quickly validate product potential.

ShopHunter's Ad Spy Tool

The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on. ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool, find your next ecom opportunity or level up your current eCommerce store by learning from your competitors.

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10 Must-Have Tools to Include in Your Ecommerce Toolkit

Ecommerce websites are a great way to reach customers and drive sales. But setting one up isn’t enough to ensure success. You’ll need the right ecommerce tools to help you manage operations, drive traffic, and create great shopping experiences.

Sales and marketing processes in ecommerce are often complex and interconnected. For example, an online store may use a content management system (CMS) to organize its website content and then apply search engine optimization (SEO) principles to rank that content on Google. They’ll install a marketing automation tool to help them communicate with customers visiting their website and segment them for email marketing. If that isn’t enough, they can use dozens of other tools to improve performance and boost customer satisfaction. As you can imagine, these ecommerce solutions all have different functions but can also work together to improve efficiency and business performance. Let’s look at ten essential ecommerce tools from which every online store can benefit.

1. CMS for E-commerce Websites

Online marketplaces like Amazon and Walmart allow you to tap into a site that is already attracting e-commerce traffic easily. But it’s not the only way to sell online. Setting up your e-commerce site gives you control over:

Branding

Product presentation

Design and more

You’ve got a great product, but how you present it to the world is just as important as the product itself. Building an e-commerce website is the foundation upon which your product will stand before customers, and few foundations are better than a good content management system (CMS).

Powerful CMS for Omnichannel Content Management

A good CMS provides a vast range of options for omnichannel content management for B2B and B2C spaces. It gives a central location to distribute content across every channel, automate workflows, and compose digital experiences that fit your goals. We’re partial to Drupal because of its flexibility. Drupal has its dedicated e-commerce flavor with 100+ integrations all dedicated to e-commerce-specific tasks such as:

Credit card processing

Product filters

Shopping carts

Aesthetically pleasing product look displays

2. Marketing Automation Software

E-commerce is an intricate web of interconnected technologies that must play nicely together. For the marketing teams in charge of managing those websites, it’s nice to be able to automate what we can. Marketing automation software is a massive time saver, taking on:

Menial

repetitive tasks

crunching data

Iterating

Analyzing

Marketing automation frees marketers to do creative work. A prime example of marketing automation is email segmentation and personalization.

Email is still one of the most powerful marketing channels, with more than 89% of marketers using it to communicate with customers and prospects. Marketing automation software helps your marketers speed up the process of cross-journey segmentation and messaging personalization, greatly increasing team efficiency. Marketing automation tools like Acquia Campaign Studio and Acquia Campaign Factory can integrate with your e-commerce platform so you can automate decisive, personalized actions on customer behavior.

3. Digital Asset Management Software

Selling online requires photos, videos, illustrations, and other digital assets representing your products and brand. A digital asset management (DAM) platform helps you organize and share this content. These assets are used to build your online store and support marketing efforts, like:

Email campaigns

In-store promotions

DAM systems allow teams to search for content by keyword, convert file formats, publish to multiple channels, and share assets with agencies, distributors, retailers, and other collaborators.

4. Product Information Management Software

Product information is the other core content required for selling online. Product information management (PIM) software helps brands prepare accurate, compelling product listings for their global e-commerce channels. PIM software helps in three key areas.

It aggregates technical information from engineering and product platforms.

Marketers can enhance product information with search-optimized descriptions, photos, and videos.

It helps transmit product listings to your e-commerce platform, digital marketplaces, and other marketing tools.

DAM and PIM systems can be connected and used together, giving your organization a comprehensive look at your product content. When digital assets and the connected product descriptions are connected, your go-to-market speed and accuracy are at their highest. No more fussing around by transferring information between tools.

5. Project Management Tools

Selling and promoting your products online involves numerous stakeholders, deadlines, and overlapping processes. Keep your projects on course with project management software. It allows teams to track and manage work from start to finish and provides visibility around project deadlines and milestones.

Project management tools can help your team plan effectively and understand the scope and responsibilities. Tools like:

Asana

Jira

monday.com

Trello

Are especially helpful for centralizing campaign tasks, organizing large-scale projects, and streamlining cross-functional team efforts.

6. Inventory Tracking Tools

Growing sales while managing your inventory levels can be a difficult balance. Two types of software are commonly used to manage inventory:

An all-in-one enterprise resource planning (ERP) platform

A dedicated inventory and warehouse management system

An ERP platform supports inventory tracking and day-to-day business activities like accounting, procurement, and risk management. An inventory management system (IMS) is a specialized tool for integrating your fulfillment with major e-commerce systems. Whether using your ERP solution, an inventory tracking tool, or both, you’ll need a smart solution to sync orders with your inventory and e-commerce platform. You do not lack powerful inventory tracking tools like Microsoft, Oracle, and SAP.

7. Customer Service Tools

At the heart of every good business is its customers. That’s why being ready to support their questions and needs is so important. A customer service tool can help you engage them via:

Text

Mobile

Phone

Live chat

Social media

A knowledge base can help your customers quickly find the information they need to decide. Customer relationship management (CRM) tools like:

Zendesk

Help Scout

Salesforce

Created to help build and maintain the connection between customers and your brand. Whether that’s through:

Email communications

Website behavior

Phone calls

Chatbot conversations

Form submissions

Subscriptions

Unsubscriptions

Purchases

Returns

A CRM stores it all. This bridge between customer behavior and your sales, marketing, and support teams allows better customer-facing interactions and background strategizing. A CRM will bolster ongoing engagement and collect helpful insights into how your customers interact with your organization, fueling your team with the data you need to personalize customer experiences better.

8. Rewards and Referral Program for E-commerce

Reward your faithful customers and entice new shoppers to return with refer-a-friend promotions, point-based reward programs, and VIP status. Even if you're new to e-commerce website tools, setting up rewards points values and other promotions can be simple with the right rewards and referral tool. Some popular tools are:

Referral Rock

Friendbuy

InviteReferrals

You’ve likely interacted with tools like this without knowing. That 20% off popup on your favorite clothing site? The “get $50 if a friend signs up” button? It was probably built and tracked by a referral/rewards tool. They’re great tools because you can track all your referral and rewards campaigns from one place and monitor and adjust as you see fit.

9. Customer Data ToolsCustomer data is one of the most valuable resources in e-commerce, but:

Collecting

Organizing

Synthesizing

It all can be quite a task. With the number of different locations and channels customer data is coming from (especially in e-commerce), taming a data tidal wave is important for success.

A customer data platform (CDP) is an essential e-commerce tool for centralizing customer data management, organization, and analysis. You can build a 360° view of each unique customer from this hub. From there, your teams, aided by machine learning, can use that data to create hyper-personalized campaigns relevant to your customers’ wants and needs.

10. Analytics, Insights, and Data Strategy

Bringing everything together, you’ll have a fair amount of tools to keep track of. They’ll all have different data types, but it’s up to you to identify what’s working and what can be improved upon in the grand scheme. Aside from tools in this article collecting their data, others like:

Google Analytics

Heap

Conductor tracks day-to-day website traffic

Performance

Conversions

Behaviors

These tools are helpful for ongoing monitoring and can answer many useful questions:

What pages are popular and unpopular?

Are there broken links?

Where is conversion traffic coming from?

How many people visit pages each day/week/month?

How much time do people spend on your site?

Where do people spend the most time on your site?

All of these things can help inform improvements and experiments. Regardless of the tools you use to collect analytics and insights, a solid data strategy is key to making those insights useful. Your organization's goals will help shape that strategy. The overarching goal of e-commerce is pretty straightforward: get people to buy what you’re selling.

75 Powerful Tools to Build the Perfect Ecommerce Toolkit

1. Shophunter

ShopHunter's Shopify sales tracker offers a unique tool for e-commerce founders, particularly those in the Shopify ecosystem. At its core, it is a custom algorithm that estimates sales for entire stores and specific products, helping users quickly validate product potential.

ShopHunter's Ad Spy Tool

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) to our Shopify sales tracker tool, find your next ecom opportunity, or level up your current eCommerce store by learning from your competitors.

2. Shopify

Shopify has everything you need and more to start an ecommerce website from scratch. It’s an all-in-one ecommerce solution for website creation and shopping cart software. Regardless of your technical skill level, Shopify is easy to set up and use immediately.

Shopify allows you to sell from anywhere. In addition to your e-commerce store, Shopify supports third-party marketplaces, social media selling, and in-person sales with Shopify POS (point of sale) software.

3. WooCommerce

WooCommerce is unique compared to other ecommerce tools on our list. If you already have a WordPress website, you can add ecommerce functionality by installing the WooCommerce plugin. From selling products to subscriptions and memberships, WooCommerce has everything you need to add ecommerce capabilities to WordPress. The tool is fully customizable. It integrates with popular payment platforms like:

Stripe

Square

PayPal

Amazon Pay and more

WooCommerce also has other extensions, such as printing shipping labels and integrating them with your email marketing platform. For those of you with an existing WordPress site, WooCommerce is the best way to start selling online without rebuilding it completely. Simply install the plug-in and customize your settings from there.

4. BigCommerce

Since launching in 2009, BigCommerce has processed more than $25 billion in merchant sales. Businesses use it in 120+ countries worldwide. As another full-service ecommerce platform provider, BigCommerce offers everything you need to start selling online. Compared to other ecommerce tools on the market today, BigCommerce comes pre-loaded with the most native features.

BigCommerce has exceptional tools for inventory management, SEO, and conversions. You’ll also benefit from 24/7 customer support via phone, email, and live chat. So you can rest assured that you’ll have access to assistance if you have any questions. In addition to traditional online sales, BigCommerce supports B2B wholesale websites and provides enterprise-grade ecommerce solutions. BigCommerce is an industry leader in ecommerce performance. This tool is second to none regarding page loading speed, uptime, and security.

5. Brandwise

Brandwise is a social media management tool that uses AI to moderate comments. It automatically hides negative comments and provides imaginative responses, helping streamline your workflow and improve customer engagement.

This can be particularly valuable for ecommerce businesses by maintaining a positive brand image, reducing customer service workload, and fostering a more engaging social media presence - all of which can lead to increased sales and customer loyalty.

Try Brandwise’s AI comment moderation tool for free for 7 days to grow your social media accounts rapidly!

6. Magento

Magento is an e-commerce tool offered by Adobe. It’s an all-in-one solution processes over $100 billion in gross merchandise sales yearly. With Magento, you can create an e-commerce store no matter how big or small your website is. This platform also supports small, mid-market, enterprise, and B2B online sales. Magento stands out from other platforms because of its efficiency, automation, and access to crucial data. You’ll benefit from:

Inventory management

Business intelligence

Shipping solutions

Order management

This ecommerce tool has specific features for customer segmentation and personalization. Your store will automatically display products, promotions, content, and prices based on customer location, order history, gender, LTV, and wish list items. You can even improve the shopping experience for unknown website visitors based on their shopping cart or products viewed.

7. Squarespace

Squarespace is another well-known website builder. Unlike Wix, Squarespace has integrated e-commerce capabilities into all its business plans. This e-commerce tool is popular for businesses and individuals in creative industries. Squarespace designs are known for being both beautiful and modern. These award-winning templates are perfect for:

fashion designers

Artists

Musicians

Photographers

Squarespace is the place to do it if you want to showcase your work and sell it online. You can also use Squarespace to sell subscriptions and digital content. Squarespace offers automatic inventory management, shipping calculator tools, and a rich product display if you sell physical products. Use this ecommerce tool to showcase videos of your products as well.

8. Shift4Shop

Shift4Shop is one of the oldest e-commerce tools on our list. The platform was founded as 3dcart in 1997 and acquired by Shift4 Payments in 2020. Shift4Shop is loaded with features and designed to support e-commerce stores of any size. Tens of thousands of merchants use this tool to power their e-commerce websites.

Since Shift4Shop is a hosted SaaS platform, it includes everything needed to create an online store without first building a separate website. It supports product and category pages and unlimited content pages that can be used for any purpose. Pages can be edited with a block-based Page Editor that allows you to add different types of content, including text and images.

9. Ecwid

Ecwid is a free commerce extension compatible with WordPress and other popular CMS platforms. You can add the Ecwid tool to Weebly, Joomla, Tumblr, Squarespace, Wix, Blogger, and Adobe Muse. You can also sell online from marketplaces like Amazon and eBay or on social media via Facebook and Instagram. Unlike 3DCart, you can install Ecwid to your website without any development or coding experience.

The Ecwid software can also integrate with in-person selling at your brick-and-mortar retail stores. If you’re currently using WordPress but don’t want to use WooCommerce as an ecommerce tool, Ecwid is a viable alternative. Ecwid has a free plan that is forever free, but it’s minimal. You’ll only be able to sell up to ten products and won’t have access to sales channels outside of your website.

10. OpenCart

Last but certainly not least on our list is OpenCart. Unlike some other tools listed above, this is not a website builder. OpenCart is a free and open-source platform that adds e-commerce functionality to existing websites. Over 342,000 e-commerce websites worldwide use OpenCart to sell online.

The most significant standout feature of this ecommerce tool is the OpenCart marketplace. You’ll have access to 13,000+ modules and themes. You can integrate OpenCart with an extensive list of payment gateways and shipping providers. As an open-source platform, OpenCart has an outstanding community support forum with more than 550,000 posts from 110,000+ registered members. For a one-time fee or ongoing monthly service, you can have access to OpenCart’s dedicated support staff.

11. Customily Product Personalizer

Customily is a product personalization app that helps online stores create and sell personalized products. With Customily, stores can add various customization options to their products, including:

Text

Images

Vectors

Maps

Besides its wide range of personalization tools, Customily provides a live preview, allowing customers to visualize the final product before purchasing. It also prints files for the merchant to automate the fulfillment process. Stores can also offer personalized products, creating unique and memorable shopping experiences. As a result, this boosts conversion rates and reduces returns.

12. Hostinger

Hostinger is a reputable web hosting provider that offers an online store builder for building and hosting your e-commerce store. The builder has an intuitive drag-and-drop interface and designer-made templates to help you quickly create and publish your online store.

The online store builder relieves pressure if you’re a beginner or business owner of small, to medium-sized companies. It offers features like shopping cart integration, payment gateways, product management tools, and marketing automation. The builder plan includes web hosting and a free domain name for an all-in-one solution. Hostinger provides customer support and reliable hosting to keep people raving about your site.

13. Omnisend

Omnisend excels in omnichannel marketing, which means seamlessly connecting several channels into the same automated workflow. Rather than managing your email, social, and SMS marketing on different platforms, you can save time by doing it all in one place.

This omnichannel focus doesn’t mean individual channels are less powerful. Despite the myth that customers find SMS annoying, transactional SMS, such as order confirmations, are expected. They can even lead to better sales.

14. Ahrefs

Ahrefs is a fantastic competitor research and SEO tool. It boasts a bigger backlink index than any other tool. With this tool, you can keep watch of your competitors:

SEO strategies

Backlinks

Keywords

And more

This is invaluable data for understanding successful ecommerce strategies. While it may lack more in-depth content analysis and link auditing, Ahrefs is a perfect all-rounder for optimizing your website for search. From your blog content to product descriptions, Ahrefs can optimize your ecommerce store to boost organic website traffic. It will help you create brand awareness and attract, engage, and retain customers using content.

15. Buffer

Buffer allows you to schedule posts and efficiently manage all social accounts from a single dashboard. You can also create appealing visuals with your posts, easily assign tasks to team members, and integrate with other social apps like:

Zapier

Feedly

Pocket

Its clean and intuitive interface makes content creation and sharing a breeze. The tool also provides real-time analytics to help you track the performance of your posts. The tool is best suited for businesses with smaller social media teams. Its starting packages are cost-effective. The free plan offers ten weekly scheduled posts for up to three social channels.

16. ReferralCandy

ReferralCandy is among the best e-commerce tools for referrals. It offers a complete referral program for your business. You can increase your revenue and conversion rates by rewarding your customers for referrals. With ReferralCandy, you can choose from a range of rewards and incentives.

For example, coupons, unique gifts, and cash rewards are paid out automatically after each referral. ReferralCandy is easy to use and doesn’t require any special technical knowledge. It’s an automated tool that lets you quickly gain new customers and keep existing ones via word-of-mouth and customer advocacy.

17. DataFeedWatch

DataFeedWatch by Cart.com allows you to simultaneously advertise your products in up to 2,000+ shopping channels and platforms. The product feed required for PPC campaigns is automatically adjusted and optimized for every channel. The tool is most popular in the USA, UK, and Scandinavia but currently operates in over 60 countries.

With DataFeedWatch, you can check who else is selling your product and for what price. Based on that, some smart algorithms will suggest an optimal price for your product. This tool is used by online stores, merchants, brands, marketing agencies, and even enterprises to stimulate growth in new channels and territories. So you'll benefit from this tool whether you’re just starting up or already established.

18. ShipStation

ShipStation makes order fulfillment seamless and accurate. It’s the ideal shipping solution because it integrates with big e-commerce platforms and marketplaces. This tool’s major benefit is its time-saving automation features. It imports orders from your e-commerce website and sorts them by priority.

You can set different rules for specific orders with all the necessary information pre-filled. All you need to do is print the shipping label. You won’t have to deal with each one manually. Regarding shipping, it doesn’t get much easier than this.

19. CartHook

CartHook is one of the best e-commerce tools for preventing shopping cart abandonment. It optimizes the post-purchase experience and precisely retargets abandoned carts. CartHook automatically captures the email address and items within the abandoned cart when website visitors surpass the first checkout stage.

If the purchase isn’t finalized within an hour, an automatic abandoned cart email series is triggered, with up to three emails included. You can create custom sales funnels tailored to your store’s needs. These funnels guide customers through additional offers and can be adjusted based on performance metrics.

20. Gorgias

Gorgias is a handy app for delivering outstanding customer service, a vital aspect of ecommerce. This tool centralizes customer support by integrating various communication channels into a single platform.

Gorgias aims to save you valuable time by automatically answering basic customer questions with no more repetitive manual responses. Since it integrates with popular e-commerce platforms, you can access customer order information directly from the support interface. It offers customizable macros and templates, which help standardize responses and save time. You can also automate certain customer interactions. Gorgias measures your customer service's impact on your revenue and productivity so you know exactly how well you’re doing.

21. Popupsmart

Popupsmart is a user-friendly popup builder that empowers you to create popups to achieve your business goals. This tool can grow your email list, increase sales, reduce cart abandonment, and more. With its intuitive drag-and-drop editor, you can craft popups that drive conversions and captivate users in minutes.

Popupsmart easily integrates into your existing system, so you won’t need time setting it up. Upon creating a campaign, the Leads and Analytics pages of Popupsmart provide:

Popup views

Leads

Interaction

Conversion rates

If you want to increase your sales with engaging popups, Popupsmart is a highly effective e-commerce tool.

22. LitExtension

Better store performance goes with better store volume and revenue. Do you want to optimize your online store in peak selling season? If your store experiences sluggishness or unresolved bugs, it might be time for an e-commerce migration. LitExtension is a noteworthy service in this field and a leading shopping cart migration provider.

It transfers stores between ecommerce platforms like:

Shopify

WooCommerce

Magento

This provider offers the largest range of supported source and target platforms, including all major ecommerce systems with 140+ platforms.

23. Yotpo

Yotpo helps build social proof and trust in your site and products by making it easy for customers to leave reviews. With 91% of customers reporting that online reviews influence how they perceive big brands, outsourcing review generation to satisfied customers makes a lot of sense. Yotpo is one of the best ecommerce tools that specifically addresses the need for user-generated content.

It helps marketers find, curate, manage, and respond to customer-created content related to their brand. With easy integrations to popular platforms like:

Facebook

Google

Shopify

You'll collect positive reviews quickly. Yotpo’s intuitive algorithm identifies which products to request reviews for at exactly the right time.

24. Veeqo

Veeqo centralizes the management of your inventory, orders, and shipping across all channels. It brings everything together in one convenient dashboard. Everything inventory-related is at your fingertips, including purchasing from suppliers, shipping and tracking orders from any channel, managing warehouse operations, and reporting on the entire process with detailed analytics and reporting features.

The tool’s advanced inventory management capabilities enable automatic stock updates across all channels whenever a sale occurs. You can easily buy from your suppliers and generate shipping labels for orders. You can integrate with major accounting platforms like Xero and QuickBooks to monitor your numbers closely.

25. Google Analytics

Google Analytics is a free tool that tracks sessions, page views, users, time on page, bounce rates, conversions, and other visitor behavior on your site. This powerful tool is a must-have for ecommerce retailers.

Don’t worry if you feel overwhelmed by all the information you can access! Google understands this and provides free training to master the basics quickly. You’ll be able to set up reports that run in real time to help you identify areas for improvement as they arise. You’ll also have access to many free features that help you better understand your customers.

26. Whatagraph

Whatagraph automatically creates visually appealing reports. This tool makes your data easy to understand and perfectly formatted for presentations. Scheduled reports save time with prompt delivery to your inbox at your preferred time. This puts your marketing performance in a clear light and allows you to act upon it where it counts.

Whatagraph integrates seamlessly with Google Ads and Analytics, major social media platforms, and other ecommerce-specific software. This ensures that all performance data is accessible in one place. Its customer service is second to none. Consider Whatagraph a high-end addition to Google Analytics, ideal for agencies and marketing teams.

27. Kissmetrics

Kissmetrics is one of the best ecommerce tools for providing comprehensive data. You can leverage this data to identify areas for improvement in all aspects of your business. This tool has a detailed, customized dashboard. It gives you instant access to your most vital metrics while allowing you to visualize your checkout funnel with sales funnel reports.

Kissmetrics doesn’t just offer impersonal metrics like bounce rate or time on site. You can tie data to a real person and have a complete view of their customer journey across devices. This helps you make informed business decisions based on user behavior, not just numbers. Kissmetrics is all about tracking the defining characteristics of each customer. It believes that customers are real people, not website sessions.

28. Hotjar

Unlike most ecommerce analytics tools, Hotjar lets you visualize your website interactions using interactive heatmaps. These heatmaps track your visitor’s clicks, scrolls, and other actions. Then, it records these sessions to give you a data-driven understanding of your audience.

With Hotjar, you can monitor website performance, make changes, compare site visits, and generate reports. With this data, you’ll know which changes in your online store positively impact site visits and conversions. You can also use its pop-over survey tool to gain feedback from site visitors. It’s a comprehensive feedback and visualization tool suitable for all business types.

29. Supermetrics

This e-commerce tool collects marketing data from various sources and connects it to your preferred reporting and analytics tool to seamlessly connect these two platforms. The software was initially developed to provide businesses access to Google Analytics data. However, it has since developed into a reporting solution integrating various analytics tools and engines.

Supermetrics lets you transfer metrics from your marketing platform into your data visualization or business intelligence platform for analysis. It supports the planning and execution of:

Online marketing

Online analytics

Social media campaigns

The result is improved marketing performance based on data-supported decisions. You’ll also gain deeper insights into your marketing data and significant time and cost savings by doing away with manual copying and pasting.

30. Zoho Analytics

Zoho Analytics is a business intelligence tool within the Zoho suite that you can integrate into your ecommerce platform. This self-service data analytics tool allows you to analyze your data, produce spectacular visualizations, and discover untapped knowledge and insight in minutes. Zoho Analytics enables you to import data from various sources for in-depth reporting and analysis.

These include:

Local files

Web links

Google Drive

Cloud databases

Well-known business applications

This tool also offers various reporting options, including charts and tables. These features help you visualize your marketing information and track your performance. Thanks to Zoho Analytics’ drag-and-drop interface, you can create reports easily.

31. Meltwater

Meltwater is the first media monitoring software on the market. It has specialized in social listening and social media monitoring since 2001. This is one of the best e-commerce tools for understanding what your audience is talking about, whether it’s your brand, your competitor, or any other industry-related topic.

This can give you a massive competitive edge. It’s a great way to monitor campaigns, spot crises, and measure brand sentiment. Meltwater allows you to do all this and a lot more. Its media monitoring tool offers comprehensive monitoring and analysis across online news, social media, print, broadcast, and podcasts in 240+ languages, making it a truly global tool.

32. Loop Returns

Loop Returns is a refund and return tool that lets you manage returns automatically and control how and when they are approved. Customers can also swap their products for any new alternative. Loop will place the new order within your Shopify store.

33. Elfsight

Elfsight is a website-building platform built to help businesses boost their sales, engage visitors, collect leads, etc. This solution helps owners choose the right widget for their task, which generates leads by offering customer support and helping to grow social followers. Elfsight applications can be added to any website platform.

Through the Elfsight website, you can configure and modify your website without coding.

You can embed content from:

Facebook

Instagram

Twitter

Other social media platforms

34. Privy

Privy is a tool for email and SMS marketing. It helps you every step of the way on your website’s customer journey, whether you need pop-ups or customer win-back emails.

35. Constant Contact

Constant Contact is an email marketing tool that lets you create email marketing templates, automate and manage campaigns, build contact lists, and take care of customer relationships.

36. Videoly

Videoly is a product video hub for online stores and brands, providing relevant, hand-picked product videos at scale. These videos include:

Reviews

video feedback

Presentations

Comparisons

Unboxing

How-to

Hands-on, etc.

Product video content helps increase conversions, maximizes time spent on the site, and gives consumers rich information.

37. Memberstack

Memberstack is a membership integration that runs on your website. It integrates with your website design to match your branding. You can create members-only websites, dashboards, web apps, and intranets. You can also monetize your website by having paid membership and membership levels.

38. Podia

Podia is a versatile internet marketing platform. It can be a digital storefront for online courses, digital downloads, paid webinars, and membership sites. It is also possible to build online courses or sell coaching with Podia.

39. Dotdigital

Dotdigital is a Software-as-a-Service (SaaS) marketing platform that enables companies to create, test, and send data-driven automated campaigns. The world's first carbon-neutral marketing automation platform helps you to control your data, campaigns and APIs from one place.

40. Optimonk

OptiMonk has become a cult tool among the e-commerce community as an easy-to-use popup creator tool. It lets store owners create striking onsite messages without needing any design skills. But it’s more than a simple popup tool.

OptiMonk has become an all-in-one conversion rate optimization platform that helps e-commerce store owners create a delightful shopping experience. It is a perfect mix of:

Personalization

A/B testing

Advanced segmentation

41. Optimizely

Optimizely is a popular A/B and multivariate testing tool. It helps run better experiments and creates a more responsive customer experience. For example, you can use it to test two homepage variations, each with a different design and copy. There are two main pricing plans to choose from:

Web: It offers a code-free visual editor for website experiments and personalized campaigns.

Full Stack: Allows you to utilize feature flagging (a software technique for turning off and on specific functionality without code) and experimentation within your stack.

42. AB Tasty

AB Tasty is dedicated to building better user experiences. They fuel their experimentation and feature management platform with AI and automation. Your real-life results? More targeted, ROI-generating campaigns. AB Tasty backs up their platform with impressive figures, think 19%+ conversion rates.

43. Compressor.io

Looking for a free e-commerce tool that helps you reduce the size of your images without ruining the quality? Look no further. Compressor.io speeds up your website by compressing your photos, providing an awesome boost to your e-commerce SEO.

44. GTmetrix

Want to analyze your website’s speed accurately? Discover which pages are loading slowly and see how to increase your site speed with GTmetrix. You can test your site speed in 22 different global testing locations.

45. Planable

Planable is a content collaboration platform that helps teams of any size work better together. It focuses on enhancing marketing workflows, seamless collaboration, and ensuring successful project delivery. Ideal for social media managers and marketers handling multiple accounts across platforms like:

Facebook

Instagram

TikTok

Youtube

Google Business

Beyond social media scheduling, Planable’s Universal Content feature provides a unified space for planning, creating, and collaborating on content like blog posts, newsletters, documents, and ads. While scheduling isn’t available for these content types, you can still set a date & time for posts to maintain a comprehensive planning overview.

46. SocialBee

Content and social media are two of the fastest ways to grow your business on a small budget. Here are the tools to help you get there. If you’re looking for an easy-to-use and intuitive social media posting tool, SocialBee is for you.

SocialBee allows you to add, organize and share content across the following:

Facebook

Twitter

Instagram

Google My Business

TikTok

With this platform, you can customize your posts for each social media platform, set a posting schedule in a content calendar, and recycle evergreen posts or expire time-sensitive content.

47. BuzzSumo

Do you want to discover the most popular content on the web? BuzzSumo is the right social search engine tool for you. With BuzzSumo, you can easily find the most shared content on a particular topic

48. Hootsuite

Hootsuite is another great tool for managing your Twitter, Facebook, LinkedIn, and Google+ accounts. The free version allows you to schedule your posts and easily measure their performance.

49. Vocal Video

Did you know that video testimonials convert 25% more visitors? Vocal Video is the only video marketing platform that combines:

Collecting

Editing

Publishing

Hosting video testimonials

Easily capture testimonials from customers, employees, and experts. Create shareable, downloadable video testimonials with music, motion graphics, and your company’s branding.

50. Google Trends

You can use Google Trends to gather extra information that is not provided by the Keyword Planner tool. You can explore trending search terms or even see how one keyword is trending compared to another (see the screenshot below that shows a laptop/notebook comparison). By selecting different regions, you can also see more details on the search volume for specific countries and locations.

51. Conversific

Conversific is an ecommerce analytics tool designed for Shopify & WooCommerce stores. Here’s what you can do with Conversific: Find out which marketing channels generate the most conversions for your store. Suss out which product descriptions need to be improved. Discover who your best customers are.

52. Bitly

Using Bitly, you can quickly create shortened links (often abbreviated to bit links) and check out how they perform. Customize links for your brand and each page on your website. Bitty notes that its branded links drive 34% more clicks.

53. Survey Monkey

Find out what your customers think about your brand, product, or ideas with customizable surveys from Survey Monkey. From market research to employee engagement, get all the survey templates you need to start collecting business-building data.

54. PayPal

PayPal is a highly renowned and widely embraced payment gateway known for its popularity and wide acceptance. It ensures a secure customer payment process, instilling confidence in online transactions.

PayPal offers seamless integrations, making setting up various other best ecommerce tools effortless. With its trusted reputation and user-friendly interface, PayPal remains a top tool for ecommerce businesses seeking a reliable payment solution.

55. Stripe

Stripe is a developer-friendly payment gateway that empowers businesses to accept payments seamlessly. Its versatility supports an extensive array of payment methods, including credit cards, digital wallets, and mobile payments. This flexibility allows businesses to cater to their customers' preferred payment options. Stripe offers robust tools and APIs, making integration and customization a breeze. It is a reliable choice as the best e-commerce tool for businesses looking for a streamlined payment solution.

56. Square

Square offers a comprehensive suite of payment solutions, encompassing online payments, point-of-sale systems, and invoicing. Its robust security features ensure safe transactions for businesses and customers.

Square also supports contactless payments, catering to the growing demand for convenient and hygienic payment options. With its versatile offerings, Square provides businesses a reliable and efficient payment solution for various transaction scenarios. Formpay is also an all-in-one payment solution for HubSpot. Connect your favorite gateway with HubSpot using FormPay. Collect, track, manage, and automate your one-time or recurring payment data within HubSpot.

57. Hopstack

Hopstack is a unified warehouse operating system that manages and optimizes all inbound, storage, and outbound activities. With Hopstack, businesses can:

Improve fulfillment

Eliminate chokepoints

Gain complete control over warehouse operations

This AI tool for e-commerce automation offers seamless integration with hardware devices like robots and scanners and other software like ERPs, marketplaces, etc. With Hopstack WMS software, you can build customizable fulfillment workflows, gain granular visibility into warehouse operations, track performance with analytics, and improve fulfillment productivity.

58. Cin7

Cin7 is a comprehensive inventory management solution specially crafted for omnichannel businesses. It encompasses many features, including automated stock replenishment and demand forecasting. Cin7 seamlessly integrates with various ecommerce platforms, enabling businesses to manage inventory across multiple channels effortlessly.

With its all-in-one capabilities, Cin7 provides businesses with the tools to optimize inventory management and effectively meet customer demands in a dynamic retail landscape.

59. Shippo

Shippo is a user-friendly shipping platform granting businesses access to discounted shipping rates for multiple carriers. It simplifies the shipping process by offering real-time tracking and efficient returns management, making it one of the top e-commerce tools.

Shippo seamlessly integrates with popular e-commerce platforms, ensuring a smooth flow of information and orders. With its array of features, Shippo enables businesses to optimize their shipping operations and deliver a seamless experience to their customers.

60. Mailchimp

Mailchimp is a leading email marketing tool that empowers businesses to create, automate, and analyze their email campaigns effortlessly. With its customizable templates, businesses can design professional and visually appealing emails.

Mailchimp also provides segmentation options, enabling targeted messaging to specific audience segments. A/B testing helps optimize email content for improved engagement. With its comprehensive features, Mailchimp is a trusted choice for businesses aiming to maximize the impact of their email marketing campaigns.

61. HubSpot

HubSpot is an all-in-one marketing platform renowned for its diverse range of tools. Businesses can leverage HubSpot for email marketing, lead generation, and marketing automation. It seamlessly integrates with CRM systems, enabling efficient customer management.

HubSpot also facilitates creating engaging landing pages and provides comprehensive social media management capabilities. With its extensive suite of features, HubSpot empowers businesses to streamline their marketing efforts and drive results. With HubSpot BigCommerce integration, you can send your customers, products, orders, and abandoned cart data over the CRM for frictionless analysis and management.

62. Salesforce

Salesforce is a top-tier CRM platform renowned for its comprehensive tools in customer relationship management, sales pipeline management, and support processes. It empowers businesses with automation capabilities, allowing for streamlined workflows and increased productivity. With customizable features, businesses can tailor Salesforce to their specific needs.

Salesforce offers seamless integration options, enabling businesses to connect their CRM with other systems for a holistic view of customer interactions. Overall, Salesforce is a powerful solution for businesses seeking efficient customer management and streamlined sales processes.

63. Zendesk

Zendesk is a customer support and ticketing system that enables businesses to provide exceptional customer service. With its multi-channel support, businesses can seamlessly manage customer inquiries across various channels.

Zendesk also offers knowledge base management for organizing helpful resources and live chat functionality for real-time communication. It is a valuable tool for businesses aiming to deliver efficient and personalized customer support experiences.

64. Freshworks

Freshworks offers a CRM and support tool suite that focuses on improving customer engagement. It provides a range of features, including ticketing, live chat, knowledge base management, and customer satisfaction surveys.

With Freshworks, businesses can effectively manage customer inquiries, offer real-time support, organize helpful resources, and gather valuable feedback. This comprehensive solution empowers businesses to enhance customer engagement and deliver exceptional customer experiences.

65. AnswerThePublic

AnswerThePublic is a free search listening tool for market, customer, and content research. I was personally impressed to see a whole lot of questions with just a single keyword. With the pro version, you get unlimited daily search alerts to new suggestions, compare data over time, organize your research data

66. Mautic

Mautic is powerful open-source marketing software. It provides the highest level of integration and deep audience intelligence. Most importantly, it can take actions and automate them based on your visitors'/customers' behavior. This enables you to make more meaningful connections with your customers when interacting with your website.

67. FullStory

FullStory is a web-based digital intelligence system that aids in optimizing the client experience. It allows users to track and monitor each customer’s activity. Everything, from mouse clicks to page transitions, is automatically indexed. The indexed information is available to the entire team and can be used to drive business decisions.

68. Crazy Egg

Crazy Egg captures a screenshot from a given URL, collects all clicks on that page, and overlays a heat map on top of the screenshot. Every measured mouse click adds valuable data to that single click, such as:

The referrer

Country

Device type and so on

They also provide maps other than heat maps, such as scroll, confetti, and overlay maps. Crazy Egg A/B Testing is a straightforward tool without a complicated setup. Simply select an element to test ideas and begin testing! Experiment with different sales copy, headlines, and product descriptions to see which converts best.

Social Mention is an easy-to-use social media search tool that consolidates user-generated content across the internet into a single data stream. It is also a social media monitoring tool that lets you track and measure what word is spreading about your brand worldwide in real time. As a result, you can predict the future performance of your marketing campaigns and analyze them to increase sales.

70. Zapier

What exactly is Zapier? Zapier allows the integration of two or more apps for repetitive tasks. It assigns tasks to those apps and automates the necessary actions. Zapier’s primary goal is to help its customers save time in their digital endeavors. Zapier integrates over 1500 apps and can connect to any of them.

71. Tagshop

Tagshop is a shoppable Instagram and UGC tool that allows users to aggregate social content and curate captivating shoppable galleries for ecommerce landing pages. With Tagshop, ecommerce businesses can seamlessly utilize user-generated content software to showcase products more naturally, allowing customers to make purchases more confidently. Tagshop is one of the best ecommerce tools for brands looking to generate sales through Instagram posts or other social content from different channels, including:

TikTok

YouTube

Google reviews

72. Desku

Desku is an AI-powered customer support platform that helps businesses manage customer queries efficiently. It offers:

Live chat

Chatbot

Shared inbox

Virtual features

Desku offers an AI assistant, ecommerce platform integration, and a knowledge base. It streamlines customer queries and provides a unified inbox for better customer engagement.

73. EngageBay

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get:

Email marketing

Marketing automation

Landing pages

Contact management

Segmentation

Customer journey mapping

Sales pipelines

And more

EngageBay is one of the most affordable marketing software programs. It offers unlimited contacts and other advanced features, which allow businesses to scale up quickly without worrying about marketing funds. EngageBay also integrates with top eCommerce platforms like Shopify, BigCommerce, and WooCommerce, making it easy to manage your online store from one place. With built-in eCommerce marketing automation, you can streamline your campaigns and boost sales without leaving the platform.

74. Templated

For e-commerce brands, one of the things that you can do with this tool is automate image generation for your physical products. Templated allows you to create images and banners from reusable templates and can save much of your time creating them all alone again and again.

It is an API-based platform; hence, you need to integrate the API at your end, but they allow you to use it via integrations from make.com, Zapier, and many others. This way, you can scale your marketing efforts, always maintaining the same creativity.

75. Customer.io

Customer.io is an outbound marketing and sales tool for e-commerce businesses. With ecommerce tools like Customer.io, companies can strategically market to potential customers. The tool provides features like sending email and SMS notifications about sales to leads and existing customers, re-targeting abandoned carts, and automating email funnels.

You can also integrate a Customer.io account with other marketing and ecommerce tools to automate the sales and marketing process. That way, your store generates income even when you aren’t doing anything, especially when you deploy the right messaging and strategies to your email marketing efforts.

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6 Tips For Choosing the Perfect E-Commerce Tool

1. Review Current Digital Tools to Uncover Your E-Commerce Strengths and Weaknesses

Examining your current digital tools can help you identify areas that can benefit from online automation. Certain tools offer multiple services, such as business and logistics functions.

2. Analyze Your E-Commerce Goals to Find the Right Tools for Your Business

Determining your e-commerce goals can help you find tools that align with your company's goals. If you want to balance e-commerce and physical retail operations, finding a tool supporting both functions can help improve your efficiency.

3. Collaborate With E-Commerce Consultants for Expert Insight

Hiring an e-commerce consultant can help you quickly determine how digital tools can benefit your organization. These professionals also offer tool recommendations that align with your company's goals.

4. Examine Competitor E-Commerce Tools to Identify Industry Standards

Analyzing your competitor's digital tools can help you determine if those tools can also benefit your organization. This can also help you remain current in the digital marketplace and improve your company's competitive advantage.

5. Determine Tool Scalability to Support Future Growth

Analyzing a tool's scalability can help you find one that can grow with your organization. This can also help prevent future additional expenditures and improve customer experiences.

6. Consider the Tool's Cost to Find a Budget-Friendly Option

Many tools offer subscription-based plans at a monthly or annual rate, so it's important to analyze these costs when choosing your tool. Comparing multiple tools, functions and expenses can help you find a tool within your company's budget.

ShopHunter's Shopify sales tracker offers a unique tool for ecom founders, particularly those in the Shopify ecosystem. At its core is a custom algorithm that estimates sales for both entire stores and specific products, helping users quickly validate product potential. The platform goes beyond basic sales tracking, featuring an ad spy tool that monitors advertising activity across stores. This combination lets users spot trending products and successful marketing strategies early on.

ShopHunter aims to streamline product research and reduce the risk of investing in low-performing items whether you're a:

Dropshipper

Shopify store owner

Someone looking to enter the e-commerce space

Sign up for a free trial (no credit card required) of our Shopify sales tracker tool to find your next eCom opportunity or to level up your current eCommerce store by learning from your competitors.